How do you make fitness fabulous? Natalie Holloway, co-founder of the LA-based movement company Bala, joins Madame Founder to share her journey from mega-advertising agency “burnout,” to world traveler, to entrepreneurial powerhouse. After launching a Kickstarter campaign to fund the company and proving her concept “had legs” (pun intended) on Shark Tank, she now collaborates with style icons like Kate Spade and Ralph Lauren. In this episode, Natalie talks about how she embraced risk, overcame scaling challenges, and built a playful, premium fitness brand. Plus, she shares the secrets behind Bala’s social media strategy and how they’ve tackled copycats. This episode is packed with inspiration and actionable insights—don't miss it!
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