The Art of Visual Merchandising in a Small Town Men's Store in West Chester | EP 8

Join host Terresa Zimmerman as she sits down with Jaime Weisbrot, owner and founder of Phineas Gage, a men's clothing store in West Chester, Pennsylvania. Jaime shares her journey from visual merchandising in big-box retail to opening her own boutique, offering insights on customer service, community involvement, and the challenges of running an independent retail business.

Here are some takeaways from this episode

-Leverage your industry experience when opening your own store

-Focus on creating a unique shopping experience for your target demographic

-Continuously adapt to customer feedback and changing market trends

-Utilize local partnerships and educational institutions for staffing and growth

-Explore various marketing channels to reach your specific customer base

-Invest in a robust POS system to track inventory and customer preferences

-Consider implementing a loyalty program to reward and retain customers

-Working with business consultants, why and how

Featured in this episode:

Phineas Gage

Website https://phineas-gage.com/

Instagram https://www.instagram.com/phineas_gage_wc/

LinkedInhttps://www.linkedin.com/company/phineas-gage/

Connect with Jaime Weisbrot, owner/founder

LinkedIn https://www.linkedin.com/in/jaime-hazley-weisbrot-35a88011/

Other mentions in this episode:

West Chester PA Chamber  https://www.instagram.com/greaterwestchester/ https://www.linkedin.com/company/the-greater-west-chester-chamber-of-commerce/     Drexel University https://www.instagram.com/drexeluniv/ https://www.linkedin.com/school/drexel-university/

Connect with Us:

Main Street Matters Podcast:

Website: www.mainstreetmatters.co

Instagram: https://www.instagram.com/mainstreetmatters1

LinkedIn: https://www.linkedin.com/company/main-street-matters

YouTube: http://www.youtube.com/@MainStreetMatters_MSM

Host - Terresa Zimmerman:

https://www.linkedin.com/in/terresachristensonzimmerman