Madroit Podcast

In this episode, we delve into the profound impact of AI on marketing. From changes in search result metrics to the emergence of zero-click searches, we discuss how companies can adapt to these new trends. Discover the shift in consumer behavior, the importance of providing valuable content, and how platforms like ChatGPT and Google are evolving. Please tune in to learn how businesses can optimize their presence and track effective...

In this episode, Jordan and Winston discuss how to enhance your company's marketing strategy across various stages of growth: startup, growth, and established business phases. They'll cover key characteristics, budget allocations, focus areas, challenges, and essential marketing tactics for each stage. Whether you're just starting out or have an established business, this episode will provide valuable insights to help you level up ...

In this episode, we explore maximizing your return on investment (ROI) by tracking the right metrics, budgeting effectively, and aligning marketing spend with your business's growth stage. Learn the importance of revenue generated, customer acquisition cost (CAC), lifetime value, and other key metrics. Discover valuable tools like UTM tracking, dedicated landing pages, promo codes, call tracking, and CRM systems to monitor your...

In this episode, we dive into the topic of authentic marketing and sales, exploring why authenticity isn't just a buzzword but a cornerstone of strong branding and sustainable business growth. We discuss what it means to be genuine, transparent, and customer-focused, and we tackle the pitfalls of inauthentic tactics like fake urgency and forced personas. Learn practical ways to keep your marketing and sales efforts authentic an...

In this episode of The Madroit Podcast, hosts Jordan and Winston discuss effective strategies for combining social media and email marketing to enhance your business. They explain why these two channels should work together and discuss the importance of having a content plan, maintaining consistency, and engaging with your audience. They also discuss various post types, constructing effective calls to action, and the crucial role o...

In this episode of the Madroit Podcast, Jordan and Winston dive into six essential SEO strategies to enhance your search engine ranking and attract more customers. They start by explaining the importance of keyword research, including the use of tools like Google Keyword Planner and the benefits of focusing on long-tail keywords. They then discuss optimizing on-page SEO by incorporating keywords naturally that provide the most valu...

Join hosts Jordan Winston and Winston as they dive into effective trade show marketing strategies based on their visit to the West Michigan Home and Garden Show. They discuss insights from Schaafsma Heating and Cooling, Easttown Construction, Harder and Warner Landscaping, Turf Badger and Pest Badger, Extreme Engineered Floor Systems, LimeWire Automation, Guardian Alarm, Klosterman's Landscaping, Everett's Landscape, Hutche...

In this episode of the Madroit podcast, hosts Jordan and Winston cover six essential features to make your business website effective. They emphasize the importance of color, spacing, and content in creating a strong digital presence. They discuss the significance of targeting the right audience, designing clear calls to action, and ensuring a user-friendly flow on your site. Additionally, they highlight the necessity of answering ...

In this episode, Jordan and Winston dive deep into the world of paid advertising, covering six essential steps to optimize your ad campaigns. Learn how to define clear goals, understand your audience, create engaging content, make compelling offers with strong CTAs, optimize for conversions, and continually test and adjust for the best results. This episode is packed with actionable insights to help you improve your ad performance ...

In this episode, we dive into dental marketing, discussing the needs and challenges dental practices face in attracting and retaining patients cost-effectively. We emphasize the importance of having a strong online presence, optimizing your Google business profile, leveraging local SEO, and using social media and email marketing to build credibility. Learn how to ask for patient reviews, maintain consistent communication, and ensur...

In this episode, we delve into the world of HVAC businesses and explore how effective marketing can make a significant impact. Discover why marketing is crucial in this competitive industry and learn actionable tips to build awareness, credibility, and trust. Our discussion covers the essentials of having a professional website, optimizing for local SEO, leveraging customer reviews, and utilizing pay-per-click advertising. We also ...

In this episode of the Madroit Podcast, we delve into the importance of marketing for plumbing companies. Discover actionable marketing strategies that can help plumbing businesses stand out in a competitive market. Topics covered include the value of local SEO, building a professional online presence, leveraging reviews, and the power of consistency in content marketing. Whether you're a small plumbing business or a larger com...

In this episode of the Madroit Podcast, we dive into actionable marketing and business strategies specifically for the lawn care industry. Learn about the types of marketing for different lawn care business models, common industry struggles, and the importance of local SEO, reputation management, and paid advertising. Discover how to make your marketing efforts more efficient and scalable, and hear success stories that highlight t...

In this episode of the Madroit Podcast, we dive into the essentials of marketing, perfect for beginners or those looking to refresh their knowledge. We discuss what marketing really is, the importance of having a functional website, and the need for a mobile-optimized, accessible online presence. The conversation also covers key social media strategies, the basics of paid advertising, and the role of SEO in driving organic traffic...

In this episode of the Madroit Podcast, hosts discuss the essential role of storytelling and emotion in marketing. They explore how creating compelling narratives can create deeper emotional connections with audiences, making brands and products more relatable and memorable. Key topics include: the importance of understanding your audience, the impact of customer success stories, and selecting the right platforms for sharing your ...

In this episode of the Madroit podcast, the hosts discuss the importance of identifying your worst clients, or non-ideal client profiles (NICPs), and how they can drain resources and create friction. They explain the significance of clearly defining your ideal client profiles (ICPs) to improve the efficiency and satisfaction of your business relationships. Practical tips are shared on recognizing NICPs early, setting clear expecta...

Welcome to the Madroit Podcast! In this episode, we provide actionable marketing and sales insights for home service businesses such as plumbers, HVAC, lawn care, and construction companies. Discover the importance of building trust, the customer journey, and how to handle seasonality in your marketing strategies effectively. Learn about key tactics such as local SEO, email marketing, paid advertising, and reputation management to ...

In this episode of the Madroit podcast, we delve into part two of our series on cost-effective client acquisition strategies, initially outlined in our Michigan State Bar Journal article. Hosts discuss how businesses can convert leads into clients through sustainable marketing plans, improved sales funnels, and effective automation. With insights on SEO, organic reach, and nurturing client relationships, we aim to help you create ...

Welcome to the special 25th episode of the Madroit podcast! In this episode, we take a nostalgic trip down memory lane to explore how the podcast and Madroit marketing agency began. Our hosts share insights from their initial experiences, discuss the importance of marketing for every business, and recount how they reunited to build Madroit into what it is today. Tune in for actionable marketing insights, client-first values, and t...