Join host Terresa Zimmerman as she sits down with Jaime Weisbrot, owner and founder of Phineas Gage, a men's clothing store in West Chester, Pennsylvania. Jaime shares her journey from visual merchandising in big-box retail to opening her own boutique, offering insights on customer service, community involvement, and the challenges of running an independent retail business.
Here are some takeaways from this episode
-Leverage your industry experience when opening your own store
-Focus on creating a unique shopping experience for your target demographic
-Continuously adapt to customer feedback and changing market trends
-Utilize local partnerships and educational institutions for staffing and growth
-Explore various marketing channels to reach your specific customer base
-Invest in a robust POS system to track inventory and customer preferences
-Consider implementing a loyalty program to reward and retain customers
-Working with business consultants, why and how
Featured in this episode:
Phineas Gage
Website https://phineas-gage.com/
Instagram https://www.instagram.com/phineas_gage_wc/
LinkedInhttps://www.linkedin.com/company/phineas-gage/
Connect with Jaime Weisbrot, owner/founder
LinkedIn https://www.linkedin.com/in/jaime-hazley-weisbrot-35a88011/
Other mentions in this episode:
West Chester PA Chamber https://www.instagram.com/greaterwestchester/ https://www.linkedin.com/company/the-greater-west-chester-chamber-of-commerce/ Drexel University https://www.instagram.com/drexeluniv/ https://www.linkedin.com/school/drexel-university/
Connect with Us:
Main Street Matters Podcast:
Website: www.mainstreetmatters.co
Instagram: https://www.instagram.com/mainstreetmatters1
LinkedIn: https://www.linkedin.com/company/main-street-matters
YouTube: http://www.youtube.com/@MainStreetMatters_MSM
Host - Terresa Zimmerman:
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