In this episode of Logistics Unplugged, host Brian Blalock brings back Bryce Williford, Senior Vice President of 3PL Services at BlueGrace Logistics, for a direct look at what shaped the freight market in Q1.
They unpack why the quarter felt flat, challenge predictions that never materialized, and explain how seasonality and automation continue to influence supply chain strategies. Bryce shares how shippers are adjusting, where technology is making an impact, and what to expect heading into Q2.
The episode also features some unforgettable moments from the road — including a homemade warehouse “robot” and a driver who picked up more than just freight.
If you want a clear, real-world view of today’s logistics landscape, this conversation delivers.
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