Achieve Your Goals | Madame Founder with Ashley Baskerville

Ashley Baskerville, founder of AB Mentality is a passionate sports psychologist, mental performance coach and self-proclaimed research nerd. In this episode, she shares how growing up in a loving, yet fiercely competitive family shaped her outlook on life, learning resilience and the importance of support – especially when UNO was banned on holidays (sometimes certain family traditions are better left un-played)! With a mission to empower others, Ashley emphasizes that you don’t actually have to be born with confidence, it’s a choice you can make every single day. We learn that most people fail at achieving their goals due to unrealistic expectations. What’s the solution? Anticipate and plan for the obstacles ahead, understanding that the path to success is rarely straightforward. As we discuss goal setting, choosing confidence and mental health, it would be a miss to not celebrate athletes like the GOATs, Simone Biles and Michael Phelps. They remind us that mental struggles are universal – even the best of the best have their “off days”. Tune in for Ashley’s actionable tips on choosing to be confident, embracing discomfort, and giving your best—even when your "best" feels more like a solid 70%. Real growth comes from recognizing challenges and making the conscious choice to push through.