Hi everyone.
First, a simple request: If you like this episode, or the Looking Forward®: Opportunities for Job, Career, Business, and Investment Seekers podcast, can you please give us a good rating here? I'd really appreciate that! https://www.podchaser.com/LookingForwardOpportunitiesForJobCareerBusinessAndInvestmentSeekers Now, on to our episode!
Did you know that, according to one estimate, the number of podcast listeners globally has reached nearly 465 million, and is projected to reach over 500 million by the end of this year? How about that the podcast industry’s market value is expected grow to over $30 billion in 2024 and potentially reach over $131 billion by 2030?
With this level of growth, where might some of the best opportunities in podcasting be for people around the world? To learn about this and much more, I recently spoke with Rob Greenlee, one of podcasting’s pioneers and a consensus recognized expert on this topic.
Listen as Rob speaks about such things as (1) his start in podcasting and its early years, (2) trends and changes taking place in the industry today, (3) what's happening around the globe in podcasting, and (4) how he sees the industry evolving over the next several years.
More importantly, Rob points out the many opportunities he sees for people in the podcasting, including for those who can create and deliver outstanding content. He also provides some great tips for those seeking to enter the industry or enhance their positioning in it.
Now a bit about Rob: Rob Greenlee is a seasoned podcasting and digital media expert with over two decades of experience. He is the Founder of Spoken Life Media, LLC, where he focuses on innovative content creation, business development, and community engagement for podcast hosts and networks.
Rob has held significant roles, including SVP of Content and Partnerships at Podbean and Vice President of Podcast Content and Partnerships at Libsyn. At Voxnest (now iHeartRadio), he was Vice President of Podcaster Relations, enhancing content and monetization strategies. His tenure at Microsoft saw him manage the Podcasts Marketplace for Xbox Live, Windows Phone, and Zune, significantly expanding the podcast catalog and user base.
Rob also hosts the "New Media Show" and "Spoken Life Show" and is a founding chairperson of The Podcast Academy. He has been inducted into the Podcast Hall of Fame and is a recognized speaker at industry events.
To reach Rob, you can visit www.robgreenlee.com or check him out on these social media: YouTube.com/@robgreenlee, https://www.linkedin.com/in/robgreenlee/ X.com/robgreenlee
Speaking of podcasting, I'd like to tell you about a new and exciting podcasting opportunity! It’s with DeepCast Pro, a game-changing platform I just started using for "Looking Forward." It's a free suite of tools designed to help podcasters grow your audience and engage listeners more deeply.
With DeepCast Pro, you get speaker-labeled transcripts and AI-powered insights for each episode, absolutely free. The DeepCast Pro motto is "You make the shows, let us help you with what comes...
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