Local Marketing Secrets

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually st...

In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal exper...

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's ...

Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive dee...

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay ...

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend o...

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of GoHighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with cust...

In this conversation, Danny Leibrandt interviews Josh Nelson, founder of Seven Figure Agency and Plumbing and HVAC SEO. They discuss Josh's journey from starting a web design company to building a successful digital marketing agency focused on plumbing and HVAC. Josh shares insights on scaling his agency to seven figures in just two years, the importance of client retention, and the evolution of his mentorship program for agency ow...

In this episode, Danny Leibrandt interviews Greg Sterling, a local marketing expert with over 25 years of experience. They discuss Greg's journey into local marketing, the importance of user testing and research, and how consumer behavior varies across different industries. The conversation also explores the role of AI in local business, emerging trends in local marketing, and the future of local search. Greg shares insights from h...

In this episode, Danny Leibrandt interviews Sean Akyildiz, also known as Zoro The Wiz, a personal branding and AI expert. The two reminisce about their shared history, including starting a software company, Pegasus UGC, in 2023. They discuss Sean’s entrepreneurial journey from launching NFT projects to pivoting into AI development and personal branding, where Sean scaled his Instagram following to 100,000+.Sean shares insights on:A...

In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to cli...

In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics...

In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and re...

In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in pro...

In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi ...

In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.Phil shares his unique journey, from managing multi-million-dollar service branches at...

In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow ...

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content.The conversation begins with Peter’s entry into SEO via a sports blog and shows how his early experimentation with Reddit a...

In this episode, Danny Leibrandt interviews Jonas Olson, founder of Pest Badger and host of the Pest Control Millionaire Podcast. Jonas shares his remarkable journey from cutting lawns as a teenager to running Pest Badger, a leading pest control company with over seven locations and 150 employees. Jonas’ story is one of hard work, strategic thinking, and an unwavering commitment to scaling his business.During the conversation, Jona...