In this week’s Local Marketing School episode, Emily Steele interviews Alisha Espey, the Program & Events Director at the Downtown Davenport Partnership. We dove into one of the area’s biggest festivals, Alternating Currents, and all the details that go into drawing big crowds and executing on powerful partnerships across the city. Alisha discusses how she and her team create awareness and leverage local expertise as well as the power of placemaking and community-driven events. We discuss measuring success beyond traditional metrics and the value of creating a sense of shared ownership in community projects. We close out with a look at some fun upcoming experiences coming to the Quad Cities region!
TUNE IN FOR TOPICS LIKE:
2:43 Alisha’s journey from entertainment to wineries to the Downtown Davenport Partnership
10:07 The art of placemaking
12:46 Serving as the Festival Director for Alternating Currents, a music, film, comedy and art festival in Davenport
15:25 Attracting locals and visitors alike to attend events
16:50 Festival scaling strategies
19:41 Increasing foot traffic for area small businesses during events
23:38 Measuring success of events and activations
27:26 Building a cornerstone event in your city
31:01 What’s coming up next for Downtown Davenport
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Alisha’s episode:
#9: Integrating Into the Community and Keeping Social Media Fun | Hannah Kirkpatrick, Fareway
Don't hesitate to reach out! We'd love to hear from you on Instagram and find out which episodes you're enjoying the most. Your feedback is so important to us! Please take a moment to rate the show and leave a review - it supports our ongoing Local Marketing School journey and helps us develop more content that addresses what you’re hoping to learn more about!
Find Alisha: LinkedIn
Find Downtown Davenport Partnership: Website | Instagram | Facebook
Find Alternating Currents: Website | Instagram | Facebook
Connect with Host Emily: LinkedIn | Instagram
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