Join host Terresa Zimmerman as she sits down with Jaime Weisbrot, owner and founder of Phineas Gage, a men's clothing store in West Chester, Pennsylvania. Jaime shares her journey from visual merchandising in big-box retail to opening her own boutique, offering insights on customer service, community involvement, and the challenges of running an independent retail business.
Here are some takeaways from this episode
-Leverage your industry experience when opening your own store
-Focus on creating a unique shopping experience for your target demographic
-Continuously adapt to customer feedback and changing market trends
-Utilize local partnerships and educational institutions for staffing and growth
-Explore various marketing channels to reach your specific customer base
-Invest in a robust POS system to track inventory and customer preferences
-Consider implementing a loyalty program to reward and retain customers
-Working with business consultants, why and how
Featured in this episode:
Phineas Gage
Website https://phineas-gage.com/
Instagram https://www.instagram.com/phineas_gage_wc/
LinkedInhttps://www.linkedin.com/company/phineas-gage/
Connect with Jaime Weisbrot, owner/founder
LinkedIn https://www.linkedin.com/in/jaime-hazley-weisbrot-35a88011/
Other mentions in this episode:
West Chester PA Chamber https://www.instagram.com/greaterwestchester/ https://www.linkedin.com/company/the-greater-west-chester-chamber-of-commerce/ Drexel University https://www.instagram.com/drexeluniv/ https://www.linkedin.com/school/drexel-university/
Connect with Us:
Main Street Matters Podcast:
Website: www.mainstreetmatters.co
Instagram: https://www.instagram.com/mainstreetmatters1
LinkedIn: https://www.linkedin.com/company/main-street-matters
YouTube: http://www.youtube.com/@MainStreetMatters_MSM
Host - Terresa Zimmerman:
United States of Kennedy
United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.