#27: Building Authentic Partnerships: The Creator's Perspective | Candace Molatore

In this episode of Local Marketing School, Emily Steele interviews Candace Molatore, a creative director, photographer, model, and branding consultant from Portland, Oregon. Candace drops by to share insights into her career as a content creator and influencer, discussing the importance of building long-term relationships with brands, the value of creative freedom in partnerships, and the realities of being a content creator beyond the glamorous facade. We talk about community building and how to build connections authentically. Listen in for a valuable perspective on the influencer industry from a creator's point of view!

TUNE IN FOR TOPICS LIKE:

2:13 Candace's journey into content creation and creative direction

8:49 Creating intentional spaces for healing and connection with Black Women Wellness, PDX

12:29 Overcoming doubts and building a community

16:07 Translating community success to digital spaces

17:54 Evolving event strategies for 2024 compared to a decade ago

21:33 Carving a path in the lifestyle and travel content creation space

25:12 Content creator vs. influencer: Exploring the labels

26:40 Securing and managing brand partnerships

32:09 Advice for marketers collaborating with creators and influencers

35:58 Understanding ROI in creator partnerships

38:19 Candace's advice for aspiring content creators

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Candace’s episode:

#2: Local PR for CPG Brands & Beyond | Delaney Vetter, PR Strategist and Copywriter

#15: Beyond the Fridge Bean Dip: Sustaining Viral Momentum in CPG Marketing | Jessyca Dewey, The Y Collective

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Find Candace: Instagram

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