Make It Visible

You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared.

In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning. 

How to build your package, how to price it based on the transformation you deliver instead of the hour you spend, and how to...

75 paid hours. That's what ICF asks for before you can get your ACC.

And most coaches try to get there one barter session at a time. Or $60 at a time through a matching company.

Honestly? That's a slow way to get certified. And it's an even slower way to build a coaching business.

Here's the thing. Getting your hours and getting paying clients can be the SAME path.

In this episode of the Make It Visible Podcast, I walk you through how ...

Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan.

In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no rebrand, no fixing your Instagram bio for the third time this week.

Here's the thing. Coach A posts five times a week and hears crickets. C...

A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end.

He wanted to know if she was getting ripped off.

So I read the email. And I thought about you.

Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when somebody shows up using words you've never heard, yo...

Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them.

But should you?

Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not.

Substack is a place to get found. That's it. It's not where you keep people. It's where they meet you.

I spent 30 days on it. This episode is what I learned.

You'll hear why there's no algorithm fighting you like on Instagram...

A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that. 

But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing the one thing a regular job always gave you: a deadline and a job description.

No boss. No clock. No order of operations. Just you, w...

Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation.

It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July.

You tell yourself you'll get serious again in September.

By the time fall co...

Your coaching niche probably isn't broken. The way you're describing it is.

In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time.

If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is for you.

What you'll learn:

• The one question that ...

You finally launched the business. You did the certification. You set up the website. You told your closest people.

And then nothing happened.

The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours.

If that's where you are right now, this episode is for you.

In this conversation, Michelle is naming a pattern she's seeing across her client roster: t...

3 conversation changes that turn casual chats into client conversations.

You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming?

In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in your everyday conversations starting today to turn casu...

You've been working on your business. Like really working on it.

The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it.

And yet — still no clients.

Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progress, you're going to keep spinning your whee...

There’s never been more demand for coaching.

Life coaching.
 Business coaching.
 Wellness coaching.

People are actively looking for help.

So why are so many coaches still struggling to sign even 2–3 consistent clients?

In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home.

Because the problem isn’...

When I first started my coaching business, one of the first things I did was build a website.

I thought having a website would make my business look legitimate.

So I bought the domain, started designing the pages, and planned to send people there.

But what I didn’t realize at the time was this:

A website only works when the foundation behind it is clear.

Without the right messaging, niche, and copy, a beautiful website won’t...

Some of the most horrifying stories I hear from coaches?

They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients.

So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software.

Because a funnel isn’t magic.

It’s just the path that t...

If you ever wonder...

When should you actually start building your coaching business?

In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary.

Over the years, I’ve had countless new coaches ask me:

• Do I really need certification?
• When should I start marketing myself?
• What do I say when someone asks what I do?
• How d...

New coach.
Still in certification.
Business dreams ready to go.

But then the brain kicks in…

Who am I to call myself a coach?
Should I wait until I graduate?
What if people judge me?

In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke. 

💡 What You’ll Learn

• Why waiting to finish your program delays your income
• The real reason new coaches hesitat...

If you’ve ever thought:

• “I love coaching… but my business feels all over the place”
• “I have so many tools, but I don’t know how to package them”
• “I’m doing a lot… and still not getting clients”

This episode is for you.

In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and...

Today, we’re fixing something that’s been driving coaches nuts:

All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups.

Because some of these posts look legit…
But in reality, they’re just the beginning of somebody else’s funnel.

So the real question is:
How do you tell if something is legit… or if you&r...

When I started my YouTube channel, I honestly had no idea what I was doing. 

I tried educational videos.
I tried teaching.
I tried interviews, podcast-style content, random topics…

And somehow, my channel grew before my message was clear.

That’s how you end up with subscribers and followers but hearing crickets. 

In this video, I’m sharing:

what went wrong with m...