Are you an independent retail store owner who's missing out on connecting with local professionals - your ideal customers - simply because you are not leveraging LinkedIn? You probably didn’t think it was for you. You thought wrong. It’s a big opportunity.
This episode is a bit different from the usual episodes we have here on Main Street Matters. We invited an expert who shares his expertise on WHY WE SHOULD and HOW WE CAN increase our REACH, BUILD BRAND AWARENESS, and garner TRUST. Terresa Zimmerman welcomes LinkedIn expert Scott Aaron to show retailers how they can tap into this often-overlooked platform for business growth. Scott is an award-winning online marketer, a 4x best-selling author, a top podcaster with over 1 million downloads on iTunes, and a speaker known for turning LinkedIn connections into traffic, millions of dollars in business revenue, and strong personal brands.
FULL DISCLOSURE: this is NOT a paid spot for Scott. We just think the information is that important for you and wanted to point out many of the free resources Scott pulls together for you.
In this Episode, Scott shares practical strategies for using LinkedIn's free features to build meaningful local connections and create an authentic online presence that converts into foot traffic - all without getting lost in the social media time quagmire. GET YOUR FREE LINKEDIN ASSESSMENT HERE
In this episode:
- Why LinkedIn is relevant for independent retail store owners
- How to build a targeted local network of up to 30,000 connections
- The power of using your personal profile to boost your business’ online presence
- Tips for creating attraction marketing content that solves customer problems
- Strategies for showcasing community involvement and building trust
- The importance of sharing behind-the-scenes content and personal stories
- How to leverage LinkedIn's free features without paying for premium services
- Step-by-step guide to optimizing your LinkedIn profile for local business
- Ways to integrate community events and promotions into your LinkedIn strategy
GET YOUR FREE LINKEDIN ASSESSMENT HERE:
Timestamps
00:00:00 - Introduction
00:01:17 - LinkedIn for Independent Retail Store Owners
00:02:29 - Scott's Background in Storefront Business Ownership
00:05:09 - The Importance of LinkedIn for Retail Businesses
00:06:07 - Local Business Success Story on LinkedIn
00:09:00 - Building a Local Network on LinkedIn
00:10:16 - Leveraging LinkedIn for Community Building
00:11:48 - Optimizing Your LinkedIn Profile
00:12:27 - Content Strategy for Retail Business Owners
00:14:19 - Attraction Marketing on LinkedIn
00:17:05 - Using Video Content Effectively
00:19:40 - Importance of Community Involvement
00:21:26 - Utilizing LinkedIn Groups for Local Connections
00:22:56 - Personal vs. Business Profiles on LinkedIn
00:25:08 - Consistency and Effort in LinkedIn Marketing
00:25:28 - Scott's Free Programs and Resources
00:27:34 - Why Main Street Matters
Connect with Scott Aaron
Scott’s LinkedIn: https://www.linkedin.com/in/scottaaroncoach/
His podcast - Networking and Marketing Made Simple
https://podcasts.apple.com/us/podcast/networking-and-marketing-made-simple/id1719117825
Scott's Websites
Scott’s Instagram: https://www.instagram.com/scottaaronlinkedin
Connect with Us:
Main Street Matters Podcast:
Website: www.mainstreetmatters.co
Instagram: https://www.instagram.com/mainstreetmatters1
LinkedIn: https://www.linkedin.com/company/main-s
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