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July 1, 2025 18 mins

In this month's Market Update, Brian Blalock catches up with recurring guest Bryce Williford to explore the latest shifts in freight, from the sudden surge in imports following the 90-day tariff pause to domestic capacity tightening as produce season moves up the coast.

 

They talk through how shippers are adjusting strategies, managing uncertainty and finding cost savings through supply chain optimization. They also dig into how data helps companies make smarter and faster decisions in a market that refuses to stay still.

 

To wrap things up, they trade snake stories, debate gators versus rattlers and toss in a few movie references for fun. Stay informed and entertained in one go with this engaging conversation.

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