Make Each Click Count Hosted By Andy Splichal

Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies.

In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses...

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and...

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.

In this episode, Skip sha...

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sust...

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.

In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll exp...

Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring.

Join us as Thomas reveals critical SEO ...

Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecedented precision.

Kausambi shares her journey from working with Walmart Labs to creating...

Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that integrate with platforms like Slack, N...

Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing agency that grew to over 50 global employees and seven-figure sales before it was sold...

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising.

Join Andy as he dives deep with Max into key ...

Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa,  an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC.

He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating upcoming changes like the new Cosmo algorithm, and leveraging a multi-channel appr...

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass "Beginners Guide to Meta Ads for E-...

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups.

Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segment...

Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers.

Bob shares his unique journey from working in the film industry to mastering the art of sales and closing deals, even under the toughes...

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models.

In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increa...

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance.

Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. 

Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your bus...

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.

Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Am...

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.

In this episode Michael Levine reveals his 2021 Broken Window...

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart.

Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%.

Abis explores their company'...