Make Each Click Count Hosted By Andy Splichal

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton,  the founder of Purchase Point LLC.

Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Ke...

Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media.

Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing AI, Ryan dives deep into the world of search engine optimization.

Join Andy and Ryan ...

Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col.

Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pole takes, sharing risks alongside entrepreneurs to ensure a fair and fruitful business ...

Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets.

In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and how he was introduced to Sultan Musa's writings and shares how he was immediately dra...

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.

In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer r...

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses.

Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key f...

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.

Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and A...

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.

In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK o...

Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes.

 In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping businesses navigate the ever-changing digital landscape.

Join Andy and Justin as they d...

Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.

Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.

But it doesn'...

Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients.

 In this episode, Andy and Ben dive deep into the importance of hav...

Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders.

In this episode, we explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam fol...

Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.

During our conversation, Eric and Andy delve into the common problems clients face when seeking social media ma...

Podcast Episode 162 of the Make Each Click Count Podcast features Michael Hixson, the President and Founder of Ecommerce Growth Strategies. With 16 years of experience, he is an accomplished, results-driven professional specializing in e-commerce strategy, digital marketing, and e-commerce marketplaces.

Listen as Michael shares his story of starting eCommerce in the 2000s, initially focusing on Google search ads and optimizing the S...

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.

Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how th...

Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.

Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.

...

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.

Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-comm...

Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.

Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional me...

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.

Listen to Emily as she discus...