Jake Bryce – Co-Founder of Machinery Scope

Machinery Pete talks with Jake Bryce, Co-Founder of Machinery Scope (www.MachineryScope.com) in Alexandria, MN about the new partnership between Machinery Pete and Machinery Scope and also about Machinery Scope’s growth over the past 11 years since founding in 2013. Family owned business. Bryce brings his deep farming roots along with extensive experience on the farm equipment dealer side to bear in creating needed extended warranty options via Machinery Scope for dealers and farmers. Pete and Jake also talk in depth about the current used farm equipment market.

• [:35] - Machinery Pete previews today’s guest
• [3:56] - Interview with Jake Bryce begins
• [6:07] - Jake shares his farming background and about his years working on the dealer side
• [8:35] - Jake explains the new partnership with Machinery Pete and how Machinery Scope works
• [13:45] - Why risk management is important for equipment
• [18:38] - Analysis and trends of the used equipment and auction markets
• [24:00] - The value of having a warranty
• [30:45] - How will the rest of 2024 play out?
• [40:15] - Challenges of rising costs and high interest rates
• [55:28] - Well-kept machinery sells best
• [1:06:18] - Final words from Machinery Pete

Machinery Pete was founded in 1989 and has grown from its humble beginnings to a full-fledged marketplace for farming equipment. Greg Peterson, founder and host, has also released Machinery Pete content across platforms including YouTube with his long-running Machinery Pete TV show.

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