VALUABLE: The Focus On Providing Value To Buyers With Andy Paul

EVERYBODY HATES A TYPICAL SALESY SELLER

Best-selling author and sales consultant Andy Paul is in the pod to talk about doing away with typical salesy behavior and returning to a buyer-centric mode of selling. Instead of persuasion and manipulation, Andy advocates for truly understanding your buyer’s pain points and ensuring that what you’re selling is the appropriate solution to their problems. So ditch the manipulative tactics and engage in adding value,and you can learn how in this latest episode of Love Selling Hate Sales.

 

HIGHLIGHTS

ANDY: Provide value with the intention

“If we know that progress is value, then we have to be very intentional about how we provide the value. So what I write about my book is, you need to create a very simple value plan for every interaction you have with the buyer.”

ANDY: The Four Pillars of Selling

“The four pillars of selling are connection, curiosity, understanding, and generosity. Now, these are innately human behaviors that drive this buyer-centric way of selling. Which also, by the way, if executed properly, compresses decision cycles and increases your win rates.”

ANDY: Rule of thumb on winning odds

“Rule of thumb: Your odds of winning a deal are in inverse proportion to the number of times you ask the buyer to tell you their story.”

 

Connect with Andy and her work using the links below: 

Andy Paul | AndyPaul.com

 

About Josh Wagner: 

Josh is a growth advisor and the host of the Love Selling Hate Sales podcast. He specializes in helping executives understand modern marketing and sales to drive growth in a scalable way. 

 

To learn more about Josh and his work, follow the links below:

Josh Wagner | ShiftParadigm.com | JoshuaDWagner.com | LoveSellingHateSales.com