January 30, 2024 • 58 mins
Okay, no shame here, I am for sure fan-girling a little bit over my guest today!
Meet Tori Sprankel, a personal brand expert who boldly broke away from corporate America to dive into entrepreneurship. Starting with a loosely defined website and offers, Tori's business has evolved, with personal branding being her absolute passion. She highlights the importance of overcoming comparison, a struggle many of us face.
Tori fearlessly prioritizes herself and her needs, avoiding losing herself in motherhood. Instead, she embraces support from her village without any guilt, ensuring the well-being of herself and her family. Our chat delves into finding alignment in your personal brand, the joy of authentic representation (no fake or staged vibes!), the powerful connection potential of Instagram stories, and more.
Here's the fun part—business and motherhood don't have to be kept apart. Your journey should be uniquely yours, not a replica of others around you. Tori's doing things her way, leaving a legacy for her daughters by proving that work can be whatever you want it to be. This episode is a treasure trove of insights from Tori, and I hope it gives you the confidence boost to show up authentically in your space—because what you share truly matters!
Connect with Tori on Instagram @torisprankel
Learn more about working with Tori by visiting her website
Connect with me on Instagram
Learn more about booking a Biz Therapy session and working together by visiting my website
Ways to Connect Outside the Podcast
- Follow CEO & Founder on Instagram: @mariahstockman
- Follow Made for Mothers on Instagram:@madeformothers.co
- Join the Virtual Village: A community and monthly membership for business owning mamas! Special promo for our podcast listeners, get 20% off your first quarterly enrollment with code TWENTYOFF at https://www.madeformothersco.com/membership
- SHOP CEO MAMA MERCH designed just for business-owning mamas https://shopmadeformothers.com/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Hi, I'm Tori.
I'm an expert at personalbrands for go-to-girlies and my
obsession is turning that prettylittle Pinterest board of ears
into the brand you've alwaysdreamed of Showing the world.
You're a vibe and I loveworking with women who need that
boost of brand magic to backtheir killer service suite that
the world desperately needs.
I specialize in lightning fastturnaround to help you show up
(00:23):
efficiently, confidently andconsistently where it matters
most these days online.
As a mom to two girls, Ibelieve in showing them that a
cubicle isn't the only way tomake a living, that having the
freedom and courage to changelives through their own dreams
is worth more than any paycheck.
Speaker 2 (00:42):
Hello and welcome to the Made for Mothers podcast,
your one stop shop for candidand relatable conversations
about motherhood andentrepreneurship.
Think of the show as your newmom friend, where we dive into
all things marketing, branding,mindset, money, child care and
growing your business.
While we all navigate our rolesas both CEO and mom.
(01:04):
I'm your host, mariah Stockman,and I wear a bunch of hats.
I'm a boy mama, I'm serving asa marketing mentor for mothers,
I'm running a six figuremarketing agency and, on top of
that, I'm the proud founder ofthe Made for Mothers community.
This show is about sharing thereal stories and the practical
strategies from fellow motherrun businesses.
(01:25):
So dive in, grab yourheadphones, reheat that coffee
and let's go.
Hello, hello, hello and welcometo another episode of the Made
for Mothers podcast.
I'm having a little bit of amoment and this is a very
exciting and this has also beenan interview that I have been
(01:47):
like waiting for.
Tori, who actually I didn'teven talk to you about how you
pronounce your last name.
I always do that.
That's how excited I am.
I didn't even go through thehousekeeping, tori Brankle yeah,
brankle.
Speaker 1 (02:06):
Okay.
Speaker 2 (02:06):
I mean it could go a golden wist.
It's here.
Tori, I can't believe you're onthe podcast today.
I'm so excited.
Can you just share a little bitabout what you do, who you are,
and then I'm going to telleveryone why I love you.
Speaker 1 (02:20):
Yes, I am a personal brand expert, which has been a
total evolution in my business.
Anyway, I started as justbranding and branding web and
realized I was just another fishin the sea and I needed to
totally stand out.
So I dove into my own personaljourney of personal branding and
(02:41):
realized, damn, my clientsreally need to be doing this too
, because I was doing a millioninfant sleep specialists a year.
Yeah, that became my niche whenI first started and it's great.
I love the motherhood space,specifically the newborn stage,
and it was just like okay, howmany of these infant sleep
(03:04):
specialists can I do and makedifferent?
When do I have to cut the cordhere?
Like better pun, but when do Icut the cord here with them?
So I was like no, I live in aworld with a million other
designers.
They can live in a world with amillion other sleep specialists
.
So let's figure out howeverybody can stand out and be
their own person and also run avery successful business
(03:28):
alongside their peers.
So personal branding became myjam, and so I do that at home
here.
I have two girls in Atlanta.
My husband just joined thebusiness and he's also at home,
but we are just in the thick ofbalancing work and parenthood at
the moment, so it's a wild ride.
Speaker 2 (03:49):
Welcome to the Made for Mothers podcast, where we
talk about balancing work andparenthood and the mental load
of motherhood and limitingbeliefs, entrepreneurship and
fangirling.
Okay, listen, you don't know, Idon't know if you know much
about my story and that's okay,but I used to run like a bigger
successful marketing agency andI basically got pregnant and I
burned it to the ground and Irealized like damn, that is like
nothing I want to ever be apart of again.
(04:11):
Energetic dreams, black holesex, all of that Talk about like
dreaming of a business and thenbecoming a mom and being like
wow, that's so not the dream.
And dreams change when babiesenter the chat.
Okay, so, because I used tomanage a lot of marketing for
Lino 40 plus clients, I used tohave to consume a lot of content
(04:32):
, and so now in my current sortof world, I don't consume a lot
of content.
I create a lot of contentbecause, hello, that's like what
we're all sort of tasked hereto do, but there's only like
this is so embarrassing, there'sonly like four or five people
on social media and I'm notgoing to list the other four
people because I want everyoneto think that I consume all
(04:54):
their content, but I will likego and seek you out.
I will like type your name inlike a freaking fangirl because
I love.
Okay, this is how I leveragewhat you do.
I will sometimes feel like stuck, you know, in my own ability to
(05:14):
show up as like a personalbrand because, hello, I have a
two year old almost I'm fastforwarding him.
He's not two yet you know whatI mean?
He's still 1.8.
So I will feel likeenergetically stuck.
Or, you know, just like, oh,like I just need like a creative
, like boost or something, and Ijust that's what I get from you
(05:34):
.
That's I'm not like trying toreplicate your content.
I'm not trying to like do whatyou're doing.
I'm trying to like findsomething in myself and in my
business and in my ability toshow up as a personal brand,
which is hard to do.
It's become easier and easierwith like hardcore alignment,
for sure, and like purpose and aniche, and I totally believe in
(05:55):
a niche and that's what I talka lot about.
But that's how I use you.
I feel like use you, that's Idon't know if there's a better
term for that but that's how Iacknowledge and honor you online
and that's what I would say islike I love your content and not
like.
It's not like oh, I want tolike be her.
(06:17):
I'm like, oh, I want it to feel.
I want my content to feelspacious like yours does.
Do you know what I mean?
That's like, that's how I feelabout your content.
It's like, anyways, everyone,stop listening.
Go to her page at Tori Sprinklejust to be clear on how to
pronounce our last name.
Yeah, and I know that that hasthat's had to have been like a
(06:38):
journey for you, and I'm surepeople tell you all the time
they like love how you show up.
Do you get that a lot, or am Ilike?
Am I your?
Speaker 1 (06:47):
team.
You know what I mean.
I mean, you can totally becaptain of my team, but I do
hear that pretty often.
Now, that was not always a casethat you nailed it.
It was definitely a journey, andnot only a journey of like
figuring out a how do I show upas a designer and still look
good and still stand out,because I feel like everything I
put out as being judged as adesigner, but also, what am I
(07:11):
saying, like, what am I offeringto this world?
But the biggest thing was likegetting over comparison, getting
over staring at the screen andbeing like I have nothing to say
today.
What am I going to talk about?
And just kind of getting overthe hump of like those big
moments in your day where maybeyou feel like a bad parent or
(07:34):
you just feel down.
But then also you have to likeshow up in this whole other
space, as you know, peppy andinspiring, and show that life is
great.
And so I realized let's burnthat to the ground and let's
just show all of it.
But what's interesting is, likewhen you had messaged me
originally, you were like wait,are you a mom?
(07:57):
And it was kind of coming backfor a minute because I was like
wait, do I not show my kidsenough?
And then I was like no, this isexactly what I've been working
for, because my whole space.
I want it to be inspiring, that,like we are more than mothers,
like we are, we are more thanthat, and so I want it to feel
like date nights where we don'thave kids.
(08:18):
I want it to feel like there'smaybe a tiny corner in our home
that doesn't have a toy or spitup or something on it.
Like I want it to feel like wecan curate these little moments
in our day, in our life, in ourbrand, in our business, that
just feel like us still and thatthey aren't totally taken over
by these little humans that wealso love as equally as
(08:39):
everything else.
So it's just like I want it.
It fit it like gave meconfirmation when you said that
that like I'm doing exactly whatI set out to do and not just
appear as the mom that has abusiness.
Like I want to appear as themom who has a successful
business and can also be a mom,and the balance is there, but
I'm putting myself first.
Speaker 2 (09:00):
I love that I had such a different experience.
When I asked you if you were amom, I was like damn, please,
let her be a mom.
I get to ask her to be on mypodcast and then I'm going to
make her my best friend and it'sgoing to be so great.
Shout out to Jordan Bailey, ifshe ever listens to this, for
bringing you into my field ofview.
I love that we talk a lot abouton this show, like the
(09:22):
difference of like thingsoutside of motherhood with
motherhood.
Do you believe in work lifebalance?
Do you believe in harmony?
Do you believe in integration?
It's so interesting howdifferent it is for every single
mom, based on seasons andstages, and you know numbers of
kids and types of businesses andwhat people's partners do.
If they have partners, theymight be solo, they might be
divorced, like there's so manydifferent variations of a mom in
(09:46):
business or a working mom, andlike my entire, goal is to
create conversations that look,you know, different, that
represent all all thesedifferent ones I just talked
about recently.
Like my son, he's almost twoand he's can open doors and you
know, in my previous life thatwould have caused me a lot of
(10:09):
anxiety if my child walked intoa zoom call right With a client
like how dare I have a child inthe?
How embarrassing, howembarrassing.
Like I'm in the corporate world, right, but now it's like I'm
so proud of him because this issuch a life skill that he's like
so proud of that he can open adoor, and I'm like it's just
(10:29):
such a different space whenyou're with moms who get it, who
are like in that season, whounderstand, and they're like, oh
, yep, there's your, there'syour child, oh, my kids have an
answer outside, or you know,needs me, or you know all these
different things.
I love what you said aboutwhere you are today is like you
are first and that, I think,makes moms take a step back.
(10:53):
Like if someone were to ask anymom, especially a mom who runs
a business, like where do youline up?
Where are you in the queue oftaking care of you?
Right, I feel like the majorityof us would not say like we're
first and that's I don't know.
Is that horrible?
Is that bad?
Like, is that sad?
(11:14):
Is that just the reality?
Is that society?
I don't know.
But I love that you stand forthat.
Like that's yes, amen, we'redone.
Speaker 1 (11:21):
You know.
Yeah, I think it's still a partof the journey, because when I
first started it was you know itwas the hardest thing ever to
ask my mother-in-law to watchHazel, my youngest, for two
hours a day.
And I was like, okay, I'll wakeup, I'll do breakfast with her,
I'll let you have your slowmorning, you can have her for
two hours and then I'll be backfor lunch and nap time.
(11:42):
And so I was like how much workcan I cram into these two hours
that make me feel guilty forasking for help.
And then now it's like she'sthere all day, like eight to two
every day of the week.
I feel great about it.
My mother-in-law loves it, it'sa great relationship there.
But it took a while to get tothat point where I was like, and
(12:05):
maybe it's the journey of mybusiness too right, how
successful your business looksis maybe how you put yourself in
the pecking order, like maybein the beginning, when you feel
like you're just scrappingtogether five minutes at a time
to get an email out.
I can't put myself as CEObecause I don't feel like CEO.
But now, when it's multi-sixfigure business, you're running
(12:28):
this shit and your husband's athome doing all those
stay-at-home dad things that heloves to do.
You're like no, like.
I felt zero shame yesterdaybeing like I'm going to get my
nails done and then I'm going tothe gym and are you cool with
the kids all day by yourself,and he's like I'm fine, like I'm
good, and so it's just like Idon't feel guilt as much as I
(12:51):
did in the beginning, because Iknow that what I'm doing is A
making a difference in myfamily's life.
But now it's the ripple effectof if I get to touch somebody
else's business once a week andthe ripple effect of that.
Maybe they're a nutritionistfor eating disorders, maybe
they're infant sleep specialists, maybe they're a therapist for
moms.
Like all these people gettingout there in their business
(13:14):
because I gave them a personalbrand is changing five million
times more lives than I could doby myself.
And it's all people who I wishI had in my corner when I was a
new mom and it's you know, it'sthese.
I see my kid growing up nowhaving this like community
around them when they can'tbreastfeed or maybe they're
going through postpartum ormaybe they need help with
(13:35):
something, and so it's just likekind of looking at that bigger
picture.
Now it's easier to be like.
I can do this if I give myselfpermission to like be number one
.
Speaker 2 (13:46):
Yeah, I just I feel like when the Y is there, it's
it's a total different.
It's a total different business.
It's a total differentexperience when you have that
really clear vision, that reallyclear like drive, purpose,
passion, fire, whatever you wantto.
People call it so manydifferent things, but for me
it's like, when I'm aligned,things fall in line like it's
(14:07):
like it's so much I'm notforcing, I'm not like it's not
like I'm like pushing this thinguphill constantly.
It's like it has momentum, likeI'm creating this whole world
around made for mothers, andit's just sort of like evolving.
It's almost like it's a life ofitself.
Because it's it makes sense.
You know what I mean.
I don't know if that makes sense.
(14:27):
Like it just makes sense whenyour personal brand and then
like what you do and how youshow up and what your sort of
impact in the world, when all ofthose things can kind of find
each other and like lock in itfeel your business feels
different.
And I know why I wanted to burnmy marketing agency down,
because it never, ever, everfelt that way and it was like oh
(14:50):
, I know how to grow a businessthat makes good money.
You know, like that's a verydifferent way to be in the world
than, oh, what I heard you justsay.
Oh, I'm making good moneybecause I am very attached and
very proud of and very integralto the ripple effects of other
(15:11):
people being able to buildcommunity and being able to
support.
It's all in this, like it's allin this one thread of what you
value, and I think that when wecan work with within those like
systems and containers of whatwe value, I mean hello.
Speaker 1 (15:29):
But you enabled the difference in working for
yourself, even as an agencymaybe not even corporate America
and working as yourself, as apersonal brand, because you're
put, you have to put yourselffirst.
If you're a personal brand, youhave to be able to be confident
in showing up exactly who youare, or what I believe is
showing up honest about.
(15:50):
I'm trying to figure this out.
You want to come with andthat's how I try to coach
everybody that I work with, liketake everyone along for the
ride and then they get to knowyou and they love you and they
follow your journey.
It's just like following andthey type your name in and they
type your name and they fangirlyou.
Right, but now what does thatchange?
(16:11):
Like say you have I'm sure youhave fangirls of your own.
Everyone listening has fangirlsof their own.
You decide, I decide.
Tomorrow I'm no longer going todo personal brands, I'm going
to do coaching for moms who arewanting to start a business.
People are going to come alongfor that ride and be like I
don't care what you're selling.
(16:33):
Here's my credit card and I havethose people.
I have literally the coach thatI worked with all last year.
It's literally she dropsanything and I'm like you have
my credit card on file, right,Just sign me up.
And so that's what a personalbrand can do for you that an
agency can't, or that a businessthat you build that doesn't
involve you at the front and theface can do.
(16:55):
It's literally being a littleegotistical and being like, okay
, I am the shit and people needwhat I have and I'm going to
change lives and this works andall these things.
I need to show them exactly whoI am, and especially if you're
a service provider or one-on-oneor anything like that.
Nobody wants to work withsomeone who's just thrown out
(17:17):
graphics that have nopersonality or watching stories
that are all here's how to workwith me.
I want to see what Pinterestfail recipe you've done lately.
I want to know what spicy bookyou're reading.
How can I connect with you on adifferent level, Even if it's
motherhood?
That's this common ground thathas this unspoken thing that we
(17:37):
can all come into this roomtogether and we all understand
If you need to startbreastfeeding in the corner cool
, I don't know how many boobsI've seen on Zoom calls.
But it's just like it'sunderstood and it's fine and
it's welcome and you can stillmake half a million dollars
doing that.
Speaker 2 (17:56):
Something that's really interesting about what
you do around personal brandingand what I do, which is helping
women to find a niche.
So, basically, I work with momsin business.
I am the coach where, if you'rea mom in business, it's
actually funny People actuallydon't know how to work with me
right now, which is like areally hilarious like brand
identity thing I'm having.
I'm not having the personalidentity crisis.
I feel more stoked in my spacethan I've ever felt before.
(18:18):
So I'm totally fine with it,Because I'm like mid pivot right
.
Still, ish, right, I can't getlike Ross Geller out of my head
whenever I talk and someone waslike, hey, do you still do
coaching?
I'm like, oh yeah, that's likeliterally how little I talk
about my services right now.
And I'm totally fine with thatbecause I'm building.
It's always like meet uppodcast, meet up podcast.
(18:40):
I'm like I'm in this otherspace, I'm in this other, I'm in
this community building, likeArab for sure.
But what's interesting about?
So?
I help women, help define aniche, because I believe
strongly in specializing andsetting yourself apart, but what
you're doing is not I wouldn'tsay it's deeper than that it's
(19:02):
finding yourself within that aswell.
So the women, the moms I workwith are terrified to specialize
.
There's so many differentschools of thought on finding a
niche and I would love to hearyours for sure.
I think of it as like finding aunique point of view.
Just find your point of view,find your perspective, find
(19:24):
something that sets you apart.
Like, okay, you talked aboutlactation consultants, it's
sleep consultants.
Sorry, excuse me, I have hadlike three on the podcast
already and there are so many inmy Made From Others local
community here and they're allso wildly different in their
approach, in their who they areas a person, in their
(19:44):
experiences, in their expertise,in their education, in their
life.
Like Kelsey was just on hereand she's interesting.
She's a sleep coach who becamea sleep coach before she had
kids.
So that's interesting.
A lot of sleep coaches becomesleep coaches because they had,
maybe, a child.
That's a problem.
Yes, it's so fun to think like,oh gosh, there's so many ways
(20:06):
that you can set yourself apart,to have a niche, even within
something where they're like butI already have a niche.
I work with infants.
I'm an infant sleep coach.
I'm like, yeah, but within that, like what's deeper than that?
How will people instantlyconnect?
Maybe you're a sleep coach andyou specialize in shift workers,
like dad's a firefighter, mom'sa nurse, not to be like overly
(20:28):
standard Mom's a firefighter,dad's a nurse.
Okay, like maybe there's youknow what I'm saying there's
like there's niches withinniches.
Speaker 1 (20:37):
Not just any parent.
Speaker 2 (20:39):
Yes, but then there's Tori, enters the room and it's
like, okay, but who are youwithin that niche?
That's where I see what you do.
That is like a unique valuethat you add to people's
businesses, like who are?
Yes, okay, you found your niche.
You're a sleep coach for shiftworkers, parents who work 12, 13
(21:01):
hour days, blah, blah, blah.
But then who are you?
You know Semi-Etha in thatright.
Speaker 1 (21:08):
Is that?
Is that that's exactly what itis, but it and doesn't that
always like seem like theeasiest question that you should
be able to answer and none ofus can really answer that?
You know, like, who am I, andeven more so, like how it
started for me.
Speaker 2 (21:25):
No one can answer that.
Sorry, I just coughed.
Speaker 1 (21:26):
You what?
Speaker 2 (21:27):
I'm not gonna do that out.
I just coughed everyone who amI?
Because it's not.
They're not really okay withanswering that.
I think what they want to sayis who am I wanting to show up
as online?
Speaker 1 (21:43):
There is a difference .
Speaker 2 (21:45):
That's what we, I feel like we've all been
conditioned to think, which islike this, very like fake,
curated you can be curated andauthentic.
I believe those two things Ifeel you do that You're curated
and authentic.
It's a beautiful married.
What's the word I'm thinking of?
Like Blah You're talking about.
(22:05):
Like fate, like overly produced, like polished, like not like
there's you, or like when peoplearen't a part of their content
at all.
It looks very like overlyplanned.
You know, daged, daged.
Yes, there, when people, whenyou say who are you, they're
thinking like who do I want topretend to be maybe or something
(22:27):
, and not even pretend to be.
Speaker 1 (22:29):
So let's back up to the very beginning, and you're
trying to figure out who you areas a personal brand.
For myself, it was thisstruggle because I was like I'm
a new mom, I don't even how am Isupposed to define a personal
brand when I don't even know whoI am?
A amen, like my whole personajust changed.
(22:50):
I walked through the thresholdof my home with a baby.
Life is totally different.
So how do we figure that out,who we are anyway?
And so that's when I talked alittle bit about the journey.
Like I think trying to figureout who you are as a personal
brand should start as a journeyand taking your people like show
them behind the scenes.
I started this by just likeevery Monday, I'm going to start
(23:12):
journaling and doing journalprompts and stuff like that, and
it sometimes sticks, itsometimes doesn't, but I was
exploring that as a part of oneof my personal brand themes,
which is choosing who you'regoing to be online Like.
I think like there's parts ofme that nobody sees.
Like if you think about thegrand scheme of you watching all
(23:34):
of my stories in one day, itmaybe adds up to 10 minutes of
my day, and so we can be thiswhole other person and still be
authentic, like what you'reseeing is still actually
happening in my life.
Speaker 2 (23:45):
I'm still pouring my coke in a champagne bottle.
Speaker 1 (23:48):
Yes, but you're also not seeing.
You know the meltdown that mychildren might have, where I
don't really know how to react.
You're not seeing all the timeswe're at the soccer field.
That's just not a part of mypersonal brand.
There's just things that don'treally talk about and there's a
million things you could choose.
You could be like I'm going toshow my outfits for the day.
(24:09):
I'm going to do all my TraderJoe's hauls.
I'm a skincare girly.
That's going to be my thing.
Like you could be a nutritionistwho is like all about candy.
Like I have a friend who is inthe health and wellness space
and she's like no, like I eatcandy and burgers, and you can
too.
And you know like where can youbreak the mold?
And maybe you're thinking Ican't show up this way because
(24:33):
of my business.
Like your friend who you justinterviewed, who's a lactation
consultant before she had kids.
Like kudos to her for sayingI'm going to be shunned.
I don't have kids.
Like nobody's going to want towork with me.
I've never experienced thatmyself, but she may be one of
the most knowledgeable people inthe room about it.
I think it break down whateverlike limiting beliefs that you
(24:55):
have, whether you're boring oryou're not qualified, or that's
not cool enough or like whateverthe common ground that people
have, just like Taylor Swift's,a cat lady.
So are you, you know, like youcare.
Speaker 2 (25:08):
Some people's personal brands are literally
like their pillar.
One of their pillars of prismis Taylor Swift Like is just
like, yeah, exactly, speaking upto a Swifty?
Speaker 1 (25:16):
I know that is, I have no idea what that's like, I
don't know, but yes, exactly,it's like we think we have to be
so different and like stand outwhen, when people say stand out
, like, be that different person, but really it's, it's just
(25:36):
connecting, like how can youconnect with the people?
What are those things aboutyour personal brand that also
may be personal brand pillars oreven just related to the people
you're trying to talk to.
For me, my ideal client usuallyhas a hard time putting
themselves first.
That's why I'm here, so I'mgoing to try to inspire those
(25:56):
date nights.
I'm going to try to inspirethose little moments where you
go buy yourself flowers or youdrink something fancy or you
just go get your nails done.
We can like, just be, we can bemore, and we can bring all of
ourselves to the table as apersonal brand or whatever we
choose to.
Speaker 2 (26:16):
Okay, but do you combat this message a lot, which
is like I am showing up as apersonal brand?
I got professional brand photos.
Speaker 1 (26:25):
Because I'm a person, I'm a personal brand, as I feel
like.
Speaker 2 (26:30):
So there was an evolution in marketing about
what five years ago I would say,which was like everyone gets
professional brand photos.
Now Everyone hires aphotographer and everyone goes,
and I love, I love a good photoshoot.
I love professional, I lovebrand photos.
One of my besties here is, yes,free bird imagery.
(26:50):
I love this, I love photos.
However, I think that's where alot of service providers or a
lot of like solo entrepreneurswho show up online coaches,
mentors, whatever they're likeoh, I have a personal brand
because, look, I show these, Ishow these stock looking sort of
photos should call them Neverstops.
Photos.
You know what I mean.
(27:10):
And then it's like it, that'slike check the box.
I am showing up as a personalbrand because I have brand
photos.
But there's been such abeautiful evolution.
You know, maybe a little bitaround TikTok maybe had
something to do with it, I'm notsure but there's been like a
beautiful evolution, I think,since, let's say, the pandemic,
where now you know everything issort of like B-roll, everything
(27:34):
is sort of what's behind thecurtain.
You know it's deeper, it's whatyou're talking about.
But I think for some peoplethat's like a stretch, because
maybe the brand photos are stilla stretch.
You know, like I don't reallywant to go post a bunch of
photos of myself.
So there's a lot of mindsethere that you're gating,
(27:55):
particularly if you're workingwith women.
There's a lot moms, for sure.
There's a lot of mindset workhere and I'm just wondering,
like does that come up?
People being like this is Ihave it, I'm done, I've done it
and you're like there's so muchmore to you, you know.
Speaker 1 (28:09):
Not to spoil too much , but because it has come up so
much, I'm launching soon a likegroup program that specifically
develops Is my credit card onfile.
And mindset is module one.
So we definitely talk aboutthat and it is because there's
that you're terrified, you know,remember the first time you
(28:32):
decided to talk on stories aboutanything and staring at
yourself and yeah, so when I seeyou, it's so scary, so many
filters.
Yeah, I have actually speakingof stories.
I have a free challenge andit's just a girl, a bunch of
girls in a DM right now andevery day we hop in and I'm like
, okay, we're going to hop onstories today.
(28:53):
I want you to like not post inthe moment.
That's a big thing too, likefeeling like the content owns us
versus we own our content.
And I just feel like why don'tyou just romanticize some parts
of your day and take somecontent if you feel led to, but
don't post it right away?
I know a lot of times for me,like some of those like funny
(29:13):
one liners or the way things areconnected to my business from
something earlier this morning,happens in that like space in
between where we like let itbreathe and we let our brain
kind of like process things, andit's like, oh, okay, I can turn
this like recipe disaster intoa way to segue, into ways to
work with me A similar underinsight or yeah, yeah, yeah,
(29:37):
exactly, you've got to let it.
You're not going to like, findthat like profound thing.
You're going to say about yourcupcakes burning when you're to
learn no, in the middle of yourleg.
Exactly, exactly, you're goingto find it when you're laying
down at nap time with them andyou're just thinking about it
and you're like, oh my gosh, myclient feels the same way I did
earlier.
Speaker 2 (29:56):
I actually read an article once that was some some
clickbait title which was likewhy are we most the most
creative in the shower?
And it was like it was thething Neuroscience around being
alone and relaxing and like thatis how the creative part of
your brain there is a reason whyyou brainstorm so much and have
(30:18):
, like, your best ideas in theshower.
Speaker 1 (30:20):
Yeah, yeah, you got to let your stuff breathe,
whether it's personal orprofessional or anything like
that.
And also I think that makes usfeel a little more pride in like
what we're putting out in ourcontent.
Because if you've ever watchedyour stories back at some point
and you're like, oh, cringe, orfelt cute, might delete later,
you know that whole thing andit's like why don't we just give
(30:40):
it a little bit of space towhere we feel like we are so
proud?
If someone watched our wholestory for today, like it just
feels really aligned, it feelsreally us, and that's the part
where it comes into like thecurating, where this is
authentically me.
This did really happen, but I'mdoing it in a way that feels
really good to me and I can feellike really proud of what I'm
(31:02):
putting out there.
Speaker 2 (31:03):
It makes me think of like you know.
Like you know how you feel whenyou like don't get dressed for
the day, versus how you feelwhen you get dressed for the day
or I mentioned many times I'm atoddler mom when we like get
dressed and leave the house andI'm always like, oh man, I
should really like get out anddo fun.
Like I should get out into theworld more.
I feel good, I feel cute, Ifeel you know, I feel put
(31:25):
together, I feel you know and Ithere's.
No, that's not from a space offeeling like shallow or vain.
It's from a hardcore like selfesteem, energy, motivation,
space which is often hard tosource when you are raising
young kids.
It makes me think about like Idon't know why, but just made me
(31:46):
think about the days where youfeel like, oh man, my stories
are cute.
They got dressed up, they gotdressed today, they left the
house today, like they reallylike showed their best self
today, and there are definitelyI'm looking at six inches of
snow.
If you know, god forbid, we'dhave to leave the house, which
we're not, but I wouldn't feelcute.
I'm leaving the house today andthat's totally fine and there's
(32:09):
a time and place for all of it.
Like my sort of, my sort oflike motto is, like you know,
don't, don't stress about beingconsistent, just be consistent.
You know what I mean.
Don't overthink like.
Am I being consistent?
Just like, show up, just do it,just do it messy.
They messes your message orwhatever.
But the common theme here,actually really the common theme
(32:30):
here that we haven't like nottalked about stories so clearly
from like, a marketingperspective, from a brand
building perspective, it soundslike to me we both agree that
stories are like the place,because that's what I think.
Speaker 1 (32:46):
I love stories so much, I think there's a whole
lot less pressure for onebecause they expire in 24 hours.
I think that people loveconsuming stories and it's
really easy to show that asyourself.
I hate when people put filterson their stories Like that.
I feel like that's a place toreally be authentic.
(33:07):
You know, and of course I feel,put a little filter on if you
feel like you need to have alittle bit of like face judging
for the day, but at the sametime, like maybe don't show up
if you don't feel good, like Iwant your energy to feel really
good and confident when you showup in stories.
And so when you feel good andyou can talk on stories which is
(33:28):
the scary thing to get over itjust makes life easier.
Like, if you look at myInstagram feed, it's probably
been six to eight months sinceI've posted a portfolio piece on
my feed.
Like I don't even sell in myfeed anymore.
That's purely like thoughtleadership pieces, things that
I'm like my person needs to save.
(33:49):
This versus this could expirein 24 hours, and that's where
your personal brand shows up themost is stories and that's
where you can get comfortable.
And then when you go to yourfeed.
It's like how do you write yourpersonal brand into your
captions and it becomes reallyeasy.
It just becomes fluid becauseit really is who you are Like.
It shouldn't be hard.
(34:10):
If it feels hard, it's probablynot something you should be
forcing.
So it's really easy for me towrite about the books I'm
reading in my captions and postabout it in my stories at the
same time, because that's I'mnever without a book.
That's just who I am, and Ididn't know that till I posted
about it.
And then literally thousands ofpeople were like I read that
book, I loved it, it's on my tobe read.
(34:32):
It's like, and I'm like okay,we're book girlies, okay, got it
.
That's a part of my personalbrand theme.
I love that, you know.
And so the journey you're notgoing to know what other people
connect with unless you'retrying stuff out and bringing
them along.
And one day you're going to hitthe nail on the head and you're
going to have DMs out the wazoojust being like me too, and
that's what you want.
Speaker 2 (34:53):
I think that your stories, too, like I feel like
people don't really understandthat.
You know your stories arealready your people, your
stories are in there as yourpeople there are, like we call
them followers, I call thempeople, but you know your grid,
your posts, your reels, all ofthat that's searchable to new
people.
So, if you're going to besearchable for new people, you
(35:14):
know you don't want there to belike a drastic difference, but
your people in your stories arealready there.
Like how are you nurturing them?
How are you building thatcommunity?
How are you creatingrelationships?
You know, like that's the, Ithink, like a key sort of
thinking of it is like from astrategy, when you're talking
about sales is like you don'treally have to, like you don't
(35:35):
really have to be focused onselling online, like this is not
you don't have to be thinkingabout selling, selling, selling.
You have to be thinking aboutlike who are you?
How do you impact people?
Like you know what I mean.
Like I know for a fact when Igo to your page, I would love
for you to have any hand on mybrand for sure, because I don't
(35:57):
have to look at your portfolio.
I can just look at how you doyou, and that's the difference.
Right, that's the.
That's like the huge difference.
I don't even need to see yourwebsite.
I just want to know how do youdo what you do, because I want
to do what you do.
You know what I mean, like what.
That's such a beautiful, likechange.
(36:19):
Also, I'm laughing.
I was laughing inside when yousaid, like, oh, I'm a book
girlie.
So thank you, taylor Swift.
But also my family that Imarried into.
I got married in Michigan.
I worked in Michigan for likeseven years.
I married a man whose familywas from Michigan and his
grandma lived there and had tohave a farm.
Farming is like a huge pillarof my brand, but I like football
(36:44):
now.
Okay, so I'm like a little bit,a little bit.
But also because I married intoa massive U of M family and I've
been, like historically, afootball hater because they are
on so many nights a week andthey are so long, the games are
so long.
But all of a sudden this year Idon't know why Michigan did so
(37:06):
well and they kept like winningand their champions.
Now they just won this week,last week, and it's like for the
first time in my life, I likewent to my husband and I said
we've been together for likeseven years.
We're going on Sunday for sevenyears.
Hey, do you know when U of M isplaying next?
And he I mean I could have likepicked him up off the floor
(37:26):
Like he couldn't believe whathis wife was saying to him and I
followed along and so I postedin my stories a couple of times
like about U of M winning.
But it's crazy how many Michiganfans I have like in my universe
of mom I've never known.
And then it's like it's notjust like oh, like it's not just
oh football, because whatever,it's like Michigan, it's like
(37:48):
this connection to Michigan,it's like why?
Well, anyways, I'm laughingbecause it's like I couldn't
have bet any amount of moneythat like I would be saying this
on a podcast publicly aboutfootball.
Anyways, it's just so funnythese little tiny, these little
tiny facets of us that createrelationships and that's what
it's about you know, for me it'sliterally connecting.
Speaker 1 (38:10):
And that's what, like when you said I found you on
Instagram and I don't care whatyour website looks like or your
portfolio, I just work with you.
That is the magic of personalbranding.
Can you imagine all of ourbusinesses If it was like no, I
don't have to sell again.
In my stories, I have inquiriesfor months, I have clients
(38:32):
booked for a year.
Like can you imagine our livesif that was how our businesses
ran?
Like that is so magical andfreeing, especially when, like
selling still to this day for me, can feel salesy, like it's not
hard to sell, but at the sametime, sometimes we just get in
(38:53):
our head and it's like dang,this is really gross.
Speaker 2 (38:56):
Yeah, or it's just entered.
It's a different energy.
Speaker 1 (39:01):
But like that doesn't have to be that way.
Speaker 2 (39:04):
I've actually, since becoming a mom and pivoting my
business over the last reallyyear, I've completely eliminated
sales calls, so there's no morelike virtual coffees.
There's no more.
Hey, can we jump on a call andtalk about what your coaching
services look like?
And I wish, maybe in adifferent version, I could do
(39:26):
that.
Like that works for some people, but I just can't, because when
I actually looked at the hoursI spent doing those, it depletes
me in a way that other thingsin my business don't deplete me
and I don't see my bottom linebeing impacted by deleting
something that depletes me.
Actually see my bottom linebeing better because I have
(39:46):
better energy spent towardscultivating clients who are just
ready to work with me.
Okay, listen, I know you dosomething that's really cool in
your business, though, and Iwant to talk about it.
And also it's so funny becauseI'm staring at all of these like
wonderful questions aboutmotherhood, and I know you've
had transformational experiencesin motherhood.
Maybe we'll get there, maybe wewon't, maybe I'll have to ask
(40:08):
you back on and we can talkabout that later.
But this one thing I love thatyou do you open your doors.
You have wait lists.
I jumped on one.
I haven't followed through, butthat's because offline after
this podcast.
I'm a good fit.
But listen, you had said, hey,my Q2 Brand client books, get on
the wait list, get you have.
(40:29):
You have a formula.
So do you want to share alittle bit about that, because I
think my guess would be, a lotof moms particularly would
benefit from having some sort ofstructure, like you have in
your Pipeline and how youconvert.
And I heard you say somethingabout this like free.
I saw it come through the freestories group.
(40:50):
Sounds like you have this groupcoaching.
I love knowing and learningabout you know Everyone wants to
be like the Jenna Kutcher andAmy Porterfield of the world,
right like that's.
People love using them asexamples, but that's.
There's so many other versionsof business that are like,
beautiful and spacious and andprofitable that don't require
(41:10):
that level of like.
You know what I mean like youdon't have to be at that level
to have really beautiful success.
To me, I would love to have mybusiness operate the way that
you are and it inspires me to dothat, which is this whole wait
list cart open.
You know I don't know if Jordanhelped you with some of that in
the beginning or what, however,that happened, but can you
(41:32):
share a little bit of that?
Speaker 1 (41:33):
Yeah, so that Um has also been kind of an evolution
of just trial and error, likewhat works for my business and
what doesn't, and in thebeginning I was trying to just
book as much as possible, justtrying to make income, get
people on the books, and so Ihad doors open all the time,
like I would have a call at 8 amIn the morning and it would
(41:54):
totally drain me, like that.
I went right back into theSunday scaries and so I was
Realize pretty quickly I waslike this is not working for me
and so for the past like yearI've only had Brand consults
held on Thursday, so people canonly book on Thursdays.
Speaker 2 (42:10):
I have two, maybe three tops and I know Friday
it's my work like an hour hour,90 minutes, 20 to 30 minutes, 30
minutes.
Yeah, you're cool.
Consults, okay, yeah.
I just yeah, so it's a 30minute or these are people who
are, who are on a list already,right these?
people usually wait three tofour months just to talk on a
(42:32):
brand not like oh, just you canbook a sales call on a Thursday
with you.
This is like okay, you'vejumped on a wait list, like I
did.
You jumped in a wait list.
Okay, you get an email.
Hey, here's the calendar.
They're only on Thursdays inthe 30 minutes.
Speaker 1 (42:45):
So this is a very controlled it has to be because
I have client work I have tofocus on, I have admin work I
have to focus on and I have myfamily, and so I try not to work
on Fridays.
That's my and yourself right,and so that's always sprinkled
in.
Yes, thursdays, I know Mondaycan be my admin day.
(43:07):
I can ease into it, I can startlate if I want no one's waiting
on me.
Tuesday, wednesday client work.
Thursday is client work plussome consult calls, and Friday's
weekend, and so it's just likeit feels easy.
And so I just had to really tuneinto my gut.
Like every time I triedsomething new or Tried consults
(43:28):
three days a week or two, tolike if it felt icky, I didn't
want to do it, and so thishasn't yet to feel gross and it
works.
And so it's definitely peopleexactly like you who are like I
spoke to someone last week whobooked immediately and that's
kind of how it's been going, butshe's like dang you book out
far and I'm like I mean part ofit was the holidays, but also,
(43:50):
yeah, I mean people are justwilling to wait and I'm like so
grateful for people Seeing me,for me and wanting to be a part
of that because, like who, whoam I to be the one with a
crap-long wait list?
Like that's crazy to thinkabout.
Speaker 2 (44:08):
But I love that it's so humbling too, if someone were
listening to this podcast andthey were to be like, okay, but
what's the actual structure,what's the actual oh yeah, flow
for creating a wait list, andthen the door like how far out
like I know you use flow desklike Kind of like, yeah, go back
the curtain for like anactually pretty details.
Speaker 1 (44:27):
Yes, so I have my inquiry form.
That always kind of exists.
But if you have a website on mywebsite and that is through
honey book and so I have theinquiry form.
It directly goes to anautomated Automated send you my
calendar.
If the doors are open but youSay you hop on today, you
(44:49):
probably will get like Apriltime slot for a brand consult
and we just sit and wait and youcan always shoot me a DM if
there's questions or anything.
But I have lots of informationin that automated email.
It's like what can I expect foran investment Timelines?
like I don't want you to hop onthat brand consult call and and
we've heard of our time if youare not ready, and so obviously
(45:15):
a lot of my content servespeople who should be ready.
So the people going to the yes.
Speaker 2 (45:21):
That's the difference you are like.
You're like slow roasting, likethe whole time.
Speaker 1 (45:29):
But you, you know, when you want a brand like I
want you to think of BrandonWebb, when it's time for you, I
want you to think of me.
They're ready to go for themost part, and so booking
percentages are pretty high atthat point because there's so
much work that happens beforethen to answer questions.
Even on my services page beforeyou maybe look into that it's
(45:52):
it gives a lot of information onhow we could work together and
stuff.
So I think you know people area lot of times scared of like
putting pricing on or puttingyou know exactly what your
offers are or even limiting what.
That is afraid I'm not gonnamake a sale because somebody
wants something a little bitdifferent.
Like, don't worry, that's not,that might not be your person.
Like you're waiting, you'retrying to serve that spot
(46:13):
instead of Getting someone whomay be even a better fit, maybe
a higher ticket and even justenergetically a better choice
for you, and so yeah, so honey,book inquiry form and then, of
course, flow desk serves as mine.
Like Free value, that's myemails, the weekly, nothing
fancy Friday email, that's allvalue, that's no sales.
(46:35):
So I think, just like gettingthe right people onto your
inquiry form, it doesn't matterhow, if you have a wait list or
if you don't like, take them asit feels good to you, but
they're gonna be ready to buywhen you finally talk to them.
Speaker 2 (46:51):
I think it's so smart .
It sounds like you've had tolike work up to this space, but
I do love the idea of moms beingable to control their schedule
to the best of their abilityinstead of being in this space
of like trying to fill abusiness into the nooks and
crannies of their life, likekind of like reverse engineering
(47:14):
it.
But it takes what you weresaying around, like the mindset
and the confidence and the selfesteem to be like am I someone
who could be valued in thisworld in this way?
Like, am I worth having like await list?
And my gut response to anyonewould be like, why not?
Like says you know, like, go forit, see if it works, see if you
(47:36):
can and of course, it's notgonna work for every single
business model out there, butthere are certain key services
that you could do, that youcould plan, you know in advance
and see how that goes.
I always say like if you launchsomething like no one will know
if nobody buys, like, I mean,of course, in your world you
(47:57):
could say like, yeah, but youcould also go online and I mean
you could go on your stories andyou could talk about how nobody
could use that failure as aconversation and, as you know, a
part of your personal brand andletting people in and then to
know you and there's always liketeachable moments and
everyone's like you know,feeling forward but like no one
will know if you don't wannashare, like it's not knowing
(48:18):
when you don't try.
I think that is really hard tosort of like like what could
happen if you just go for it.
Speaker 1 (48:26):
If you just try.
But if you on the flip side ofthe launching side of things, if
no one is buying, then I thinkwe're not listening to our
audience, because our audienceis telling us exactly what they
want in our DMs and our commentsand all the stuff.
So all of your gold lives inthose replies.
(48:46):
Like that's where you should beforming content around that
stuff.
You know you should be formingyour offers around that.
And so just I think, listeningto your people, which they're
not gonna give you any feedbacktill you start showing up as
yourself, you gotta get to giveand give to get, and so you kind
of have to like just tiptoe inand start being yourself and
(49:06):
start talking about things andyour offers and then they're
gonna help you adjust that andrefine that to be sell out.
No question, Doors haven't evenopened.
Speaker 2 (49:15):
I love it, tori.
I love it so much I wanna knowone.
I'm gonna ask you one questionbefore we end, but I ask it on
all of our guests.
Okay, if there's a momlistening who wants to start a
business, who wants to pivot,who's afraid of starting a
personal brand, who feels reallyinspired, who, hopefully, was
listening to this podcast andthen went to your Instagram and
(49:36):
then watched some of yourstories and looked some of your
content and now has context toour conversation, right, which,
hello?
That's your homework.
If anyone's listening, go dothat.
Like.
What advice, what suggestions,what encouragement, what words
of wisdom.
You know, I used to go to thesummer camp and used to call it
wow time, words of wisdom time,and it was like that was in
Michigan.
(49:57):
That's what I used to.
I was a summer camp counselor.
That should be a part of mybrand, but it's the fact that
every mom needs to hear fromanother mom.
That's truth, that's hands down.
I always say, like, build yourdamn village, build it yourself.
It's not gonna come knockingdown on your door.
So what can you say to any momwho's just like oof, I need my
(50:18):
cup a little bit filled up todayaround all of this work Like
what kind of wow time can you?
Speaker 1 (50:25):
lend them, what can wow everyone with.
So I definitely think it'sgonna start internally.
I think it's gonna be realizingthat you're worth it, you're
valuable, you have something tosay, but also learning how to.
I really love like makingromanticizing your life just be
(50:47):
a part of that original homework, because it really boosts our
self-confidence, it boosts thethought in our head of people
need to see this, or I can'twait to share this.
You know, like how many timeshave you gone to a fancy
restaurant and taken a picturebecause everything was perfect,
the candles were lit, the mealwas plated, great.
(51:08):
You know you're excited toshare that, and so how can we
make parts of our life thatmaybe feel spit up covered 24,
seven really romantic, spendinghands, spending in a hand.
And so I think startinginternally with that just
romanticizing can also bring onso much gratitude for what we
(51:29):
have.
And like noticing little things,like I try to notice every
morning.
I love when the light pours inmy windows.
I think it makes my house lookbeautiful, and that is what I
think of when something breaksin my home because it's a fixer
upper, and so I'm like wait, butthe light is beautiful and it's
.
I love it here, and so I thinkromanticizing our life makes it
(51:51):
easier to show up to everyoneelse really proud of like who we
are, and so I think you shouldget a little bit selfish.
I think you should put yourselffirst.
I think you should ask for helpso that you can put yourself
first, whether that's even justputting your makeup on and
sitting at your computer, likethe energy is gonna be totally
(52:12):
different when you show up towork feeling full of
self-confidence.
But get selfish and romanticizeat the very beginning and it
should become this likebeautiful journey into your
personal brand.
Speaker 2 (52:25):
Oof, I love that Beautiful.
I love what you just said aboutthe light filtering in.
It's like the rest of the housecan be a mess.
But then you have this like onelittle perfect, one little
corner, one little corner.
I wanna read something that youhad shared and all the guests
that come on the podcast fillout a form and then when, the
same questions, and I actuallyjust wanna read word for word
(52:47):
what you shared before we close,after we're gonna ask people
where to follow you and all thatgood stuff.
But okay, the question is okay.
Now to the good stuff.
How do you make motherhood andbiz work together?
That's a very weirdly wordedquestion.
When you say it out loud, howdo you make motherhood and
business work together?
Right, mm-hmm, this is what youhad shared with me.
(53:07):
Well, as I'm typing this, I'mcurrently at my desk that
resides in the playroom.
I don't hide work from thegirls and I don't feel like they
need to be separated.
They just need boundaries, likeI won't work for more than an
hour or so while they're playingindependently next to me.
Part of my legacy is showingthem that work doesn't have to
(53:31):
look the way we grew up thinkingit had to.
Speaker 1 (53:35):
Woo-hoo.
Speaker 2 (53:36):
I'm like tearing up, I know from the nosebleed
section, woo-hoo.
It makes me feel a little.
It's to me Like again to me,it's like part of my legacy is
showing them that work doesn'thave to look the way you know we
(53:56):
grew up thinking it had towhich was working for someone
else in corporate structuresthat are grind and that are
thankless and that arereplaceable, where people are
replaceable in systemsconstantly.
Instead setting yourself up inthe way and in the life that is,
(54:17):
you know, you first, family,second, business, third, and I
think that that's or opposite,or opposite or whatever You're
saying to your mom and you havedreams that you can't fulfill
because you're sacrificingyourself so much.
Speaker 1 (54:34):
I think because I grew up with I had a mom who was
very career-driven, single mom,and then my stepmom, 100%
stay-at-home mom, so I saw bothsides of the spectrum and in the
middle I'm like so I have tochoose.
Speaker 2 (54:48):
What if?
Speaker 1 (54:48):
I'm a thick, both girly, so I want both.
Speaker 2 (54:53):
I am a full-time, everything, all the time.
Yeah, of course I'm everything.
I'm a stay-at-home mom who'sgot a full-time career, who you
know.
Speaker 1 (55:01):
I want to be a CEO on Monday, but also be a
stay-at-home mom on a Friday ifI want to, yeah.
Speaker 2 (55:07):
I love that.
Thank you so much for justsharing your obviously your wild
time, your words of wisdom,that yourself, and showing up in
a way that inspires others tobe more authentic, and just
trusting the fact that you arecreating ripples that allows
other people to create ripples.
And I mean that's like systemchange in the most basic sense
(55:32):
of the word.
When one part of a systemchanges, the whole system
changes.
That's just the way that thatworks.
That's my nonprofit background,right there.
I love it, but I do think thatthe value that you bring to the
table is just a beautifulversion of it.
(55:52):
So where can people find you?
Where can they follow you?
When does this group coachingprogram dropping?
Will that be relevant when thisepisode drops?
What's evergreen?
Where can they get at you?
Speaker 1 (56:04):
ToriSprinklecom will probably, I'm sure, put it in
the show notes because spellingis a issue with that last name,
but you could probably Google itand I'll pop up too.
There's not many of us.
Torisprinklecom has almosteverything you could look for it
has an inquiry form, it has astore with social media
templates and lots of fun thingsto get you started there.
(56:26):
Group program will be in acouple months, so that will be
very exciting.
But I would love to connectwith you on Instagram and I'm at
ToriSprinkle there.
Love a voice memo through there, so send me all of those.
Speaker 2 (56:40):
I love it.
Tori, thank you so much forfulfilling my fan girl sort of
desire it's a weird word, my fangirling and I love this
conversation and again,everything will be in the show
notes.
Thank you so much for tuning into another episode of the Made
(57:01):
for Mothers podcast.
Go give Tori a follow and ifyou feel inspired to show up in
your stories different, pleasesend her a DM and let her know
that the ripple hits you and soshe knows so more soon.
Thank you, Tori.
Yay, you just finished anotherepisode of the Made for Mothers
(57:23):
podcast.
As always, you can find moredetails about today's show in
the show notes and be sure togive us a review.
Subscribe so you don't miss achance to grow your biz from
fellow moms.
Are you wanting more one-on-onesupport or are you looking to
learn how to market yourbusiness in a way so you can
spend more time with your familyand less time stressing about
(57:43):
what to do next?
Then follow along on Instagramat mariahsdoughman, or book a
one-on-one biz therapy sessionwith yours truly and let's find
that work mom-ahood harmony weall deserve.
Until next time.
This is your host, MariahStockman, and thank you so much
for tuning in MUSIC.
Hi, I'm Tori.
I'm an expert at personalbrands for go-to-girlies and my
obsession is turning that prettylittle Pinterest board of ears
into the brand you've alwaysdreamed of Showing the world.
You're a vibe and I loveworking with women who need that
boost of brand magic to backtheir killer service suite that
the world desperately needs.
I specialize in lightning fastturnaround to help you show up
(00:23):
efficiently, confidently andconsistently where it matters
most these days online.
As a mom to two girls, Ibelieve in showing them that a
cubicle isn't the only way tomake a living, that having the
freedom and courage to changelives through their own dreams
is worth more than any paycheck.
Speaker 2 (00:42):
Hello and welcome to the Made for Mothers podcast,
your one stop shop for candidand relatable conversations
about motherhood andentrepreneurship.
Think of the show as your newmom friend, where we dive into
all things marketing, branding,mindset, money, child care and
growing your business.
While we all navigate our rolesas both CEO and mom.
(01:04):
I'm your host, mariah Stockman,and I wear a bunch of hats.
I'm a boy mama, I'm serving asa marketing mentor for mothers,
I'm running a six figuremarketing agency and, on top of
that, I'm the proud founder ofthe Made for Mothers community.
This show is about sharing thereal stories and the practical
strategies from fellow motherrun businesses.
(01:25):
So dive in, grab yourheadphones, reheat that coffee
and let's go.
Hello, hello, hello and welcometo another episode of the Made
for Mothers podcast.
I'm having a little bit of amoment and this is a very
exciting and this has also beenan interview that I have been
(01:47):
like waiting for.
Tori, who actually I didn'teven talk to you about how you
pronounce your last name.
I always do that.
That's how excited I am.
I didn't even go through thehousekeeping, tori Brankle yeah,
brankle.
Speaker 1 (02:06):
Okay.
Speaker 2 (02:06):
I mean it could go a golden wist.
It's here.
Tori, I can't believe you're onthe podcast today.
I'm so excited.
Can you just share a little bitabout what you do, who you are,
and then I'm going to telleveryone why I love you.
Speaker 1 (02:20):
Yes, I am a personal brand expert, which has been a
total evolution in my business.
Anyway, I started as justbranding and branding web and
realized I was just another fishin the sea and I needed to
totally stand out.
So I dove into my own personaljourney of personal branding and
(02:41):
realized, damn, my clientsreally need to be doing this too
, because I was doing a millioninfant sleep specialists a year.
Yeah, that became my niche whenI first started and it's great.
I love the motherhood space,specifically the newborn stage,
and it was just like okay, howmany of these infant sleep
(03:04):
specialists can I do and makedifferent?
When do I have to cut the cordhere?
Like better pun, but when do Icut the cord here with them?
So I was like no, I live in aworld with a million other
designers.
They can live in a world with amillion other sleep specialists
.
So let's figure out howeverybody can stand out and be
their own person and also run avery successful business
(03:28):
alongside their peers.
So personal branding became myjam, and so I do that at home
here.
I have two girls in Atlanta.
My husband just joined thebusiness and he's also at home,
but we are just in the thick ofbalancing work and parenthood at
the moment, so it's a wild ride.
Speaker 2 (03:49):
Welcome to the Made for Mothers podcast, where we
talk about balancing work andparenthood and the mental load
of motherhood and limitingbeliefs, entrepreneurship and
fangirling.
Okay, listen, you don't know, Idon't know if you know much
about my story and that's okay,but I used to run like a bigger
successful marketing agency andI basically got pregnant and I
burned it to the ground and Irealized like damn, that is like
nothing I want to ever be apart of again.
(04:11):
Energetic dreams, black holesex, all of that Talk about like
dreaming of a business and thenbecoming a mom and being like
wow, that's so not the dream.
And dreams change when babiesenter the chat.
Okay, so, because I used tomanage a lot of marketing for
Lino 40 plus clients, I used tohave to consume a lot of content
(04:32):
, and so now in my current sortof world, I don't consume a lot
of content.
I create a lot of contentbecause, hello, that's like what
we're all sort of tasked hereto do, but there's only like
this is so embarrassing, there'sonly like four or five people
on social media and I'm notgoing to list the other four
people because I want everyoneto think that I consume all
(04:54):
their content, but I will likego and seek you out.
I will like type your name inlike a freaking fangirl because
I love.
Okay, this is how I leveragewhat you do.
I will sometimes feel like stuck, you know, in my own ability to
(05:14):
show up as like a personalbrand because, hello, I have a
two year old almost I'm fastforwarding him.
He's not two yet you know whatI mean?
He's still 1.8.
So I will feel likeenergetically stuck.
Or, you know, just like, oh,like I just need like a creative
, like boost or something, and Ijust that's what I get from you
(05:34):
.
That's I'm not like trying toreplicate your content.
I'm not trying to like do whatyou're doing.
I'm trying to like findsomething in myself and in my
business and in my ability toshow up as a personal brand,
which is hard to do.
It's become easier and easierwith like hardcore alignment,
for sure, and like purpose and aniche, and I totally believe in
(05:55):
a niche and that's what I talka lot about.
But that's how I use you.
I feel like use you, that's Idon't know if there's a better
term for that but that's how Iacknowledge and honor you online
and that's what I would say islike I love your content and not
like.
It's not like oh, I want tolike be her.
(06:17):
I'm like, oh, I want it to feel.
I want my content to feelspacious like yours does.
Do you know what I mean?
That's like, that's how I feelabout your content.
It's like, anyways, everyone,stop listening.
Go to her page at Tori Sprinklejust to be clear on how to
pronounce our last name.
Yeah, and I know that that hasthat's had to have been like a
(06:38):
journey for you, and I'm surepeople tell you all the time
they like love how you show up.
Do you get that a lot, or am Ilike?
Am I your?
Speaker 1 (06:47):
team.
You know what I mean.
I mean, you can totally becaptain of my team, but I do
hear that pretty often.
Now, that was not always a casethat you nailed it.
It was definitely a journey, andnot only a journey of like
figuring out a how do I show upas a designer and still look
good and still stand out,because I feel like everything I
put out as being judged as adesigner, but also, what am I
(07:11):
saying, like, what am I offeringto this world?
But the biggest thing was likegetting over comparison, getting
over staring at the screen andbeing like I have nothing to say
today.
What am I going to talk about?
And just kind of getting overthe hump of like those big
moments in your day where maybeyou feel like a bad parent or
(07:34):
you just feel down.
But then also you have to likeshow up in this whole other
space, as you know, peppy andinspiring, and show that life is
great.
And so I realized let's burnthat to the ground and let's
just show all of it.
But what's interesting is, likewhen you had messaged me
originally, you were like wait,are you a mom?
(07:57):
And it was kind of coming backfor a minute because I was like
wait, do I not show my kidsenough?
And then I was like no, this isexactly what I've been working
for, because my whole space.
I want it to be inspiring, that,like we are more than mothers,
like we are, we are more thanthat, and so I want it to feel
like date nights where we don'thave kids.
(08:18):
I want it to feel like there'smaybe a tiny corner in our home
that doesn't have a toy or spitup or something on it.
Like I want it to feel like wecan curate these little moments
in our day, in our life, in ourbrand, in our business, that
just feel like us still and thatthey aren't totally taken over
by these little humans that wealso love as equally as
(08:39):
everything else.
So it's just like I want it.
It fit it like gave meconfirmation when you said that
that like I'm doing exactly whatI set out to do and not just
appear as the mom that has abusiness.
Like I want to appear as themom who has a successful
business and can also be a mom,and the balance is there, but
I'm putting myself first.
Speaker 2 (09:00):
I love that I had such a different experience.
When I asked you if you were amom, I was like damn, please,
let her be a mom.
I get to ask her to be on mypodcast and then I'm going to
make her my best friend and it'sgoing to be so great.
Shout out to Jordan Bailey, ifshe ever listens to this, for
bringing you into my field ofview.
I love that we talk a lot abouton this show, like the
(09:22):
difference of like thingsoutside of motherhood with
motherhood.
Do you believe in work lifebalance?
Do you believe in harmony?
Do you believe in integration?
It's so interesting howdifferent it is for every single
mom, based on seasons andstages, and you know numbers of
kids and types of businesses andwhat people's partners do.
If they have partners, theymight be solo, they might be
divorced, like there's so manydifferent variations of a mom in
(09:46):
business or a working mom, andlike my entire, goal is to
create conversations that look,you know, different, that
represent all all thesedifferent ones I just talked
about recently.
Like my son, he's almost twoand he's can open doors and you
know, in my previous life thatwould have caused me a lot of
(10:09):
anxiety if my child walked intoa zoom call right With a client
like how dare I have a child inthe?
How embarrassing, howembarrassing.
Like I'm in the corporate world, right, but now it's like I'm
so proud of him because this issuch a life skill that he's like
so proud of that he can open adoor, and I'm like it's just
(10:29):
such a different space whenyou're with moms who get it, who
are like in that season, whounderstand, and they're like, oh
, yep, there's your, there'syour child, oh, my kids have an
answer outside, or you know,needs me, or you know all these
different things.
I love what you said aboutwhere you are today is like you
are first and that, I think,makes moms take a step back.
(10:53):
Like if someone were to ask anymom, especially a mom who runs
a business, like where do youline up?
Where are you in the queue oftaking care of you?
Right, I feel like the majorityof us would not say like we're
first and that's I don't know.
Is that horrible?
Is that bad?
Like, is that sad?
(11:14):
Is that just the reality?
Is that society?
I don't know.
But I love that you stand forthat.
Like that's yes, amen, we'redone.
Speaker 1 (11:21):
You know.
Yeah, I think it's still a partof the journey, because when I
first started it was you know itwas the hardest thing ever to
ask my mother-in-law to watchHazel, my youngest, for two
hours a day.
And I was like, okay, I'll wakeup, I'll do breakfast with her,
I'll let you have your slowmorning, you can have her for
two hours and then I'll be backfor lunch and nap time.
(11:42):
And so I was like how much workcan I cram into these two hours
that make me feel guilty forasking for help.
And then now it's like she'sthere all day, like eight to two
every day of the week.
I feel great about it.
My mother-in-law loves it, it'sa great relationship there.
But it took a while to get tothat point where I was like, and
(12:05):
maybe it's the journey of mybusiness too right, how
successful your business looksis maybe how you put yourself in
the pecking order, like maybein the beginning, when you feel
like you're just scrappingtogether five minutes at a time
to get an email out.
I can't put myself as CEObecause I don't feel like CEO.
But now, when it's multi-sixfigure business, you're running
(12:28):
this shit and your husband's athome doing all those
stay-at-home dad things that heloves to do.
You're like no, like.
I felt zero shame yesterdaybeing like I'm going to get my
nails done and then I'm going tothe gym and are you cool with
the kids all day by yourself,and he's like I'm fine, like I'm
good, and so it's just like Idon't feel guilt as much as I
(12:51):
did in the beginning, because Iknow that what I'm doing is A
making a difference in myfamily's life.
But now it's the ripple effectof if I get to touch somebody
else's business once a week andthe ripple effect of that.
Maybe they're a nutritionistfor eating disorders, maybe
they're infant sleep specialists, maybe they're a therapist for
moms.
Like all these people gettingout there in their business
(13:14):
because I gave them a personalbrand is changing five million
times more lives than I could doby myself.
And it's all people who I wishI had in my corner when I was a
new mom and it's you know, it'sthese.
I see my kid growing up nowhaving this like community
around them when they can'tbreastfeed or maybe they're
going through postpartum ormaybe they need help with
(13:35):
something, and so it's just likekind of looking at that bigger
picture.
Now it's easier to be like.
I can do this if I give myselfpermission to like be number one
.
Speaker 2 (13:46):
Yeah, I just I feel like when the Y is there, it's
it's a total different.
It's a total different business.
It's a total differentexperience when you have that
really clear vision, that reallyclear like drive, purpose,
passion, fire, whatever you wantto.
People call it so manydifferent things, but for me
it's like, when I'm aligned,things fall in line like it's
(14:07):
like it's so much I'm notforcing, I'm not like it's not
like I'm like pushing this thinguphill constantly.
It's like it has momentum, likeI'm creating this whole world
around made for mothers, andit's just sort of like evolving.
It's almost like it's a life ofitself.
Because it's it makes sense.
You know what I mean.
I don't know if that makes sense.
(14:27):
Like it just makes sense whenyour personal brand and then
like what you do and how youshow up and what your sort of
impact in the world, when all ofthose things can kind of find
each other and like lock in itfeel your business feels
different.
And I know why I wanted to burnmy marketing agency down,
because it never, ever, everfelt that way and it was like oh
(14:50):
, I know how to grow a businessthat makes good money.
You know, like that's a verydifferent way to be in the world
than, oh, what I heard you justsay.
Oh, I'm making good moneybecause I am very attached and
very proud of and very integralto the ripple effects of other
(15:11):
people being able to buildcommunity and being able to
support.
It's all in this, like it's allin this one thread of what you
value, and I think that when wecan work with within those like
systems and containers of whatwe value, I mean hello.
Speaker 1 (15:29):
But you enabled the difference in working for
yourself, even as an agencymaybe not even corporate America
and working as yourself, as apersonal brand, because you're
put, you have to put yourselffirst.
If you're a personal brand, youhave to be able to be confident
in showing up exactly who youare, or what I believe is
showing up honest about.
(15:50):
I'm trying to figure this out.
You want to come with andthat's how I try to coach
everybody that I work with, liketake everyone along for the
ride and then they get to knowyou and they love you and they
follow your journey.
It's just like following andthey type your name in and they
type your name and they fangirlyou.
Right, but now what does thatchange?
(16:11):
Like say you have I'm sure youhave fangirls of your own.
Everyone listening has fangirlsof their own.
You decide, I decide.
Tomorrow I'm no longer going todo personal brands, I'm going
to do coaching for moms who arewanting to start a business.
People are going to come alongfor that ride and be like I
don't care what you're selling.
(16:33):
Here's my credit card and I havethose people.
I have literally the coach thatI worked with all last year.
It's literally she dropsanything and I'm like you have
my credit card on file, right,Just sign me up.
And so that's what a personalbrand can do for you that an
agency can't, or that a businessthat you build that doesn't
involve you at the front and theface can do.
(16:55):
It's literally being a littleegotistical and being like, okay
, I am the shit and people needwhat I have and I'm going to
change lives and this works andall these things.
I need to show them exactly whoI am, and especially if you're
a service provider or one-on-oneor anything like that.
Nobody wants to work withsomeone who's just thrown out
(17:17):
graphics that have nopersonality or watching stories
that are all here's how to workwith me.
I want to see what Pinterestfail recipe you've done lately.
I want to know what spicy bookyou're reading.
How can I connect with you on adifferent level, Even if it's
motherhood?
That's this common ground thathas this unspoken thing that we
(17:37):
can all come into this roomtogether and we all understand
If you need to startbreastfeeding in the corner cool
, I don't know how many boobsI've seen on Zoom calls.
But it's just like it'sunderstood and it's fine and
it's welcome and you can stillmake half a million dollars
doing that.
Speaker 2 (17:56):
Something that's really interesting about what
you do around personal brandingand what I do, which is helping
women to find a niche.
So, basically, I work with momsin business.
I am the coach where, if you'rea mom in business, it's
actually funny People actuallydon't know how to work with me
right now, which is like areally hilarious like brand
identity thing I'm having.
I'm not having the personalidentity crisis.
I feel more stoked in my spacethan I've ever felt before.
(18:18):
So I'm totally fine with it,Because I'm like mid pivot right
.
Still, ish, right, I can't getlike Ross Geller out of my head
whenever I talk and someone waslike, hey, do you still do
coaching?
I'm like, oh yeah, that's likeliterally how little I talk
about my services right now.
And I'm totally fine with thatbecause I'm building.
It's always like meet uppodcast, meet up podcast.
(18:40):
I'm like I'm in this otherspace, I'm in this other, I'm in
this community building, likeArab for sure.
But what's interesting about?
So?
I help women, help define aniche, because I believe
strongly in specializing andsetting yourself apart, but what
you're doing is not I wouldn'tsay it's deeper than that it's
(19:02):
finding yourself within that aswell.
So the women, the moms I workwith are terrified to specialize
.
There's so many differentschools of thought on finding a
niche and I would love to hearyours for sure.
I think of it as like finding aunique point of view.
Just find your point of view,find your perspective, find
(19:24):
something that sets you apart.
Like, okay, you talked aboutlactation consultants, it's
sleep consultants.
Sorry, excuse me, I have hadlike three on the podcast
already and there are so many inmy Made From Others local
community here and they're allso wildly different in their
approach, in their who they areas a person, in their
(19:44):
experiences, in their expertise,in their education, in their
life.
Like Kelsey was just on hereand she's interesting.
She's a sleep coach who becamea sleep coach before she had
kids.
So that's interesting.
A lot of sleep coaches becomesleep coaches because they had,
maybe, a child.
That's a problem.
Yes, it's so fun to think like,oh gosh, there's so many ways
(20:06):
that you can set yourself apart,to have a niche, even within
something where they're like butI already have a niche.
I work with infants.
I'm an infant sleep coach.
I'm like, yeah, but within that, like what's deeper than that?
How will people instantlyconnect?
Maybe you're a sleep coach andyou specialize in shift workers,
like dad's a firefighter, mom'sa nurse, not to be like overly
(20:28):
standard Mom's a firefighter,dad's a nurse.
Okay, like maybe there's youknow what I'm saying there's
like there's niches withinniches.
Speaker 1 (20:37):
Not just any parent.
Speaker 2 (20:39):
Yes, but then there's Tori, enters the room and it's
like, okay, but who are youwithin that niche?
That's where I see what you do.
That is like a unique valuethat you add to people's
businesses, like who are?
Yes, okay, you found your niche.
You're a sleep coach for shiftworkers, parents who work 12, 13
(21:01):
hour days, blah, blah, blah.
But then who are you?
You know Semi-Etha in thatright.
Speaker 1 (21:08):
Is that?
Is that that's exactly what itis, but it and doesn't that
always like seem like theeasiest question that you should
be able to answer and none ofus can really answer that?
You know, like, who am I, andeven more so, like how it
started for me.
Speaker 2 (21:25):
No one can answer that.
Sorry, I just coughed.
Speaker 1 (21:26):
You what?
Speaker 2 (21:27):
I'm not gonna do that out.
I just coughed everyone who amI?
Because it's not.
They're not really okay withanswering that.
I think what they want to sayis who am I wanting to show up
as online?
Speaker 1 (21:43):
There is a difference .
Speaker 2 (21:45):
That's what we, I feel like we've all been
conditioned to think, which islike this, very like fake,
curated you can be curated andauthentic.
I believe those two things Ifeel you do that You're curated
and authentic.
It's a beautiful married.
What's the word I'm thinking of?
Like Blah You're talking about.
(22:05):
Like fate, like overly produced, like polished, like not like
there's you, or like when peoplearen't a part of their content
at all.
It looks very like overlyplanned.
You know, daged, daged.
Yes, there, when people, whenyou say who are you, they're
thinking like who do I want topretend to be maybe or something
(22:27):
, and not even pretend to be.
Speaker 1 (22:29):
So let's back up to the very beginning, and you're
trying to figure out who you areas a personal brand.
For myself, it was thisstruggle because I was like I'm
a new mom, I don't even how am Isupposed to define a personal
brand when I don't even know whoI am?
A amen, like my whole personajust changed.
(22:50):
I walked through the thresholdof my home with a baby.
Life is totally different.
So how do we figure that out,who we are anyway?
And so that's when I talked alittle bit about the journey.
Like I think trying to figureout who you are as a personal
brand should start as a journeyand taking your people like show
them behind the scenes.
I started this by just likeevery Monday, I'm going to start
(23:12):
journaling and doing journalprompts and stuff like that, and
it sometimes sticks, itsometimes doesn't, but I was
exploring that as a part of oneof my personal brand themes,
which is choosing who you'regoing to be online Like.
I think like there's parts ofme that nobody sees.
Like if you think about thegrand scheme of you watching all
(23:34):
of my stories in one day, itmaybe adds up to 10 minutes of
my day, and so we can be thiswhole other person and still be
authentic, like what you'reseeing is still actually
happening in my life.
Speaker 2 (23:45):
I'm still pouring my coke in a champagne bottle.
Speaker 1 (23:48):
Yes, but you're also not seeing.
You know the meltdown that mychildren might have, where I
don't really know how to react.
You're not seeing all the timeswe're at the soccer field.
That's just not a part of mypersonal brand.
There's just things that don'treally talk about and there's a
million things you could choose.
You could be like I'm going toshow my outfits for the day.
(24:09):
I'm going to do all my TraderJoe's hauls.
I'm a skincare girly.
That's going to be my thing.
Like you could be a nutritionistwho is like all about candy.
Like I have a friend who is inthe health and wellness space
and she's like no, like I eatcandy and burgers, and you can
too.
And you know like where can youbreak the mold?
And maybe you're thinking Ican't show up this way because
(24:33):
of my business.
Like your friend who you justinterviewed, who's a lactation
consultant before she had kids.
Like kudos to her for sayingI'm going to be shunned.
I don't have kids.
Like nobody's going to want towork with me.
I've never experienced thatmyself, but she may be one of
the most knowledgeable people inthe room about it.
I think it break down whateverlike limiting beliefs that you
(24:55):
have, whether you're boring oryou're not qualified, or that's
not cool enough or like whateverthe common ground that people
have, just like Taylor Swift's,a cat lady.
So are you, you know, like youcare.
Speaker 2 (25:08):
Some people's personal brands are literally
like their pillar.
One of their pillars of prismis Taylor Swift Like is just
like, yeah, exactly, speaking upto a Swifty?
Speaker 1 (25:16):
I know that is, I have no idea what that's like, I
don't know, but yes, exactly,it's like we think we have to be
so different and like stand outwhen, when people say stand out
, like, be that different person, but really it's, it's just
(25:36):
connecting, like how can youconnect with the people?
What are those things aboutyour personal brand that also
may be personal brand pillars oreven just related to the people
you're trying to talk to.
For me, my ideal client usuallyhas a hard time putting
themselves first.
That's why I'm here, so I'mgoing to try to inspire those
(25:56):
date nights.
I'm going to try to inspirethose little moments where you
go buy yourself flowers or youdrink something fancy or you
just go get your nails done.
We can like, just be, we can bemore, and we can bring all of
ourselves to the table as apersonal brand or whatever we
choose to.
Speaker 2 (26:16):
Okay, but do you combat this message a lot, which
is like I am showing up as apersonal brand?
I got professional brand photos.
Speaker 1 (26:25):
Because I'm a person, I'm a personal brand, as I feel
like.
Speaker 2 (26:30):
So there was an evolution in marketing about
what five years ago I would say,which was like everyone gets
professional brand photos.
Now Everyone hires aphotographer and everyone goes,
and I love, I love a good photoshoot.
I love professional, I lovebrand photos.
One of my besties here is, yes,free bird imagery.
(26:50):
I love this, I love photos.
However, I think that's where alot of service providers or a
lot of like solo entrepreneurswho show up online coaches,
mentors, whatever they're likeoh, I have a personal brand
because, look, I show these, Ishow these stock looking sort of
photos should call them Neverstops.
Photos.
You know what I mean.
(27:10):
And then it's like it, that'slike check the box.
I am showing up as a personalbrand because I have brand
photos.
But there's been such abeautiful evolution.
You know, maybe a little bitaround TikTok maybe had
something to do with it, I'm notsure but there's been like a
beautiful evolution, I think,since, let's say, the pandemic,
where now you know everything issort of like B-roll, everything
(27:34):
is sort of what's behind thecurtain.
You know it's deeper, it's whatyou're talking about.
But I think for some peoplethat's like a stretch, because
maybe the brand photos are stilla stretch.
You know, like I don't reallywant to go post a bunch of
photos of myself.
So there's a lot of mindsethere that you're gating,
(27:55):
particularly if you're workingwith women.
There's a lot moms, for sure.
There's a lot of mindset workhere and I'm just wondering,
like does that come up?
People being like this is Ihave it, I'm done, I've done it
and you're like there's so muchmore to you, you know.
Speaker 1 (28:09):
Not to spoil too much , but because it has come up so
much, I'm launching soon a likegroup program that specifically
develops Is my credit card onfile.
And mindset is module one.
So we definitely talk aboutthat and it is because there's
that you're terrified, you know,remember the first time you
(28:32):
decided to talk on stories aboutanything and staring at
yourself and yeah, so when I seeyou, it's so scary, so many
filters.
Yeah, I have actually speakingof stories.
I have a free challenge andit's just a girl, a bunch of
girls in a DM right now andevery day we hop in and I'm like
, okay, we're going to hop onstories today.
(28:53):
I want you to like not post inthe moment.
That's a big thing too, likefeeling like the content owns us
versus we own our content.
And I just feel like why don'tyou just romanticize some parts
of your day and take somecontent if you feel led to, but
don't post it right away?
I know a lot of times for me,like some of those like funny
(29:13):
one liners or the way things areconnected to my business from
something earlier this morning,happens in that like space in
between where we like let itbreathe and we let our brain
kind of like process things, andit's like, oh, okay, I can turn
this like recipe disaster intoa way to segue, into ways to
work with me A similar underinsight or yeah, yeah, yeah,
(29:37):
exactly, you've got to let it.
You're not going to like, findthat like profound thing.
You're going to say about yourcupcakes burning when you're to
learn no, in the middle of yourleg.
Exactly, exactly, you're goingto find it when you're laying
down at nap time with them andyou're just thinking about it
and you're like, oh my gosh, myclient feels the same way I did
earlier.
Speaker 2 (29:56):
I actually read an article once that was some some
clickbait title which was likewhy are we most the most
creative in the shower?
And it was like it was thething Neuroscience around being
alone and relaxing and like thatis how the creative part of
your brain there is a reason whyyou brainstorm so much and have
(30:18):
, like, your best ideas in theshower.
Speaker 1 (30:20):
Yeah, yeah, you got to let your stuff breathe,
whether it's personal orprofessional or anything like
that.
And also I think that makes usfeel a little more pride in like
what we're putting out in ourcontent.
Because if you've ever watchedyour stories back at some point
and you're like, oh, cringe, orfelt cute, might delete later,
you know that whole thing andit's like why don't we just give
(30:40):
it a little bit of space towhere we feel like we are so
proud?
If someone watched our wholestory for today, like it just
feels really aligned, it feelsreally us, and that's the part
where it comes into like thecurating, where this is
authentically me.
This did really happen, but I'mdoing it in a way that feels
really good to me and I can feellike really proud of what I'm
(31:02):
putting out there.
Speaker 2 (31:03):
It makes me think of like you know.
Like you know how you feel whenyou like don't get dressed for
the day, versus how you feelwhen you get dressed for the day
or I mentioned many times I'm atoddler mom when we like get
dressed and leave the house andI'm always like, oh man, I
should really like get out anddo fun.
Like I should get out into theworld more.
I feel good, I feel cute, Ifeel you know, I feel put
(31:25):
together, I feel you know and Ithere's.
No, that's not from a space offeeling like shallow or vain.
It's from a hardcore like selfesteem, energy, motivation,
space which is often hard tosource when you are raising
young kids.
It makes me think about like Idon't know why, but just made me
(31:46):
think about the days where youfeel like, oh man, my stories
are cute.
They got dressed up, they gotdressed today, they left the
house today, like they reallylike showed their best self
today, and there are definitelyI'm looking at six inches of
snow.
If you know, god forbid, we'dhave to leave the house, which
we're not, but I wouldn't feelcute.
I'm leaving the house today andthat's totally fine and there's
(32:09):
a time and place for all of it.
Like my sort of, my sort oflike motto is, like you know,
don't, don't stress about beingconsistent, just be consistent.
You know what I mean.
Don't overthink like.
Am I being consistent?
Just like, show up, just do it,just do it messy.
They messes your message orwhatever.
But the common theme here,actually really the common theme
(32:30):
here that we haven't like nottalked about stories so clearly
from like, a marketingperspective, from a brand
building perspective, it soundslike to me we both agree that
stories are like the place,because that's what I think.
Speaker 1 (32:46):
I love stories so much, I think there's a whole
lot less pressure for onebecause they expire in 24 hours.
I think that people loveconsuming stories and it's
really easy to show that asyourself.
I hate when people put filterson their stories Like that.
I feel like that's a place toreally be authentic.
(33:07):
You know, and of course I feel,put a little filter on if you
feel like you need to have alittle bit of like face judging
for the day, but at the sametime, like maybe don't show up
if you don't feel good, like Iwant your energy to feel really
good and confident when you showup in stories.
And so when you feel good andyou can talk on stories which is
(33:28):
the scary thing to get over itjust makes life easier.
Like, if you look at myInstagram feed, it's probably
been six to eight months sinceI've posted a portfolio piece on
my feed.
Like I don't even sell in myfeed anymore.
That's purely like thoughtleadership pieces, things that
I'm like my person needs to save.
(33:49):
This versus this could expirein 24 hours, and that's where
your personal brand shows up themost is stories and that's
where you can get comfortable.
And then when you go to yourfeed.
It's like how do you write yourpersonal brand into your
captions and it becomes reallyeasy.
It just becomes fluid becauseit really is who you are Like.
It shouldn't be hard.
(34:10):
If it feels hard, it's probablynot something you should be
forcing.
So it's really easy for me towrite about the books I'm
reading in my captions and postabout it in my stories at the
same time, because that's I'mnever without a book.
That's just who I am, and Ididn't know that till I posted
about it.
And then literally thousands ofpeople were like I read that
book, I loved it, it's on my tobe read.
(34:32):
It's like, and I'm like okay,we're book girlies, okay, got it
.
That's a part of my personalbrand theme.
I love that, you know.
And so the journey you're notgoing to know what other people
connect with unless you'retrying stuff out and bringing
them along.
And one day you're going to hitthe nail on the head and you're
going to have DMs out the wazoojust being like me too, and
that's what you want.
Speaker 2 (34:53):
I think that your stories, too, like I feel like
people don't really understandthat.
You know your stories arealready your people, your
stories are in there as yourpeople there are, like we call
them followers, I call thempeople, but you know your grid,
your posts, your reels, all ofthat that's searchable to new
people.
So, if you're going to besearchable for new people, you
(35:14):
know you don't want there to belike a drastic difference, but
your people in your stories arealready there.
Like how are you nurturing them?
How are you building thatcommunity?
How are you creatingrelationships?
You know, like that's the, Ithink, like a key sort of
thinking of it is like from astrategy, when you're talking
about sales is like you don'treally have to, like you don't
(35:35):
really have to be focused onselling online, like this is not
you don't have to be thinkingabout selling, selling, selling.
You have to be thinking aboutlike who are you?
How do you impact people?
Like you know what I mean.
Like I know for a fact when Igo to your page, I would love
for you to have any hand on mybrand for sure, because I don't
(35:57):
have to look at your portfolio.
I can just look at how you doyou, and that's the difference.
Right, that's the.
That's like the huge difference.
I don't even need to see yourwebsite.
I just want to know how do youdo what you do, because I want
to do what you do.
You know what I mean, like what.
That's such a beautiful, likechange.
(36:19):
Also, I'm laughing.
I was laughing inside when yousaid, like, oh, I'm a book
girlie.
So thank you, taylor Swift.
But also my family that Imarried into.
I got married in Michigan.
I worked in Michigan for likeseven years.
I married a man whose familywas from Michigan and his
grandma lived there and had tohave a farm.
Farming is like a huge pillarof my brand, but I like football
(36:44):
now.
Okay, so I'm like a little bit,a little bit.
But also because I married intoa massive U of M family and I've
been, like historically, afootball hater because they are
on so many nights a week andthey are so long, the games are
so long.
But all of a sudden this year Idon't know why Michigan did so
(37:06):
well and they kept like winningand their champions.
Now they just won this week,last week, and it's like for the
first time in my life, I likewent to my husband and I said
we've been together for likeseven years.
We're going on Sunday for sevenyears.
Hey, do you know when U of M isplaying next?
And he I mean I could have likepicked him up off the floor
(37:26):
Like he couldn't believe whathis wife was saying to him and I
followed along and so I postedin my stories a couple of times
like about U of M winning.
But it's crazy how many Michiganfans I have like in my universe
of mom I've never known.
And then it's like it's notjust like oh, like it's not just
oh football, because whatever,it's like Michigan, it's like
(37:48):
this connection to Michigan,it's like why?
Well, anyways, I'm laughingbecause it's like I couldn't
have bet any amount of moneythat like I would be saying this
on a podcast publicly aboutfootball.
Anyways, it's just so funnythese little tiny, these little
tiny facets of us that createrelationships and that's what
it's about you know, for me it'sliterally connecting.
Speaker 1 (38:10):
And that's what, like when you said I found you on
Instagram and I don't care whatyour website looks like or your
portfolio, I just work with you.
That is the magic of personalbranding.
Can you imagine all of ourbusinesses If it was like no, I
don't have to sell again.
In my stories, I have inquiriesfor months, I have clients
(38:32):
booked for a year.
Like can you imagine our livesif that was how our businesses
ran?
Like that is so magical andfreeing, especially when, like
selling still to this day for me, can feel salesy, like it's not
hard to sell, but at the sametime, sometimes we just get in
(38:53):
our head and it's like dang,this is really gross.
Speaker 2 (38:56):
Yeah, or it's just entered.
It's a different energy.
Speaker 1 (39:01):
But like that doesn't have to be that way.
Speaker 2 (39:04):
I've actually, since becoming a mom and pivoting my
business over the last reallyyear, I've completely eliminated
sales calls, so there's no morelike virtual coffees.
There's no more.
Hey, can we jump on a call andtalk about what your coaching
services look like?
And I wish, maybe in adifferent version, I could do
(39:26):
that.
Like that works for some people, but I just can't, because when
I actually looked at the hoursI spent doing those, it depletes
me in a way that other thingsin my business don't deplete me
and I don't see my bottom linebeing impacted by deleting
something that depletes me.
Actually see my bottom linebeing better because I have
(39:46):
better energy spent towardscultivating clients who are just
ready to work with me.
Okay, listen, I know you dosomething that's really cool in
your business, though, and Iwant to talk about it.
And also it's so funny becauseI'm staring at all of these like
wonderful questions aboutmotherhood, and I know you've
had transformational experiencesin motherhood.
Maybe we'll get there, maybe wewon't, maybe I'll have to ask
(40:08):
you back on and we can talkabout that later.
But this one thing I love thatyou do you open your doors.
You have wait lists.
I jumped on one.
I haven't followed through, butthat's because offline after
this podcast.
I'm a good fit.
But listen, you had said, hey,my Q2 Brand client books, get on
the wait list, get you have.
(40:29):
You have a formula.
So do you want to share alittle bit about that, because I
think my guess would be, a lotof moms particularly would
benefit from having some sort ofstructure, like you have in
your Pipeline and how youconvert.
And I heard you say somethingabout this like free.
I saw it come through the freestories group.
(40:50):
Sounds like you have this groupcoaching.
I love knowing and learningabout you know Everyone wants to
be like the Jenna Kutcher andAmy Porterfield of the world,
right like that's.
People love using them asexamples, but that's.
There's so many other versionsof business that are like,
beautiful and spacious and andprofitable that don't require
(41:10):
that level of like.
You know what I mean like youdon't have to be at that level
to have really beautiful success.
To me, I would love to have mybusiness operate the way that
you are and it inspires me to dothat, which is this whole wait
list cart open.
You know I don't know if Jordanhelped you with some of that in
the beginning or what, however,that happened, but can you
(41:32):
share a little bit of that?
Speaker 1 (41:33):
Yeah, so that Um has also been kind of an evolution
of just trial and error, likewhat works for my business and
what doesn't, and in thebeginning I was trying to just
book as much as possible, justtrying to make income, get
people on the books, and so Ihad doors open all the time,
like I would have a call at 8 amIn the morning and it would
(41:54):
totally drain me, like that.
I went right back into theSunday scaries and so I was
Realize pretty quickly I waslike this is not working for me
and so for the past like yearI've only had Brand consults
held on Thursday, so people canonly book on Thursdays.
Speaker 2 (42:10):
I have two, maybe three tops and I know Friday
it's my work like an hour hour,90 minutes, 20 to 30 minutes, 30
minutes.
Yeah, you're cool.
Consults, okay, yeah.
I just yeah, so it's a 30minute or these are people who
are, who are on a list already,right these?
people usually wait three tofour months just to talk on a
(42:32):
brand not like oh, just you canbook a sales call on a Thursday
with you.
This is like okay, you'vejumped on a wait list, like I
did.
You jumped in a wait list.
Okay, you get an email.
Hey, here's the calendar.
They're only on Thursdays inthe 30 minutes.
Speaker 1 (42:45):
So this is a very controlled it has to be because
I have client work I have tofocus on, I have admin work I
have to focus on and I have myfamily, and so I try not to work
on Fridays.
That's my and yourself right,and so that's always sprinkled
in.
Yes, thursdays, I know Mondaycan be my admin day.
(43:07):
I can ease into it, I can startlate if I want no one's waiting
on me.
Tuesday, wednesday client work.
Thursday is client work plussome consult calls, and Friday's
weekend, and so it's just likeit feels easy.
And so I just had to really tuneinto my gut.
Like every time I triedsomething new or Tried consults
(43:28):
three days a week or two, tolike if it felt icky, I didn't
want to do it, and so thishasn't yet to feel gross and it
works.
And so it's definitely peopleexactly like you who are like I
spoke to someone last week whobooked immediately and that's
kind of how it's been going, butshe's like dang you book out
far and I'm like I mean part ofit was the holidays, but also,
(43:50):
yeah, I mean people are justwilling to wait and I'm like so
grateful for people Seeing me,for me and wanting to be a part
of that because, like who, whoam I to be the one with a
crap-long wait list?
Like that's crazy to thinkabout.
Speaker 2 (44:08):
But I love that it's so humbling too, if someone were
listening to this podcast andthey were to be like, okay, but
what's the actual structure,what's the actual oh yeah, flow
for creating a wait list, andthen the door like how far out
like I know you use flow desklike Kind of like, yeah, go back
the curtain for like anactually pretty details.
Speaker 1 (44:27):
Yes, so I have my inquiry form.
That always kind of exists.
But if you have a website on mywebsite and that is through
honey book and so I have theinquiry form.
It directly goes to anautomated Automated send you my
calendar.
If the doors are open but youSay you hop on today, you
(44:49):
probably will get like Apriltime slot for a brand consult
and we just sit and wait and youcan always shoot me a DM if
there's questions or anything.
But I have lots of informationin that automated email.
It's like what can I expect foran investment Timelines?
like I don't want you to hop onthat brand consult call and and
we've heard of our time if youare not ready, and so obviously
(45:15):
a lot of my content servespeople who should be ready.
So the people going to the yes.
Speaker 2 (45:21):
That's the difference you are like.
You're like slow roasting, likethe whole time.
Speaker 1 (45:29):
But you, you know, when you want a brand like I
want you to think of BrandonWebb, when it's time for you, I
want you to think of me.
They're ready to go for themost part, and so booking
percentages are pretty high atthat point because there's so
much work that happens beforethen to answer questions.
Even on my services page beforeyou maybe look into that it's
(45:52):
it gives a lot of information onhow we could work together and
stuff.
So I think you know people area lot of times scared of like
putting pricing on or puttingyou know exactly what your
offers are or even limiting what.
That is afraid I'm not gonnamake a sale because somebody
wants something a little bitdifferent.
Like, don't worry, that's not,that might not be your person.
Like you're waiting, you'retrying to serve that spot
(46:13):
instead of Getting someone whomay be even a better fit, maybe
a higher ticket and even justenergetically a better choice
for you, and so yeah, so honey,book inquiry form and then, of
course, flow desk serves as mine.
Like Free value, that's myemails, the weekly, nothing
fancy Friday email, that's allvalue, that's no sales.
(46:35):
So I think, just like gettingthe right people onto your
inquiry form, it doesn't matterhow, if you have a wait list or
if you don't like, take them asit feels good to you, but
they're gonna be ready to buywhen you finally talk to them.
Speaker 2 (46:51):
I think it's so smart .
It sounds like you've had tolike work up to this space, but
I do love the idea of moms beingable to control their schedule
to the best of their abilityinstead of being in this space
of like trying to fill abusiness into the nooks and
crannies of their life, likekind of like reverse engineering
(47:14):
it.
But it takes what you weresaying around, like the mindset
and the confidence and the selfesteem to be like am I someone
who could be valued in thisworld in this way?
Like, am I worth having like await list?
And my gut response to anyonewould be like, why not?
Like says you know, like, go forit, see if it works, see if you
(47:36):
can and of course, it's notgonna work for every single
business model out there, butthere are certain key services
that you could do, that youcould plan, you know in advance
and see how that goes.
I always say like if you launchsomething like no one will know
if nobody buys, like, I mean,of course, in your world you
(47:57):
could say like, yeah, but youcould also go online and I mean
you could go on your stories andyou could talk about how nobody
could use that failure as aconversation and, as you know, a
part of your personal brand andletting people in and then to
know you and there's always liketeachable moments and
everyone's like you know,feeling forward but like no one
will know if you don't wannashare, like it's not knowing
(48:18):
when you don't try.
I think that is really hard tosort of like like what could
happen if you just go for it.
Speaker 1 (48:26):
If you just try.
But if you on the flip side ofthe launching side of things, if
no one is buying, then I thinkwe're not listening to our
audience, because our audienceis telling us exactly what they
want in our DMs and our commentsand all the stuff.
So all of your gold lives inthose replies.
(48:46):
Like that's where you should beforming content around that
stuff.
You know you should be formingyour offers around that.
And so just I think, listeningto your people, which they're
not gonna give you any feedbacktill you start showing up as
yourself, you gotta get to giveand give to get, and so you kind
of have to like just tiptoe inand start being yourself and
(49:06):
start talking about things andyour offers and then they're
gonna help you adjust that andrefine that to be sell out.
No question, Doors haven't evenopened.
Speaker 2 (49:15):
I love it, tori.
I love it so much I wanna knowone.
I'm gonna ask you one questionbefore we end, but I ask it on
all of our guests.
Okay, if there's a momlistening who wants to start a
business, who wants to pivot,who's afraid of starting a
personal brand, who feels reallyinspired, who, hopefully, was
listening to this podcast andthen went to your Instagram and
(49:36):
then watched some of yourstories and looked some of your
content and now has context toour conversation, right, which,
hello?
That's your homework.
If anyone's listening, go dothat.
Like.
What advice, what suggestions,what encouragement, what words
of wisdom.
You know, I used to go to thesummer camp and used to call it
wow time, words of wisdom time,and it was like that was in
Michigan.
(49:57):
That's what I used to.
I was a summer camp counselor.
That should be a part of mybrand, but it's the fact that
every mom needs to hear fromanother mom.
That's truth, that's hands down.
I always say, like, build yourdamn village, build it yourself.
It's not gonna come knockingdown on your door.
So what can you say to any momwho's just like oof, I need my
(50:18):
cup a little bit filled up todayaround all of this work Like
what kind of wow time can you?
Speaker 1 (50:25):
lend them, what can wow everyone with.
So I definitely think it'sgonna start internally.
I think it's gonna be realizingthat you're worth it, you're
valuable, you have something tosay, but also learning how to.
I really love like makingromanticizing your life just be
(50:47):
a part of that original homework, because it really boosts our
self-confidence, it boosts thethought in our head of people
need to see this, or I can'twait to share this.
You know, like how many timeshave you gone to a fancy
restaurant and taken a picturebecause everything was perfect,
the candles were lit, the mealwas plated, great.
(51:08):
You know you're excited toshare that, and so how can we
make parts of our life thatmaybe feel spit up covered 24,
seven really romantic, spendinghands, spending in a hand.
And so I think startinginternally with that just
romanticizing can also bring onso much gratitude for what we
(51:29):
have.
And like noticing little things,like I try to notice every
morning.
I love when the light pours inmy windows.
I think it makes my house lookbeautiful, and that is what I
think of when something breaksin my home because it's a fixer
upper, and so I'm like wait, butthe light is beautiful and it's
.
I love it here, and so I thinkromanticizing our life makes it
(51:51):
easier to show up to everyoneelse really proud of like who we
are, and so I think you shouldget a little bit selfish.
I think you should put yourselffirst.
I think you should ask for helpso that you can put yourself
first, whether that's even justputting your makeup on and
sitting at your computer, likethe energy is gonna be totally
(52:12):
different when you show up towork feeling full of
self-confidence.
But get selfish and romanticizeat the very beginning and it
should become this likebeautiful journey into your
personal brand.
Speaker 2 (52:25):
Oof, I love that Beautiful.
I love what you just said aboutthe light filtering in.
It's like the rest of the housecan be a mess.
But then you have this like onelittle perfect, one little
corner, one little corner.
I wanna read something that youhad shared and all the guests
that come on the podcast fillout a form and then when, the
same questions, and I actuallyjust wanna read word for word
(52:47):
what you shared before we close,after we're gonna ask people
where to follow you and all thatgood stuff.
But okay, the question is okay.
Now to the good stuff.
How do you make motherhood andbiz work together?
That's a very weirdly wordedquestion.
When you say it out loud, howdo you make motherhood and
business work together?
Right, mm-hmm, this is what youhad shared with me.
(53:07):
Well, as I'm typing this, I'mcurrently at my desk that
resides in the playroom.
I don't hide work from thegirls and I don't feel like they
need to be separated.
They just need boundaries, likeI won't work for more than an
hour or so while they're playingindependently next to me.
Part of my legacy is showingthem that work doesn't have to
(53:31):
look the way we grew up thinkingit had to.
Speaker 1 (53:35):
Woo-hoo.
Speaker 2 (53:36):
I'm like tearing up, I know from the nosebleed
section, woo-hoo.
It makes me feel a little.
It's to me Like again to me,it's like part of my legacy is
showing them that work doesn'thave to look the way you know we
(53:56):
grew up thinking it had towhich was working for someone
else in corporate structuresthat are grind and that are
thankless and that arereplaceable, where people are
replaceable in systemsconstantly.
Instead setting yourself up inthe way and in the life that is,
(54:17):
you know, you first, family,second, business, third, and I
think that that's or opposite,or opposite or whatever You're
saying to your mom and you havedreams that you can't fulfill
because you're sacrificingyourself so much.
Speaker 1 (54:34):
I think because I grew up with I had a mom who was
very career-driven, single mom,and then my stepmom, 100%
stay-at-home mom, so I saw bothsides of the spectrum and in the
middle I'm like so I have tochoose.
Speaker 2 (54:48):
What if?
Speaker 1 (54:48):
I'm a thick, both girly, so I want both.
Speaker 2 (54:53):
I am a full-time, everything, all the time.
Yeah, of course I'm everything.
I'm a stay-at-home mom who'sgot a full-time career, who you
know.
Speaker 1 (55:01):
I want to be a CEO on Monday, but also be a
stay-at-home mom on a Friday ifI want to, yeah.
Speaker 2 (55:07):
I love that.
Thank you so much for justsharing your obviously your wild
time, your words of wisdom,that yourself, and showing up in
a way that inspires others tobe more authentic, and just
trusting the fact that you arecreating ripples that allows
other people to create ripples.
And I mean that's like systemchange in the most basic sense
(55:32):
of the word.
When one part of a systemchanges, the whole system
changes.
That's just the way that thatworks.
That's my nonprofit background,right there.
I love it, but I do think thatthe value that you bring to the
table is just a beautifulversion of it.
(55:52):
So where can people find you?
Where can they follow you?
When does this group coachingprogram dropping?
Will that be relevant when thisepisode drops?
What's evergreen?
Where can they get at you?
Speaker 1 (56:04):
ToriSprinklecom will probably, I'm sure, put it in
the show notes because spellingis a issue with that last name,
but you could probably Google itand I'll pop up too.
There's not many of us.
Torisprinklecom has almosteverything you could look for it
has an inquiry form, it has astore with social media
templates and lots of fun thingsto get you started there.
(56:26):
Group program will be in acouple months, so that will be
very exciting.
But I would love to connectwith you on Instagram and I'm at
ToriSprinkle there.
Love a voice memo through there, so send me all of those.
Speaker 2 (56:40):
I love it.
Tori, thank you so much forfulfilling my fan girl sort of
desire it's a weird word, my fangirling and I love this
conversation and again,everything will be in the show
notes.
Thank you so much for tuning into another episode of the Made
(57:01):
for Mothers podcast.
Go give Tori a follow and ifyou feel inspired to show up in
your stories different, pleasesend her a DM and let her know
that the ripple hits you and soshe knows so more soon.
Thank you, Tori.
Yay, you just finished anotherepisode of the Made for Mothers
(57:23):
podcast.
As always, you can find moredetails about today's show in
the show notes and be sure togive us a review.
Subscribe so you don't miss achance to grow your biz from
fellow moms.
Are you wanting more one-on-onesupport or are you looking to
learn how to market yourbusiness in a way so you can
spend more time with your familyand less time stressing about
(57:43):
what to do next?
Then follow along on Instagramat mariahsdoughman, or book a
one-on-one biz therapy sessionwith yours truly and let's find
that work mom-ahood harmony weall deserve.
Until next time.
This is your host, MariahStockman, and thank you so much
for tuning in MUSIC.
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