Local Marketing Secrets

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Darren Shaw, founder of Whitespark and the current steward of the annual Local Search Ranking Factors Survey. Darren is one of the most respected names in local SEO, with his survey becoming the industry standard for understanding what drives local business rankings.

Dan and Darren break down the brand new 2026 Local Search Ranking Factors Survey released in Novemb...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Marie Haynes, founder of Marie Haynes Consulting and one of the top names in SEO and AI search. Marie has spent more than a decade studying Google's algorithms, site quality, EEAT, and recovery from major traffic drops.

Dan and Marie explore how AI is reshaping Google and what businesses need to do to win in 2026 and beyond. Marie shares her unique origin story as ...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Howard Partridge, one of the most influential small business coaches in America. Howard went from growing up in deep poverty to building multiple successful companies, starting with a cleaning business he scaled from the trunk of his car into a multi-million dollar operation. He's written more than a dozen books and worked closely with the legend Zig Ziglar.Dan an...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Ken Moskowitz, a branding veteran with over 40 years of experience. Ken has worked with some of the world's most recognizable brands including Coca-Cola, ESPN, the NFL, Facebook, and Budweiser. He's also deeply involved in the home service world, holding equity in seven home service businesses.

Dan and Ken explore how to build a brand people remember, trust, and ch...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Jeremy Vest, one of the top YouTube strategists in the world and founder of Creator Unlock. Jeremy has helped thousands of businesses and creators grow with video, working with some of the biggest YouTube channels like Grant Cardone and top home service channels including Roger Wakefield.

Dan and Jeremy explore what actually works on YouTube in 2025 and beyond. Jer...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Ellen Rohr, co-founder of Zoom Drain, a rapidly growing drain and sewer franchise now with 60+ locations across the United States. Ellen is also a major industry leader at ServiceTitan where she serves as the brand and industry marketing lead, helping guide thousands of contractors on building better, more profitable companies.

Dan and Ellen explore how she helped ...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Bhodi Gallo, an entrepreneur who went from running a dumpster rental business in college to becoming one of the biggest voices on Twitter for local SEO and home service marketing. Bhodi scaled his dumpster business to over $750,000 a year before selling it. Now he's co-founder and chief revenue officer at Striker Digital, working with over 600 home service clients...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Dave Carroll, founder and CEO of Dope Marketing, a software company offering laser-focused direct mail with no minimum order for small businesses and agencies. Dope just landed on the Inc. 5000 for the second year in a row, and Dave's team of over 100 runs a full-scale print and fulfillment operation that integrates with CRMs like GoHighLevel and Zapier.Dan and Da...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Jason Hennessey, an internationally recognized SEO expert, entrepreneur, author, and founder of Hennessey Digital, one of the fastest growing marketing agencies in America. Jason's work has helped hundreds of businesses, especially law firms, dominate Google through proven SEO systems. He's also built a massive following of over 1.7 million people on Instagram whe...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Tony Ricketts, founder and CEO of Lawnline Marketing. Over the past 9 years, Tony has grown Lawnline into one of the most recognized niche agencies in the country, serving more than 200 lawn and landscape companies and generating over $3 million in annual revenue. Beyond Lawnline, Tony is also the founder of Crystal Insights, a new AI-powered call analysis softwar...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Chris Dryer, founder and CEO of rankings.io, one of the top SEO agencies in the country specializing exclusively in personal injury law firms. Chris took a $15,000 loan and turned it into an 8-year consecutive Inc. 5000 company, helping some of the biggest law firms in the US dominate Google search. He's also the host of the Personal Injury Mastermind podcast and ...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Tim Kahlert, founder of Hypetrix, author of the Local SEO Bible, and one of the most active voices in the local SEO space. Tim is a contributor to Whitespark's local search ranking factors, a frequent writer for BrightLocal, and runs the largest local SEO community with over 100,000 members in his Facebook group. He's known for his no-nonsense approach to Google B...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Joe Crisara, known as America's service sales coach and the creator of the Pure Motive Service System. Joe has helped thousands of contractors go from scraping by to running thriving high-ticket businesses by transforming how they sell and serve. He's the founder of Service MVP, author of the bestselling book "What Should We Do?" and one of the most respected voic...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Claudia Tomina, founder and CEO of Reputation Arm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a platinum Google Business Profile product expert, a contributor to Search Engine Land and Local Search Ranking Factors, and a trusted adviser to businesses trying to rank in the map pack, with particular expertise in restau...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Roger Wakefield, a master plumber turned media powerhouse who built a plumbing empire and then created the world's most popular plumbing YouTube channel with over 650,000 subscribers and millions of views. Roger is a national voice for the trades, a keynote speaker, and a leading advocate for blue-collar entrepreneurship.

Dan and Roger explore Roger's journey from ...

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies inc...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Tony Mormino, a 25-year HVAC veteran, VP of Technical Media at Air Control Concepts, award-winning creator of the HVAC TV YouTube channel and podcast, and 2025 HVAC Tactical Influencer of the Year with hundreds of thousands of followers across social platforms including 50,000 on LinkedIn and 50,000 on Instagram.

Dan and Tony explore Tony's journey from growing up ...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Jason Brown, a former platinum Google Business Profile product expert, founder of Review Fraud, and Bright Local's resident spam sheriff who's helped countless businesses stamp out fake listings and fraudulent reviews. Jason has been featured on Bright Local, CNBC, and NBC's Today Show for exposing the dark side of local search, and he even helped the FTC craft a ...

In this episode of Local Marketing Secrets, Dan Leibrandt interviews Bryan Eisenberg, two-time New York Times bestselling author, co-creator of the groundbreaking persuasion architecture framework, and the person who actually coined the term "conversion rate optimization" along with terms like "bounce rate" that are now industry standards. Bryan has helped major brands like Google, Disney, Dell, HP, and Travelocity generate hundred...