From Wrist Check Pod to Super Niche: Building a Watch Media Empire with Rashawn Smith

Episode Transcript
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Blake Rea (00:00):
Hello everybody and welcome to the Lonely Wrist
podcast.
I am your host, as always,blake Ray.
Today on the show we have avery, very special guest.
This guy is making moves and Imean big moves in the watch
industry, not only with thestories that he tells but the
content that they produce.

(00:22):
And this guy certainly knowshow to throw a party a damn good
one.
He also is a huge driving forcein shaping passion in the watch
community.
And, of course, after all ofthat, you might know, because
you clicked on this, that I'msitting now with our friend
Rashaun Smith from Super NicheStudios and one half of the duo

(00:45):
at the Risk Check Pod.
Welcome to the show, brother.

Rashawn Smith (00:49):
Thank you.
Thank you.
Thank you for having me, blake,is it you, jarna?

Blake Rea (00:52):
Thank you.
Yeah, no, I knew very quicklythat we see eye to eye.
Especially after Geneva, I feltlike you know, this is
something that had to happen.
This is actually a first too.
I've never had anotherpodcaster on my podcast.

So history books.

Blake Rea (01:08):
Yes.

Yes, yes, writing history every day.

Blake Rea (01:12):
Yeah, I'm super curious.
So I mean obviously like theSuper Niche channel is insane,
Like you guys are doing stuffwith art, music, I mean it seems
all culture-focused, all niche,uh enthusiast type of uh
content like what got you guysinto watches and you know, just
go from there oh man, so itstarted very, very early for me

(01:37):
in my love for watches.

Uh, really started from my granddad.
Uh, he served in Vietnammilitary guy, so very, very
strict on being on time, and hehad a really funny quote where
he'd say if you're on time,you're late, but if you're early
then you're on time.

(02:00):
And so that kind of stuck withme and I really really always
wanted to make sure that I wasprompt and early with any and
everything that I do, especiallyyou know my relationship with
my father, where he funny I liketo call him a hoarder he

(02:32):
collects a bunch of stuff I meanfrom like sneakers, belts,
books, knives, pens, furniture,like I mean our house was always
just like filled with stuff.
And so, um, I remember my earlyyears.

(02:54):
Um, you know my dad, he onlywore two watches.
He had a Timex Ironman and hewore a Rolex Datejust 36
millimeter pink Jubilee dial.
So, two tone and my dad his nameis Tim but he goes by Big Tim

(03:15):
he's a big, big guy and I alwaysfound it so funny that he wore
36 millimeter Datejust butobviously you're talking early
90s, into the 2000s.
I mean, that's the only optionthat men had to wear for the
classic line and Rolex.
So, um, you know, it was one ofthose pieces that just always

(03:38):
stuck with me and since I was akid at the time I didn't know,
like, how much a Rolex costs,but I knew it was very, very
valuable in how he would, youknow, come in from work, take
off his you know his Ironman andlike put on his Rolex, even if
it was to like wear it aroundthe house, or if he, you know,

(03:59):
got off of work early and hewanted to hang out or take us
out, you know he he put that,put that, that, uh, that
two-tone, uh, they just on andhe'd be shining.
And then, and you know, jubileedials, it has the diamonds.
so uh, I was like okay, okay, Ican't.
I kind of get where you'regoing there.
My dad is a really, really gooddresser and so you know he he'd

(04:24):
have a fly outfit and have thewatch and you know he's very,
very like charismatic.
So it kind of just worked withhis personality.
And when I you know, when I wasable to afford Rolex watches, I
decided to actually buy a 36millimeter Datejust, which I'm

(04:48):
actually wearing, very similarto my dad, Although it's not
two-tone.
It does have this blue vignettedial and of course, with the
vignette dials it has thediamonds and of course, with the
Vignette dials it has thediamonds.
Why I chose this piece over somany others that I could have

(05:10):
got was the fact that this watchactually I don't know if you
can put rare next to Rolex.
I think you know there's a lotof pieces that are less
pedestrian in Rolex, Right, butthis one happens to be probably
like the least pedestrian.
I still get people sayingthey've never seen it before.

(05:31):
Um, because for the Vignettedials in, you know, the early,
like nineties, into the twothousands, uh, they were always
either um, stealing gold or theywere solid gold.
So to have a steel example, Iwould say, is quite rare no,
that's a beautiful watch.

Blake Rea (05:51):
You gotta put it up close a little bit.

I don't know you could see it I can I?

Blake Rea (05:57):
I can see a little bit.
I can see a little bit too niceyeah nice, thank you, thank you
um let's jump a little forwardinto super niche risk check pod.
Like what was the driving forceto start a podcast and how did
you kind of get into the wholemedia side of things?

well, um, funny enough, it really stemmed from a
crazy idea.
I've known Perry for well overa decade and so during COVID we
would just exchange, like watchphotos and, like you know, watch
media, a lot of stuff from youknow so many outlets.

(06:41):
You know you're talking likeyou know your Fratellos of the
world, your Hodinkys andeverybody in between.
And you know you're talkinglike you know your fratellos of
the world, your hodinkies andeverybody in between.
And, um, you know, we, we, wethought of creating a podcast
just to get out of the house.
So perry um called me one time.
We were, we were working downin soho together.
At one point he's like yo man,let's go to finnelli's Bar,

(07:02):
which is like this, you know,cornerstone in Soho.
It's like kind of like thewho's, who's If you want to be
seen in New York City or if you,if you are the guy in New York
City, you're always kicking itat Finnelli's.
So we went to Finnelli's, wehad a talk and kind of like

(07:23):
build and building out theinfrastructure and what we
wanted, you know the podcast tolook like.
We wanted to be able to givegenuine and authentic, you know,

(07:43):
storytelling situations forpeople to kind of like relate to
how I can remember our earlyepisodes and how the quality
wasn't that good.
Sound quality wasn't that great, visuals weren't that great,
but the content and what we weretalking about was all there and
we actually had more listenersthan we had viewers at one point
.
So that's what kind of likesteamrolled and, uh, you know,

(08:08):
we didn't really kind of getthat um, that kind of like those
hate comments.
Like man, those videos are likeall grainy.
We didn't, we didn't, we didn't, we didn't have to worry about
that, which was amazing.
I think it really was theconversations that we were
holding in the beginning andinception of Rich Check Pod that

(08:29):
you know, captivated so manypeople to to actually want to to
listen more and look forward tothe next episode and, I think,
something that you know, tospeak to Perry's genius, you
know we first started with likesimple risk check Wednesdays.

(08:51):
So we post on Instagram, we goahead and whoever wanted to
participate will share what's onthe risk on a Wednesday Hashtag
risk check Wednesday,definitely.
Tag each other, repost eachother, send it to other people.
And I remember in the beginningpeople were like what's this
risk check Wednesday thing?

(09:12):
And then, you know, after itgained traction for a few weeks.
Then we go, boom, episode one,pilot, nice, nice, and it was up
from there.
From there, I think, probablywhen we got into about Maybe a

(09:35):
hundred and some art episode,especially with the, the guests
and the alum that we had on theshow, the guests and the alum
that we had on the show, um, youknow, you talk about, uh, ben
climber, uh, kelly yock, youknow vj geronimo, um, so many,
you know, I I want to say likeprolific people in the space,

(10:00):
totally.
Um, when we, when we startedgetting those type of guests
early, we knew that we hadsomething special.
Um, and so perry then came andwas like, hey, you know, we
should actually create some moreverticals, uh, with, you know,
creating this parent companywhich is now super niche.
So, um, perry had dealt artprofessionally at one point.

(10:23):
Um, so he, so he had thatbackground right, he can speak
to it.
Um, you know, with us in thewatches, people have already
known what we had contributed tohorology in the industry.
Um, so that was pretty organic,right, we had the credibility
there because people seen us inthose spaces and and and and
kind of respected our opinion.

(10:44):
Um, so the art was easy.
And then, you know, we wantedto go into um executive
producing and like taking ontalent.
So we, um, we took on a younglady, um, who already had an
existing show which was, uh,corked and curated.
So we had the wine together andthen, as rich check pod blew up

(11:07):
, you know, we found ourselvestraveling the world.
We'll travel, you know,domestically and of course you
know, to geneva, the hub, themecca of horology, and so it was
just a no-brainer to create atravel show in transmission.

Blake Rea (11:25):
Yeah, I mean, dude, the, the YouTube channel for
super niche, like I've been,like you know, I I'm ashamed to
say like I hadn't seen too muchfrom it until you started, kind
of like putting me on the radarin Geneva and ever since then,
dude, just the content that youguys are producing is just
insane, next level, Like it'salmost like you're there, you

(11:46):
know, like it's.
It's a very visceral, surrealexperience and, um, I mean the
production.
Like you, you guys have goteverything kind of like nailed
down.

Yeah, um, I'm still waiting for the geneva
episode yes, so funny enough, weso what we're, what we're
looking to do, um, you knowwhere we're trying to be
strategic as to when we drop in,you know, kind of meeting the

(12:18):
demand of people.
Um, because you know we want tomake sure that it's like a
smooth and easy transitionbecause so many people are
engaged with Risk Check Pod.
So you'll have those instanceswhere you go, oh, I heard a
super niche but I haven't liketuned in.
So you know, the more thatwe're acclimating people to just

(12:44):
what we're doing, I think itwill incentivize us to kind of
give more.
So it's, it's really reallybeing intentional, it's really
really being like methodical.
Just because you know you don'tsee it yet doesn't mean we

(13:04):
aren't working.
So we're like, oh yeah, totallyLike staying consistent,
staying on top of it, keepingour finger on the pulse.
I mean we have backlogs andbacklogs of of content which,
like we absolutely are excitedto release, but we want to make

(13:25):
sure that it's very impactfuland you know people will will
enjoy and yearn for more yeah,no, um, I, I can't, I can't,
yeah, I can't agree more.

Blake Rea (13:39):
like you know, um, timing is everything and uh,
yeah, I'd say you guys are doinga pretty awesome job, thank you
.
Tell me how, getting into thewatch industry, creating watch
content and fully submersingyourself in the watch community,
tell me how that's changed yourphilosophy on collecting.

Oh man, it changes every day, I would have
to say.
You know, starting from theindustry, my eyes opened so much
wider because I thought it wasjust about buying watches.
I wasn't as hip to thecommunity because I didn't.

(14:26):
I didn't.
My experience didn't reallystart from like um, you know,
the forums or um, the bloggingand things like that, like it
kind of.
I gradually got hip to it, um,which I think also makes what we
do special right, because wecome from it like we started

(14:50):
crawling and then we walked andnow we're running and we're
waiting to soar and to flyoutlets out there that can yuck
your yum or so many experiencesthat can turn you off from this
hobby and this passion.

(15:11):
We came from it very earnest andvery, I want to say, ground
level, grassroots, starting fromthe beginning industry to
collecting, to then contributing, then actually like

(15:32):
collaborating.
So the industry was one thing.
It was like that was my job.
You know, I made money in thewatch world and then it went on
to well, now I have access,actually I want to start
collecting.
And then it went on to okay,there's actually like collectors

(15:53):
groups there's.
You know, there you have, youstart to look at you like man.
I didn't know about this brand.
Oh, you know, I never thoughtabout collecting this way.
I went in and it's funnybecause on the show for people

(16:17):
that do know the show Right I'mthe man that never repeats a
watch and we've.
We have well over maybe 200episodes and at least for 50% of
them I've worn like a new watchand still wearing new watches,
and you know, I don't think, Idon't think I've ever, um, said

(16:38):
this, uh, even though even on myown platform, like man, it's a
lot of pressure because we'renot gonna stop filming episodes,
I can't, I can't, continue tobe the man that never repeats a
watch, like I don't have thebudget to turn around and spend.
I don't, I don't have millionsof dollars, guys.
So, uh, I I do like to keep itvery fun and funky and because I

(17:01):
have so many watches, there'swatches that I can like repeat
that people haven't seen orprobably are getting new to, to
to what we do, and like, oh,that's cool, like it's like,
yeah, I shared that three yearsago, so it's, it's fun.
And then, you know, just tappinginto community, just like how

(17:22):
we met, um, like we met onGeneva, like I'm, I'm, uh, from
New York city, right, um, youknow, you're all the way on the
West coast and like you know,watches bring us together, and
then we're on the other, likewe're on the Eastern side of the
hemisphere, like, and for us toto share a conversation, a

(17:43):
conversation, and then to likematerialize this.
And you know for me to come onyour platform and I can't wait
for you, know, for us to haveyou on ours, you know it's.
It's important to build that.
You know, collaboration, thatcommunity to be open and welcome

(18:05):
in and and not pretentiousRight, because at the end of the
day, these it's all stuff likeyeah, totally.
You know when you, when you gofrom um, you know micro to macro
, you know and you look at thebigger picture, it's like it's
just stuff and it doesn't shape.
You know the value in meeting anew friend, having a new

(18:29):
experience, being exposed tosomething new.
You know engulfing yourself ina culture that you aren't
familiar with.
Surprisingly, like a bigportion of the people like.

Blake Rea (18:48):
I mean, I'm, I'm, I'm way behind you in the podcast
space.
I think I'm coming up now onlike almost 50 episodes and and
my, my, my process was was veryorganic as well, and we'll save
that for another time.
This is about about you andSuper Niche.
But, but absolutely.
The fact is something that'scrazy is every single person
that I think that I've ever metin the watch industry that's

(19:09):
either a creator, an influencer,a sales professional or what,
what have it?

um, they all want to push the culture forward,

(19:37):
which is crazy, like I don'tknow too many other hobbies
where people say, like this isfor the community, this is for
the culture, like, and theyfully, as you guys, are going to
be here for you know the manyyears to come like this
community is going to continueto grow and is just going to

(20:00):
evolve and's going to develop.
And now you're finding so manypeople that probably never
thought that their life would gothis way, like I never thought
in a million years that you knowI would be, you know, a host of
a podcast or a producer on, youknow a few other shows that I'm

(20:22):
like producing and likeprojects that I'm working on, or
even to find myself in Genevato sit down with Jean-Claude
Beaver, like you know, those arethings that, like, I never
thought I would have theopportunity to have in a million
years.
But it's the fact that watchesdoes it and the community is

(20:42):
welcoming, in that everyonewants, wants to carry the torch
and push it forward, and I thinkus as influencers, as
tastemakers, as people that docontribute to this hobby, on the
other side of the counter, Ithink the watch industry as a

(21:03):
whole should actually gravitateand latch on to it, because we
aren't going anywhere.

Blake Rea (21:10):
Yeah, I mean I amazing like my drop moment.
Tell me so, now that you areover 200 episodes in and you
don't wear a watch over, do youdo you?
Can you look down like from abird's eye perspective and say,

(21:30):
okay, this is the type ofcollector that I am Like?
How would you describe RashawnSmith as a collector?

Oh, I can tell you for sure, looking down at my
collection, I like to collectthe pieces that people people
are going to be intrigued,people are going to want to know
.
You know what is this?
Or I don't find myselfcollecting more like indies.
I'm not like a huge independentguy.

(21:59):
I'm not there yet.
Um, just because my type ofindependent collection I don't
have the budget for yeah,totally, none of us do but I do
think for the ground levelpieces that I collect.
When you talk about somethinglike this vignette, date just,
or you know a really interestingcellini or um, you know one of

(22:23):
my latest pickups I I had, likethis JLC Vantage Reverso which,
like I, can walk into a room andsomeone knows, okay, that's a
Datejust, oh, that's a Jaeger,oh, that's a Speedy, but I've
never seen that before.
Tell me about that.

Blake Rea (22:39):
So I like to collect, tell me about that.

So I like to collect the household names.
I like to keep my collectionvery, very ground level and very
basic, but it's the best of thebasic.

Blake Rea (22:55):
I'm curious and this is something that I've struggled
with as a collector, but maybeyou have the same issue, maybe
you can break it down, maybe youcan help me.
But burnout in the hobby yes,as a collector like there are
certain phases where I'm like Idon't want to buy anything and

(23:16):
then there's phases where I'mlike, fuck dude, I want to buy
everything yes and I'm curiousas to how you get through those,
because I'm in one right nowlike I don't want to buy shit.
Yes um, but then I'm like onebay or I'm like I'm, you know,
I'm, I'm going, I'm jumping fullinto vintage right now, dude
like I have been a modern guyfor too long vintage.

(23:38):
I'm coming for you yes so talka little bit about that.
Maybe I'm sure you've wentthrough that as well, and how do
you got?
To their side.
How do you got to their side so?

I try to acknowledge like where I am in
that moment in time and I'll say, okay, well, I don't want to
buy anything, or I feel likemaybe I should take a break.
It's one of those moments whereI go ahead and say, well, you

(24:38):
know what, to the defense of myburnout.

Blake Rea (24:40):
This is still my career, right I'm in watch media
.

I have to know all of the current events.
Like I can actually likeappreciate this from afar than
to actually like indulge.

Blake Rea (24:54):
Yeah.

And so I have like this philosophy of like I
can look, but I won't click.

Blake Rea (25:00):
Yeah.

So like I'm not adding it to the cart, yeah, so
like I'm not adding it to thecart, I'm not like you know,
saving, saving it, like I'llappreciate just as excited as I

(25:24):
was the moment I seen it.
Then I'm like, okay, maybe thisis a good choice and then I can
either decide to buy or walk.
But what I've been doing as oflate, I don't know how deep we
can go, but I have like thisRabbit holes, baby.

(25:45):
I try to approach watches nowfrom like a philosophical um,
like space um.
I like to believe that thewatches I collect have like soul
, like it.
Yeah, it totally.
It takes on, you know, uh, uh,you know a persona and so, and

(26:08):
when I got my Reverso it wasalmost like alchemy.
It was almost like alchemy.
I had willed it and I wasthinking I was like man, I want
a Reverso man.
I want a Reverso man, I want aReverso, but I don't know which
one that I want Too many goodones.

Blake Rea (26:26):
It's too many good ones.

So I'm like I want this, but this is also
great, I'd like to do this, butyou know what that looks?
Just as advantageous.
And I had an opportunity.
Someone literally came to me,offered me the Reverso for a

(26:49):
quarter of what it actually wasworth, and so I was able to buy
this watch right, and not like Ididn't buy it because I, like
was like clicking and clickingand clicking and I was like

(27:09):
adding this to my car and I wasdoing this.
It was like it came to me byway of alchemy, like yeah I will
did.
I was like I'm gonna have oneand I will know when that one is
.
It will actually just literallywalk up on me that that's the
way it happens.

Blake Rea (27:26):
There's watches that I think I've had in my roadmap
and they've, they've like, uh,like, they've like eluded me,
and then, next thing you know,they're in front of me and I'm
like fuck, the time's not rightlike this is not the watch right
.
Watch for me, but but later,maybe you know yes, yes and uh,
and that happened to me, like,like the the reverso was was one

(27:48):
of those for me too.
Um, I ended up getting, uh, themedium, mono mid or the mono
mid like of the.
They just discontinued it like,like, maybe like six months ago
.
Yeah, um, and same thing.
I just right, watch at theright price just landed on my
lap, had to get it.

(28:08):
And then I was like, all right,cool rectangle watch, check
done, yes.
And then I fucking got myself asteel tank after.
I know it's just one of thosethings like you never know till
you bring in the collection.
And then, um, weirdly enough,you know we.
So not only do I have, like youknow, the outlet and everything

(28:29):
, but we also have a watch clubhere in vegas, wow, and we have
a lot of people.
We have like almost 100, 100members and um and gc john carlo
, like you know, he was the onethat approached me to start a
watch club here, and you knowwhatever yes, um, anyways.
Uh, you know, now we're at apoint in our club where we're
like loaning watches to eachother, you know, and so, like I

(28:52):
have like three or four watchesout, I'm getting ready to send a
watch to georgia um new yorkand um and that to me is, you
know, you talk about likegetting to wear other people's
watches.
Yeah, it's.
It's such a cool thing that,like I mean, I've done that to
so many people, like I've loanedout maybe 50 or 60 watches and

(29:14):
I bought a.
I bought a, a grand seiko, likeone of the new um, like blue
dial grand seikos that came outI think like maybe a year ago.
They did like 300 for the us orsomething.
I'm sure I can't remember whatthe reference number.
Anyways, the day after I got it, somebody in my watch club came
up and was like dude, you gotthat new grand seiko.

(29:34):
I was like yeah, he's like fuck, let me, uh, let me borrow it.
It was like dude, right out ofthe box, like all right, dude,
yours.
You know he was the one thatput the first scratch on.
No, no, dude, I, I did not, Iwas.
I was like dude, this isawesome, you know, like watch it
.

Sorry, I didn't mean to cut you off.

Blake Rea (29:53):
No, please.

That's the but, that's the power of the
community.
Like there's no, there's noother hobby in that that I can
think of, right and, of course,like there are stories of that
and just like anything in in inwalks of life.
But I feel like watches is likethe most, like welcoming and

(30:17):
trusting.
And you know, as long as you'regenuine and authentic, right
People can feel you and they'llactually want to, to, to kind of
help you out and to be a partof.
You know what, what it is thatyou got going on, and you know
you can have those you knowconversations with somebody.

(30:38):
You know, dude, like you know,I'll send you my watch, I'll
send it to you on the other sideof the country, or you can hang
on to this watch and you canput the first scratch on it.
You could you know you could dowhatever you want with the watch
.
You know because I I trust youlike watches.
It's so crazy how like trustingthe watch community can be if

(30:58):
you're in the right communitytotally yeah if you're in the
right circles like um, yeah.

Blake Rea (31:04):
And I mean now that I think about it, like I I've,
I've loaned out, like I've gotsomebody that's had a watch one
of my watches for like overeight months now.
And I was thinking about askingher for it back, because I'm
like, fuck, I kind of want towear that now.
I'm going through my vintagephase and it was a vintage watch
and I was like I never wearthis.
But I've been thinking aboutnow that she's had it for eight

(31:26):
months, like how do I ask for itback?

Listen, she's had it long enough.
Ask for it.
Yeah, yeah, no for sure.

Blake Rea (31:36):
Um, what would you say between, like modern, modern
and vintage?
I mean, it seems like you'reyou're more in the vintage space
, is that from what I've seen?

Yes, for sure.
Um, I I went on a kick where Iwas like I only wanted 90s
pieces.
So a lot of my vintage watchesare 90s.
It's the watches that I grew up, you know, seeing people like,
wear or just have like that,that special moment in time.

(32:10):
I like to believe that thenineties is probably one of the
best times in watchmaking.
Um, part of it, you know, isbecause the golden era is, of
course, the seventies, right youhave 60 seventies 60 seventies.
You have, you know, theintroduction of the integrated

(32:32):
sport bracelet.
You have the integration of newtechnology with course movement
.
You have the digital age andthen you know you have like
these funky case shapes, rightLike that spillover from the 60s
into the 70s and obviously youknow it gets very trippy.
70s, and obviously you know itgets very trippy.

(32:56):
And then you have the 80s whereyou know the 80s kind of rides
the um, kind of like it ridesthe 70s.
But the 90s is where you see um, you know the wheels turn for
contemporary watchmaking.
You think of Ulysses Nin, youthink of Uwe Work, you think of
MB&F, you think of Richard Mille, you think of Frank Mueller,

(33:19):
you think of so many watchbrands that like started in that
time and actually shaped whatyou know watches are going to
look like for the turn of thecentury.
So for me I felt like the 90swas that pillar that you know

(33:42):
has shaped what we're seeing nowin the 2020s, for sure 2020s
for sure.

Blake Rea (33:54):
Yeah, I mean, that's definitely the boom era where,
like you know, people reallystarted to appreciate
watchmaking for, for what it isnow, of a more of a modern
stance.
Um, you know, like, if you lookat, I mean, even the
speedmaster, you know obviouslyfrom the 60s but but you know,
in the 1990s, you know, themodern form of the speedmaster
came out.
Really, you, know and theystarted having more fun with,
you know, references and thingslike that, um, but but yeah, I

(34:17):
mean it really started to pickup in the 90s when everybody was
buying them, you know, versusthe 60s.
Like you know, people caredevery every once in a while.
But, um, I am super curious, um.
So you obviously talked aboutthe pressure of being a podcast
host and having to have theright watches as a host, but I'm

(34:42):
curious have you ever had anepisode that really changed your
mind about a brand or a watch?

Yes, yes, and I would have to say, the first
time we visited Geneva about twoyears ago, we sat down with Mon
Frey, one half of URQ, and Ialways loved their watches and I
always loved their watches.
But I didn't really understand.

(35:16):
Oh sorry, I don't know if I cansay like I didn't understand.
I think I think I did.
I just wanted a deeper dive.
I wanted something bigger thanthe surface level.
And when we sat down with Martinand we did get to meix but
felix is a little bit more- he'son the, he's behind the scenes,
yeah he's, he's bts and that'skind of like you know, his style

(35:37):
is like a watchmaker, right,because martin is, um, this,
like super like cool, um,creative guy.
He, he makes films, he designs,watches, he loves hip hop.
You know, he's got a bit oflike a fashion sense.
He's like, you know, this Swiss, german guy, but he like takes

(36:01):
to not only his culture butWestern culture.
But you know, to kind of getback on track, when we sat down
with martin and he talked about,you know, the idea of the
display in time in his timepieces, you know the satellite

(36:21):
view, right like you're, you'recasting over time, you're
looking over time, as you know,you have the retrograde, or you
have those wandering hours oryou have these spheres or
squares that turn over the hoursand minutes.

(36:44):
To tell time was interestingand really his, his, in his
infatuation with, like you know,space exploration and, you know
, going beyond, um, just likeyou know, earth, right like time

(37:12):
, you know relevance, horology,like all of those things.
And I was so happy to to hearHis point of view because it was
From from, from myunderstanding, it was bigger
than just a watch.
It was, it was, it was so muchmore than just a watch.

(37:35):
This was this, was this guytelling, like his story through
his lens.

Blake Rea (37:44):
And if you own a new work watch, you're able to, to,
to, to actually get a full-onexperience of what that is
totally yeah, I mean as a as acreator, I've started to notice
that my tastes are evolving,they're, they're maturing in a
weird way, and so thatimmediately brings me to the

(38:08):
question is there a watch thatyou have either regretted buying
or regretted selling?

oh, I bring dude, I bring the hard questions, man
you should maybe, maybe you,maybe you knew that already okay
all right uh, I would have tosay regret buying.
No, oh, oh, wow.
I don't regret any watches thatI've purchased.
I do regret selling.

(38:38):
I sold Well, actually, you knowwhat the only regret of a watch
that I've sold was?
I had a 70s thunderbird oh shitnice and I sold it.

(39:00):
But why was love hate?
Was because I sold it to buy ummy wife's engagement ring.

Blake Rea (39:11):
Oh, okay.

And so I was like so this is why I hate that I
sold it.
Right, because my rationale wasoh, I can't take all this money
and buy this huge diamond ringand I have all these watches
here here, let me start partingwith the watches.
But the funny thing is why Ihate that I sold it is because

(39:38):
the money that I took to sellthe watch I never used to buy
the ring.
I brought the ring anyway, okay, and then I took, and then I
took the money and then I like Idon't even know what the heck I
did with the money, I just likeburned it.
I was like I was like, well, andand I think and I and I think

(40:00):
my wife's a shout out to my wife, mary, I think she was like,
she was like, why'd you do that?
Like she was like, cause, causeI had I had, like I brought, I
brought the ring, I proposed Idid all those things and then I
sold the watch.
But I think it was kind of likeit was like a line in and like

(40:21):
in my mind I was like, well, I'mgonna, I'm gonna line this up,
I'm gonna sell it and then I'llbuy the ring simultaneously.
But I said, well, I don't wantto wait, let me buy this ring.
If it happens, it happens.
And so it happened.

(40:41):
And at that point, because Iknew the guy that sold it to, I
was like, well, I could alwaysbuy it back If I ever wanted to
miss, if I ever missed it oranything like that.
And so I was like, okay, it'sgoing to a good home.
Like this guy was just excitedabout the watch.
Uh, just as much as I am.
So if I sell a watch, um, Iwant to make sure I sell it to

(41:04):
someone that loves it just asmuch as I do.
So I don't sell watches forprofit, sure um I don't, and
sometimes I don't even sellwatches.
Sometimes I gift watches, um.
So now, part of why I had thathate part was because I I
thought that this guy was gonnakeep the watch oh come on and I

(41:31):
and that's thing.
So I think with non watchpeople, cause he was like a
watch, like he's like a, he'smore of a fan than like an
enthusiast Right.
I think there's like there'slike two different, two
different type of like peoplethat, like watches, enjoys the,

(41:55):
um, the idea of like owning awatch and having like something
that, like you know, you canlook down to and kind of you
know appreciate.
But, um, he wrote the watch forme.
Mary tried to buy it back fromhim secretly so I didn't know
because this was a friend.
So yeah, yeah he's a, he's agood friend.
So she like reached out to himon the side, was like, hey,
listen, you know what?

(42:16):
Rashawn really loved that watch.
Like I'd love to buy it backfrom you.
And he was like oh no, I lovethe watch, I promise I'll keep
it.
And then he had DM me aboutanother watch.
I was like sharing some watcheson on instagram usually text but
he like dm'd me and I foundthat to be way.

(42:37):
He was like yo, what's up withthat watch?
And I was like, dude, you justbrought a watch and he's and he
goes oh man, I, I he's like,he's, he's like, yeah, I'm
looking for for watching.
And I was like okay, cool,since you like this one, either
we can work out a deal and wecan offset the price for this
for that.
And he goes man, I don't evenhave that watch anymore.

(42:57):
And I was like, are you kiddingme?
I like steam coming from myears.
But I had to.
I had to swallow it because Iknew that he wasn't a watch guy
yeah man so I think, that that's.
That was like my biggest, thatwas like my biggest regret,

(43:19):
because I I didn't need, Ididn't need to sell the watch
sure I sold it to kind of feellike I was being responsible
yeah, yeah, like trying to dothe right thing, you know help
somebody get into it, helpsomebody get a good deal, kind
of pass the love down.

Blake Rea (43:36):
That's, that is my number one rule.
That is my number one rule.

Sell it back to me first.

Blake Rea (43:41):
Yeah, If I sell a watch to somebody, which I very
rarely do, if you're listeninggo back to the person who sold
it to you and give them thefirst right of refusal.
Yes, yes.

That's rule number one.
Rule number one.

Blake Rea (43:56):
And that, yeah, that's disappointing.
What?
What watch was it?
You never, you didn't, I don'tthink you said no, uh 70s
Thunderbird.
Oh okay, that's right, that'sright, that's right.

Sorry they just they, just 36.
So I, so I also.
I also like to collect smallerwatches um not necessarily um
smaller than like 36 right uh,but I like to collect like
traditional men's size.

(44:27):
So because, like I said, myfavorite area is 90s.
So basically, you know, I liketo to kind of stay true to that.
So, um, I do own a ulyssenardin, um I have I have a, a
diver, which is, you know, 40.

(44:48):
What is it?
I think it's like 43, 44millimeters, but I mean it
doesn't get much of its timebecause it's so big did I wear
it.

Blake Rea (44:58):
It wears well, it's fine dude, I wear a 45 sometimes
.
Man, I got a little baby wrist.

I don't give a man, I don't care no, and I
think watches should just beworn, like I don't.
I don't know why people arelike oh, does this look good on
my wrist?
Is this too big for me?
It's not a thing about if it'stoo big or not.

Blake Rea (45:21):
How does it feel?

How does it feel?

Blake Rea (45:23):
Yeah, how does it feel?
I couldn't agree more, and it'smore about this measurement
than it is this measurement.

You know what I mean.

Blake Rea (45:32):
Yes, yes, Um, let's jump back into the podcast real
quick.

And.

Blake Rea (45:39):
I'm curious to get your opinion on what you feel
makes a great, a great podcastepisode.

Oh man, uh I, I would have to say.
I think you know context ofstorytelling is always at the
top of um.

(46:07):
You know the, the, the secretsauce, right?
I think you know it's easy toget behind a mic and you know
share what's on your mind, butyou have to be able to deliver
something that the audience hasnever seen or has never heard.
Or, if they have heard it, theywant to hear a different
perspective and align themselvesor provoke thought for them to

(46:31):
make a decision for themselvesfor themselves.
I think you know great, greatpodcast episodes are ones where
you know you have someone thatcan, you know, express

(46:54):
themselves openly and candidlyand it not be political, it not
be you know where you have to bemindful of what you say.
Like I try my best to bemethodical when I am speaking,
but usually it just comes rightoff the top, like I'm like going
, you know, of course, like I'vetaken the questions, or if I am

(47:17):
delivering questions right, I'mvery intentional in what I ask
because I'm looking to get aspecific kind of response, and
if I don't get that response,then I'm like, well, tell me
more or dig in, or for ourviewers, for our listeners, can
you explain or expound a littlebit more?

Blake Rea (47:37):
I mean, yeah, I can't , I can't agree more with you.
I mean, you as a podcaster, you, your whole goal is to like
extract information and uh andpackage it and uh, I've started
to think, as I I mean, gosh, myfirst episode was terrible, but
you know, I started to think ofit as like a wave.
You know, like you have theebbs episode was terrible, but
you know, I started to think ofit as like a wave.

(47:58):
You know, like you have the ebbsand flows and like you know,
I'll pull back and then I'll,I'll punch in and I'll pull back
and I'll punch in and um andthat's the way that I try to
look at it, you know, and I tryand um and jump around and and
just have fun with it, likebecause you know something that
I've thought about too.
And uh, you know, I I guess thisis weird to say, but before I

(48:19):
got into doing watch podcasting,I got in very naturally, like I
I left the watch industry, youknow, as a retailer, as a retail
professional, and I was likeeverybody who I like had
contacts with was like justwanting to talk watches and I'm
like like maybe I should do azoom where you know, because

(48:40):
every release I'd come out likeoh, maybe I should just do a
zoom with all the people that Iknow and watches and just talk
about my opinions on the releaseor what you know what I mean,
like yes, yes, um and then itcame back to like, well, if I do
a zoom, then they can ask mequestions.
so I I can't, like you know,like pack as much information
into it as I want to.

(49:00):
So then my wife was like, dude,just do a podcast, and then
boom you know, that's how ithappens.
And I had never like done anyresearch, like I had never
listened to other watch podcasts, I had never consumed really
like outside of YouTube, likeother watch media.
And then, as I startedlistening, I I mean I listened

(49:26):
to your podcast, um, and Istarted, I mean, going down
other podcast rabbit holes, likeyou know where I listen to,
like entertainment, podcast,anything, um.
But you know, something that Ikind of noticed is like most of
the the watch media is like, islike really buttoned up, like
you have that top button, likebutton.
You know what I mean and uh,and I'm like, I'm like you know
I got a little bit of meat hairhanging out right, you know,

(49:47):
like a little bit of chest hair,like maybe two buttons on, but
you guys are like ripped offshirt, you know like and
uh, and just it was like, okay,this is, this is the type of
media I like to consume, like no, no, holds bar, like real talks
with real people, and you justdon't see that.
You know, you don't see that asmuch anymore, um, especially in

(50:10):
the industry where everybody'sgot some shit to sell.
You know, and, and that that'swhat I've even tried to educate
with brands.
You know, like, whenever I havepeople not necessarily people
that come on, but you know, offoff the recording um session
where I'm like like hey, likewatches are changing, like the

(50:30):
way that people buy watches areevolving, and it's more about,
if you embrace the community,the community will embrace you.
Yeah, and I actually had thissame exact discussion with a
watch brand two weeks ago andand they were talking about
rolex, this rolex that, like youknow, like you they were, they
were literally trying to like, Imean, they just kept saying

(50:52):
rolex a bunch and I was like areyou really trying to compare
yourself to Rolex?

you never can.

Blake Rea (50:58):
I, I thought, I thought about that, but then I
said something to her um, the,it was the brand president.
Um, I was like you havesomething that Rolex doesn't
have.
And you know she's like, yeah,what's that?
And I was like you have anenthusiast brand.
Yes, like you can, you can seea rolex on.

(51:19):
Just you know, like you live,you live in new york, like you
could just see some dude walkingdown from the finance district.
Just got one.
Watch this damn rolex you knowand he's not a watch guy.
He just got a nice watch.
Yeah, but then when you weartheir brand, I'm not gonna say I
don't want to throw him underthe bus.
I'll tell you later.
Um but uh, but when, when youwear their watch like people are

(51:41):
like oh fuck, dude, that thatis a watch guy.

Yes.

Blake Rea (51:45):
Like in brands.
Dream to have that.

Yes.

Blake Rea (51:50):
In their, in their recipe, you know.

I have to, I have to agree, I really, I really
have to agree.
What I will say is you know, Ithink brands are looking at,
like, what their ROI is overall,and so they don't always feel
incentivized to like embrace thecommunity, because they're like

(52:14):
, well, you know, if we throw aparty, if we do an event or if
we give free booze, if we dothis, we do that, like where's
the return on the investment?
But I think you know, you know,just to kind of speak to the
activations that we've done, youknow, with a brand like Ulysses
, nodin and so many others, youknow, I think what you're trying

(52:39):
to create is converts.
Like you're, you're, if, if, ifyou plan to be in this game for
the long haul, right, like thisisn't some like fly by night
thing?
Right, this is generational.
This is something that has topay for it.
Like you know, even with like,what's going on with Rolex?
And something that has to payfor it.
Like you know, even with likewhat's going on with rolex, and
something that I wanted to tokind of mention when I was

(53:01):
talking about like the 90s islike, yeah, I mean, people were
choosing tag warrior watchesover rolex watches, and omega
too.
Yeah like so.
So the thing is this like rolexphenomenon, like the thing is
that it could have been anybrand, it doesn't matter, it
just so happened to be Rolex.
The thing is that we're allconfused as to why it is Rolex.

(53:26):
But the thing is like, whycan't it be you?
It doesn't matter, it doesn'tmatter.
These guys aren't haven't doneanything any more special than
anyone else has.
If you ask me, they've actuallydone far less.
Um, I think that you know, thepeople just spoke.
The people spoke and they chosea champion.

(53:47):
Yeah, the champion is rolex.
That's that's.
That's just really what it is.
But that doesn't mean that thattide doesn't turn.
And then in the next I don'tknow 20, 30 years, uh, you know,
that doesn't.
That doesn't shift.
And you're the guy, you knowyou're the girl, it does it.

(54:09):
You have to just stay down andstick to to the mission.
You know you can't, you can'tlook to what everybody else is
doing.
It doesn't matter what they'redoing.
Like, we're making watches,we're making money, we're
embracing the community, we havetrue collectors, we have people
that love our product, because,I mean, there's watch brands

(54:29):
out there that no one lovestheir product.
You don't.
If you don't have that problem.
I mean, what are you whining?

Blake Rea (54:35):
about.
Yeah, no, me, me and me and myfriend, um, we do like a tuesday
night like stream where we justgo on youtube and we just have
a bunch of us there's like six,seven people and we just all
talk shit about watches, um, andone of the guys that, um, I
mean dude, he's awesome, he'sout in new york off.
When next time I come to newyork I'll have to link up with

(54:55):
him and you, he's awesome guy,he goes to all the auctions,
whatever.
But he and I, after the stream,we were looking back into
historical sales data and in2014, for every one Rolex that
was sold, an Omega was sold.
They were literally one-to-onein terms of conversions out the
door like watch sales.

(55:17):
In terms of conversions out thedoor, like watch sales.
Um, and then, if you start tolook back bigger picture, I
literally had this argument likemaybe a week ago, and I I
couldn't help myself, but youknow, I I went to the rolex
boutique and there was this newgirl and, like dude, she was all
up on the cornflakes.
You know what I mean like ohrolex is the best and and I was

(55:37):
like, like, do you really know,like who you're like?
Like, do you really know, likewhat you're talking about?
Or like who you're talking to?
Like not to sound arrogant oranything but like, like you
start to transcend, like rolexat some point you know and you
realize that rolex is a brandthey're like the debiers of, of
watches, where they say, look,you have to, you know, spend

(56:00):
three months of your salary toget a diamond for your wife or
whatever what have you like um?
and you know they were at theright place in the right time,
where they started usingambassadors, like before anybody
else did.
And, like you know, you canlook at um, when they had like
um, like like tinsignorge, who,like, summited you know, like
these crazy mountains.
Or look at um, you know, uh, Ithink it was, uh, there was some

(56:23):
lady that swam across theenglish channel or something.

Yes, yes, yes.
Um, I think her name wasmercedes lights.

Blake Rea (56:29):
I think, yeah, yeah something, something like that,
um and so.
So they were just at the rightplace at the right time and they
were look, getting our watcheson the wrist of great people
like that.
That's the strategy now and,and you know, full circle moment
, like boom, like mic, drop youyou're.
You're right, like you in is.
You know we can.

(56:50):
I guess we can use you in cause.
We were talking about it, butyou know they get it.
Yes, they fully embrace thecommunity and they understand
like buying a watch is likebuying a car.
You know, like you can't buy acar in a day, like I mean you
can, but you gotta fucking sitin the finance office for like
six hours and shit.
Like yeah, yeah but sure and youthink really hard about buying

(57:11):
a car, like you do so muchresearch.
And, um, you know, now that thecustomers are so educated, you
know they, they half the time,if not more, no more than the
salesperson.
Oh, um, and brands are startingto get that and, um, you know,
if you embrace this community,as passionate as we are, like,

(57:32):
we're going to embrace you andwe're never going to let you
fall or let you die, like we gotyou, yes, yes, and I literally
try to have that exact samediscussion with anybody that
asks me if they're crazy enoughto ask me like what, what should
we do to get more watch salesor whatever?
you know what I mean.
Or get out watch in front of alarger audience and I'm like

(57:52):
just stay in your lane andembrace the industry, you know.
Like that's really all you needto do.
I know that sounds very simple,like overly simple, but Well,
the thing is that it is itgenuinely.

Is that simple?
The thing is, how long are yougoing to stick it out to see all
of your hard work pay off?
And I think a brand like H Mozaright is a testament to that as
well, because they have, youknow, gone through so many
changes and transitions rightfrom, if you think about the
inception of the brand, you know, like starting out, I think

(58:30):
they might have started out inlike the 1950s or something like
that, to go dormant, for themalan brothers to pick up the
brand right with their businessbackground and acumen, to
understand.
And the funny thing is, likethe malan brothers, right, they
aren't watchmakers, these guysare business guys, like totally,
you know, their father was, uh,a ceo at ap, like.

(58:55):
So these guys come in with abusiness mind and they
understand how to grow and howto scale a business.
So what do they need to do toscale the business?
Well, we don't have product now, but we need to create some
kind of hype.
How do you do that?
You talk about the Swiss Alps,you talk about the Swiss cheese

(59:17):
watch.
You talk about, you know, the,the, what was it?
The Vantablack, the Vantablack,the Frankenwatches, like all of
those things to get peopletalking.
And the funny thing is thatnone of those watches were for
sale, but it sparkedconversation.
And then you go boom, here's ahit.
Boom, here's another hit.

(59:37):
Boom, here's one more.
Not only are you going to, youknow, get great product Right,
you're going to get great events, you're going to have access to
our staff Right.
Shout out to Claudio.
We always shout out Claudio.
He's an amazing guy, he'saccessible, he's worked in the

(01:00:02):
industry on both sides of thecounter.
You talk about wholesale, youtalk about retail.
This guy lives and breathes theretail experience.
Those are the type of peopleyou need around, not the yes man
, not the dude that's trying tolike.
You know, hi, what's reallygoing on with the ceo and you

(01:00:24):
know, a lot of you know.
I can even tell you in most ofsorry, we got an hour and I'm
like cooking already I go.

Blake Rea (01:00:34):
I go till you want to stop talking.
That's the way we do it here,bro.

Rashawn Smith (01:00:37):
Because then I, then I start cooking, because
then my gears start grinding.
And for as many industries thatI've worked in and I'm talking
about fashion, fitness,nightlife, food service, watches
, wholesale retail, b2b, b2c,anything in between I've done it
all and that's just the NewYork in me, right, like the New

(01:00:59):
York hustler.
But what I've never reallyreally understood is when you
don't tell the boss the truth,and if the guy comes in the
store or if you're on a Zoommeeting and he goes well, how's
business?
You go, man, this shit sucks.
Yeah, if you're on a zoommeeting and he goes well, how's

(01:01:19):
business?
you know, you go, man, thissucks yeah like you know, like
and and you know excuse myfrench, because I usually don't
use profanity but like the thingis, you need someone to really
tell you what it is like tryingto, like, play this dance around
game to keep your job likethat's whack, like that's whack,

(01:01:40):
um, and I think that, you know,is part of why we started super
new studios.
Like we went from like thepodcast to then, you know,
taking a full circle, right, we,we, we went on to create this
media platform, to really put itout there, to be like, well,
this is how it was supposed tobe done and this is the

(01:02:01):
blueprint.
Like you can follow it, you canaccept it, you can reject it.
Like there's value in what webring and we don't get keep, we
don't.
You know, we don't hide likethe recipe is there the proof's
in the pudding?
Like you know, for anyone thathas any confusion as to you know

(01:02:22):
, why you know we can act orspeak this openly and candidly
about this industry is becausewe put in the work, you know.
And now to be able to put inthe work for yourself, you know,
I've worked for retailers andnobody has sent me to
Switzerland.
I've never been to Switzerland.
Courtesy of a watch brand.

(01:02:42):
I go to Switzerland on my owndime.

Blake Rea (01:02:45):
I go to.

Switzerland on my own man, on my own hard work,
and I go on a press pass.
I don't go on the public days,which last year we had access to
both press and public and wehung out and we met with people
and we took photos and we dideverything.
This year we didn't have thataccess.
But the thing is it's so easyto be kind of like shoved to the

(01:03:12):
side and being like, okay,that's cute, but you know, back
to regular schedule probably.
Yeah, it's like yeah dude.
Just tell the truth like if the,if the, if the guy wants to
know, or the, or the girl, oryou know, if they want to know
what is going on, you can tellthem yeah, I know, I dude, I, I

(01:03:40):
transcended that a long time ago.

Blake Rea (01:03:42):
Like in my professional life and I, you
know I work in it and cybersecurity, you know.
So like I can just say, likedude, shit's hitting the fan man
.
Like you know, we, we need tobuckle up, you know.
Or like put your goggles onlike um and and no, yeah, so I,
I, I literally like was one ofthose hush lip dudes for like

(01:04:03):
the whole first, like half of mycareer, and you know the second
.
That I actually like unzippedand started like talking is when
I got in trouble yeah, oh yeah,for sure, everybody gets afraid
of you and and I'm like I'm notthe guy putting the turd in the
punch bowl, I found it there.
Yeah, you know what I mean?

Yeah, Dude to be an entrepreneur to actually like
bet on yourself.
This is the perfect time to doit, because people are now
intrigued with this social mediaera and people are yearning for

(01:04:46):
information, people areyearning for the truth and, you
know, I think in our line ofwork, right, everything is
subjective.
What I say is not law, butthere are going to be a couple
of people that are going to feelwhat I'm going to say and
there's going to be a lot ofpeople that are going to
disagree.
But you know that's open fordiscussion and that's where the

(01:05:10):
value is the fact that you canprovoke thought.
So, you know, for anyonelistening that has a dream or
has a passion or wants to, youknow, bet on themselves and to
figure out.
You know what it, what it takesto get there.
You put one foot in front ofthe other.

Blake Rea (01:05:30):
There's no other way to do it I'm laughing because in
my head I'm like when, when wewere in Geneva, I was calling
you Rashawn Luther King and so,as you were just talking, I was
like Rashawn Luther King moment,right here.

Oh yeah, I told you I started.
Like once I start cooking, thenit gets crazy, I don't know.

Blake Rea (01:05:55):
No, no, that's amazing.
And I feel like, um, I'm I'mvery privileged to be in this
space and and be able to, firstof all, to have an audience you
know to.
For, you know, if you know, ifI would have looked back like
two years ago, I'm like nobody'sgonna fucking listen to me talk
, like nobody gives a shit aboutwhat I think you know.

(01:06:18):
And then that was before, like,and then I also thought like
all right, there's so manypeople out there who have like
much louder voices and muchbetter at talking, like they
have, um, you know, they're muchmore polished or whatever right
, like why would they everlisten to me?
You know, and and that wasyears ago and I had no idea,
like how far this would take mebut, um, I didn't do it for that

(01:06:41):
.
No, you know, I didn't do it to.
At first, I was like I just wantto do this for me yes, you know
and then, as, like I startedgetting like, whether it's like
trolls or hate or like you know,even even like you know, like
people that like send me thoselike really amazing messages.
Like, dude, like I love yourpodcast, keep it up.
Like I can't wait for your nextone.

(01:07:02):
Like, if I get a hundred hatemessages and I get one of those,
like bro, I'm going to fuckingkeep going.

Yeah, absolutely, you can't stop.

Blake Rea (01:07:20):
Yeah, it's, I'm too, I'm too deep, I'm like too deep
in to stop and uh, and yeah,yeah, I mean, you know, now, I,
uh, you know my wife, likewhenever I started, like she
didn't, she didn't reallyunderstand.
But now, now she sees.

The funny thing is.
The funny thing is, you know,if it, if it isn't like, if you
don't get that response of like,like, so what's this podcast
thing about?
Like, or, or?
You know, you, you, you guystalk about watches all day, like
it's, it's, it's so much biggerthan that and you know, as as
I'm listening to you speak, Ireally think about.
You know, uh, let's say you,you take someone like Joe Rogan,
for example, or a Joe Budden,or you know, uh, a Noriega.
Um, you know, these guys, theseguys have put in thousands,

(01:08:08):
thousands of episodes Like.
You know, they say, they sayfor you, to what, what is it to?
To, to be a master at a, youneed to put in 10,000 hours.
It's like.
I've heard that, yeah, somethinglike that you can't, there's,
there's no way.
Like, do you haven't evenputting in 10,000 hours yet?
Like you can't even, you can'teven quit yet you, you, you

(01:08:31):
haven.
Dude, if you haven't shot athousand free throws before you
left the gym, like what makesyou think that you're going to
win a championship, how do youthink that you're going to
consider yourself the best?
Like, natural talent is onething, but mastering and
perfecting the craft and knowingthe ins and outs of the game is

(01:08:55):
something that you know.
It can't be given to you.
You got to earn that.

Blake Rea (01:09:00):
Yeah.
So yeah, it's true, I feel likeyou can never truly like master
something Like maybe it's justmy opinion, but because there's
always people out there who arepushing that goalpost or moving
that goalpost and so, yeah,there's always going to be
somebody who's like millions ofyears ahead and you know, I mean

(01:09:25):
, we're talking about creative.
We're talking about creativework here, like this is a.
I wouldn't consider this aproduct.
I don't really know.
I don't really know what tocall this.
This is just an expression Likethis is a creative outlet.
It's an expression of of youand I, right there in this
moment, the way that we feelthat you know the things that
are coming out of our mouths, um, but, but the goalpost is
always moving and we're in acreative space.

(01:09:46):
So, like, there's always goingto be somebody more creative,
you know there's always gonna besomebody less creative and, um,
you know it's, it's all aboutjust kind of going, just, I mean
just no matter what direction,like you know, sometimes I'm
going this way, sometimes I'mgoing that way, like it it's
just going, it's just continuingto, it's continuing to publish,
continuing to push, continuing,continuing, continuing.

(01:10:08):
And you know, I I like admittedthis, like I don't know if I
admitted this on like one, whichepisode I admitted it on.
I didn't look at the data dude,I didn't look at the data.

And you and you shouldn't, I mean you shouldn't.
The thing is like you know, it'sit really the the for those
guys that are light years aheador the ones that are far behind
at the end of the day?
Those ones that are far behindat the end of the day, those are
the individuals that actuallykeep you working Right, because

(01:10:42):
if someone's not that great, yougo ahead and you go.
Well, I'm going to show you howbetter I am.
And if someone is just, ifsomeone has taken it as far as
you have, you go.
Man, I want to get there.
So I think you know whetheryou're at the back of the race
or leading the pack.

(01:11:02):
There's one of the two thingsthat have to happen you have to
get to the front or you don'twant to fall to the back.

Blake Rea (01:11:12):
Yeah.

And so being mid-pack and being comfortable
is something that I never reallywant to be in.
I'm okay if someone says mycontent isn't great, because it

(01:11:36):
just inspires me to want to dobetter.
And I never want to be in aposition where someone says that
my content is the best, becausethen you get lost in what it
takes to take it to the nextlevel, like for you know someone
like I don't know, michaelJordan, right, michael Jordan

(01:12:00):
was not the best.
He didn't he.
He became the best.

Blake Rea (01:12:05):
Right.

But you had magic , you had Clyde, you had Will,
you had Bill, you had Bird, youhad Isaiah.
You had all of these guys.
I even scotty, right, scotty,gets on the podcast and he's
flaming.

Blake Rea (01:12:22):
Michael up 90s, nba was like golden era man.

The 90s was the best for everything yeah, yeah
but you know, you, you thinkabout, like the last dance and,
um, you know, when Mike wasgetting his ass kicked, he was
like, okay, I'm doing theseamazing things, but I'm not
winning championships.

(01:12:48):
What do I need to do?
Oh, I thought I put in the work.
No, you didn't put in the work.
You got 5,000 hours in.
You need another five.
You're halfway work.
You got five thousand hours in.
You need another five.
You're halfway there.
You got to hit the.
You got to hit the gym.
Right, you got to stop,probably, gambling.
You got to chill with thecigars.
I don't know any, I'm justparaphrasing.

(01:13:08):
Yeah, yeah, yeah, I mean likeyou can tell, there was a shift
somewhere for him to go ahead inthis in the step into two
three-peats.
And the reason why, of coursehe didn't, why there was a break
between the three-piece,because he went on to play
baseball.
This guy could have probablywon easily seven to eight

(01:13:29):
championships in a row totally.

Blake Rea (01:13:34):
Yeah, no, I mean, it makes sense and, um, yeah, I
mean it's.
It's crazy to think like youalways have to keep going, like
you're never gonna reach yourpeak, like you're always on the
journey, yeah and uh, and that'swhat I love.
That's what I love just, notnot only about the watchers, but
it's life.
You know, like there's always,you know, and if, if you're, if

(01:13:58):
you're that midfield guy,nothing wrong with that, but
like you're probably in, you'reprobably in the wrong race.
Like you, you need to surroundyourself with people who think
like you, um, and it just evenjust to push you a little, a
little harder.
You know you don't have to benumber one always like I mean
there's nothing wrong being twoor three or four or five or six
or whatever, like you know justhave just just just be in the

(01:14:22):
race.

Yes, that's, that's, that's the, that's the
biggest, that's the biggesttakeaway from it all.
It doesn't matter where youbelieve that you are, it's the
fact that you're there becausethere's so many people that
don't compete, so you've alreadywon.
You've already won Someone thatcan turn around and be like,
well, your content is great.

(01:14:43):
It's like, well, isn't great.
You go and say, well, what haveyou contributed?
What have you done?
What have you done creativelyor how have you expressed
yourself?
What have you contributed to?
For you to judge or to give anopinion and that's okay, even
for the ones that are qualifiedfor it Thank you, but I'm not

(01:15:05):
interested.

Blake Rea (01:15:06):
Yeah, yeah, yeah.

It's like I got what I got going on over here.
There's space for everyone hereand you know I welcome to come
on anyone's platform, for anyoneto come on mine.
You know I'm someone that'slike an open book and, like I
said, once I start cooking in it, then the temperature just

(01:15:29):
changes.
But you know, I think thereneeds to be more collaboration
and that's why, from the top ofour conversation, I use the word
.
You know, I started withcommunity and then collaboration
.
Right, because you join thiscommunity, you join this hobby.
You then find welcoming andlike-minded people and then you

(01:15:52):
say, hey, we should do somethingtogether, we should actually
see this through.
And for you know, myself and theplatform that I have is nothing
for me to come on to yours,because I'm able to expose
myself to your audience the sameas you.

(01:16:13):
I am to you, you, I am to you,and so it's not about, hey, I
have 200 plus episodes.
You know blake has 50, 60, 70episodes and I go ahead and say,
well, he's got to do more forme to want to, or sure, you have
to pay me, or you know we havelisten, I need, I need, uh, what

(01:16:36):
, what, what beyonce say,because, funny enough.
I'm actually in chicago now andbeyonce's in town, so she's
performing, but um, beyoncewould be like I need eminem
peanuts without the peanuts yeah, like, yeah, like, like.

Blake Rea (01:16:52):
Oh no, if you want to like artists, I used to work in
a media company where we booklike talent or whatever, and
there's like and on theirwriters, like all that bullshit,
like I need the the peanutswith just the red m.
You know just the red m&mpeanuts, you know what I mean?

it's like what the you know, what do you
exactly like?
So, in that it's like I, you,you never, you never want to
alienate yourself and you, youmay not always want to be as
available, but you have to havethat equal balance, because you

(01:17:27):
can block blessings and youcould.

Blake Rea (01:17:31):
You know, you never know what a conversation or what
can channel what can come outof you for you to inspire
another viewer, another listener, um, or somebody that wants to,
to do what you do or youinspire yeah, yeah, I feel I
feel privileged, um, to be inthat position, because you know,

(01:17:55):
uh, like kind of like I said,how I got into it, like it just
became like let's just havethese discussions and let's just
record them and then let's justlike archive them yes and then
it became okay, well, let'sbrand it you know what I mean.

It's like it's like.

Blake Rea (01:18:10):
All right, okay, like so you know, I know we're
putting the the cart before thehorse at this, but whatever you
know.

It's all right.

Blake Rea (01:18:18):
It's all right, and yeah, I mean, there's no way I'm
ever going to stop Keep going,don't stop.
But no, the fact is that youknow, ironically, and we're new
friends, you know new agefriends.

Yes.

Blake Rea (01:18:34):
But you know, whenever I was going to Geneva,
geneva, and I was like like,wouldn't it be cool if somebody
brought the community to getlike the watch influencer
community or whatever, whateveryou want to call me, I don't
really call myself an influenceryes, um uh, or personality.
But you know what, if somebodyand and and lo and behold, like
you got.

You guys were the glue.
You guys were the glue, youguys were the glue.
We did it, we did it.
It's it's funny too, because,you know, I don't, I don't know
if people recognize what we,what we do and how much we, you
know, contribute, and there'sthere's neither here nor there

(01:19:16):
for for that.
But because it's so earnest,it's amazing.
I'm, I'm, I'm very happy thatyou even, like, have
acknowledged that and have evenshared that on your platform
Because, like I said, I'm fromNew York city, I'm from the
inner city.
I come from a whole, totallydifferent background where, like

(01:19:38):
affording these things orhaving these luxuries, or even
to be able to travel past, youknow, two, three city blocks
Like that's, that's not a thingwhere I come from.
And so to to have thisopportunity and then to create
that, that moment in Geneva, tobe like, well, where, where the

(01:20:02):
heck did I get access to 50,?
50 people to go ahead and justlike throw this grand, beautiful
, you know event with a watchbrand.

Blake Rea (01:20:22):
And it was magical.
Yeah, yeah, I, um, I think Ialso talked about I haven't
tried to talk too much about itcause I want you guys to release
the episode I could starttalking a little bit more about
it.
So I've been watching, but, um,but no, no, I mean, there was
so much magic in that room, youknow, and um, and yeah, it's

(01:20:42):
crazy.
You know, I even told my wife,like you know, like my wife was
like, oh, like you know, my wifewas, I mean, unfortunately, she
was, oh, and your wife isamazing.
By the way, I probably shouldhave said that earlier when you,
when you shouted her out, butbut no, no, no, like my wife was
unfortunate enough that she hadto stay behind and take, you
know, take care of the lifestuff, the dogs, you know, the
family stuff, um, but you know,when I came back, like my wife

(01:21:05):
was like you know, like did youhave a good time?
I was like it was tiring, youknow, and she's like, well, come
on, like what sticks out?
I was like I went to thisamazing party and she's like,
like you know, but I was doingparties every night.
Like I was doing, like I did aZenith party, I did a Chrono

(01:21:26):
Tokyo event, like I did God,what else?
I can't even remember all theseother parties I did.
Like I did a Panerai party,like anyways, I just was like
this is the one that sticks out,you know, and it was.
It wasn't in a weird way, itwasn't I don't really know how

(01:21:46):
to describe it because, like weall, we all, it wasn't about
watches, like I didn't even getthe feeling.
It was just about bringing theright people together, like with
the right passion.
It's like, it's like where youlook, and there's a lot of

(01:22:06):
people like who I had, like youknow, consumed their media, like
like georgia, georgia, somebodyI've been following for I don't
know, like maybe a year or more, like maybe two years, and I
was like, and I didn't even tellher, I probably should tell her
this, but I was like I wassitting across from her, I was
looking, I was like, fuck,there's georgia, benjamin like

(01:22:26):
sitting right across from me,that's amazing and then when I
look over, it's like ben'swatches.
Yes, I'm like, oh, like, fuck,there's ben's watches sitting
right there.
Yeah, and then you know, ofcourse, you and Perry and people
who I've you know, consumedyour content for for a while.
It was just, it was, it washumbling, it was cool, it was

(01:22:49):
fun.
I mean it was yeah, thank you.
Oh, I won't forget it ever, Iwon't forget ever.

I'm, I'm, very, I'm very happy that you, that
you definitely like mentionedthat, because there were a lot
of opportunities where, you know, we could have just like blown
it out and been like, yeah, youknow, it's like we, we let, we
let our guests speak about theparty and and, and you know, I

(01:23:18):
think that's the part that'sextremely humbling, where you
have, uh, people like yourguests, you know, say that like
they had one of the mostmemorable moments in a time
where you know you're with.
You could be with anybody elsein the world, but you're here

(01:23:39):
with me yeah, there, there.

Blake Rea (01:23:42):
Let me.

Let me say this for the record there was no ndas
that had to be signed no, no,no, ndas, we listen, I can't
wait for people to see you allof the fun that we had at that
at that party, um, and I thinkmore brands need to kind of like

(01:24:05):
look at you know what they cando to make it more than just the
watches, right, because therewere were.
There were no watches ondisplay, right, of course, like
there were brand ambassadorsyeah we all were wearing like
un's and stuff like that.
But like past that, it wasreally about us all being able

(01:24:29):
to break bread together aspeople that contribute to
horology.
People that you know lovehorology, people that you know
love horology.
People that are going to doamazing things in horology and
to just like celebrate it was,it was, it was.
It was really really a time tocelebrate.

Blake Rea (01:24:50):
Uh, yeah, I mean, well said, well said.
I don't know I don't haveanything to add to that.
I got like let's just get.
Let's see if I can get a couplemore questions out of you.

I don't want to take up too much of your time.

Blake Rea (01:25:02):
I know you're probably tired.

You've been traveling, it's all good, let me
so.

Blake Rea (01:25:09):
I'm curious, and we all have these moments.
We kind of like, touched on ita little bit, but where was it
in your journey as a creatorthat you knew that you just
couldn't stop?
You know, like, is it somethingthat somebody said, is it
something that that you feltlike?
Where were you like, okay, cool, I've got the recipe, I just
need to keep scaling.

(01:25:30):
You know, I just need to keepbashing up, like what was that
moment?
How did it happen?

I would have to say two moments, I think in the
early inception.
In the early inception, it waswhen we started doing a lot of
creative things with Sotheby's,when we were working heavily
with the watch department atSotheby's shout out to Rich
Lopez and Vince and you know, uh, you know the, uh, the, the,

(01:26:06):
the crew that was there at thetime, um, you know, we were
probably maybe 30, 40 episodesin um, probably not even that
far.
But, uh, they took a chance onus and you know they sponsored a
few events and you know they,they actually, you know they

(01:26:29):
they took care of us, um, and it, I mean it was, it was still
like it was one of those surrealmoments, like I mean I was like
, wait, hold on.
So these guys are cutting thecheck.
For you know, it's likeSotheby's Wait, what's going on?

(01:26:49):
My mind was like it was like sothat's when I knew we had
something special, because westarted to break the mold.
So, you know, you know howauction houses are, you know
it's, it's, it's the affluent,it's, you know, the more mature,
right, the people that havebeen in this space for as long

(01:27:13):
as they have and probably havenot been exposed to someone like
myself or haven't been exposedto someone like me culturally,
haven't been exposed to someonelike me culturally, so they may
be confused.
And in the early beginning itwas kind of like one of those
things where you kind of likemoving around the room and
people are like well who's thisguy?

Blake Rea (01:27:33):
And it's like well, my name is Vashon Smith.

Welcome to the wrist check pod.
Like it was like kind of one ofthose moments and it made me
feel really good.
But then where I really reallyknew that dreams could come true
was when I had the opportunityto like sit down with
Jean-Claude Bieber and have likea full on, you know,

(01:28:04):
conversation with him and pickhis brain like to to to really
speak to an icon on the samelevel and same playing field.
It's not, like, you know, let'sjust say, when he was active as
like a ceo of, like you know, aa few of the swatch group

(01:28:26):
brands and he walks into ashowroom and he's like what's
going on here and everybody's,like you know, sipping the
Kool-Aid.
It was like really one of thosemoments where you could be
unapologetically yourself andauthentic, and he really
appreciated that.
And he told us that we hadsomething special and that came

(01:28:47):
through ways of his son, umpierre.
Uh, pierre is an amazing youngman, uh, who sees the future and
is going to continue to carrythe torch for the beaver family.
And I think what's so magicalabout jean-claude beiva is the
fact that he is a realist, likehe, he, he, he flat out said

(01:29:10):
he's like I'm going to die, likeit's like I am going to expire.
People, people kind of run awayfrom the inevitability of like
you know this, this is the, the,the you're going to.
You're going to be at yourvictory lap, you're going to be
at your hoorah, and he's likethis is the, you're going to be
a victory lap, is it yet You'regoing to be at your hurrah, and
he's like this is my, this is mylast run.
I'm going to take it as far asI can, and my son is going to

(01:29:36):
take it even further, and he has.
Pierre now has welcomed abeautiful baby girl into the
world, has welcomed a beautiful,um, baby girl into the world,
you know, when he's 50 yearsinto the industry, when he's 75,
when he's 80 years old and hisdaughter's in, you know, in her
early 30s or wherever she is, atthe time when she wants to get

(01:29:59):
into the business.
If she does want to get intobusiness, that's, that's magical
.

Blake Rea (01:30:05):
Totally.

And that there put me in the frame of mind
where I was like there's no wayI can stop now.
I got this.
I got the stamp from the goat.
I can't disappoint this man.

Blake Rea (01:30:22):
Yeah.
He told me that I got to keepgoing going, so that's what I'm
gonna do it's, it's so funny and, um, and I, I think, yeah, I
mean, gosh, we could keep going,uh, but no, no, I it's like all
right, shit, this is fullcircle.
Like we start, we, we we'refinishing right where we just

(01:30:44):
started, you know, you know,like the passion is here.
Like you know, dude, I, I loveeverything that you're doing.
I mean that, um, you know, Ilook to you guys, you know, um,
definitely as innovators and andpeople that are kind of
breaking the mold.
Um, the industry needs peoplelike you, you know, and, yeah,

(01:31:09):
I'm excited to to now be, youknow, for you to come on.
I never thought you guys wouldever come on a podcast.
You know, I never, I neverreally like, even ever expected
something like that.

But this is my first pod interview too.

Blake Rea (01:31:22):
Really.

This is my first.

Blake Rea (01:31:24):
Fuck dude, that's crazy.
Is my first pod interview tooreally, really.

This is my first fuck dude, that's I usually do
the interviewing and now I'mbeing interviewed, so thank you.
So this is this is this is myfirst interview dude, I I have.

Blake Rea (01:31:33):
I have gotten a couple people over over that
hurdle.
Uh, I think it was miss gmt.
Yes, she's a good one, sophie,I think she was.
She was one like that.
I got over.
But um, but no, no, I mean,we're all here, we all have
stories, we all have a newperspective.
You know, we're all.
We're all contributing indifferent ways.

(01:31:54):
We're all.
We're all pushing the same bigrock, which is the watch
industry, up the mountain youknow we're all hoping it doesn't
roll back on us and yes.
And yeah, I I'm glad that youknow we got connected and you
know we were.
You know now you're a part ofmy family, you know.

Absolutely.

Blake Rea (01:32:15):
And and what, yeah, whatever you need from from my
side.
You know on the West Coast, nowyou got people over here.

Of course, on the west coast.
Now you got people over here,of course.

Blake Rea (01:32:25):
Of course, I definitely look forward to to
seeing you um on on my side invegas and definitely bring bring
the wife um and and same thing,um, I'll be in new york soon
ish, I don't know exactly when,but I'm working on some, some
stuff out there.

Um.

Blake Rea (01:32:47):
I haven't been.
I've been to New York in areally long time.
Um and last time I was there itwas not very fun.

We'll make sure.
We'll make sure it's a goodtime.

Blake Rea (01:32:58):
I know, I know New York, if you don't be careful,
can eat you alive?
Oh, yeah, can eat you alive?
Oh, yeah, yeah, it can.
It can, but um, but thank you,thank you so much for spending
time with us and um, and yeah,I'll certainly at some point,
you know um.
Oh, I forgot the most importantquestion.
Please, 10 years from now,where are you gonna going?

to be oh man.

Blake Rea (01:33:26):
I forgot that one.
I forgot that one.

I'm glad you asked that get to a place where
all that I've contributed for myhobbies and my passion I can
give it back.
I can give it back and I cansupport others' dreams and

(01:34:00):
empower them and inspire them toactually take the same risks
that I have.
Um, so I would have to say 10years from now, probably with a
mega studio somewhere out in theboonies shooting movies I don't

(01:34:32):
know something crazy, but um, Ithink, I think that's, I think
that's probably where I'd wantto be producing, uh, more more
shows and and supporting othersdreams I mean, that's, that's
what it's all about.

Blake Rea (01:34:44):
I, I was uh, I was joking too with I can't remember
who I was talking to.
I mean, you know the same, Ihad the same conversation with
those people.
But, um, somebody said, likeyou know who like what, what
guess we have on your podcastthat you know you've made it,
you know in the watch industry,or at least like like you're,
you know you're breaking intonew fields, and, um, I don't

(01:35:07):
think I've ever seen this personwho, who we all know, has the
best watch collection ever buthas never, ever talked about it
wait, wait, hold on, we cut, wecut out for a sec because I
think, what, what part did youcatch from from what I said?
You were talking about justsharing with the community.

Okay, okay, because I wasn't sure, because
when you came back you were inthe middle of what you were
saying.
So what were you saying fromthe top?

Blake Rea (01:35:37):
Oh, somebody asked me and I've had the same
discussion with a couple peoplebut they're like, if you could
accomplish one thing in 10 years, um, in the watch industry, and
you know what would that be.
Um, you know, if I could put itdown to one event instead of
saying, hey, here's what I hopeto be.
Um, you know, and I look atlike like walberg, like dude,

(01:36:00):
like like mark walberg if you'relistening like you know, like
come talk about watches, like weall know you got the sickest
watch, you know, but yeah, yeah,I think that would be.

That'd be huge, I know I know, I think you could,
I think you could, I think youcould do that sooner he lives
here in my city.

Blake Rea (01:36:24):
There you go.
I just need to work on itsomehow man shoot.

You never know, you get them next week I need.

Blake Rea (01:36:30):
I need to reach out to your people and have your
people get a hold of, becausethey'll apply to your people,
but they won't apply to mypeople.

Oh man, you'd be surprised how many people leave
us all right I know I do.

Blake Rea (01:36:40):
I get all the time, it's all right, it's all right
listen yeah they'll, they'llcome back twice the price so, so
something that somebody told mea long time ago, funny, funny,
funny and uh and we'll leave iton on a positive note um, but
but I I was trying to break intothe like the film industry
because I went to film schooland um, you know, my whole dream

(01:37:03):
was to do like a car commercial.
You know, like that was just mywhole dream, to do an exotic
like car commercial.
Wow, and you know I was like mydad was a very inspirational
figure, um, to me and he wasjust like you know he was.
He was an entrepreneur.
I could come from a whole familyof just serial entrepreneurs,
like my mom, my dad, my sister,like everybody has their own

(01:37:23):
business and um, anyway.
So my dad's like what are yougonna do to do it?
And I'm like I don't know, justhope somebody sees my work and
da, da, da, da, da and um, andanyways.
So he's like you can't do that,like you gotta put yourself out
there and I was like.
So what I did was I went intothis damn car dealership.
I'll never forget it.

(01:37:44):
When I lived in charlotte.
I lived in charlotte, northcarolina.
I would go in there once a week,dude like hey like, oh, like
you know, they just kept seeingme, dude, like this little, you
know I'm 19 year old, 19 yearold kid, like stars in my eyes,
you know like, yes, passion,like seeping out of me, um, like
I just kept going in thereevery week.

(01:38:05):
And then they're like no, no,no, no, I mean dude, I don't
even know how many no's I got,but I just kept going in there,
I just kept going, I was like Iwas.
they're like when are you gonnastop come?
I'm like till you say yes, andand and then they're like all
right, well, fuck, now we gottasay yes, and I look, I shot that

(01:38:25):
car commercial.
You better believe it.
Wow, that's amazing.
So I'm like the Terminator.

So keep going.
Yeah, people get right back up.

Blake Rea (01:38:34):
Yeah, people that leave me on red, people that
leave me on red.

And I'm coming, I'm coming, no it doesn't hurt
my feelings, it just makes itfun.
Yes, it's a fun.
Yes, all right, thank you somuch for spending so much time
with us.

Blake Rea (01:38:52):
Absolutely, I I hope this wasn't too much for your
viewers.
No, no, do we?
We did like two, like over twohours with kelly yock oh did you
yeah, that was crazy.
And we did like almost two hourswith cameron, cameron bar from
craft and tailored.
Okay, good, dude, we go in, wego and we get.
We get people that are like, oh, like, I'll listen to like half
of it on the drive in to work,or like.

(01:39:13):
Or you know like, we havepeople that pause and will
listen to our podcast indifferent levels.
You know um or like, go back tomultiple times and um, and yeah
, yeah it, it is awesome.
It's awesome to hear you knowhow people and yeah, this is I
mean, I know this is a featurefilm, this is like almost a
christopher nolan movie at thispoint, but we got some.
We got some christopher nolanarcs in here, so I love that.

(01:39:36):
So thank you so much, rishon.
I appreciate you jumping oneverything you've done.
I cannot wait to see you alsoin New York.

Yes, it's going to be fun.

Blake Rea (01:39:47):
Talk to you soon, bud Peace.

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