Magazeum

THE SYSTEM WORKS

—

When I decided to launch this podcast back in 2019, it didn’t take me long to realize that I didn’t want to do it alone. The first person I called? Today’s guest, Debra Bishop.

I’ve known Deb a little bit for a long time, but well enough to know her insight, humor, and world view would elevate every conversation we’d have. But also, and more importantly, she is without question one of the most consequential editoria...

A BETTER-BUILT MAGAZINE

—

When a company publishes a magazine, or at least an “editorial” product, for whatever reason, it is called custom publishing. I have a long editorial background in custom. And custom has a surprisingly long history itself.

How long?

John Deere started publishing The Furrow in 1895. The Michelin Star started as a form of custom content: what better way to sell tires to monied Parisians than by enticing them to ...

THE PERSON BEHIND THE PERSON BEHIND THE CAMERA

—

Close your eyes and picture a classic Rolling Stone cover. Dozens probably come to mind—portraits of music legends, movie stars, political icons, cultural rebels. Bruce. Bono. Madonna. 

These images are etched into our cultural memory as more than mere photographs. They’re statements.

But when we remember the cover, and maybe even the photographer, how often do we remember the person who...

IT’S LE MONDE’S WORLD AND WE’RE JUST LIVING IN IT

—

Name a major newspaper—anywhere in the world—and you will find a magazine. Or two. Or three. The New York Times is the obvious example of this. The Times of London is another obvious example. And now more and more legacy newspapers from around the world are publishing their magazines in English.

La Repubblica in Italy publishes D. And now France’s venerable Le Monde is out with M Int...

TWIST & SHOUT

—

 Philip Burke’s portraits don’t just look like the people he paints—they actually vibrate. Just look at them. With wild color, skewed proportions, and emotional clarity, his illustrations have lit up the pages of Rolling Stone, The New Yorker, Time, and Vanity Fair, capturing cultural icons in a way that feels both chaotic and essential.

But behind that explosive style is a steady, spiritual core.

Burke begins each day ...

THE NEW, NEW COFFEE GENERATION

—

On today’s show we’re creating a storm in a coffee cup about everyone’s cup of joe. We’re spilling the beans about your morning brew. You’re going to hear a latte puns about your cuppa, your high-octane dirt, your jitter juice, your elixir, and by the time we’re done you will have both woken up and smelled the coffee.

Luke Adams is the editor in chief of Standart, a magazine about a bean that was first...

THE WHISTLEBLOWER

—

I was a reporter and editor in newspapers, including Chicago Today—which had no tomorrow—the Chicago Tribune, and the San Francisco Examiner. I made a shift to magazines becoming TV critic for People, where I came up with the idea for Entertainment Weekly, launching in 1990.

After a rocky launch—a story I tell in my new book, Magazine—I jumped ship for the Daily News, then TV Guide, and finally the internet at Adva...

IN THE REALM OF THE SENSES

—

Psychedelia has an image problem. At least that’s what editor and journalist Hillary Brenhouse realized after she saw through the haze.

Both in art and literature, psychedelia was way more than tie-dye t-shirts and magic mushrooms. Instead of letting that idea fade into the mist, she kept thinking about it. And the more she looked, the more she realized maybe she should create a magazine to address this. A...

WHEN EUSTACE MET FRANÇOISE

—

 I first met Françoise Mouly at The New Yorker’s old Times Square offices. This was way back when artists used to deliver illustrations in person. I had stopped by to turn in a spot drawing and was introduced to Françoise, their newly-minted cover art editor.

I should have been intimidated, but I was fresh off the boat from Canada and deeply ensconced in my own bubble—hockey, baseball, Leonard Cohen—and so...

EVERY DAY IS MOTHER’S DAY

—

A monochromator is an optical device that separates light, like sunlight or the light from a lamp, into a range of individual wavelengths and then allows …

… Sorry. I failed physics the last time I took it and I would fail it again. I’m not telling you about my shortcomings for any reason, because a podcast about my shortcomings would be endless.

But I thought I’d look up the word when confronted with Monoch...

A MAN AT HIS F*#KING BEST

—

While several interesting themes have surfaced in this podcast, one of the more unexpected threads is this: Nearly all magazine-inclined men dream of one day working at Esquire. Some women, too.

Turns out that’s also true for today’s guest, which is a good thing because that’s exactly what David Granger did.

“But all this time I’d been thinking about Esquire, longing for Esquire. It'd been my fir...

EVERY DAY IS MOTHER’S DAY

—

If The Full Bleed’s second season had a theme, it just might be “We Made A New Magazine During the Pandemic.”  Listen to past episodes and you’ll see that our collective and unprecedented existential crisis ended up producing a lot of magazines.

Melissa Goldstein and Natalia Rachlin met as coworkers at the lifestyle brand Nowness in the UK. Later, with Melissa in LA and Natalia in Houston, they bonded over ...

“THAT’S WHAT HAPPENS WHEN YOU HAVE GRAPHIC DESIGN”

—

Simon Esterson is one of the most influential figures in British magazine design shaping the field for decades with his distinctive approach to editorial work.

Unlike many designers who built their careers within major publishing houses, Esterson chose a different path, gravitating toward independent publishing where his influence could be greater and his contributions more impactfu...

A WEED GROWS IN PORTLAND

—

Anja Charbonneau would be the first to admit she didn’t have a strategy in mind when she launched her dreamy celebration of all things marijuana, Broccoli magazine, back in 2016. Having worked as a freelance photographer and writer, and then as Creative Director of lifestyle favorite Kinfolk, she started Broccoli with the simple idea to explore Portland’s then burgeoning cannabis scene and its culture.

Fast ...

THE RETURN OF THE PRODIGAL SON

—

Nearly 40 years after its launch, Spin magazine has returned to print—and at the helm, once again, is its founding editor and today’s guest, Bob Guccione Jr. 

Launched in 1985 as a scrappy, rebellious alternative to Rolling Stone, Spin became a defining voice in music journalism, championing emerging artists and underground movements that mainstream media often overlooked. 

Now, as it relaunches its pri...

THEY’RE FIXIN’ TO CHANGE YOUR MIND

—

The people behind The Bitter Southerner are many things but they are not, they will remind you, actually bitter. The tongue is planted quite firmly in the cheek here. But The Bitter Southerner is, for sure, like it says on the website, “a beacon for the American South and a bellwether for the nation.” 

Sure, why not.

But what started out as an ambitious e-newsletter has evolved now into a … project....

MAKE IT BIG. NO BIGGER

—

Paula Scher is not really a “magazine person.”

But if you ever needed evidence of the value of what we like to call “magazine thinking,” look no further than Pentagram, the world’s most influential design firm. The studio boasts a roster of partners whose work is rooted in magazine design: Colin Forbes, David Hillman, Kit Hinrichs, Luke Hayman, DJ Stout, Abbott Miller, Matt Willey, and, yes, today’s guest.

Paul...

WTF IS AFM?

—

Feeld is a dating app “for the curious” and its users are an adventurous, thoughtful bunch. And Feeld is also a tech company that happens to be led by thoughtful long-term types who see the value in print as a cornerstone for their community of customers. Enter A Fucking Magazine.

Led by editors Maria Dimitrova and Haley Mlotek, AFM is a cultural magazine about sex that is also not about sex. Maybe it’s about everything....

THE WINNER

—

Clang! Clink! Bang! Hear that? It’s the sound of all the hardware that Jake Silverstein’s New York Times Magazine has racked up in his almost eleven years at its helm: Pulitzers and ASMEs are heavy, people!

When we were preparing to speak to Jake, we reached out to a handful of editors who have loyally worked with him for years to find out what makes him tick. They describe an incredible and notably drama-free editor who ...