KNOCK THE SPAM OFF: Sales Engagement and Beyond with Ollie Whitfield

SPAM EMAILS ARE VERY ANNOYING, PERIOD.

Ollie Whitfield’s sales story is unlike any other. He used to hate the sales profession because of spam emails and pushy engagements. From being someone who said he will never be a salesperson, Ollie transformed and is now the Head of Growth Marketing at VanillaSoft. He discusses the need for sellers to cease utilizing spam-based marketing strategies and why being intentional is key when it comes to cold outbound email outreach. It’s an interesting story that you will only hear in this latest episode of Love Selling Hate Sales.

 

HIGHLIGHTS:

OLLIE: GET DOWN TO BEING CREATIVE

“People's attention are at a premium and it's our job as sellers to get creative, really do your research, understand the person, connect with them at the human level, and really start to break through that way, as opposed to these spam-based approaches”

OLLIE: YOU HAVE TO DO THE WORK

“You have to build relationships with people, you have to do the hard stuff, you have to be productive, you gotta organize your calendar, you've got targets, you know revenue, all of that stuff. If you're good at sales, you could probably be, in most cases, or at least close to being a pretty decent founder.”

 

Learn more about Ollie and his work in the links below:

• LinkedIn: https://www.linkedin.com/in/olliewhitfield/
• Website: https://vanillasoft.com/

 

About Josh Wagner: 

Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. 

 

To learn more about Josh and his work, follow the links below:

• Josh on LinkedIn: https://www.linkedin.com/in/joshwagneraz/
• Josh’s Website: https://joshuadwagner.com/
• Love Selling Hate Sales: https://www.lovesellinghatesales.com/