A transcript of this podcast is available at lovethylawyer.com.
In collaboration with theAlameda County Bar Association, Love Thy Lawyer presents an interview with:
Steve Fretzin
Steve Fretzin is a business coach who only works with lawyers, teaching them how to bring in clients and run their practices. He also hosts the “Be That Lawyer” podcast, where he shares advice from top rainmakers. After the 2008 recession, Steve narrowed his sales‑training firm to focus on the legal world and never looked back. He built the “sales‑free selling” method so attorneys can win work without feeling pushy, and he now coaches lawyers across the U.S. and in countries like Brazil, Saudi Arabia, and Canada. In this episode he explains why a clear step‑by‑step process beats a hard sell, how to spot clients who will drain your time, and why every lawyer needs their own “book of business” for long‑term security. Tune in to hear simple, real‑world tips you can use right away to attract better clients, charge what you’re worth, and feel confident about the future of your practice. You’ll leave with fresh ideas on networking, pricing, and building a career that works on your terms.
Steve Fretzin
https://fretzin.com/
Alameda County Bar Association
The Alameda County Bar Association (ACBA) is a professional membership association for lawyers and other members of the legal profession. The ACBA provides access to ongoing legal education; and promotes diversity and civil rights in the Alameda County legal community. Our mission is to promote excellence in the legal profession and to facilitate equal access to justice.
Please subscribe and listen. Then tell us who you want to hear and what areas of interest you’d like us to cover.
Louis Goodman
www.louisgoodman.com
https://www.lovethylawyer.com/
510.582.9090
Music: Joel Katz, Seaside Recording, Maui
Tech: Bryan Matheson, Skyline Studios, Oakland
Audiograms: Paul Robert
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