In this episode of Local Marketing School, Emily Steele interviews Holly Chapman, Head of Brand at Papier, a stationery and personalized products company. Holly shares her journey from the communication industry to becoming Head of Brand at Papier. We dive deep into Papier’s US expansion and all the strategies employed to make for a truly omnipresent brand splash across the market. Listen for tips on local creator partnerships, creative collaborations, and landing earned media.
TUNE IN FOR TOPICS LIKE:
4:20 Holly’s career journey and landing a creative role at Papier
6:26 What the Head of Brand role at Papier looks like
8:09 Factors that played into Papier’s expansion plan
10:08 Advantages to having boots on the ground for your brand
12:11 Strategies to building a omnipresent brand presence in a new city
18:28 Grassroots vs. Traditional marketing approaches
22:20 Tips to finding the right PR partner
26:10 How to build your network in a brand new city
29:59 Holly’s recommendations for marketers operating on a startup budget
33:24 OK Mentor and advice for those looking to break into the creative industries
38:04 What’s next for Papier
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Holly's episode:
#6: Aligning Values & Leveraging Creativity in Partnerships | Catherine Baxter, Nettie
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Find Holly: LinkedIn | Instagram
Find Papier: Website | Instagram
Connect with Host Emily: LinkedIn | Instagram
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