Episode Transcript
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Blake Rea (00:01):
Hello everybody,
Welcome to another episode of
Lonely Wrist.
Sitting in front of me isSophie from Sophie's Watch World
.
Hello, hi.
Sophie is a fellow YouTuber,also an honorary member of the
(00:23):
Double Wrist Committee and thewriter for Mainspring, a
contributing writer forMainspring Watch.
Does that accurately representwho you are?
Sophie Cassaro (00:38):
Yeah, more or
less.
Blake Rea (00:39):
More or less?
Sophie Cassaro (00:40):
yeah.
Blake Rea (00:41):
Okay, I practiced
that, in case you can't tell.
Sophie Cassaro (00:45):
Well, bravo.
Blake Rea (00:46):
Thank you, thank you.
Yeah, I'm a huge fan of whatyou're doing, and I mean I was
going to put fashion influencerin there too.
I don't know.
Sophie Cassaro (00:56):
Well, there's a
sprinkle of style in there,
isn't there?
Blake Rea (00:59):
Okay, Okay.
I'm curious to start off withday one.
You know what got you intowatches?
And we'll start there, How'd?
Sophie Cassaro (01:10):
your journey
begin Well.
My first watch was a Rolex OP.
Like you, had an OP as well, Ibelieve, after listening to your
podcast.
Blake Rea (01:21):
I did.
I did leave after listening to.
I did.
I did.
Sophie Cassaro (01:23):
That was your
first rolex and, similar to you,
I was like cheapest one tellsthe time it will, and I was
fascinated by the fact that youdidn't need a battery in the
watch.
That, to me, was magic.
This was back in 2016 is whenwe got it, and it was in the day
(01:43):
when you could walk into arolex store and just buy it.
Um, which is what we got it.
And it was in the day when youcould walk into a Rolex store
and just buy it.
Um, which is what we did, meand my husband.
He.
We walked into the shop and Isaid that one and then we walked
out with it.
It was magic, um, but I didn'tthink about it after then.
I just thought that's my watch.
I slept in it, showered in itevery.
I didn't take it off.
(02:04):
Um, oh, is there a dog?
Blake Rea (02:08):
yeah, my dog is
trying to get some b-roll.
Yeah, he's in the back yapping.
I, um, oh I.
I literally just texted my wife.
I was like hey, dog, dog, dog,dog, dog, like chill, chill oh
no, all dogs are welcome here.
Sophie Cassaro (02:22):
It's a safe
space.
Blake Rea (02:24):
It is a safe space,
but it doesn't help us get to
know you better, I will do awhole segment on my dogs at some
point, I'm sure.
Sophie Cassaro (02:32):
Okay, well, I do
love dogs, so that's part of
the personality.
But yeah, so Rolex a few years,well, that was just my watch.
Then we this was in London,then we moved to Geneva.
I suppose it's kind of gameover from there when you move to
the kind of epicenter ofwatches.
Blake Rea (02:54):
Totally.
Sophie Cassaro (02:56):
But I became
pregnant, I had my daughter.
This is in 2018.
Still, with the one watch watchmy Rolex rocking it, um, and I
COVID hit wasn't aware of thewatches.
I know everyone else wastotally missed that boat, like
absolutely not involved.
(03:16):
I was just bringing up my littlegirl but then, about two years
ago, my husband declared that hewas a closet watch geek.
I had no idea Okay, like zeroidea and he'd been secretly
watching YouTubes and he wasturning 40.
(03:39):
And he had also declared thathe wanted to spend a large chunk
of our fortune on a watch.
And I was like, what are youtalking about?
Like, um, so yeah.
So then I was like curious,like what, how can a watch cost
that much money?
For one, because, bearing inmind, I had a rolex, but at the
time it was about three thousandpounds, um, which is, you know,
(04:04):
it's a lot of money, but it'stotally not it's, but for
something you wear every day andit's solid as a rock, I think
that's a really fair price yeahand, and I'm still of this
mindset, this is just how I am.
But anyway, back to him.
He wanted something.
He was thinking you know,champagne lifestyle.
I was like steady on mate, likeno, um.
(04:27):
So anyway, we were watchingBrit Pearce, jenny L um,
obviously, teddy Balthazar, allof this, and slowly but surely I
was kind of the kind of pennydropped and I was like these,
these are amazing, watches areamazing.
Oh my goodness, I was just likeit was like you know, in the
(04:50):
Wizard of Oz and Dorothy stepsout and she sees she's not in
Kansas anymore and it's all incolor.
That's what it was like for me.
I was like oh my God, we canmanipulate time, like it's
amazing, like this is like artand culture and style and
fashion, and I was just like wowfirecracker moment yeah,
(05:15):
literally.
So I was like getting way intowatches by then.
My husband chose, by the way, azenith defy skeleton blue watch
.
Very, very nice watch yes um,although he did sell it, like he
sold it quite really yeah theblue ceramic one is that it's
(05:37):
not the ceramic it's like, butit's this you know, it's a steel
titanium one the steel one, butwith the blue it's not really a
skeleton, really, is it?
Blake Rea (05:48):
It's like a the Defy
Skyline.
Sophie Cassaro (05:49):
It's like open
work Open, work, yeah, open work
dial.
Blake Rea (05:53):
There's a titanium
one, I think.
Sophie Cassaro (05:55):
Yes, that came
out later.
On.
Blake Rea (05:57):
Oh, okay, okay, I
should know this, I'm a.
Zenith guy.
But yeah, this was but it's agreat watch and he bought one.
Yeah, you do, yeah, and youobviously love it.
Then I love it, I got, somine's the white, white ceramic
one.
Sophie Cassaro (06:16):
Yeah, yeah, so I
for insane.
Blake Rea (06:18):
And I, I love, I love
zenith.
Zenith is my favorite brand, Ithink.
Your podcast we just releasedone episode back.
Sophie Cassaro (06:30):
I started
listening to it with Romain yeah
, zenith are amazing and I lovethem, and actually I have it
over there, this lovely print,and let me just get it.
Blake Rea (06:46):
Oh, this is a show
and tell podcast here.
Sophie Cassaro (06:50):
Look at this.
We got this at Watchers ofWonders last year.
Blake Rea (06:54):
Oh, you have the Defy
one I have yeah.
One second.
Sophie Cassaro (06:59):
What do you have
?
I can only see myself.
I hope it goes back to you.
There you are, oh, and youframed yours.
What is it?
The pilot oh yeah, gorgeousmine's mine's framed.
I just framed mine well, wewere gonna frame it, but then he
bloody sold it, didn't he?
(07:20):
So it was like.
Blake Rea (07:20):
Well, in case you're
wondering, Ikea has the perfect
frame for this.
Sophie Cassaro (07:29):
Okay, send me a
message about it and I'll.
Blake Rea (07:32):
I got you, let me
know.
Sophie Cassaro (07:33):
Thanks, Blake,
but yeah, so that's that.
So he got his watch and then Isuddenly was like okay, so now
my Rolex just isn't enough formy hunger of watches.
And then I got into CartierUh-oh, yeah, I mean, but like
(07:55):
neo-vintage, and at the timeit's not even that long ago,
like a year and a half ago thewatch prices were actually quite
good on Neo Vintage Cartier.
They're not anymore.
Blake Rea (08:07):
Oh yeah, they're
terrible.
Sophie Cassaro (08:08):
Oh it's crazy,
but yeah.
So then we started building up.
And Abel have you heard of Abel, of course, yeah.
I have a big obsession withthem.
I think they're fantastic.
Again, like Neo Vintage, I hadthree and now I have two.
(08:29):
Um, but basically last summerall my watches got stolen oh
yeah, which was horrendous.
Um, so yeah, my my first rolex,those cartiers I was talking
about gone, but we were insured.
But anyway, I'm skippingforward in the story.
So then I went for drinks witha girlfriend and I just want to
(08:54):
tell you my background.
Yeah, so I was a professionalactress before I moved to Geneva
and I was also working in thefashion industry for a very
luxury lingerie company.
I run the flagship store for afew years and I worked for them
(09:16):
for nearly a decade.
Blake Rea (09:17):
Wow See, I knew you
were a fashion icon.
Sophie Cassaro (09:21):
Yeah, but it's
like styling was all part of
that.
Yeah, but it's like styling wasall part of that.
And I, just I, I have alwayshad an extremely strong sense of
style, even from as soon as Icould walk, really um, yeah,
like I even kind of made mywedding dress and stuff wow,
geez, that's crazy but I, likemy mom, was like what are you
(09:42):
doing?
You don't know how to sew.
And I was like I don't carewhat you say it doesn't matter.
And I did it.
You know, I did it.
Doesn't matter, and I love thatdress, but yeah, so I just have
this kind of sense of style andalso I have two children, but
it's quite a blur.
Like, motherhood is amazing.
It's so rewarding, it'sfantastic.
(10:06):
But also you kind of loseyourself a lot because you're
focusing on anyone else apartfrom yourself.
Um and so, and I wasbreastfeeding for a few years,
like on and off, so I kind ofcouldn't wear what I wanted
because I was always thinkingabout, you know, like whacking
the boob out and all of thisright as you do as a woman, and
(10:28):
it was it kind of got me down.
But then, basically the dayafter I stopped breastfeeding my
son, I was like I could wearwhat I want.
Again.
It was crazy.
I was just like, oh, mywardrobe was so kind of
narrow-minded, even though itwas massive, I couldn't wear
(10:50):
half of my clothes.
I kept them all, but it wasjust like, finally, and I so I
went for for drinks.
Blake Rea (10:56):
Sorry, I'm kind of no
, get it out, get it, I'm just
excited yeah, no, we're excitedum.
Sophie Cassaro (11:05):
So I went for
drinks with a girlfriend.
She just told me flat out, likewhy don't you have an Instagram
, like for your style orsomething?
And I was like, do you knowwhat?
Why don't I have an Instagram?
I should have an Instagram.
So the next day I set up anInstagram and I didn't know what
it would be about, butbasically, by post two, it was
(11:25):
already about watches, so that'sthat.
And that was in October lastyear.
No, no, not last year, the yearbefore that.
Blake Rea (11:37):
Wow.
Sophie Cassaro (11:37):
January now.
Blake Rea (11:39):
Yeah, I think so.
That's how much.
Sophie Cassaro (11:42):
Yeah, and it
just went.
It just yeah, snow, snowballfrom there.
So, um, I don't know if you cantell, but I'm quite a passionate
person in general no, yeah, Imean, it shows, I don't do
anything by half, basically, andI just, yeah, I love watches
and I love what I do for thewatch world and the community as
(12:05):
well, because it's fun, it'sjoyful and I'm sorry not really
sorry but a watch is a fashionaccessory, it is part of your
outfit and you should darn wellthink about how you're wearing
your watch and how it looks witheverything else.
And I'm here to help.
Blake Rea (12:33):
Yeah, looks with
everything else, and I'm here to
help, yeah, so so that's a hottake from uh, from sophie's
watch world there.
So, yeah, look in the mirror.
Does it go, if?
If you have any issue with that, please don't come at me with
it.
You will have her instagram,okay I'm just kidding, but not
really uh, I'm curious to findout.
So, now that you're in thewatch industry and you took that
kind of consumer first approach, how has your perspective on
(12:57):
the industry changed now thatyou're an insider in the
industry?
Sophie Cassaro (13:04):
That's a good
question.
Blake Rea (13:06):
We asked the hard
questions here.
Sophie Cassaro (13:08):
Yes, Blake, and
I have to actually think about
that.
How has it changed?
Well, I suppose I think more ina bigger picture than I did at
first.
I think more about how willsomething come across?
How provocative can I get awaywith as well?
Blake Rea (13:33):
Yeah, yeah, yeah.
Sophie Cassaro (13:35):
Because I'm
quite opinionated and I'm also
really trying to shine the lightfor women and that in the watch
enthusiast space and to kind ofbe a platform for them and also
to not apologize for beingfabulous as well.
(13:55):
Um, that I know that mightsound come across as weird, but
like I am extra, like I am a bigpersonality and I find that
it's not the watch brandsactually I think they love it
that I'm the kind of personality.
But sometimes, uh, with someguys in particular, they they
(14:17):
find me too much, um and yeah,but I'm, I'm here to provoke and
I'm just being myself and I'mfabulous and I'm not going to
dim my light for someone or likeyeah why would I do that?
that's just who I am I.
No, you don't have to like me I.
I don't understand why peopleget offended and then like write
(14:40):
comments or do something andit's like well, just don't
follow me, I'm not, I'm notforcing anyone to be in, you
know around.
Oh god, just got my breakingstuff breaking stuff.
But yeah, that's, that'ssomething a bit bizarre, because
I don't.
(15:00):
I don't know why people don'thave manners sometimes.
Blake Rea (15:05):
I've noticed that
people just don't seem to be
kind anymore.
Like what happened to being kindand respectful.
And now, with all this socialmedia, people kind of realize
you can kind of hide behind afake identity, if that's what
you want to call it, and be meanto people.
(15:26):
And at first, when I got intoit, I was putting my heart and
soul into my content and I waslike this is so offensive to me
because here I am trying toprovide value, to be a resource.
Maybe you don't care about myopinion, that's fine, cool Right
, you don't have to follow me.
Um, but I'm here to share itand and hopefully people
(15:49):
appreciate that, hopefully,hopefully people will look at
watches differently, because Icome from the watch industry,
I've been an insider and, uh,and hopefully people will look
at watches differently.
And and, yeah, you know, I'mhere just trying to be a
resource and you're here to shiton me.
Sophie Cassaro (16:09):
Yeah, to shit on
me somehow.
Yeah, I know, but I think also,like it is, it is a small
minority that do this, so I'mtalking about it, but actually
the majority of the watchcommunity, everyone is so
overwhelmingly positive andwelcoming, um, I wouldn't be
here if they weren't, um, but Ijust I, I love it, I love the
(16:33):
whole community, I love being akind of middle woman between
brands and the community as well.
Um, does that make sense?
that kind of bridge, of kind oftotally presenting something
showcasing in the best way, Iknow how and you know, just to
(16:54):
just show fab things, fabwatches and people you know.
I hope they like what I do atthe end of the day, because
obviously that's all we want.
Isn't it just for people tohave some enjoyment about the
entertainment that we're givingthem?
Blake Rea (17:10):
Yeah, yeah, I, I, um,
as a creator, I've kind of
changed my mentality on onbuilding content, and I know
this sounds weird and I, I, Ijust build content that I think
people would appreciate, or orcontent that I know that I would
appreciate, that I wish wasmaybe out there oh, that is.
Sophie Cassaro (17:31):
That is only
what I do as well.
Yeah, yeah because I just I tryand create things that I want
to see exactly, yeah becausethey're not there yeah I'm just
like well, I better do it myselfthen yeah yeah and I've noticed
something too that kind of irksme is a lot of the people that
(17:52):
talk about watches that areonline.
Blake Rea (17:55):
They also sell
watches, right right.
Yeah, I've noticed that too andand that to me it's like, uh,
it's like it reminds me have youever seen Mad Men?
Sophie Cassaro (18:08):
Maybe not, okay,
okay.
Blake Rea (18:10):
Okay, so yeah, yeah,
they talk about like in one of
the episodes.
They talk about like smoking,like how to make smoking cool,
you know, and they're workingfor the smoking company.
You know, and I'm like this tome is like the watch industry,
you know, it's like it.
It it felt like the people thatare influencing you to buy
(18:33):
watches are the ones that cantake your money for buying a
watch.
You know, yeah, and and hey,like everybody's got their own
hustle right, cool, whatever,you know yeah, but I think like
that is a great analogy.
Sophie Cassaro (18:46):
Yes, and you've
got to remember a lot of those
people were smoking in mad men.
So they were passionate aboutsmoking too they were like it's.
I mean you can't really likehate on people for, like, just
selling watches that they like II'm not, isn't it?
Blake Rea (19:05):
yeah, no, I I'm not
hating on anybody for for
selling watches, aren't you?
Uh, I I just feel like you know, obviously as somebody who
formerly sold watches yeah um doyou think it's just a bit of um
, like smoke and mirrors?
yeah, I mean I, I, I know, basedupon, first of all, when you're
(19:30):
selling a watch, you know, uh,it's a little bit more difficult
than you would think, um, it'sa little easier than selling a
car, I would say, or a house orsomething big.
But you know, there's, there'sways that you can use psychology
to uh, to bait and trap acustomer.
(19:51):
And, uh, and I found myself,you know, looking into those
things, right, um, like, like,like, like a reverse psychology,
like you, like the art ofattraction, like manipulation,
like NLP, nonlinear persuasion.
I found myself researchingthese things as I was a watch
(20:14):
salesman and to me, like,understanding how the human
brain works is very interesting.
So I wasn't the only watchsalesperson doing that, right.
But then, as somebody walkedinto my store, it became how do
I take food off of their tableand put it onto my table?
(20:36):
Right, that was the conceptthat I was starting.
Sophie Cassaro (20:40):
Is that how you
felt as a salesperson?
Blake Rea (20:43):
Yes, I was starting
to transition into that thought
process.
Sophie Cassaro (20:50):
Which is sad,
isn't it?
Blake Rea (20:51):
It is.
I can't say that I directly gotthere, but I saw the
transformation happening basedupon the people that I was
exposed to because they thoughtlike that and that's all I was,
you know, kind of exposed to,like you know, like after after
(21:13):
every uh interaction you know wedo an after action interaction
report.
It's like, okay, cool thecustomer.
You know, here's the watches weshowed, here's what we talked
about.
Um, you know, here, here's, youknow how, what, what you know,
here's why I didn't think Ididn't close the deal, right,
you know we had to write areport Like it wasn't like a big
(21:34):
report, it was a littlecomputer report, like how come I
didn't make that sale, right?
So you know it is much easierto to sell a watch and write a
report saying, oh, I did sell awatch, versus why I didn't like
me formulate this weird thing asto why I didn't sell the watch.
Sophie Cassaro (21:53):
But that sounds
like an issue with the watch
industry, because I come fromsales too in luxury lingerie.
Blake Rea (22:04):
Like.
Sophie Cassaro (22:04):
I'm a very good
salesperson myself, but it
wasn't when I was trainingpeople and doing this in sales.
It was nothing like that.
It was all about listening tothe customer and giving them the
best possible thing for them,and I approach watches in the
(22:26):
same way that, that that I athousand percent agree with, and
I I that that was.
If you come into my shop.
You are looking for something,so I, for me, I am problem
solving for you and using myamazing knowledge to give you
the best possible thing.
And for me it wouldn't even beabout the most expensive thing
(22:50):
in the shop.
It would just be about gettingthem the best, the best and
obviously opening their eyes tothe possibility of other things
as well.
Like because they don't knowhow fabulous a pair of stockings
is.
They don't know how they don'tknow how fabulous a pair of
stockings is.
They don't know how.
You know what I mean, but it'slike your passion and your
(23:12):
knowledge is infectious.
Blake Rea (23:14):
Yeah, yeah, no, I um
that, that I I can't.
I can't disagree with you thereand our thought process is so
aligned.
Um, because when I first camein as a watch sales professional
, uh, I thought about, like howcan I make friends with
everybody that comes in to theshop like I want to make a new
friend, I'm a watch nerd,they're a watch nerd.
(23:36):
Um, a lot of the other salesassociates it and, mind you,
this was something that I wasdoing full time.
Sophie Cassaro (23:45):
Yeah.
Blake Rea (23:45):
But I also had a full
time job on top of that, so I
was working in cybersecurity.
Sophie Cassaro (23:52):
Talk about
burnout.
Yeah, yeah so.
Blake Rea (23:56):
I was working in
cybersecurity during the day and
then I was selling watches atnight, so I just didn't have
anything better to do.
You know, at the time and andso, anyways, you know, I was
like, hey, how can I makefriends with every single person
that comes in?
How can I meet another watchnerd?
Um, and that was the approachthat I came into selling watches
(24:18):
as and uh, and then I juststarted to notice, you know, um,
and not that I worked for likea terrible company.
You know, that's not what thisis about.
But it then became.
You know, a lot of yourcompensation is based upon
commission Right, like yeah, itwas with me as well.
(24:42):
Yeah, and and and yeah, it justbecame, if you're going to be
there, like, how do you earn asmuch money while you're there,
right, um, and I'm?
Sophie Cassaro (24:53):
I'm sounding
like such a terrible person
right now, no, but I, I do getit and I saw this happening
myself, but it was kind of likeI wanted to.
I did.
I put a lot of emphasis onauthenticity and just being
there and also the big pictureand long-term thinking it's they
(25:17):
might walk out of that shopthat day totally because you
were so nice and you, you justgave them all the attention all
the time in the world that youwrite your name down.
They'll come back to youbecause and they do, and it does
work.
But you have to play the longgame and I say, I say that's
super accurate in watches.
Blake Rea (25:37):
You know that the
chances that some, somebody walk
into your store and buy a watch.
You know, first, 20 minutes isimpossible.
Um, and and, and, as I, like I,you know, a lot of this
mentality came from, uh, frombeing exposed to the wrong
people, right, like, uh, likethe, like the sales manager, um,
(26:03):
um, as an example, um, and Iwould see him, you know, getting
somebody in and out the door in20 minutes.
And there I am spending an hourand a half with the same, the
same group, and I'm just talkingabout, hey, where are you from?
And, mind you, I live in lasvegas, so everybody's,
everybody's visiting fromsomewhere.
Um, and you know, I was muchmore slower and more methodical
(26:28):
and, like I said, I was, youknow, cared more about, like,
building relationships andfriendships, because I
understand, you know, it's along game, it's not a short game
.
You know it's not like you'regoing into Walmart to buy a pair
of socks or something like youknow you just pick the pair of
socks or something like you know, you just pick the, the pair of
socks that fits your, your footsize and that looks comfortable
(26:49):
.
Or, you know, maybe you get themulti-pack and you walk out the
door.
You know, like, a lot of timespeople are spending a large
amount of energy, time, effortdoing research on a watch.
Um, and then they come in to,they go through a validation
period where they're trying tovalidate or not, or, or uh, or
(27:09):
get this watch off their mind.
So they go through thatvalidation phase where they say
I'm gonna try it on, I'm gonnasee how it fits, I'm gonna see
how it wears, I'm gonna see ifit's comfortable, I'm gonna see
if it fits my lifestyle, us allwe like we all have it like.
Sophie Cassaro (27:22):
You need the,
the reassurance, don't you of
like yep, is this a good choice?
Blake Rea (27:27):
yeah, yeah, yeah.
So they, they go through thatphase and then, um, and then,
after that phase, they gothrough the, the phase of
selling the watch to yourself,so that that is something that
nobody really talks about.
Um, in, in watches you, youlook for more reasons to buy it.
If, at least if you're a watch,a watch collector, you look for
(27:49):
more reasons to buy it, morebenefits to buying that watch
than you do, uh like reasons tonot buy it.
You know you just say, oh well,it looks so good, it'll.
You know, I can wear my mysantos on a monday, I can wear
my iwc on a tuesday or my panaround a wednesday, and then,
you know, I've got three watchesthat I can rotate.
And here's my sporty here aMonday.
I can wear my IWC on a Tuesday,or my Panerai on a Wednesday,
(28:10):
and then I've got three watchesthat I can rotate, and here's my
sporty, here's my dressy,here's my beater.
You look for more reasons tovalidate to yourself to buy it,
and I understood that, and a lotof the other salespeople
understood that too.
So you use that right.
I noticed would start, Inoticed it and and I I will say
I didn't, I didn't get too farinto this mentality.
Um, my lap, my last month thatI worked at the retailer, um, I
(28:36):
had like, like, almost like,fully transitioned into, into
that person that I was talkingabout, where, like, I was just a
sales a snake oil, yeah, asnake oil salesman, you know,
trying to sell ice to an eskimo,and uh, and I didn't like that
you know, I was gonna say likehow did that make you feel as a
(28:57):
human?
terrible, terrible, because it'snot worth it.
Sophie Cassaro (29:00):
Is it?
It's not?
No, no, it's like a human isn'tworth it yeah, yeah and and and
no.
Blake Rea (29:08):
You know, I, a lot of
the people I worked with were
great people, um, but it it wastheir livelihood.
You know, and and if you weren't, if you weren't selling a watch
like you're, you know, youmight as well be working at m's
you know cause the, the, thebase, the base salary was so low
(29:28):
, uh, that, if you know, ifyou're not selling watches, like
you know, like you know, and Iremember one of the guys that
worked there, um, good friend ofmine, and unfortunately he's,
he's no longer, no longer withus and he was, you know, uh,
like a big driving factor inthis project, like lonely wrist,
(29:51):
um, you know, but he had a lotof financial issues, you know,
and I was like dude, you're, youknow, selling like $300,000 a
month in watches, like know, atfive percent.
You know, commission, like like,how come you have, you know,
like, financial issues?
And uh, you know, vegas, vegascan be a dark place.
(30:14):
You know, vegas can really be adark place.
And uh, and, and, yeah, youknow, same thing, there's
another person that worked there, a single mother, and you know
she, she was just a hustlergrinder, you know, and I got so
much respect for her because, Imean, she, she was, she's, she's
(30:35):
amazing.
You know, she's amazing and andjust seeing, like, how she
operated and and kind ofmaneuvered and how she built
relations, and that's the thing,right, like that.
That you know, that environmentis what you're exposed to, you
know, because a lot of timesthere's maybe one or two people
in the store at any given time,and so you know, kind of goes
(30:58):
back into that that equation oflike how busy the store is and
so if it's not busy and in mostinstances it wasn't always busy
the other salespeople would betrying to stay out of the way or
be helpful to that salesperson.
But also to kind of study,right, it was like a study
(31:20):
period, okay, like what are theysaying?
What are they doing?
What's the body language?
How are they communicating?
What's they doing?
Like, what's the body link?
Like, how are theycommunicating?
Like, what's the body languageof the customer?
Like, you know, you're, you'retrained in a sales environment
to kind of to kind of pick up onthese, uh, these nonverbal
means of communication, right,um, and then you know, once you
(31:42):
started to realize that itbecame like like, okay, like how
do I dice?
Like dice, like decipher, um,these, these communications, non
, you know, verbal communicationmeans and like how do I, uh,
you know how do I interpretthose and how do I respond to
those and how do I like, uh, youknow what I mean, uh, so maybe
(32:04):
I thought about it a little bitmore differently.
But you know, here I am livingin las vegas, on the strip right
selling to tourists, um, andand I suppose people would come
in with big wins and things tolike spend their money on a.
Sophie Cassaro (32:21):
What would that
happen?
Blake Rea (32:24):
yeah, yeah, sometimes
, um, sometimes and and yeah, I
mean it it sometimes wouldhappen and not not very often.
You know, obviously we, we jokeas as a as a local right, like
yeah you know, this entire citywas not built off winners.
There was built off losers andpeople losing their asses, um,
(32:44):
but but every seldomly, you know, we would get somebody that
would comment and be like, hey,I just won, blah, blah, blah,
blah, blah and I'm looking tobuy a watch or whatever.
And it's like you know it, ithappened less frequently than
you would think and you know, um, I haven't really, I haven't
really talked about this side ofthings too much, but, um, we're
(33:06):
working on, uh, a new segmentfor my youtube.
So I'm a new youtuber, um, atleast in the watch industry, but
where we actually do the exactopposite.
And, in my opinion, vegas isthe best place to buy secondhand
watches, because you getsomebody that goes in and loses
(33:29):
their ass off.
Sophie Cassaro (33:30):
Oh yeah, they go
to the pawn shop Go to the pawn
shop.
Blake Rea (33:33):
Yeah, and yeah, yeah,
they go to the pawn shop, and
they go to the pawn shop and andand yeah.
So ironically, it looks likeyou're wearing a santos.
Sophie Cassaro (33:40):
Uh, santos,
medium boom, hell, yeah, yeah,
look at that I have.
Blake Rea (33:42):
I have that watch um
and I love it and I actually
just got it.
So I just got it, uh, aboutabout a month ago, and I've been
looking at one forever rightperfect it is, it is absolutely
perfect.
Um and so, at the pawn shop, Ifound one.
I found one like dirt cheap.
(34:04):
I mean, like, how much are we?
Talking here three thousanddollars oh, that is so cheap.
The new model the new model,the new model, the new model.
Whoa well, actually actuallyhold up hold?
Sophie Cassaro (34:22):
up it's, it's
the wssa 0010.
So, uh, the does it have thequick, the quick release so
there's two versions of thequick release.
Blake Rea (34:29):
there's the 0010 and
the now 0029, and the biggest
difference between those two isactually the butterfly mechanism
on the leather strap, so not onthe bracelet.
The bracelet's the same, but ifyou have the leather strap that
folds in on both sides anddoesn't have the holes, you have
the WSSA 0010.
And if you have the, thedeployant that has the two and
(34:54):
then it folds out and it clipsinto the holes on one side you
have the 0029.
Sophie Cassaro (35:01):
That's what I
have.
Blake Rea (35:02):
So I bought, mine was
the 0010.
And it was I mean, it wasthrashed Really.
Sophie Cassaro (35:13):
Well, it's the
Santos.
Blake Rea (35:15):
It is.
So that's kind of a new segmentthat I'm working on are you
gonna polish it?
It's.
I'll show you when we're donerecording.
Um, it is absolutely perfect.
Um, so the bracelet was missingon it, uh, the cabochon missing
, uh, and then I mean, of course, the bezel is was thrashed yeah
(35:39):
so I bought a new bezel and Iput the new bezel on um, and
then I found a brace.
I went to the cartier store.
They wanted two thousand twohundred dollars for that
bracelet and I was like I waslike, well, you defeat the whole
purpose of me having a cheapass watch, like if I spend
another two grand, um.
So anyways, I went on ebay andI found a bracelet and I just
(36:03):
got the bracelet, uh, like acouple days ago, and and so now
I have the full set, uh, and Ipaid.
After I purchased the bracelet.
I paid.
Sophie Cassaro (36:14):
It's about 3600
us wow, that's, and I got the
bezel and everything and thepublisher uh, I haven't fixed
that yet okay, so, but I prop, Iprobably will I probably will
um I definitely will, but um,and I'm gonna send it off to
cartier and then I'm gonna film.
Blake Rea (36:33):
You know, I've got
some, some cool footage, like
macro footage of the before.
Sophie Cassaro (36:37):
And then I'm
going to send it out and do the
after.
Blake Rea (36:41):
And so I'm doing that
with a couple other watches.
I also picked up a Hublot.
Same thing, I mean thrashed ashell.
The date mechanism doesn't evenwork on it.
Not that I'm a watchmaker, butI haven't seen and and.
For me as as a watch collector,I find it very interesting to
hear about these serviceexperiences like what's the
(37:04):
process?
Like, like you know, how do thebrands work with the customers?
Like you know, this is a partof the, the industry, um, and
and and, being a watch collectorthat you know people need to
know about, you know oh for surethese are videos.
I would definitely watch well,you're gonna watch them.
So.
So, yeah, I've got those two um, and then I sprinkle in some of
(37:28):
like my um, you know my mixedcontent where brands will say,
hey, like here's this, watch.
You know, like, tell me yourthoughts and post a youtube
video, please.
Thank you, you know, and I'mlike okay cool, you know my, my
mixed content where brands willsay, hey, like here's this,
watch, you know, like, tell meyour thoughts and post a YouTube
video please.
Thank you, you know, and I'mlike okay, cool, you know, I
guess you know, um, so so, yeah,you know, and and that was a
really long rant, I think weboth.
I just had an epic rant thatwas a big tangent.
(37:50):
Yeah, but but no, so that that'show I noticed the industry
almost changed me and I'm glad Ididn't get there, because if I
got there there would be nolonely wrists like you and I
(38:11):
would have never met.
I would have never met allthese amazing people.
Do you feel that watch brandsare catering enough to women or
do you feel like there's still along way to go?
Because, in my opinion, whatI've seen and my friend Abington
I'm not sure if you're familiarwith her, um, so she, she lives
here in Vegas as well and shehas a sports watch company and
(38:33):
she's a pilot.
I do know, I do know, I do knowyeah, and so she's a good friend
of mine and this, this wholekind of concept, came from her
and I, having discussions, shetook me to chicago.
I went to wind up watch fairwith her and I helped her.
You know, once I left the, thejewelry store, I helped her sell
watches and, and you know, dopresentations and things like
(38:55):
that for uh, for a weekend, uh,to see kind of her micro brand
side.
Um, and you know, we had, wehad some pretty lengthy
discussions about, you know,watch brands.
What they'll do is they'll justshrink a watch and throw
diamonds on it or maybe put amother of pearl dial on it,
diamonds I talk about this a lot.
Sophie Cassaro (39:15):
Um, yeah,
they're not doing enough, but
there is a silver lining herebecause obviously lvmh had their
new releases and that fantasticnew automatic movement for the
serpenti line is amazing andthey're going to roll that out
across LVMH.
(39:36):
So I'm interested to see howthey're going to make use of the
smallest automatic movement inthe world Because you know, like
Cartier, what are they doing?
Like I love Cartier, but youknow neo-vintage Cartiers, they
have loads of automaticmovements.
There's this, this is like Idon't know.
(39:57):
There's this kind of fascinationwith in-house movements and, I
think, at the cost of havingsmaller movements, really, so
that's yeah the lvmh have havedone that and I hope that
cartier kind of take note,because I think a lot of the
range would benefit from havinga mechanical movement in and not
(40:21):
just a quartz.
Not that there's anything wrongwith the quartz, but sometimes
it's nice to have the option andthat it's not always there.
But yeah, obviously, shrink itand pink, it is a real problem.
Um, that something I find inthe industry actually is if I am
in a watch shop or like atwatches and wonders, I'll sit
(40:43):
down and immediately they'llgive me the things with diamonds
on.
I don't own a watch withdiamonds on, by the way okay, um
, I would like one, I love Iwould.
I love jewelry watches, but I Ifind it weird that when a tall
watch has diamonds on oh,totally what's I like just
(41:04):
defeats the whole point of it.
That's that's where I'm like.
Why, um?
Blake Rea (41:09):
but yeah, to their
own I I'm a I'm a huge doxa fan
like oh, me too.
Sophie Cassaro (41:15):
What do you
think of the new release with
the diamonds?
Blake Rea (41:19):
I literally reached
out.
I was like what the fuck areyou doing?
Sophie Cassaro (41:22):
the sub 200 t,
yeah, yeah I reviewed the, the,
the emerald without the diamonds, um, and I was at geneva watch
days and I saw it and like I getit, but I also I don't think
it's.
Yeah, I, I wouldn't buy it it'sexpensive, it's expensive well,
(41:45):
they did say to me that it wasthey wanted something in that
price bracket um and that'stheir offering in that price
bracket.
But why don't you just get anin-house movement?
Blake Rea (41:57):
then you can have a
watch price bracket I I'm not a
fan of in-house movements andtheir movements aren't that
great, though, for doxa I meanthere's salita well, what's?
Wrong with salita?
No, nothing's wrong with selita, but I know well some of them
(42:17):
I'm just based based on thesubject our first argument, our
first argument, so I love aselita movement, but I don't
know.
Sophie Cassaro (42:26):
I think for the
price, like it is a fair price
for the doxa, but I do think Iwould rather spend a little bit
extra and get a better powerreserve yeah, that's fair.
Blake Rea (42:38):
I mean they, they
could, they could use lejoux
parade or something like that.
Sophie Cassaro (42:42):
You know, but
even a salita, a better salita
most of the salitas have the 48hour power.
Blake Rea (42:48):
You know they don't
have like a high power reserve
salita movement um.
That I'm aware of.
But you know, let me throw myangle at you.
Our whole podcast.
Like I have all these questionsabout being an awesome, badass
woman in the watch industry,like they're just all kidding
shelved but no, this is a greatconversation.
Sophie Cassaro (43:10):
Just a woman I
do know about watches.
No, yeah, no, of course aboutit.
Blake Rea (43:14):
No, of course, Of
course, but you know, if you
look at the way and being awatch salesperson you know, oh
yeah, it's like it's an in-housemovement.
Sophie Cassaro (43:25):
Yeah, right,
right.
Blake Rea (43:26):
So here's my take on
it.
And you know, feel free to hangon to it or to let it fall to
the side, but they feel free toto hang on to it or to let it
fall to the side, but theylooked at it as a, as a value, a
value add.
Right, where, oh cool, it'slike it's a flex.
It's a flex, you know?
Oh cool, we made our ownmovement.
Right, we've got the money tomake our own movement.
But additionally, if you lookat how watches were sold,
(43:50):
watches were normally soldthrough a multi-channel approach
.
Sophie Cassaro (43:55):
They were all
just like coming from each other
JLC like giving out movementsleft, right and center.
Blake Rea (44:00):
Yeah, all of this
Additionally, like when you were
watch shopping in the mid-2000s.
You know you would go to astore and it's a multi-brand
store where they have 20 brandsright store.
And it's a multi-brand storewhere they have 20 brands right,
(44:21):
um and.
And so you know they wereusually owned by like a mom and
pop right, like a local jewelrystore that had 20 watch brands
and they were selling them andshowcasing them.
If you go buy a cartier or atag or an omega from a mom and
pop jewelry shop, you're not anomega customer, you are a mom
and pop jewelry shop customer.
Your customer profile remainswith that jewelry store.
(44:43):
You're their customer, right.
So brands at one point startedto realize like how can we, how
can we get our customers backfrom these jewelry stores?
Ie, now you see the push forin-house if they have the money
to do it, Because a lot of timesgetting parts, getting diagrams
(45:04):
, getting things like that forin-house calibers is more
challenging.
Watchmakers aren't able to getthe right parts or the right
diagrams or have support toservice these watches.
What do you got to do?
You got to send them back tocartier.
You got to send them back, notalways, not always, but um,
especially when you look at someof these crazy, these crazy
(45:24):
movements.
You know you talked about thebulgari.
You know little mini automatic,you know, and um, I don't think
a normal watchmaker is going tobe able to service that.
So think about it from a carperspective, right?
We're like if you have a highperformance vehicle, you got to
take it to a high performancemechanic, right?
Sophie Cassaro (45:41):
Yeah, but what's
wrong with?
Blake Rea (45:42):
that you pay more.
You pay more.
So it's not.
Sophie Cassaro (45:47):
It's like but if
you can afford a Bulgari, you
can afford to service it.
Blake Rea (45:56):
Oh, of course, Of
course.
So it's not really like.
The argument is not is notabout affordability of service,
it's more about accessibility,right, so that's that's totally
agree.
So that's, that's the issuethat I have, because so you buy
that Bulgari and Bulgari is onlythe only one able to service
that.
You have to send it back toBulgari and then your watch is
gone for five or six months.
(46:16):
You know you're talking to,you're in america.
I'm in geneva that's true, butyou're talking to somebody who's
got a bulgari watch at bulgariright now and they won't even
call.
They won't even call me back.
You know that's crazy, um so,so yeah, and that's another
video, right?
I actually picked up one of the, the ginta to another video,
right.
Sophie Cassaro (46:35):
I actually
picked up one of the Genta.
You need to get one on that.
Blake Rea (46:39):
I picked up one of
the Genta Bulgaris at a pawn
shop here and I sent it off toBulgari and you know I'm giving
all my secrets.
The Octo it was one of theDiagonos actually.
Sophie Cassaro (46:52):
Oh, but it was a
Bulgari, Bulgargari diagana
with the bulgari, bulgari and,um you know, al pacino war one
and I, I freaking love it, Ilove all of it and it's a, it's
a, it's a 35 millimeter and it'sgot this really nice little
like bullet style bracelet it is.
I'll show you the picture.
It's badass.
Yeah, that's so cool.
Blake Rea (47:14):
But, going back, is
that big in-house caliber push.
That's a lot of the reason whybrands are doing that right,
because they want to own thatcustomer.
They want to, you know, retainthat customer and the service
side is how they do it.
And that's the reason why, ifthey have the money to push for
(47:34):
an in-house caliber, they can doit.
And I come from software andtechnology.
The coolest thing about being asoftware company is being open
source, right, letting peoplehelp and build your product and
helping getting improvementsfrom the community right.
That's the coolest thing abouthaving open source software and
(47:57):
um, and and.
Look at like, here in the U Sthere's these, these huge issues
about right to repair, um andif you own an iPhone like
somebody, if somebody opens upyour iPhone and and and tries to
replace the battery like it'sno longer warranties, yeah
exactly, I mean the battery,like it's no longer warranties.
Yeah, exactly I mean.
And brands are doing that.
Um, and brands are starting totake that away.
(48:18):
Because I had another watchthat I purchased and I'm not
going to say what brand becauseI love the brand but I bought it
from an ad at a discount andcome to find out they were they
were discontinuing therelationship with the brand.
So that's what they do.
A lot of these, these, thesemom and pop jewelry stores.
They'll clear it out becausethey're like look, we're not
going to sell them anymore, wejust want to get out.
(48:38):
Get it out, we want to bringsomething else in, let's just
get them out.
And what happens?
Right?
So when that dealership licenseor contract expired, the
warranty on my watch expired.
I don't know if you know that.
Sophie Cassaro (48:51):
So I called
that's crazy.
Blake Rea (48:54):
It brands do that.
You know, brands do that typeof stuff Um, and cause I called
them and I was like, hey, likemy watch is like and this was
before you know I I knew a lotabout watches but and I was very
disappointed cause I called him.
I was like, hey, my watch isrunning like five minutes fast,
like what's going on here like aday.
(49:14):
Um, you know, I didn't, Ididn't know if it was magnetized
or not.
You know, at the time I didn'tknow how to to demagnetize it
myself.
I was like, okay, like I sentyour watchmaker um, and and I
said, oh yeah, here's my watch,here's the jeweler I bought it
from, here's the warrantyinformation.
Yeah, that watch is not underwarranty what do you mean?
Sophie Cassaro (49:34):
like?
Blake Rea (49:34):
I just bought this
watch like six months ago.
Yeah, they're no longer adealer.
I'm so sorry, like we're not.
You know that watch isn't underwarranty anymore and when the
you know, when we no longer havea contract with them, we don't
have a service agreement thewatch warranty expires.
And I was just like what thehell Like?
Sophie Cassaro (49:50):
you just think
just do the right thing, like
just yeah, not everybody.
Blake Rea (49:56):
Not everybody
believes these same morals that
we have about doing the rightthing.
Sophie Cassaro (50:01):
I know, and I
get it Like you don't become
really rich by having loads ofnice morals, I guess.
Blake Rea (50:08):
No, and and the fact
that we're watch collectors, so
we're automatically and for therest of our lives you're going
to be poor.
Sophie Cassaro (50:16):
Yeah, literally.
Blake Rea (50:30):
So I want to see that
embracement come back to
off-the-shelf calibers, becauseI think about it like as being
open source software.
Sophie Cassaro (50:36):
I don't look at
it as a good thing.
You know, I definitely.
I see this as an opportunityfor micro brands.
Personally, they're not goingto go back, it's just not going
to happen.
So but I do see this as anopportunity for micro brands
because it's a big selling point.
It's a gap that they can reallyfeel.
They can get these movementsand they should start making
(50:56):
smaller watches as well uh, forsmaller wrists and embrace it,
because they don't do it.
There's no micro brands likewell, there are a few, but
there's not that many thatactually have have ladies
watches, right oh yeah, in theirrepertoire and they're missing
(51:17):
a trick would you feel?
Blake Rea (51:21):
do you feel like
there's certain brands that are,
uh, I guess, female friendly inthe watch industry?
Sophie Cassaro (51:32):
Oh, for sure,
absolutely yes, and I love the
approach of kind of non-genderspecific as well, because it
just takes, you know, if it'skind of a medium size watch like
this Cartier, for example, myhusband wears this and I wear it
.
Blake Rea (51:49):
I love that watch.
Sophie Cassaro (51:52):
And it just it's
a great size, um, but it is.
It's also just like how someguys like larger watches.
It's nice to have the option asa consumer for a smaller watch,
and I think even a lot of menwould like a smaller watch as
well.
It's not even about like yoursex, it's just like having
(52:14):
options and just like a morevintage aesthetic, which I
really love personally yeah, theindustry went from like having
these big bulky watches yeah,hublot types I yeah hublot
panerai you know, brands I, Iwouldn't say hublot holds a
close place to my heart, butpanerai definitely does and uh,
(52:39):
and then, yeah, you see, brandsgoing back backwards.
Blake Rea (52:41):
right, I have my fair
share of of, uh, smaller
watches, I guess is.
You know, I have.
I have the medium sant.
I have a Tank Absolutelyobsessed with and I find myself
kind of, I literally have mysmallest watch is like a 35.
And then my biggest watch is a45.
Sophie Cassaro (53:03):
Like come on,
you got a Pan.
Have you got one?
Blake Rea (53:06):
Yeah, I've got two
Panerais and I had one at one
point.
I had a 45 Radiomir which Ijust felt was.
It felt a littlemisproportionate.
I have a 44 Luminor and then.
So when I got rid of the radiomirror I missed it.
And then they came out with theQuaranta and that's nice.
(53:31):
I just came back from thePanerai factory and and this was
january last year and I waslike let me buy a panerai to
remember my trip, not to right,I know because I was there and I
just, I just filmed with the uh, the, uh, that, what was he?
(53:53):
the, the, the c?
O?
O panera we filmed some contenttogether and I it's never.
It's never gonna get released,unfortunately.
Um, I just didn't come prepared.
He just sat down with me and Iwas like I don't really have any
questions for you it's like anightmare scenario I know like
oh shit, like uh.
Sophie Cassaro (54:14):
Hopefully I'll
get this I was not expecting
this no, no, no and um.
Blake Rea (54:19):
So after they gave me
this private tour of the entire
fact, I was there in the fact,in the manufacturer by myself,
with one person walking mearound the whole, the whole
panerai factory, and then at theend of it they take you to this
little like office right andit's like a little like uh, it's
like a little like lounge right, and they have a, they have a
(54:40):
private panerai boutique.
Did you get, did?
Sophie Cassaro (54:43):
you go there and
get your watch no, no, that's
what I was saying.
Blake Rea (54:47):
I felt like a big
asshole because I was like, I
literally just fit.
Like you know, here I amself-funding my trip to geneva
to film you don't have likeseven grand just to drop right
now.
Sorry, no, yeah, I, you know I.
I I'm not that person where Ican't impulsively just drop
seven thousand dollars I have toconsciously, I wish, I wish, I
(55:10):
could, um, but I have toconsciously think about my watch
and my choice, and my, and, and, and how I, how I buy watches
now, and uh, and so at the endof the tour they're like oh,
which, which panerai is are youinterested in?
Oh, my god.
Sophie Cassaro (55:25):
And I was like
just like there's a hole, you
just want to be swallowed uplike okay, sorry, that's very
nice, bye I I know.
Blake Rea (55:34):
So the way that I
finangled it, I was like oh cool
, let me see which straps yougot.
I bought like four or fivedifferent straps from them,
because okay, because you didhave a panerai at least.
Sophie Cassaro (55:45):
Oh, yeah, yeah,
did you wear it no, no so that
didn't wear your panerai to apanoramic tour I wore a baltic
to the panoramic do you have?
I have the aqua scarf, and thenI have the chronograph oh nice
yeah, the I call it the mrroulette, but obviously it's mr
(56:07):
roulette oh, the mr01 yeah nice.
Blake Rea (56:12):
They are an awesome
brand.
Um, I I recently got to trycompacts from them, which again
is another one of the watcheshere that I I need to do press
on um, and and yeah, andbaltic's a great brand, but no,
so that this last january was myfirst time in switzerland and
(56:33):
uh, and I started reading aboutcustoms and all this stuff and
uh, and I was like, oh, you haveto get this app and you have to
, like you know, register yourwatch if you're bringing it in
and like, do all these weirdlittle things.
And and I was like, let me weara watch that's like cheap ish,
cheap ish.
And uh, if, like, if somethinghappens to it, like I'm not
(56:55):
gonna cry about it, you know,like, if if customs takes it or
something.
Sophie Cassaro (57:02):
But surely you
can't, you can just wear your
watch that you're wearing yeah,yeah, I didn't know europe.
We're obviously a lot morerelaxed.
Blake Rea (57:13):
I didn't know what to
think.
Sophie Cassaro (57:16):
Yeah, it's
better to be safe, isn't it,
than sorry.
Blake Rea (57:19):
Exactly, and I had
this weird stigma because I was
doing some traveling and I livedin Europe for an extended
period of time and I my mom, hada garden right and I, my mom,
(57:50):
had a garden Right and it's alittle different.
But as I was like walkingthrough the Netherlands, like,
oh, do you have any like food,or do you have any agricultural
products, or do you have anyanimals, or like, have you come
into contact with like, likelivestock?
They ask you these weirdquestions and uh, and so of
course I declared like, oh, cool, I've got agricultural products
right, you know, because I'vegot tulip bulbs right, yeah, um,
(58:13):
and in any ways.
So they confiscated them andthey were like oh, uh, you know,
if you didn't declare thoselike, that would have been like
a twenty thousand dollar fine orsomething like that.
He said something like reallylike.
To me that was like holy shit,you know, just over like 15
euros of tulip bulbs, like itwould have cost me 20 grand if I
(58:35):
would have said no and theywould have found them so, so
anyways.
Then I started doing moreresearch and I was like, okay,
cool, they need a healthcertificate and all this, and
you could buy them at theairport because they come with a
health certificate.
They know this and you know.
Here I am just wanderingthrough, you know the flower
market yeah just like cool.
Sophie Cassaro (58:52):
I want these and
um and now I'm imagining you
with, like this basket and thisfrolicking through a market and
going I'll have this one andthis one, and then pretty much,
yeah, it pretty much happenedlike that, because when, when,
when you buy tulips in amsterdam, it's a whole experience.
Blake Rea (59:10):
But they talk about
um, like, so there's the
rembrandt, like varietal, of atulip, where essentially it's
like it's got, like it's atwo-color tulip and it's like
white to red, um, and theytalked about, um, how that was
like a genetic uh, like mutation, right, and how, uh, it was a
(59:32):
disease that started infestingtulips that you know now becomes
the rembrandt, you knowvarietal and uh, and so you
learned a lot about tulips and Iwas like cool, you know, and I
was like I'm bringing some ofthese back and I mean it was a
long time ago but, um, butanyways, mom did not get her
tulips and oh mama I.
(59:56):
I didn't say anything becausethen I would.
I didn't want to be like, oh, Ibought you these tulips and
they got confiscated, becausethen I look like an asshole,
like but uh, I was just likeokay.
Um, so I'm curious.
You said you lost a lot of yourwatches, unfortunately.
Um, what is there a watch inyour collection that you feel
(01:00:19):
like holds a very special place?
You know a watch?
Sophie Cassaro (01:00:23):
that you say
well.
Blake Rea (01:00:25):
I did the Rolex.
Sophie Cassaro (01:00:27):
Um, yeah, my OP,
I mean I I've got in
replacement of this watch rightand I, basically I did the smart
person thing of, rather thanbuying loads of watches back
with the money, I bought one bigwatch, um, and I replaced it
(01:00:50):
with a rolex yacht master, um,reference number 268622, with
the Rhodium slate dial.
Blake Rea (01:00:57):
Yep 37.
Sophie Cassaro (01:00:59):
Yeah, of course,
perfect, perfect watch, and
I've been wanting that watch fora long time but I never thought
I would actually have it and Ilove it and I can't believe that
it's mine still.
And I got this as well toreplace the cartiers yeah, no I
had the drive, the cartier yeah,um, I love that watch.
(01:01:21):
Super thin, oh, my thing, again,super thin, um, wind manual
winding, beautiful.
And I had a muster cartier uh,21, must 21.
And a tank francaise, automatic, beautiful, um, yeah.
So I got this to replace all ofthose.
(01:01:44):
Because I looked at the pricesof all of the cartiers, they
were like skyrocketing they wentup god's sake.
Yeah, it was great, crazy, um,the difference in price.
So I thought I'd I did get thissecond hand as well, but it was
like a year old, so I saved abit on that.
I didn't buy it full price andbut the rolex I got from the ad,
(01:02:06):
um, but yeah, again, that was.
My husband was in sicily,because that's where he's from,
and he walked into the AD and hesaid have you got this watch?
And they said yeah, and hebought it.
So that's both my Rolexes walkin and out.
Blake Rea (01:02:22):
Wow, which, which,
which OP was it?
What size and what color.
Sophie Cassaro (01:02:26):
Oh, my original.
It was like a salmon pink.
Oh, okay 26 millimeter Littletiny one.
It pink.
Oh okay, 26 millimeter littletiny one.
It was very cute.
Um, yeah, I do miss it.
It's the one that I miss themost for sure, because it kind
of I.
I said I just that was all Iwore for years it.
Blake Rea (01:02:47):
It may or may not
give you some comfort, but I'm
gonna say it out there anyways,but the hopefully, first of all
hopefully, the the thief rightit was.
You said it was stolen, did I?
Yeah yeah, okay, first.
First of all, hopefully thethief got caught.
Part one, but they did it, ohshit.
(01:03:07):
But part part two is maybethere is somebody out there who
loves that OP just as much asyou love that.
Sophie Cassaro (01:03:17):
OP.
Blake Rea (01:03:17):
Yeah.
Sophie Cassaro (01:03:20):
That's a nice
thought.
Blake Rea (01:03:22):
Let's be optimistic.
Sophie Cassaro (01:03:23):
But you've just
got to move on and my
collection's evolved and I'vegot so many watches, even since
last summer, because obviouslythe nature of what I do, I get a
lot of watches, so yeah, butyeah, it's still like it wasn't
nice what happened and myhusband lost his Rolex Milgauss.
(01:03:44):
He luckily he sold the Zenithjust before because otherwise
that would have been a nightmare, because we wouldn't have had
enough insurance, so that wasactually really lucky that that
happened.
Um, what else did he have?
He had his Breitling.
His first watch was a Breitlingchronospace, which was really
cool.
(01:04:04):
Um, and so, yeah, that was gone.
His first watch.
Wow, there were 13 watches gone, I know that, but anyway it
happened and you just kind ofget over it, don't you Just?
Blake Rea (01:04:24):
move on.
Sophie Cassaro (01:04:25):
It's just stuff
at the end of the day.
Blake Rea (01:04:31):
It is.
Sophie Cassaro (01:04:32):
yeah, I'm
curious about your take on
journalism.
Blake Rea (01:04:36):
You know I'm curious
because we're both content
creators here.
I'm curious about your approachto content creation.
You know we talked kind of andwe, I think, both agree about
(01:05:00):
making content that that wewould enjoy consuming um, but
beyond that um do you feel likeyou have a signature approach to
content creation.
Sophie Cassaro (01:05:03):
Just look at my
instagram, I think you'll find
there is and what do you feelmakes something story worthy?
Blake Rea (01:05:11):
Because you also are
a writer, right?
Sophie Cassaro (01:05:14):
Yes, yeah, at
the moment I'm doing I'm writing
for Mainspring and I'm kind ofI'm writing, I'm doing a lot of
reviews, which I really enjoyit's what I do with my YouTube
as well are reviews, because Ifeel it's important to have a
(01:05:36):
female voice in that sphere andjust and talking about their
experience of a watch and how itwears, I find that really
important.
But and again, from a styleperspective as well, it's like
heavily influences what I do?
I'm all about the visuals yeah,I'm very design based in what I
(01:05:56):
do.
Blake Rea (01:05:57):
I'm all about the
visuals.
I'm very design based in what Ido.
Do you feel like, as ajournalist, like the perspective
?
Do you think watch media doesenough to kind of highlight the
female collectors?
Do you feel like there's enoughmedia out there for?
Sophie Cassaro (01:06:13):
female to
collectors.
I think the media is going inthe right direction and I I
think they're definitely veryhappy to see it, I think, and
more receptive.
I mean I've just I've just sentum.
I've just reviewed a formxstratos.
I've just reviewed a FormexStratos UTC, which is a pretty
(01:06:39):
beefy watch and very masculine.
But they were happy for me toreview it on my little 13.5
centimeter wrist and I wasreally impressed with that.
Blake Rea (01:06:46):
Marcus is amazing.
Sophie Cassaro (01:06:48):
Yeah, but it's
nice because it's, from my
perspective, right.
So it is going to be completelydifferent and I enjoyed writing
the review and yeah, so thatshould be out soon, I suppose.
Blake Rea (01:07:17):
Is there a particular
story or article that you've?
Put together that really kindof resonates with you.
I, I know, as a creator, youknow I I think about all my
videos as my babies and, likeyou know, I'm having little kids
every every time I release ayoutube video.
It sounds so weird.
Sophie Cassaro (01:07:28):
Trust me to say
but.
Blake Rea (01:07:30):
But what is that
article and share with us?
Sophie Cassaro (01:07:33):
well article I
think the one I I haven't
written that I haven't writtenthat many articles yet, but my
article that I wrote just likefrom passion alone was the one
for nomos um I saw that myexperience of the nomos forum.
Um, because I just had a reallygreat time and it was just
(01:07:54):
really great to feel seen.
I hadn't really it felt so seenand understood because it was
coming from a style perspectiveand the importance of that in
the watch industry.
So that was just really like,wow.
Like because I've always justfelt a bit silly.
Do you know what I mean?
(01:08:14):
Like yeah.
I am silly, but I am.
I'm not an idiot either.
Like I know what I'm talkingabout.
So it was just nice to kind ofhave that validation of like
yeah, what you're doing isactually valid um, in the watch
industry, industry, uh, and alsoI one of my first videos I did
on YouTube was about my CartierTank Francaise and the old model
(01:08:40):
, because I had the old modeland how much better the old
model is compared to the new onethat they released.
And I just love that videobecause I full-on rant about it
so passionately and it'sactually, I think it's probably
my most successful video too,because it resonates with a lot
of people and I'm just you knowthat like relief that you're not
(01:09:00):
the only one thinking aboutthis stupid little details.
And what is the difference?
It's like, but the typeface isslightly different.
There's no gear share, like howdare you not have gear share?
And how dare the bracelet liketake away the tank tracks?
Like why would you do that,cartier?
Why?
but you know like, but it's fromlike pure, like pure passion.
(01:09:21):
Yeah, passion is purity.
Like it's just just me goingoff on one, thinking like maybe
someone else might feel the sameway and like let's talk about
it if you don't like, I justwant to discuss, discuss it,
let's discuss.
Um, but yeah, I could just lovethat about watch collecting and
watches in general is that youcan go and talk for hours about
(01:09:45):
tiniest little detail and we allget it like the watch geeks
unite, we understand, and I am awatch geek first and foremost.
Um, but yes, I may be likeelegant, I do my photo shoots
and all this, but I am, I am awatch geek, I love watches and
that's why I spend every morningdoing a photo shoot focusing on
(01:10:07):
my watch, because I'm just likelook at what I'm wearing yeah,
it cool.
It is like I literally based mywhole outfit around my watch
because I love it that much.
That is.
Blake Rea (01:10:19):
That is what I'm
about basically my wife doesn't
understand that side because I'mliterally like before I even
think about what I'm putting on,like I'm thinking about what
watch I'm going to wear.
Sophie Cassaro (01:10:30):
No, my whole
thing is watch first outfit
second.
Blake Rea (01:10:33):
Nice, nice, of course
.
Sophie Cassaro (01:10:36):
Same same.
I never.
There is no scenario, otherthan maybe if I have to go to a
wedding and I have to wear likea gown, I would think.
In fact, most days I have noidea what I'm going to wear or
what I'm going to shoot that day.
I just know the watch.
I think about the watchmeticulously and then it just
like, this moment of like, justpure bliss, comes when I like
(01:11:01):
the outfit is complete, likeit's so geeky, but it's just I
can't.
It's, the urge is stronger thanme, blake, I can't do anything
about it.
Blake Rea (01:11:12):
That's super funny
because, um, I was figuring out,
so we started off with apodcast, which of course you're
on right now as we're talking,and then we rolled into a
website, and then our thirdoutlet was YouTube, and my first
real YouTube video was like whyyou need a car ta tank right?
(01:11:36):
and so I had like this theselist of reasons why I feel well,
I feel like everybody has toown a car ta tank, and I put it
out there, the video I, I mean,I'm a small youtuber, like you
know, like, like, no, no joke,we're a very tiny tiny outlet
for you.
Sophie Cassaro (01:11:52):
Yeah, I mean
we've got like 500 subscribers.
Blake Rea (01:11:54):
You know what I mean.
Like um, but but anyways, Iposted that video and then I got
a good amount of traction.
I feel like it was probably oneof my higher performing videos,
like up there and uh.
And then people in the commentswere like you don't need a
cartier tank, like why would youneed this watch?
And then classic?
Sophie Cassaro (01:12:14):
yeah, I don't,
but they're watching the video,
so it's very bizarre, isn't it?
Blake Rea (01:12:19):
and I don't I don't
know if this is like a
validation thing, but um, so Iposted the video and it months
passed and uh, brit pierce superfan, I'm a fan of brit pierce
(01:12:40):
and uh, and she posted like thesame thing with like why you
need a car t8 tank, and it waslike the exact same reasons and
the exact same order of of likeof mine and I again I I was like
maybe she saw my video, likethat'd be so cool, you know like
um, and maybe maybe not, ormaybe her and I are just on the
(01:13:03):
same wavelengths, that we'rethinking the same shit.
You know, loves her cartier,that's for sure yeah and, and I
don't I don't, I don't, I don'tlike know her but, um, but
hopefully she'll come on to thepodcast at some point and uh and
no, I was like to me that waslike a validation for me.
Okay, cool, I made a video thatactually is like worthy, you
(01:13:26):
know, because yeah, but youdon't need other people I know I
do the same thing.
You are worthy blake yeah, Iknow I know, but this was early
into like.
This was like, like I said,it's one of my first videos and
I didn't understand, likebecause I've made videos for
people for so long.
You know, I've beencommissioned by people to make
(01:13:47):
videos for them, but I've neverreally like went down there.
I have a whole like okay, doingthe titles.
You're very vulnerable as well.
Sophie Cassaro (01:13:53):
Yeah, like it's
vulnerable, putting yourself out
.
There is something I have to doevery day and it is you're
vulnerable because it's.
You're not like because I was.
I come from the actingbackground.
I'm not a character, I'm justmyself like, which is a
personality, but it's like it.
There's this vulnerabilitythere that you know if people
(01:14:14):
come for you, they're coming foryou and it's like I and just
the way you edit.
It's like it's your choices.
Everything is your choice,based on what you want and you,
it's all on you.
And if like yeah, it's like alot it is.
Blake Rea (01:14:30):
Yeah, I, you know I
think about things a little
differently now and um, and.
But to me it was a cool momentbecause, like I said, like this
was like one of the first piecesof content, I was like I wasn't
even sure if this was a goodidea.
You know, like when you firststart, making like video product
, like doing videos or doingyoutube.
Sophie Cassaro (01:14:51):
You're doing
titles or doing like there's so
much that goes into it theamount of times I've spent,
hours and hours and hours, andit just flops like flops you
can't.
You can't predict it, but youjust have to stay true to
yourself like don't don'tconcentrate on what others are
doing.
Just do what you're doing andwhat you want to watch a video
about.
That's the only thing youshould be doing I've learned.
Blake Rea (01:15:13):
I've learned that now
and um and now I I'm just I'm
just trying to ramp up theamount of content I produce.
I'm trying to make it moresustainable and scalable,
because you know, I've I pourhours and hours, and hours and
hours of time into one video andthen I'm like, well, okay, that
(01:15:34):
like took away my, my desire todo video for a couple weeks.
Now you know what I mean.
Or like something it, just it'sa lot it was so consuming, um,
and then and then, yeah, so II've kind of like over consumed
the production side of thingsand and now I don't want to, I
(01:15:55):
don't want to put out anothervideo, I don't want to shoot
another video, I don't want to,like you know, like even film
another video, like I don't wantto edit another video, like
because here I am, like you know, spending a couple hours
shooting and I'm spending five,six, seven hours editing.
You know, it's like one threeminute video is 10 hours of my
time yeah and so so, yeah, I'mtrying to figure out a more
(01:16:20):
sustainable approach to videoproduction and I'm getting there
.
Sophie Cassaro (01:16:23):
I'm getting
there, um well, it sounds like
you've got some really greatideas and concepts coming up.
I look forward to when you domake those videos, because we
they sound.
We have a lot of cool ideas andconcepts coming up.
Blake Rea (01:16:33):
I look forward to
when you do make those videos,
cause we we have a lot of coolideas and I'm going to come on
the record now.
But for watches and wonders,you know I obviously I'll see
you there, I'm sure.
But you know everybody does thethe traditional oh, here's this
(01:16:53):
release, here's that release,here's a new release from this
brand or that.
It's like it's all very productdriven and I want to share my
watches and wonders experiencewith everybody and I want to
come from that approach I don'twant to talk about, of course.
I'm going to sit down withbrands and they're going to show
me their watches.
Sophie Cassaro (01:17:11):
What I did I did
last year I basically did a
whole video about how to go andwatch the Wonders and what it
was like and what was worthdoing and what isn't worth doing
.
And yeah, I've had peopleactually it didn't do that well
at the time because obviously itwas just after Watches and
Wonders but I've had peoplecontact me recently because
(01:17:35):
they're obviously thinking aboutgoing and they're finding it
quite useful I'm gonna have togo watch it, because this will
be my my first watches andwonders um I think I will do a
similar thing as well of like myexperience, um, because I find
it as well quite overwhelming,like all of the releases, um, I
(01:17:59):
think I would rather just do itlike from an experience point of
view as well I think becausethat the people have got it
covered, like I don't need to beputting it out there about like
what is released, like yeah,yeah, my opinions on it, I just,
I agree.
I'm going to have a good timeand like, just show about that.
Blake Rea (01:18:19):
That.
That is my.
That's going to be my approachthis year and and the first.
So my first trip was preWatches and Wonders.
Like I went in January and andobviously, like you know, it's
like that's like the hot timefor journalism, like cool Watch
some wonders, like we got a lotof shit to cover, we got a lot
of work to do.
It's like it's like the highseason, like tourist season, and
(01:18:41):
if you're living in a skiresort or something like you
know, uh, but anyways, um, I wasreally concerned about the
first or last year's watchingwonders, because I don't want to
.
I want to get genuine contentand I want people to be
passionate about what they're,they're showing and in these
(01:19:05):
brands, you know, after like thefirst day, you know, maybe they
, their, their look starts to toglaze over and you know they
said the same thing to like 20000 people like, oh well, we
just released this because, andso I was really concerned about,
(01:19:25):
like you know, their lack ofenthusiasm, kind of translating
into my content.
So I came early for thatspecific reason and uh, and yeah
, yeah, I uh I don't know if ithappened or not, but but anyways
, but yeah, yeah, I was worriedabout uh like, like brands
(01:19:53):
getting kind of boring aboutwhat they're talking about,
because when they do press andthey talk to a million people
they say the same thing over andover and over and I was very
worried about that not comingoff as passion in last year's
press.
So I went to Watches and Wondersearly, uh, or I went to the
(01:20:16):
brands early and I chose a fewbrands I was going to cover and
uh, and did my coverage kind ofindependently, yeah, and then
and then when watches andwonders came out, I just did
like a, like an article likecool, here's my, my favorite
releases from watching wonders.
Because you know, as anindependent creator I just I
(01:20:37):
can't do what all these otheroutlets can do no, like it's.
Sophie Cassaro (01:20:43):
They're all
running around like headless
chickens as well, so it's likeso stressful.
I was there only at one one ofthe press days for watches and
wonders last year, and the restI did the public days, and it
was so much more.
One of the press days forWatches and Wonders last year,
and the rest I did the publicdays, and it was so much more
chill on the public days.
Blake Rea (01:20:59):
Okay, so maybe I
should go on the public days.
Sophie Cassaro (01:21:03):
I think at least
one or two days yeah.
Blake Rea (01:21:06):
Yeah, if you could
change one thing about the watch
industry today, what would itbe?
Sophie Cassaro (01:21:19):
Greed.
Blake Rea (01:21:22):
Okay, you mean like,
in terms of like them ramping up
the prices and giving us thesame product.
Sophie Cassaro (01:21:28):
Yeah, it's
always the price, like having to
, to be more, having to be more,but actually just focus on
getting a solid piece and nottrying to shove stuff on it for
just greed's sake.
I find that annoying, and I'mnot talking about like really
(01:21:54):
amazing innovations in the youknow, like when someone does
like the thinnest thing in theworld.
I find that amazing I justthink just on a basic level.
I think omega is a good exampleof that.
Like I don't get why they'resuddenly so expensive.
Blake Rea (01:22:19):
That makes sense.
Sophie Cassaro (01:22:21):
Don't have an
answer for you.
Yeah, because I don't feel thattheir product is a superior
product for the price.
I don't, so I don't get it.
Blake Rea (01:22:30):
Superior to who.
Sophie Cassaro (01:22:32):
Well like Rolex.
Blake Rea (01:22:35):
Well, there, there
was a time where and if you look
at time like I know, I I am ahistorian in a weird way, a
watch historian I'm sure yeahbut there there was a time where
rolex approached omega and thisis my understanding right.
I wasn't there so I don't haveany first knowledge of this, but
I heard this multiple timesthat rolex approached omega
(01:22:57):
trying to figure out how theycould scale up production and
and lower their costs ofproduction.
Um, so at this time, omega wastrying to ramp up and and lower
their costs, um, and omega waslike we're not gonna do that
because we care about having asuperior product.
Um, and and so omega was prettymuch like piss off, you know,
(01:23:22):
like so I don't know, that'strue, but uh, you're talking to
an omega fanboy and in a weirdway but, but I'm not going to
grill you for it.
They do have great watches.
Sophie Cassaro (01:23:38):
Yeah, but I
don't understand the price.
Blake Rea (01:23:42):
I don't understand
them either.
I'll just wait for them to behalf off on eBay or something.
Sophie Cassaro (01:23:49):
I just don't get
it.
But even Zenith you can.
They go so cheap secondhand.
Blake Rea (01:23:58):
Totally.
Sophie Cassaro (01:24:00):
And I saw their
sales figures and they keep hold
of so much of their stock.
They don't sell any of it,which is quite a dangerous model
, but the prices are quite high.
Um, not to say that they'rebeautiful watches, but I just, I
, I just think that.
(01:24:21):
But same with rolex, and wecould all just calm down a bit
yeah, like yeah, where does?
It go like.
Where does it go from here?
Blake Rea (01:24:32):
yeah, hopefully not
to the stratosphere, cause I
still want to be able to affordwashes.
Sophie Cassaro (01:24:36):
That's the point
.
It's like I just don't want itto become just a rich person's
game.
It's already like you have tobe on the certain level to enter
these entry level luxury brands, but it soon it's going to be
like so crazy.
I'm just yeah, you can't buyone anymore.
And that's sad because actuallyand I know they like the status
(01:25:00):
thing and all of this but theespecially with swiss
watchmaking, you see it, they'vescaled down massively how many
they're making, but made theprice really high.
So they're still making themoney and more.
Blake Rea (01:25:17):
Yeah, but they're
making way less watches.
I think, yeah, I think it'sjust that strategy where they
say you know, we're going tomake less, it's going to put
less strain on our production.
We're going to make the same,if not more, drain on our
(01:25:37):
production.
We're gonna make the same, ifnot more.
Sophie Cassaro (01:25:39):
Um, and and at
some point somebody thought that
that was a good idea, yeah, andI hate them for it, yeah, but I
I get it to a point.
But it's like there comes oflike this, like tipping point
where I'm just like no like withthe bulgari, for instance, like
I'm actually glad they've madethis movement because I, I love
the serpente right, I loved it.
Blake Rea (01:26:01):
But what stopped?
Sophie Cassaro (01:26:01):
me.
What stopped me buying it wasthe fact that it was quartz and
I'm like I can't justify 7 000francs on a on a quartz watch.
I just can't right I can't.
But in my like crazy watch geekmind I'm like, well, I can
justify 10 000 on it, whichdoesn't make any sense either.
But you know, like there islike a level of like
(01:26:26):
craftsmanship and energy anddesign that goes into making
that movement right.
So I get it like from thecraftsmanship engineering of
this.
It's not just like putting in aquartz watch that's already
been made Totally so yeah, I'mkind of rambling, but yeah, that
annoys me a lot because I amsomeone who likes to feel like
(01:26:51):
they're getting value for money.
Whether that's a hundredthousand francs or you know 200
francs, I still want to feellike what I'm buying is worth
that money.
Does that make sense?
Blake Rea (01:27:05):
A thousand percent.
Yeah, that's the why.
That's why I shop pawn shops.
I'm like a, I'm like a thrifterof a watch collector, like
everything.
I buy will usually be secondhand, or I'll buy the.
I'll go on chrono 24 and tryand buy the cheapest one if I
can, and hopefully it's not toothrash, and I try and balance
that like, like, like value andcondition.
(01:27:30):
I try that.
That's where I have a littlebit of fun, you know yeah, oh,
me too.
Sophie Cassaro (01:27:35):
I love a bargain
.
Blake Rea (01:27:37):
I've got beautiful um
chopard samaritz that I got for
a really good price chopard'samazing I love chopard, I see
some of their uh millie maglia'shere at the pawn shops for like
oh, they go for so cheap yeah1500, like 1300, like okay, sign
me up I'll take one, yeah aslong as like.
(01:27:57):
There's one right now at a pawnshop sitting there and I think
they have it at 2k and I waslike, just shoot me a text if
you're gonna do 1500 or less,and I think that time might be
coming up yeah, I reckon what isyour favorite.
So we're going to do some rapidfire stuff and then I'm going to
let you sleep.
What is your favorite watchbrand of all time?
Sophie Cassaro (01:28:20):
Oh my god.
Blake Rea (01:28:26):
I got you full screen
so I can watch you kind of
sweat it out.
Sophie Cassaro (01:28:30):
That is tough.
No, no, it's Cartier.
Okay, okay, all right andbearing in mind I love, I do I
love a bell.
I love rolex, I think rolex isamazing.
But cartier, just for the sheer, like variety through the
history and just and the historyand just from someone who loves
(01:28:57):
design, they have someexquisite pieces and proper,
serious watchmaking andfantastic entry level.
They do it all in my book,cartier.
Blake Rea (01:29:11):
Grail watch.
If no amount of money, if moneywas not an object, I don't know
what I was gonna say there well, and now I've got my eye on a
solid gold serpenti withautomatic watch.
Haven't I covered that'd befreaking amazing, like you know,
one that wraps all around myarm.
(01:29:31):
I'll be like this, like thestatue of liberty I sold, I sold
bulgari um and I love, I lovedselling them, you know so good.
Sophie Cassaro (01:29:45):
It's yeah so
good.
I'm so decadent, so yeah, oneof those.
Please um piaget, somethingreally like crazy.
Blake Rea (01:29:53):
Piaget um piece uh
like do have you, have you like
done a lot of transacting, likehave you bar watches and sold
them off and then you know, no,that's, it's not my style.
Sophie Cassaro (01:30:07):
I'm a, buy it
and then hold on for it.
Blake Rea (01:30:09):
Buy and hold all
right.
So buy and hold um yeah myhusband sold that hold.
Sophie Cassaro (01:30:12):
All right, so
buy and hold.
Um, yeah, my husband sold thatZenith, but that was like a big
decision.
Blake Rea (01:30:17):
Yeah.
Sophie Cassaro (01:30:18):
By the way he
bought, he bought a Basher on
Constantine overseas Blue dial.
Blake Rea (01:30:24):
The, the three hander
or the chrono or three, three
hander.
Okay.
Sophie Cassaro (01:30:29):
Yeah, the, is it
the?
Blake Rea (01:30:36):
the hander?
Okay, yeah, the, is it the the?
Sophie Cassaro (01:30:37):
four, five
hundred v that one.
Okay, yeah, yeah, yeah, I hadto think about it for a second.
He uh loves it and I made himbuy it and because I think it's
amazing watch, I also loveasheron, to be honest yeah
cartier vacheron.
Clearly I'm a Richemont.
Blake Rea (01:30:51):
Yeah, I see her, but
yeah, Vacheron again.
Sophie Cassaro (01:30:54):
Oh, I would love
an American 1921.
Blake Rea (01:30:58):
Those are badass.
Sophie Cassaro (01:30:59):
Yeah, that's a
grail for me too.
Blake Rea (01:31:01):
My friend had one in
the yellow gold, because they
don't make a lot of the ones inyellow gold, from my
understanding.
Sophie Cassaro (01:31:07):
Yeah.
Blake Rea (01:31:08):
They only make them
in rose, I think, or white gold
or something.
But and rose, uh, I think, orwhite gold or something but,
yeah, he had one and he he gotrid of it very quickly,
unfortunately I don't know why,um so what?
Yeah, what is the most annoyingwatch related stereotype that
you've heard?
Sophie Cassaro (01:31:30):
um well, I guess
for me it's like you can't wear
that.
It's too big for you okay, thatmakes sense that makes sense,
which I get all the time yeah,yeah the camera makes your
watches look bigger than theyare so like people need to pipe
down like we're judging my wrist, okay, okay so if, if sophie's
(01:31:54):
watch world could have anythingthat she wanted in a dream
collaboration, what brand wouldyou work with and what would
that look like?
oh god, well, I am actuallycollaborating on a watch already
oh yeah uh, but I can't saywhat it is of course no that is
(01:32:16):
a dream come true, um, but Iguess, like fantasy world, um
that's the only world I live inme too.
Uh, fantasy world again.
Wouldn't it be cool to have aSophie's watch world cartier?
Yeah, of course it would.
Of course it would.
(01:32:38):
Um, I don't know what thatwould look like, though.
Um, I do have a lot of ideas ondesigns of watches in general.
Um, so, yeah, I love the ideaof collaborating on in sign with
watch brands for sure, and I'mexcited for mine my crazy watch
(01:33:00):
to be out into the world.
Is it gonna be?
Is?
Blake Rea (01:33:04):
it gonna be something
that is is unisex yes, it's fun
okay, well, we'll have to haveyou back on our uh at some point
in the future to talk aboutsome of your collaborations and
uh.
And so I'm gonna ask one more,um, okay, and if so, obviously,
(01:33:27):
like if you had a roadmap andyou said, hey, this is where I
want my brand, or One pleasedon't give me a roadmap.
Sophie Cassaro (01:33:34):
I'm terrible at
directions.
Okay, okay, carry on.
Blake Rea (01:33:38):
If you know,
obviously like with your brand
Sophie's Watch World, are thereany milestones you hope to
accomplish at some point?
I mean you just talked aboutyour dream collaboration.
Is there anything else that youhope to accomplish in your
journey and the watch space?
Sophie Cassaro (01:34:00):
Yeah, I, I think
, yes, privately in my head,
talking to myself yes, um, yeah,I think I would.
I would like to in somecapacity, be a spokesperson for
(01:34:22):
brand, I think.
Blake Rea (01:34:27):
Like an ambassador.
Sophie Cassaro (01:34:29):
Yeah, like a
major brand.
I think that would be reallycool yeah a pipe dream, um, but
also just, I think I I wouldreally like to kind of do more
presenting and things like that,and I would love to do that um
(01:34:51):
for media like in the watchworld, and do interviews like,
do things of that nature.
I think that would be reallyfun, um, because it's something
I I've done professionallyoutside of the watch world, but
it would be really cool to dothat yeah, and obviously living
in switzerland it's in yourbackyard, yeah, out the window
(01:35:17):
yeah, well, I don't want to takeany more of your time.
Blake Rea (01:35:22):
We have already
consumed nearly an hour and 40
minutes of it.
And uh, no, no, no I I am gladthat we spent this time with you
.
Uh, I am super excited for thisepisode to drop.
Sophie Cassaro (01:35:36):
I can't wait, uh
yeah, we've really rambled,
haven't we?
Blake Rea (01:35:40):
we've gone on some,
we've done some rambling and
it's either gonna be the bestone or the worst one, because
god, but I don't care, I don'tcare.
Hopefully, people, we sharedsome cool stories and you know,
usually in some of the otherpodcast episodes is very, you
(01:36:00):
know, is very.
We focus on progression andprogressing and, you know,
extracting information and thisone we didn't have to do that,
you know, it just was very, itwas very cool.
I liked it.
Sophie Cassaro (01:36:14):
So hopefully
everybody else agrees.
Well, you know, life's tooshort not to be fabulous and not
to have fun.
So I think that's it for today.
Blake Rea (01:36:25):
Oh yeah, no, totally,
and I will definitely see you
in Geneva in April.
Sophie Cassaro (01:36:34):
Yes, with
pleasure.
Blake Rea (01:36:36):
Thank you so much for
coming on.
Sophie Cassaro (01:36:38):
Thanks for
having me.
Blake Rea (01:36:40):
I am going to link
everything Sophie in the
description, so make sure youcheck her out, Give her a follow
and hopefully by the timeyou're listening to this, she
will have dropped her watch andhopefully you will be able to
share that with her.
Thank you so much for coming on.
Sophie Cassaro (01:36:58):
Thanks, bye.
Blake Rea (01:37:00):
Bye.