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November 8, 2024 26 mins

In S4E7 of the @MAGICademy Podcast, we welcome Leigh Sachwitz from Berlin, Germany. She has been dedicated to creating immersive experiences for over 25 years, finding new ways for people to learn and explore different concepts and challenging traditional educational environments. We have a great conversation about these types of experiences and how they manage to provoke an emotional response in people by creating stories that touch them in emotional ways they might not have thought about.

Leigh shares some of her background studying architecture in Scotland and pivoting to the music business, where she started experimenting with immersive experiences and had a chance to analyze the deep emotional response they spark in people. She also shares some insights on what makes these experiences unique and tells some anecdotes about past successful events and their outcomes.

Magical Insights:

  • Multi-Sensory Experiences: According to Leigh, multi-sensory experiences have a greater effect on our bodies and minds since they’re felt from within and involve several stimuli on our bodies. It’s worth exploring the potential of introducing these types of practices into talent development, to guarantee the person feels connected and comfortable on the situation in front of them. An immersive experience on a particular subject will have a more positive impact on the talent than simply another course or conference delivered in a traditional way.

  • Releasing our Inner Child on Immersive Experiences: The way to ignite a reaction from a participant is through an immersive experience that they can relate to, and spark that childlike wonder into them wanting to learn more. To achieve that, a good story is necessary. It’s not just about putting any type of knowledge into an immersive experience format, it’s about getting people interested in the subject matter by creating stories that touch them in emotional ways. The bulk of the information must be there, but it must be told attractively.

  • Simple Versions of an Idea: It’s the simpler versions of a thought the ones that get deep into our subconscious and provoke an emotional response on our end. When developing immersive experiences for learning or sharing knowledge, it’s important to make people feel like they’re not learning something but instead, it’s just an experience for them. So concepts and hard knowledge must be kept simple and suggestive and look for the subject to get carried away.

  • Starting Young: Immersive learning captivates learners by providing dynamic, interactive experiences that engage multiple senses. This approach transforms traditional lectures into engaging virtual scenarios, which significantly increases motivation and participation among students. Translating these experiences into classrooms can be a great educational aid for students even from a young age, while also teaching them new educational techniques to broaden their way of learning and thinking.

#MAGICademyPodcast #podcast #education #immersiveexperience #immersive #leighsachwitz #emotionalresponse #senses #development #knowledge #educationalmodel #immersiveeducation

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