Mad Marketing Mums

Hello and welcome back to the Mad Marketing Mums podcast. 

Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. 

These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online worl...

Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey.

Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey. Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, ag...

In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement.

These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, ...

Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with b...

This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction.

Unsure about whether to in...

Thinking about running paid ads for your business?  Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes.

Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale.

Anna&apos...

If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier.

But what...

Instagram has just rolled out four new interactive stickers for Instagram Stories.  In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. 

Here’s what we’ll cover:

1. Add Yours Music Sticker 🎵
What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist.
How to use it:

• Engagement-dri...

Following the previous episode (episode 51), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates.

Here are our 'must-follow' recommendations:

• Matt Navarra (@mattnavarra) 
  Matt draws on 20+ years marketing experience working for huge brands and government organisati...

How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox!

Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media.

...

Today's episode takes us on a bit of a detour from our usual guests who are within the  marketing and business world.

We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok.

Chace is at th...

Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice.

In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (with...

"Hello. Welcome. We all know why you're here."
 
Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on.  

On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. 

ReesaTeesa started a series on TikTok that she's called "Who...

Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway.

Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit f...

TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024.

This episode covers:

• What TikTok was like in the early days (circa 2019);
• New features and major changes to the TikTok landscape - i...

ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release.

When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or ...

Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? 

Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising ...

If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday.

In this episode, we cover:

It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round.

This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024.

This episode covers:

• Is Instagram dead?;
• Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?;
• Th...