October 16, 2024 • 37 mins
In this episode, I'm spilling the tea on 3 powerful strategies to help you fill up your client roster FAST!
From leveraging your personal network to connecting with audiences through workshops and making a strong impact on social media, each tip is designed to bring you closer to your next paying client.
Key Takeaway:
- Your next client might already know you—reach out and let them know what you offer.
- Workshop or presentation to showcase your expertise and build trust with potential clients but do you have what it
- Consistent, value-driven content on the right platform can quickly attract the clients you want - do you know why you're on social media?
FREE Resource Mention In This Episode:
Book A Clarity Call To Learn More About "The Signature Talk Blueprint"
#1 Strategy That Top Coaches Use To Generate Thousands Download HERE
Drop me a line and share your thoughts!
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michelle (00:00):
All right, welcome back to another episode of Make
it Visible podcast.
Today we are going to talkabout something that every coach
wants to know how do you getclients fast?
And this is a very commonquestion for a lot of my own
clients and also coaches Iencounter where they're
struggling to get clients eitherconsistently or having clients
(00:21):
to actually scale their coachingbusiness.
I'm your host, michelle.
If you are new to me, I helpcoaches like yourself to build a
visible, profitable coachingbusiness day and night.
If you're looking to attractclient quickly, and you are in
the right place, I am going toshare three powerful strategies
that you can use to startimplementing right away, and
(00:42):
these three strategies will getyou coaching client fast.
We're going to cover this threeproven way of attracting client
quickly.
So, before we get started, ifyou have not subscribed to the
podcast yet, I totallyappreciate you.
Go ahead and hit that subscribebutton and subscribe, and also,
at the end of the episode, Ihope that you leave me a review.
(01:04):
Hey, you're listening to Make itVisible podcast.
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(01:26):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
Okay, strategy number one thefastest way to get coaching
client.
It's often right there in frontof you your existing network,
(01:48):
reaching out to friends, family,colleagues or anyone that you
may know and trust you.
Let them know about yourcoaching business and the type
of clients that you're lookingto help.
So tapping into your innercircle is probably you're going
to hear this over and over againand again until you finally do
it, which a lot of us don't,because it's our friends, family
(02:08):
and colleague and sometimesgetting into that inner circle
it's very uncomfortable.
I'll tell you a quick story.
So when I first started out mycoaching business, I knew I
needed to tap into my friendsfamily circle, but unfortunately
I couldn't do that because Ididn't want my boss to know that
I actually had this side hustleof growing a coaching business.
(02:29):
So I couldn't necessarily gointo my inner circle with
friends and family andcolleagues.
I could do it in a subtle way,but I don't want to get myself
in trouble because I still needthe job to pay my bill, and so I
couldn't really tap into myexisting network at all and it
was something that I had to dolike underneath the table and
(02:51):
behind the curtain, so Icouldn't really tap into that
inner circle.
And so a lot of coaches who's?
Maybe you're working in acorporate world or you have a
nine to five job and you don'twant your boss or you don't want
your colleagues, becauseinformation leaks out.
And so this strategy works upuntil some point, because then
your circles start to run out,your circles start to run dry.
(03:13):
Every person that you speak toprobably already know that you
are going to pitch them aboutyour service anyway, but I think
it's still a good way to startto begin from just within your
network, starting by sharingthat the fact that you're
coaching coaching journey andthis passion of yours and tell
them about the transformationthat you have received for
(03:36):
yourself through coaching andhow you are helping others to
accomplish the same result.
So that's a great way to getstarted.
People love stories and whenthey see how passionate you are,
they're more likely to connectwith you and they're going to
also more likely to connect youwith others whom they might know
(03:58):
, who can actually use your help.
So asking your network forreferrals, for connections,
sometimes it's a great way toget going and even if they're
not your ideal client, they canstill know like maybe someone
that they know so through wordof mouth can be quite powerful
through that personal referraland that could lead into a quick
(04:20):
client connection.
One of the things that I don'tlike about tapping into your
existing network is, first ofall, like I said earlier, I
couldn't really tap into myinner circle, because that inner
circle means I have to let mycolleagues know, I have to tell
everybody at work and that isjust like a no-no where I work.
So I don't know about you.
(04:40):
And if you'd like to leave me acomment or share your
experience, I would love.
There's a link right above.
So if you share your experience, you text it to me.
I will be sure to share with myaudience what works for you.
So that inner circle didn'twork for me, particularly when I
first starting out and Irealized that my inner circle
was pretty small.
I didn't have.
(05:02):
I'm a huge introvert and as anintrovert, I feel comfortable
being by myself and I'm totallyokay alone, doing things alone,
and so the problem with thatintrovert a lot of times you run
into is your circle is actuallyquite small.
So you need to hook up withthese extroverts so that you can
expand your circle andextroverts love us because they
(05:22):
really like that our quiet side.
It's something that they'venever experienced before and
they love being aroundintroverts.
So you might want to get outthere and start meeting some
extroverts so that you canbalance out and your extrovert
can actually introduce andexpand your network.
But for an introvert it wassuch a huge struggle because I
have a small network and this issomething I shared the other
(05:45):
day.
I was doing a webinar and I wastalking about, I was reflecting
back to the journey I was on andI remember when I first started
out, my Instagram had 200followers.
All these 200 followers were mycolleagues, friends and family
and or people I had encounteredbecause of my work, through my
work, and it was just 200 peoplethat I started with, or 300.
(06:08):
And some of them were people Imet in the gym or someone that I
travel with, like Travel Bodyand things like that.
So it was a very small networkand these are the people that I
did share.
So I ended up dropping this big, fantastic email that I sent
out and a lot of time I sharewith my students too.
(06:28):
Like, if you're like sittingthere and you're having this
brain fog of not knowing whereto start, how to ask your
existing network and tell themabout this journey, this amazing
coaching journey you're on, Ihave this email template that
you can use and this is exactlywhat I had used to start it to
get people to know about thefact that I started a coaching
(06:50):
business, and I actually gotquite a lot of traction just
through that email.
Like people are replying backand they're like, oh, that's
amazing, congratulations andthings like that.
And so I do have the templateand I share that with my
students.
But I was reflecting back onthat journey.
Right, it worked.
It definitely worked.
But I think it's because of thefact that sometimes, when people
(07:13):
receive this type of message,there's already resistance Are
you going to sell to me?
This is not something I need.
So people have that.
They put their defensivemechanism on, and so it's really
hard to actually get clientsthat way, right, you probably
get one or two referrals, andsometimes that referral is great
.
And if you're charging someone,there's a lot of strategy that's
(07:35):
out there.
Oh, you just get one or twoclients per month and you charge
high ticket and you're set forthe entire month.
If you think about thatstrategy, it totally works.
And I'm not saying that youshouldn't charge more, you
should.
You should charge based on whatyou feel comfortable, based on
what you believe your value,that you're delivering.
All that is great.
But I think the struggle for alot of new coaches, and even
(07:58):
coaches within that first threeyears, is that you still have
that underlying belief that I'mgoing to charge high.
I have no problem charging high, but the people who's
attracting to me because mymessaging is still not quite
sticky yet, and so the peoplethat I'm attracting aren't
willing to pay me that pricethey're not willing to actually
(08:19):
spend that much amount of dollar, and when I do charge them, I
feel greedy too.
So there's that impostersyndrome, even if you do want to
charge higher dollar, higherticket.
So there's a multiple layer ofthat issue of, oh, you can just
get one or two clients per monthand charge a high ticket and so
(08:39):
you don't have to constantlylook for clients.
It's a great concept, butconcept does not equate to
strategy, does not equate toreality, right?
Concept is just a concept, soconcept needs system and
strategy to back it up in orderto actually make it work.
So, tapping into your existingnetwork and hopefully through
(08:59):
the word of mouth, it's going tohelp you to spray and create
that momentum to start gettingreferral, getting connection.
So here's your action step forstrategy number one right,
tapping into your existingnetwork.
So what you want to do is youwant to take like maybe 10
minutes to make a list of peoplewho's in your network who might
(09:22):
benefit from your service, andyou do this like just brainstorm
, okay.
So take 10 minutes to make alist of people in your network
who might benefit from yourservice or who might know
someone who could, and send thema quick message.
Send them a quick message andlet them know what you're doing
and ask if they'll be open toshare with their connection so
(09:46):
it could be a text message thatsomeone you know or someone you
trust and just share yourpassion, share that this is
something that you really liketo do, you're passionate about
it and ask them to see ifthey're willing to share with
their connections or if theythemselves would like to learn
more about this, right?
So that's how you get started.
(10:08):
So that's your action step.
Just take 10 minutes, make alist of people in your network,
and the list doesn't have to belong.
It could be someone that's in avery close circle that you
trust, a circle of your board oftrustee.
A lot of people like to call ita board of trustee.
I like to call it your tribe.
We all have our tribes, right,even the introvert.
(10:29):
We have our tribes.
So just go to your tribe andtell them about this passion
that you have and see if they'rewilling to share with people.
And so here's my warning If youdon't get any traction, don't
feel discouraged.
It's just the reality of it isright, because this process it
can be quickly turning to aclient or it could just be a
(10:52):
very slow process, and sometimesthe word of mouth is very
dependable on whether or not theperson actually that you're
talking to actually understandwhy you're trying to convey, and
that could be a roadblock a lotof time.
If you're not clearlyarticulating the value to the
(11:12):
person who's in front of you,that person may go home.
That person may feel reallyconfused.
I don't know how to communicatethis and you have to remember
that if you're asking for theword of mouth or referral,
you're relying on how thisperson that you're talking to is
interpreting the value thatyou're going to deliver, right?
(11:34):
So if that person doesn'tunderstand the value that you're
delivering, so that person isgoing to talk to someone else
and that someone else is gettingeven more confused because how
your board of trusteeinterpreting and articulating
the message that you would liketo translate is being mislabeled
or miscarried ormiscommunicated.
(11:55):
And so the third person, let'ssay your potential client that
your friend would like to referyou to.
If that person is confusedabout the value that you're
delivering through that word ofmouth, then it makes perfect
sense that you are not going toget the traction that you were
hoping to get, right?
(12:16):
I talked about to some of mystudents when they're asking
about the what is the beststrategies in terms of tapping
into the inner circle.
This is totally on the houseI'm going to, I'm going to give
it to you right here, okay, sobasically, how you want this to
work, and this applies to whenyou go to networking event and
networking meeting as well.
What you want to do is youactually want that person.
(12:40):
So let's say you have apotential client and you're
talking to your board or trustee, your friend, whom you hope
would help you to spread theword right.
So, instead of going throughthis chain of command or this
network of referral, what youwant to do is actually get the
contact for that potentialclient, and you yourself should
(13:03):
be the person who's doing theoutreach.
You yourself should be doingthe asking whether or not.
Hey, I got your contact through.
So-and-so we have a mutualconnection and this person share
that something about whatyou're going through.
Would you be open this isexactly who I help and would you
be open to have a talk, have achat?
And so I share that in a veryabbreviated way, but there's
(13:27):
more to it, right, more strategyto it, because if I were that
person and I'm getting a messagelike this, I would go back to
my friend.
I'm like hey, who did you getmy contact to?
So there's actually a betterway to do this, but because of
the time limit here on thepodcast, I can only give you a
shorter, abbreviated version.
But that's how you want to doit because things get lost in
the translation.
(13:47):
Okay, things get lost in thetranslation.
So, if you can do it firsthand,now the second way.
I spent so much so you can tellthat I have a lot to share for
this topic, right, how do youget coaching client fast?
I this topic, right.
How do you get coaching clientfast?
I spent so much time on juststrategy number one.
Okay, moving on to strategynumber two.
Strategy number two is one ofmy favorite and you'll hear me
(14:09):
talking about this.
I actually do one-on-onecoaching on this and this is
something that I have done overthe last six years how I get
coaching clients.
And, in addition to that, Ihave, like, additional revenue
that comes in because thestrategy number two and those of
you who's listening and youmight be thinking, oh my gosh, I
can never do that I would saythat you're wrong.
(14:31):
First of all, you're wrong andyou are not looking at the
bigger picture.
You're looking at thefear-based mindset of what is it
now, rather than thinking aboutwhat it could be.
Strategy number two is doingpublic speaking through
workshops or presentation oryour talk.
(14:51):
Okay, it could be your keynote,it could be your workshop,
something that you doconsistently.
You do presentation on a topicthat you're demonstrating that's
related to your expertise.
So now let's talk about.
This is and I talked about.
Like a lot of you might bethinking oh my gosh, I can never
do that, I'm afraid of publicspeaking.
I'm afraid of speaking inpublic.
(15:12):
Or some of you might be reallyexcited about.
I'm actually excited to speakin public, but I don't know how
to Keep listening because I'mgoing to tell you exactly how
this strategy works.
Okay, so let's talk about this.
This is probably my favoriteand the best way to establish
your credibility, to actuallyget coaching clients fast.
(15:33):
Now think about this You'resitting in the workshop, you're
hosting the workshop, you'redoing the presentation.
You're up there on the stagedelivering your talk.
The workshop you're doing thepresentation.
You're up there on the stagedelivering your talk, and
there's that good opportunity ofyou being in that room,
connecting with a room full ofideal clients sitting there
(15:53):
listening to you, to the wholeentire I don't know 45 minutes
to an hour.
Some presentations are short,right, so if you're doing a
keynote, it might just be 15minutes or 20 minutes, but it's
still a great opportunity forsomeone to demonstrate your
expertise and being able toconnect with that person inside
the room in real time, and sothe key here is you're doing
(16:17):
this in real time.
So, instead of doing aone-on-one discovery call, now
you have a one-to-many strategywhere you're delivering that
high value discovery call almostinside a room, in real time.
And so here's why it worksright when you speak to a group
(16:38):
of people, you're actuallydemonstrating your knowledge,
your authority.
People get to experience yourcoaching style firsthand.
You could be calling out anaudience, someone inside the
room, and that person may sharesomething that's very vulnerable
, and you, right there, you'recoaching that person through,
and all these other people arewatching you, observing you do,
(17:02):
and all these other people arewatching you, observing you.
So you're positioning yourselfas the expert and giving your
audience the taste oftransformation that you can
offer.
Now, how cool is that?
How cool is that?
So, instead of going out thereand reaching out to individuals
hoping that they're going tobook a discovery call, if, by
some reason, I have the abilityto position myself on the stage
(17:24):
in front of more people, then Ihave.
Depending on the talk that I'mdelivering, then I have the
opportunity of connecting witheach individual or inside the
room and demonstrating mycoaching philosophy,
demonstrating my coaching skill,and by the time you before like
a lot of time, it happensbefore you even get off the
stage people are excited.
(17:44):
They wanted to work with you,they wanted to book a call with
you, they wanted to get started,because you inspire them so
much that inside that room theenergy is high, and so that is
the fastest way that you can getcoaching client.
How do you actually do this?
Now, a lot of you might bethinking Michelle, great, but I
don't have a niche.
I don't know what I'm talkingabout.
(18:05):
I have a niche, but I have noidea of what that talk would be.
How do I even get started?
Or how do I know where to look?
How do I get speakingengagement?
Do I do this for free?
How much do I charge?
So you have a lot of questions.
I know.
Trust me, I've been there inyour shoes.
How do you get started?
First of all, you don't need tohave a huge audience to make
(18:27):
this work right.
You don't need to be on socialmedia 24-7.
You can have 200 followers.
Who cares right?
But this is a way not only togrow your audience, not only to
grow your social media followers.
It's also a great way to expandthat network.
So we talked about the firststrategy is about tapping into
your immediate circle, but thisstrategy allows you to expand
(18:49):
that circle to reach to peoplewho may have never saw you
before, never know you before,and so you don't need to have a
huge following or huge audienceto make this work.
So some of the places that Iwould encourage you to look into
would be things like a localcommunity group, some online
(19:09):
platforms right Networkingplatform, or speaking virtually
on a podcast or a virtual summit, just to get yourself started
okay, just to get yourselfstarted and I would highly
suggest that it is aligned withyour niche.
Right, you can offer to behosting free workshop.
(19:30):
One of the things I firststarted was I was hosting a free
time management workshop to alocal women's group here in my
community, and that's how I gotstarted in speaking, just to be
familiar with how to do theseworkshops, how to organize
things, what are some of thethings and what's the setup?
Do I need to have, like, maybe,some beverage on the side?
(19:51):
What does that entail and howdo I organize everything?
So that's where I started, andwhat you want to do next is
actually choosing a topic thataddress the key problem that
your ideal client is facing.
It almost sounds very familiarwith finding your niche right,
but this is easier because youcould be talking about a variety
of different things as long asyou stick to a talk, and so this
(20:15):
is something that I coach myclients and I do one-on-one
coaching.
If you ever need to have asignature talk, develop for
yourself whether you're doing itas a workshop presentation,
online, whether you're doingthis in person or offline,
virtually you need to have atopic, a talk that people
(20:36):
associate your name with.
Right, it becomes yoursignature talk.
It becomes your signature talk.
It becomes your signaturepresentation.
So, no matter where you go, youalways pitch one topic of your
signature talk and that's howpeople remember you as the
authority, as the thought leader, as the person behind this
(20:59):
topic.
So, for example, in the past Ihad positioned myself when I
first started.
I positioned myself as thenegative self-talk expert, right
?
So a lot of my talk centersaround overcoming this
self-doubt, building confidence,and that got me started, and a
lot of women's groups started toinvite me to do workshop and
speaking engagement.
So you want to create your ownsignature talk that make your
(21:22):
stage presence stand out.
This is something that's reallyimportant because I see a lot of
coaches.
They speak on different topicsor they have a methodology that
they have learned.
So I graduated from iPadcoaching and one of the
proprietary tools that we allreceive was something called
Energy Leadership IndexAssessment, and it's a great
(21:44):
assessment.
It allows people to have thisborder view of the different
lenses or perceptions that weall carry and how you choose
depending on which perceptionthat you use.
Your experience of life may bedifferent, and so it's a topic
that is actually created inalmost like a corporate world.
So a lot of corporate folkslove the tool because it's a
(22:07):
great way, great presentation,great lunch and learn thing that
you can bring into yourworkplace, to a corporate world.
But a lot of light coaches andpower man coaches struggle to
deliver this presentation, todeliver this workshop.
Why?
Because the material itself isvery dry.
How do you spin it so that it'sactually fitted for your
empowerment talk?
(22:28):
And it's difficult.
It's challenging because a lotof the language that they have
used and presented it's more fitfor the corporate world, and so
when I saw that struggle andthe first thing I did was I spin
it to tailor to the empowermentbecause I speak a lot of
women's empowerment workshopsand presentation, so I
(22:49):
completely reworded it in how Iwant to present this.
So here's what I want you tothink about for this topic this
strategy right, public speakingthrough workshops and
presentation.
For this topic, this strategyright, public speaking through
workshops and presentation.
I'm telling you this is thefastest way to position yourself
(23:10):
in front of your ideal client,and you are in the same room as
they are.
And so here's my action stepthat we encourage you to take
this week is to brainstorm atopic that you would like to
present and think about.
What are some of the groupsthat you can reach out to that
could benefit from hearing onyour expertise, even if they
don't book you right away?
I want you to make a list ofwhere are these people, where
(23:34):
are these groups ororganizations that might benefit
from the topic that you'retalking to?
Now, if you don't have asignature talk that makes you
stand out from other speakers,other presenters, other workshop
delivery or workshop experts,then I want you to actually grab
a call on my calendar.
We need to talk about how tocreate one for yourself, because
(23:57):
in my six years of professionalspeaker experience, I can tell
you that when people bookspeakers, they're looking for
experts, they're looking forthought leader, they're looking
for someone who already has anestablished expertise, who knows
what they're doing, and it'srather very hard and difficult
(24:17):
to get your foot into the doorwhen you don't have a signature
talk or you don't know how topresent yourself, you don't have
the speaker profile puttogether.
These are becoming like yourroadblocks.
How you actually get your footinto the door and if this is
something that you would like towork on, definitely grab a spot
on my calendar.
I'm doing this one-on-onecoaching.
(24:39):
I'll walk you througheverything that you need to
actually be someone who has asignature talk, who's able to
book your speaking engagement,who's able to actually book
clients even before you get offthe stage.
All right, so that's strategynumber two.
So brainstorm the topic thatyou would like to present on and
think about all the places andgroup and organization that
(25:02):
would benefit from hearing fromyour topic.
Okay, strategy number three isactually something I've been
telling everybody on thispodcast and also within my
community.
I keep telling everybody, nomatter which niche you're in or
which strategy you use, you needto start using social media to
(25:25):
showcase your expertise.
Expertise If I don't know you, Iwon't come to you, right?
Because it's a very accessibleplatform.
Everybody do Google, everybodydo search and where do people
like even the event coordinatoror event planner?
Where do they look?
They go to your LinkedIn.
They go to your social media.
(25:45):
They go to your Instagram.
They look, they check you outto see if you're someone who's
legitimately who said you areright.
Like a lot of people that I hada lot of the event that I have
spoken at a lot of time, theirevent planner would go to my
social media first before theygo to my website, or vice versa,
(26:06):
they'll go to my website andthen go check out my social
media.
But your online presence, onlineworld, it's like you're
basically your ticket, yourgatekeeper, to ensure that you
have that authority, you havethat credibility and no, you
don't need to have a massivefollowing, but it's about how,
(26:29):
your overall presentation.
So you definitely want toleverage your social media
presence to showcase yourexpertise.
Are you publishing regularly?
Are you posting regularly?
One of the tips I encourageeveryone in my community to do
is actually just to pick one ortwo platforms, and it doesn't
(26:49):
matter where you picked it right.
It's Instagram, linkedin,facebook.
Just make sure that whateverthat you share is actually
highlighting and showcasing yourexpertise, and they need to be
consistent.
You can't be like someone oh,I'm going to post it this week
or I'll just wait till nextmonth because I don't feel like
it.
You need to start postingconsistently so that people have
(27:11):
this view of why you are, whoyou are and what you are, what
you say you are, and so all thisis going to help you to have
strategy number one and numbertwo work.
Right, if you don't have thatsocial media presence in the
first place, like, where can Ifind out more about you?
No place, right, and most someof you don't even have a website
(27:35):
, so where can I learn moreabout you?
If I just wanted to stalk you alittle bit, I can't.
So this is something strategynumber three is tied into
strategy number one and two, andit should be all the things
that you do so that you have away of getting people to find
you.
What are some of the thingsthat you do so that you have a
way of getting people to findyou?
What are some of the thingsthat you can post on your social
media, like your video tip,especially if you want to use
(27:57):
strategy number two.
Right, people want to see howyou talk, how you present, so do
some short videos.
And it's also a great way topractice if you're afraid of
speaking in public, because thattakes.
The more practice that you have, the more the less fear that
you have about messing it up.
You're going to have Q&Asession.
You can share your clients'success.
You can share your own story.
(28:19):
Go live is a fantastic way toengage your audience, but
nowadays, because the algorithmis out of whack, even if you go
live, sometimes you might notget the traction that you were
hoping to have.
Now you can stick to it andjust don't worry about the
numbers.
Or you can do like a trainingsession or training video or do
(28:40):
recorded.
Whatever that you do, what youwant is actually a consistency.
If you're going to do live,then consistently do live.
If you're going to do recordedvideo, then consistently just do
recorded video.
Then consistently just dorecorded video.
Right, there's no right orwrong and which way is working
better, as long as you have thatconsistency.
The consistency is about youshowing up for your audience and
(29:00):
not so much consistency of oh,I need consistency in order for
this algorithm to work.
Don't worry about the algorithm.
Forget about the algorithm.
Toss that out of the door,because the more that you worry
about it, the less likely you'regoing to actually do it.
So, and you also want toremember that there's.
So this is something that Iteach, and there's actually a
(29:23):
social media planner that Iincluded, and inside that
planner, what I have included isa content framework.
The content framework remindsyou what are the things that
need to, the key talking pointsthat you need to hit in order
for the social media content towork right.
And on that framework I hadincluded to make sure that at
the end of your pose or yourlive session, you always want to
(29:45):
include a call to action.
It may not be always likebooking a call.
It could be something else thatyou encourage your audience to
do so that they know exactlywhat the next step would be.
And so I have that framework.
If you need it, I'm going toshare a link down below this
episode so that you can downloadit.
So the action step I want you totake for this particular
(30:07):
strategy is I want you to goahead and plan out your next
three social media posts.
Go ahead and download thatsocial media content plan and
what I want you to do is planout your next three social media
posts.
I want you to focus on justdelivering the value and be sure
to include a call to action.
Right, follow that framework.
(30:28):
There's a framework worksheetinside that planner.
Follow that framework.
There's a framework worksheetinside that planner.
Follow that framework and justmake sure that you include a
call to action.
And you want to do this forevery post that you share.
Now, there is no right number ofposts, but I highly recommend I
tell all my students is thatyou want to do at least three
(30:49):
times a week to post so thatyour audience get a sense of who
you are.
You're showing up almost everysingle day.
Right, three posts is not thatmuch.
Three posts is not that much.
Can we just all agree on it?
Three posts is not that much,and especially now that you have
my content planner, three postsshould not be something that
you struggle with.
Okay, let me just put it outthere.
Three posts should not besomething that you struggle with
(31:10):
.
Okay, let me just put it outthere.
Three posts is not that much.
So I want you to plan out yournext three social media posts
using that content framework andmake sure that you include a
call to action.
All right, so let's recap whatwe talked about today.
Let's wrap it up.
So we talked about the threefastest way to attract your
(31:30):
coaching client, no matter whereyou are on this coaching
business journey.
You might be someone who's juststarting out, or you're ready
to scale, you're ready to havemore clients coming in Something
you might have overlooked,right?
Maybe you overlooked the factthat public speaking is such a
great way to leverage in yourcoaching business that allow you
(31:52):
to scale to a place where younever had imagined.
So what are those three fastestways that I shared today?
Number one is to tap into yourexisting network.
This is the inner circle that alot of people are talking about
.
You're going to hear about thisover and over.
It was not the best strategy forme.
No, nothing personal, but it'snot my favorite and I truly
(32:13):
believe that if you want yourcoaching business to scale, to
grow, that is not the beststrategy.
Number two, however hostingworkshop and presentation is one
of my favorite way and I thinkit is really the best way to
scale and grow your coachingbusiness, and that is my
favorite way.
And, surprisingly, it actuallyopened up another revenue
(32:37):
channel for you that you neverthought about.
That it was possible, right?
Because you can get paid forspeaking A lot of coaches I know
they do this for free.
Oh, I'm just going to go andtalk at this place and I'll just
deliver a workshop andhopefully I'll get clients.
No, what if you get paid to dothe workshop and you get
coaching client?
That's another extra revenuethat you're like totally missing
(33:01):
out when you said no.
Second strategy is definitelymy favorite and my best hosting
a workshop or presentation andget paid and also get coaching
client out of it.
And the third strategy I shareis leveraging social media to
showcase your expertise.
No matter which strategy thatyou pick, I hope the third
strategy is something that youalways incorporate in your
(33:22):
coaching business, in yourmarketing, because that third
strategy is really it's along-term gain.
It's going to give you ashort-term win, but it also it's
the best way to actually do it.
It's a long-term strategy,right?
So each of these strategies isgoing to allow you to connect
with your potential client in amore meaningful way and, best of
(33:44):
all, you can start implementingtoday, right now.
All right, we're at the end ofthe hour.
We're at the end of the hour.
We're at the end of the episode.
What I want you to do isactually it's time to take
action.
Pick one of the strategies andget started today.
Whether it's about reaching outto someone within your network
or planning your workshop orposting on your social media,
(34:08):
the key here is you need to takethat first step.
If you're someone who's beenthinking about, you need to have
a talk, you need to have aworkshop, you need to have a
presentation that would allowyou to be in front of people and
I'm not saying in front of alot of people.
If you want to, you can.
But even just to be in front ofpeople and you don't like
(34:28):
social media, then I wouldencourage you to book a call
book, a strategy call book,clarity.
Call with me and we can talkabout how to create your
signature talk.
That would allow you to buildyour authority, be in front of
people and actually book yourclient and, in addition to that,
(34:48):
something that you may not havethought about is actually
getting paid to speak, okay, soall that is possible when you
have that signature talk.
So go ahead and grab a spot onmy calendar.
Let's talk about creating yourown signature talk.
And if you want more tips ongrowing your coaching business
day in and day out, make sure tosubscribe my podcast and also
(35:12):
my newsletter If you wanted toget some additional tip to send
out to you.
You'll get some insidestrategies and actionable advice
, including also content thatyou might not see anywhere else
in my social media.
Just go ahead and click on thatlink down below to subscribe to
my newsletter, and I send outnewsletter regularly, so you're
(35:35):
not going to miss anything thatI share inside my community.
All right, thank you so muchfor listening.
If you found this episodevaluable and helpful, be sure
don't forget to subscribe andshare it with a fellow coach.
There's a lot of coaches outthere who are like scrambling
around trying to figure out theymight have Google somewhere.
Oh, this might work.
(35:56):
Well, honey, if Google works,you wouldn't be where you are
today, right?
No offense and welcome Welcometo the community, because you're
not alone, right?
Sometimes, just by Googling, itwon't work.
So until next time, keepshining and make your coaching
business visible.
I will talk to you next week.
Thank you for listening.
(36:19):
To Make it Visible podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
(36:39):
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
a free strategy audit today.
All right, welcome back to another episode of Make
it Visible podcast.
Today we are going to talkabout something that every coach
wants to know how do you getclients fast?
And this is a very commonquestion for a lot of my own
clients and also coaches Iencounter where they're
struggling to get clients eitherconsistently or having clients
(00:21):
to actually scale their coachingbusiness.
I'm your host, michelle.
If you are new to me, I helpcoaches like yourself to build a
visible, profitable coachingbusiness day and night.
If you're looking to attractclient quickly, and you are in
the right place, I am going toshare three powerful strategies
that you can use to startimplementing right away, and
(00:42):
these three strategies will getyou coaching client fast.
We're going to cover this threeproven way of attracting client
quickly.
So, before we get started, ifyou have not subscribed to the
podcast yet, I totallyappreciate you.
Go ahead and hit that subscribebutton and subscribe, and also,
at the end of the episode, Ihope that you leave me a review.
(01:04):
Hey, you're listening to Make itVisible podcast.
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(01:26):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
Okay, strategy number one thefastest way to get coaching
client.
It's often right there in frontof you your existing network,
(01:48):
reaching out to friends, family,colleagues or anyone that you
may know and trust you.
Let them know about yourcoaching business and the type
of clients that you're lookingto help.
So tapping into your innercircle is probably you're going
to hear this over and over againand again until you finally do
it, which a lot of us don't,because it's our friends, family
(02:08):
and colleague and sometimesgetting into that inner circle
it's very uncomfortable.
I'll tell you a quick story.
So when I first started out mycoaching business, I knew I
needed to tap into my friendsfamily circle, but unfortunately
I couldn't do that because Ididn't want my boss to know that
I actually had this side hustleof growing a coaching business.
(02:29):
So I couldn't necessarily gointo my inner circle with
friends and family andcolleagues.
I could do it in a subtle way,but I don't want to get myself
in trouble because I still needthe job to pay my bill, and so I
couldn't really tap into myexisting network at all and it
was something that I had to dolike underneath the table and
(02:51):
behind the curtain, so Icouldn't really tap into that
inner circle.
And so a lot of coaches who's?
Maybe you're working in acorporate world or you have a
nine to five job and you don'twant your boss or you don't want
your colleagues, becauseinformation leaks out.
And so this strategy works upuntil some point, because then
your circles start to run out,your circles start to run dry.
(03:13):
Every person that you speak toprobably already know that you
are going to pitch them aboutyour service anyway, but I think
it's still a good way to startto begin from just within your
network, starting by sharingthat the fact that you're
coaching coaching journey andthis passion of yours and tell
them about the transformationthat you have received for
(03:36):
yourself through coaching andhow you are helping others to
accomplish the same result.
So that's a great way to getstarted.
People love stories and whenthey see how passionate you are,
they're more likely to connectwith you and they're going to
also more likely to connect youwith others whom they might know
(03:58):
, who can actually use your help.
So asking your network forreferrals, for connections,
sometimes it's a great way toget going and even if they're
not your ideal client, they canstill know like maybe someone
that they know so through wordof mouth can be quite powerful
through that personal referraland that could lead into a quick
(04:20):
client connection.
One of the things that I don'tlike about tapping into your
existing network is, first ofall, like I said earlier, I
couldn't really tap into myinner circle, because that inner
circle means I have to let mycolleagues know, I have to tell
everybody at work and that isjust like a no-no where I work.
So I don't know about you.
(04:40):
And if you'd like to leave me acomment or share your
experience, I would love.
There's a link right above.
So if you share your experience, you text it to me.
I will be sure to share with myaudience what works for you.
So that inner circle didn'twork for me, particularly when I
first starting out and Irealized that my inner circle
was pretty small.
I didn't have.
(05:02):
I'm a huge introvert and as anintrovert, I feel comfortable
being by myself and I'm totallyokay alone, doing things alone,
and so the problem with thatintrovert a lot of times you run
into is your circle is actuallyquite small.
So you need to hook up withthese extroverts so that you can
expand your circle andextroverts love us because they
(05:22):
really like that our quiet side.
It's something that they'venever experienced before and
they love being aroundintroverts.
So you might want to get outthere and start meeting some
extroverts so that you canbalance out and your extrovert
can actually introduce andexpand your network.
But for an introvert it wassuch a huge struggle because I
have a small network and this issomething I shared the other
(05:45):
day.
I was doing a webinar and I wastalking about, I was reflecting
back to the journey I was on andI remember when I first started
out, my Instagram had 200followers.
All these 200 followers were mycolleagues, friends and family
and or people I had encounteredbecause of my work, through my
work, and it was just 200 peoplethat I started with, or 300.
(06:08):
And some of them were people Imet in the gym or someone that I
travel with, like Travel Bodyand things like that.
So it was a very small networkand these are the people that I
did share.
So I ended up dropping this big, fantastic email that I sent
out and a lot of time I sharewith my students too.
(06:28):
Like, if you're like sittingthere and you're having this
brain fog of not knowing whereto start, how to ask your
existing network and tell themabout this journey, this amazing
coaching journey you're on, Ihave this email template that
you can use and this is exactlywhat I had used to start it to
get people to know about thefact that I started a coaching
(06:50):
business, and I actually gotquite a lot of traction just
through that email.
Like people are replying backand they're like, oh, that's
amazing, congratulations andthings like that.
And so I do have the templateand I share that with my
students.
But I was reflecting back onthat journey.
Right, it worked.
It definitely worked.
But I think it's because of thefact that sometimes, when people
(07:13):
receive this type of message,there's already resistance Are
you going to sell to me?
This is not something I need.
So people have that.
They put their defensivemechanism on, and so it's really
hard to actually get clientsthat way, right, you probably
get one or two referrals, andsometimes that referral is great
.
And if you're charging someone,there's a lot of strategy that's
(07:35):
out there.
Oh, you just get one or twoclients per month and you charge
high ticket and you're set forthe entire month.
If you think about thatstrategy, it totally works.
And I'm not saying that youshouldn't charge more, you
should.
You should charge based on whatyou feel comfortable, based on
what you believe your value,that you're delivering.
All that is great.
But I think the struggle for alot of new coaches, and even
(07:58):
coaches within that first threeyears, is that you still have
that underlying belief that I'mgoing to charge high.
I have no problem charging high, but the people who's
attracting to me because mymessaging is still not quite
sticky yet, and so the peoplethat I'm attracting aren't
willing to pay me that pricethey're not willing to actually
(08:19):
spend that much amount of dollar, and when I do charge them, I
feel greedy too.
So there's that impostersyndrome, even if you do want to
charge higher dollar, higherticket.
So there's a multiple layer ofthat issue of, oh, you can just
get one or two clients per monthand charge a high ticket and so
(08:39):
you don't have to constantlylook for clients.
It's a great concept, butconcept does not equate to
strategy, does not equate toreality, right?
Concept is just a concept, soconcept needs system and
strategy to back it up in orderto actually make it work.
So, tapping into your existingnetwork and hopefully through
(08:59):
the word of mouth, it's going tohelp you to spray and create
that momentum to start gettingreferral, getting connection.
So here's your action step forstrategy number one right,
tapping into your existingnetwork.
So what you want to do is youwant to take like maybe 10
minutes to make a list of peoplewho's in your network who might
(09:22):
benefit from your service, andyou do this like just brainstorm
, okay.
So take 10 minutes to make alist of people in your network
who might benefit from yourservice or who might know
someone who could, and send thema quick message.
Send them a quick message andlet them know what you're doing
and ask if they'll be open toshare with their connection so
(09:46):
it could be a text message thatsomeone you know or someone you
trust and just share yourpassion, share that this is
something that you really liketo do, you're passionate about
it and ask them to see ifthey're willing to share with
their connections or if theythemselves would like to learn
more about this, right?
So that's how you get started.
(10:08):
So that's your action step.
Just take 10 minutes, make alist of people in your network,
and the list doesn't have to belong.
It could be someone that's in avery close circle that you
trust, a circle of your board oftrustee.
A lot of people like to call ita board of trustee.
I like to call it your tribe.
We all have our tribes, right,even the introvert.
(10:29):
We have our tribes.
So just go to your tribe andtell them about this passion
that you have and see if they'rewilling to share with people.
And so here's my warning If youdon't get any traction, don't
feel discouraged.
It's just the reality of it isright, because this process it
can be quickly turning to aclient or it could just be a
(10:52):
very slow process, and sometimesthe word of mouth is very
dependable on whether or not theperson actually that you're
talking to actually understandwhy you're trying to convey, and
that could be a roadblock a lotof time.
If you're not clearlyarticulating the value to the
(11:12):
person who's in front of you,that person may go home.
That person may feel reallyconfused.
I don't know how to communicatethis and you have to remember
that if you're asking for theword of mouth or referral,
you're relying on how thisperson that you're talking to is
interpreting the value thatyou're going to deliver, right?
(11:34):
So if that person doesn'tunderstand the value that you're
delivering, so that person isgoing to talk to someone else
and that someone else is gettingeven more confused because how
your board of trusteeinterpreting and articulating
the message that you would liketo translate is being mislabeled
or miscarried ormiscommunicated.
(11:55):
And so the third person, let'ssay your potential client that
your friend would like to referyou to.
If that person is confusedabout the value that you're
delivering through that word ofmouth, then it makes perfect
sense that you are not going toget the traction that you were
hoping to get, right?
(12:16):
I talked about to some of mystudents when they're asking
about the what is the beststrategies in terms of tapping
into the inner circle.
This is totally on the houseI'm going to, I'm going to give
it to you right here, okay, sobasically, how you want this to
work, and this applies to whenyou go to networking event and
networking meeting as well.
What you want to do is youactually want that person.
(12:40):
So let's say you have apotential client and you're
talking to your board or trustee, your friend, whom you hope
would help you to spread theword right.
So, instead of going throughthis chain of command or this
network of referral, what youwant to do is actually get the
contact for that potentialclient, and you yourself should
(13:03):
be the person who's doing theoutreach.
You yourself should be doingthe asking whether or not.
Hey, I got your contact through.
So-and-so we have a mutualconnection and this person share
that something about whatyou're going through.
Would you be open this isexactly who I help and would you
be open to have a talk, have achat?
And so I share that in a veryabbreviated way, but there's
(13:27):
more to it, right, more strategyto it, because if I were that
person and I'm getting a messagelike this, I would go back to
my friend.
I'm like hey, who did you getmy contact to?
So there's actually a betterway to do this, but because of
the time limit here on thepodcast, I can only give you a
shorter, abbreviated version.
But that's how you want to doit because things get lost in
the translation.
(13:47):
Okay, things get lost in thetranslation.
So, if you can do it firsthand,now the second way.
I spent so much so you can tellthat I have a lot to share for
this topic, right, how do youget coaching client fast?
I this topic, right.
How do you get coaching clientfast?
I spent so much time on juststrategy number one.
Okay, moving on to strategynumber two.
Strategy number two is one ofmy favorite and you'll hear me
(14:09):
talking about this.
I actually do one-on-onecoaching on this and this is
something that I have done overthe last six years how I get
coaching clients.
And, in addition to that, Ihave, like, additional revenue
that comes in because thestrategy number two and those of
you who's listening and youmight be thinking, oh my gosh, I
can never do that I would saythat you're wrong.
(14:31):
First of all, you're wrong andyou are not looking at the
bigger picture.
You're looking at thefear-based mindset of what is it
now, rather than thinking aboutwhat it could be.
Strategy number two is doingpublic speaking through
workshops or presentation oryour talk.
(14:51):
Okay, it could be your keynote,it could be your workshop,
something that you doconsistently.
You do presentation on a topicthat you're demonstrating that's
related to your expertise.
So now let's talk about.
This is and I talked about.
Like a lot of you might bethinking oh my gosh, I can never
do that, I'm afraid of publicspeaking.
I'm afraid of speaking inpublic.
(15:12):
Or some of you might be reallyexcited about.
I'm actually excited to speakin public, but I don't know how
to Keep listening because I'mgoing to tell you exactly how
this strategy works.
Okay, so let's talk about this.
This is probably my favoriteand the best way to establish
your credibility, to actuallyget coaching clients fast.
(15:33):
Now think about this You'resitting in the workshop, you're
hosting the workshop, you'redoing the presentation.
You're up there on the stagedelivering your talk.
The workshop you're doing thepresentation.
You're up there on the stagedelivering your talk, and
there's that good opportunity ofyou being in that room,
connecting with a room full ofideal clients sitting there
(15:53):
listening to you, to the wholeentire I don't know 45 minutes
to an hour.
Some presentations are short,right, so if you're doing a
keynote, it might just be 15minutes or 20 minutes, but it's
still a great opportunity forsomeone to demonstrate your
expertise and being able toconnect with that person inside
the room in real time, and sothe key here is you're doing
(16:17):
this in real time.
So, instead of doing aone-on-one discovery call, now
you have a one-to-many strategywhere you're delivering that
high value discovery call almostinside a room, in real time.
And so here's why it worksright when you speak to a group
(16:38):
of people, you're actuallydemonstrating your knowledge,
your authority.
People get to experience yourcoaching style firsthand.
You could be calling out anaudience, someone inside the
room, and that person may sharesomething that's very vulnerable
, and you, right there, you'recoaching that person through,
and all these other people arewatching you, observing you do,
(17:02):
and all these other people arewatching you, observing you.
So you're positioning yourselfas the expert and giving your
audience the taste oftransformation that you can
offer.
Now, how cool is that?
How cool is that?
So, instead of going out thereand reaching out to individuals
hoping that they're going tobook a discovery call, if, by
some reason, I have the abilityto position myself on the stage
(17:24):
in front of more people, then Ihave.
Depending on the talk that I'mdelivering, then I have the
opportunity of connecting witheach individual or inside the
room and demonstrating mycoaching philosophy,
demonstrating my coaching skill,and by the time you before like
a lot of time, it happensbefore you even get off the
stage people are excited.
(17:44):
They wanted to work with you,they wanted to book a call with
you, they wanted to get started,because you inspire them so
much that inside that room theenergy is high, and so that is
the fastest way that you can getcoaching client.
How do you actually do this?
Now, a lot of you might bethinking Michelle, great, but I
don't have a niche.
I don't know what I'm talkingabout.
(18:05):
I have a niche, but I have noidea of what that talk would be.
How do I even get started?
Or how do I know where to look?
How do I get speakingengagement?
Do I do this for free?
How much do I charge?
So you have a lot of questions.
I know.
Trust me, I've been there inyour shoes.
How do you get started?
First of all, you don't need tohave a huge audience to make
(18:27):
this work right.
You don't need to be on socialmedia 24-7.
You can have 200 followers.
Who cares right?
But this is a way not only togrow your audience, not only to
grow your social media followers.
It's also a great way to expandthat network.
So we talked about the firststrategy is about tapping into
your immediate circle, but thisstrategy allows you to expand
(18:49):
that circle to reach to peoplewho may have never saw you
before, never know you before,and so you don't need to have a
huge following or huge audienceto make this work.
So some of the places that Iwould encourage you to look into
would be things like a localcommunity group, some online
(19:09):
platforms right Networkingplatform, or speaking virtually
on a podcast or a virtual summit, just to get yourself started
okay, just to get yourselfstarted and I would highly
suggest that it is aligned withyour niche.
Right, you can offer to behosting free workshop.
(19:30):
One of the things I firststarted was I was hosting a free
time management workshop to alocal women's group here in my
community, and that's how I gotstarted in speaking, just to be
familiar with how to do theseworkshops, how to organize
things, what are some of thethings and what's the setup?
Do I need to have, like, maybe,some beverage on the side?
(19:51):
What does that entail and howdo I organize everything?
So that's where I started, andwhat you want to do next is
actually choosing a topic thataddress the key problem that
your ideal client is facing.
It almost sounds very familiarwith finding your niche right,
but this is easier because youcould be talking about a variety
of different things as long asyou stick to a talk, and so this
(20:15):
is something that I coach myclients and I do one-on-one
coaching.
If you ever need to have asignature talk, develop for
yourself whether you're doing itas a workshop presentation,
online, whether you're doingthis in person or offline,
virtually you need to have atopic, a talk that people
(20:36):
associate your name with.
Right, it becomes yoursignature talk.
It becomes your signature talk.
It becomes your signaturepresentation.
So, no matter where you go, youalways pitch one topic of your
signature talk and that's howpeople remember you as the
authority, as the thought leader, as the person behind this
(20:59):
topic.
So, for example, in the past Ihad positioned myself when I
first started.
I positioned myself as thenegative self-talk expert, right
?
So a lot of my talk centersaround overcoming this
self-doubt, building confidence,and that got me started, and a
lot of women's groups started toinvite me to do workshop and
speaking engagement.
So you want to create your ownsignature talk that make your
(21:22):
stage presence stand out.
This is something that's reallyimportant because I see a lot of
coaches.
They speak on different topicsor they have a methodology that
they have learned.
So I graduated from iPadcoaching and one of the
proprietary tools that we allreceive was something called
Energy Leadership IndexAssessment, and it's a great
(21:44):
assessment.
It allows people to have thisborder view of the different
lenses or perceptions that weall carry and how you choose
depending on which perceptionthat you use.
Your experience of life may bedifferent, and so it's a topic
that is actually created inalmost like a corporate world.
So a lot of corporate folkslove the tool because it's a
(22:07):
great way, great presentation,great lunch and learn thing that
you can bring into yourworkplace, to a corporate world.
But a lot of light coaches andpower man coaches struggle to
deliver this presentation, todeliver this workshop.
Why?
Because the material itself isvery dry.
How do you spin it so that it'sactually fitted for your
empowerment talk?
(22:28):
And it's difficult.
It's challenging because a lotof the language that they have
used and presented it's more fitfor the corporate world, and so
when I saw that struggle andthe first thing I did was I spin
it to tailor to the empowermentbecause I speak a lot of
women's empowerment workshopsand presentation, so I
(22:49):
completely reworded it in how Iwant to present this.
So here's what I want you tothink about for this topic this
strategy right, public speakingthrough workshops and
presentation.
For this topic, this strategyright, public speaking through
workshops and presentation.
I'm telling you this is thefastest way to position yourself
(23:10):
in front of your ideal client,and you are in the same room as
they are.
And so here's my action stepthat we encourage you to take
this week is to brainstorm atopic that you would like to
present and think about.
What are some of the groupsthat you can reach out to that
could benefit from hearing onyour expertise, even if they
don't book you right away?
I want you to make a list ofwhere are these people, where
(23:34):
are these groups ororganizations that might benefit
from the topic that you'retalking to?
Now, if you don't have asignature talk that makes you
stand out from other speakers,other presenters, other workshop
delivery or workshop experts,then I want you to actually grab
a call on my calendar.
We need to talk about how tocreate one for yourself, because
(23:57):
in my six years of professionalspeaker experience, I can tell
you that when people bookspeakers, they're looking for
experts, they're looking forthought leader, they're looking
for someone who already has anestablished expertise, who knows
what they're doing, and it'srather very hard and difficult
(24:17):
to get your foot into the doorwhen you don't have a signature
talk or you don't know how topresent yourself, you don't have
the speaker profile puttogether.
These are becoming like yourroadblocks.
How you actually get your footinto the door and if this is
something that you would like towork on, definitely grab a spot
on my calendar.
I'm doing this one-on-onecoaching.
(24:39):
I'll walk you througheverything that you need to
actually be someone who has asignature talk, who's able to
book your speaking engagement,who's able to actually book
clients even before you get offthe stage.
All right, so that's strategynumber two.
So brainstorm the topic thatyou would like to present on and
think about all the places andgroup and organization that
(25:02):
would benefit from hearing fromyour topic.
Okay, strategy number three isactually something I've been
telling everybody on thispodcast and also within my
community.
I keep telling everybody, nomatter which niche you're in or
which strategy you use, you needto start using social media to
(25:25):
showcase your expertise.
Expertise If I don't know you, Iwon't come to you, right?
Because it's a very accessibleplatform.
Everybody do Google, everybodydo search and where do people
like even the event coordinatoror event planner?
Where do they look?
They go to your LinkedIn.
They go to your social media.
(25:45):
They go to your Instagram.
They look, they check you outto see if you're someone who's
legitimately who said you areright.
Like a lot of people that I hada lot of the event that I have
spoken at a lot of time, theirevent planner would go to my
social media first before theygo to my website, or vice versa,
(26:06):
they'll go to my website andthen go check out my social
media.
But your online presence, onlineworld, it's like you're
basically your ticket, yourgatekeeper, to ensure that you
have that authority, you havethat credibility and no, you
don't need to have a massivefollowing, but it's about how,
(26:29):
your overall presentation.
So you definitely want toleverage your social media
presence to showcase yourexpertise.
Are you publishing regularly?
Are you posting regularly?
One of the tips I encourageeveryone in my community to do
is actually just to pick one ortwo platforms, and it doesn't
(26:49):
matter where you picked it right.
It's Instagram, linkedin,facebook.
Just make sure that whateverthat you share is actually
highlighting and showcasing yourexpertise, and they need to be
consistent.
You can't be like someone oh,I'm going to post it this week
or I'll just wait till nextmonth because I don't feel like
it.
You need to start postingconsistently so that people have
(27:11):
this view of why you are, whoyou are and what you are, what
you say you are, and so all thisis going to help you to have
strategy number one and numbertwo work.
Right, if you don't have thatsocial media presence in the
first place, like, where can Ifind out more about you?
No place, right, and most someof you don't even have a website
(27:35):
, so where can I learn moreabout you?
If I just wanted to stalk you alittle bit, I can't.
So this is something strategynumber three is tied into
strategy number one and two, andit should be all the things
that you do so that you have away of getting people to find
you.
What are some of the thingsthat you do so that you have a
way of getting people to findyou?
What are some of the thingsthat you can post on your social
media, like your video tip,especially if you want to use
(27:57):
strategy number two.
Right, people want to see howyou talk, how you present, so do
some short videos.
And it's also a great way topractice if you're afraid of
speaking in public, because thattakes.
The more practice that you have, the more the less fear that
you have about messing it up.
You're going to have Q&Asession.
You can share your clients'success.
You can share your own story.
(28:19):
Go live is a fantastic way toengage your audience, but
nowadays, because the algorithmis out of whack, even if you go
live, sometimes you might notget the traction that you were
hoping to have.
Now you can stick to it andjust don't worry about the
numbers.
Or you can do like a trainingsession or training video or do
(28:40):
recorded.
Whatever that you do, what youwant is actually a consistency.
If you're going to do live,then consistently do live.
If you're going to do recordedvideo, then consistently just do
recorded video.
Then consistently just dorecorded video.
Right, there's no right orwrong and which way is working
better, as long as you have thatconsistency.
The consistency is about youshowing up for your audience and
(29:00):
not so much consistency of oh,I need consistency in order for
this algorithm to work.
Don't worry about the algorithm.
Forget about the algorithm.
Toss that out of the door,because the more that you worry
about it, the less likely you'regoing to actually do it.
So, and you also want toremember that there's.
So this is something that Iteach, and there's actually a
(29:23):
social media planner that Iincluded, and inside that
planner, what I have included isa content framework.
The content framework remindsyou what are the things that
need to, the key talking pointsthat you need to hit in order
for the social media content towork right.
And on that framework I hadincluded to make sure that at
the end of your pose or yourlive session, you always want to
(29:45):
include a call to action.
It may not be always likebooking a call.
It could be something else thatyou encourage your audience to
do so that they know exactlywhat the next step would be.
And so I have that framework.
If you need it, I'm going toshare a link down below this
episode so that you can downloadit.
So the action step I want you totake for this particular
(30:07):
strategy is I want you to goahead and plan out your next
three social media posts.
Go ahead and download thatsocial media content plan and
what I want you to do is planout your next three social media
posts.
I want you to focus on justdelivering the value and be sure
to include a call to action.
Right, follow that framework.
(30:28):
There's a framework worksheetinside that planner.
Follow that framework.
There's a framework worksheetinside that planner.
Follow that framework and justmake sure that you include a
call to action.
And you want to do this forevery post that you share.
Now, there is no right number ofposts, but I highly recommend I
tell all my students is thatyou want to do at least three
(30:49):
times a week to post so thatyour audience get a sense of who
you are.
You're showing up almost everysingle day.
Right, three posts is not thatmuch.
Three posts is not that much.
Can we just all agree on it?
Three posts is not that much,and especially now that you have
my content planner, three postsshould not be something that
you struggle with.
Okay, let me just put it outthere.
Three posts should not besomething that you struggle with
(31:10):
.
Okay, let me just put it outthere.
Three posts is not that much.
So I want you to plan out yournext three social media posts
using that content framework andmake sure that you include a
call to action.
All right, so let's recap whatwe talked about today.
Let's wrap it up.
So we talked about the threefastest way to attract your
(31:30):
coaching client, no matter whereyou are on this coaching
business journey.
You might be someone who's juststarting out, or you're ready
to scale, you're ready to havemore clients coming in Something
you might have overlooked,right?
Maybe you overlooked the factthat public speaking is such a
great way to leverage in yourcoaching business that allow you
(31:52):
to scale to a place where younever had imagined.
So what are those three fastestways that I shared today?
Number one is to tap into yourexisting network.
This is the inner circle that alot of people are talking about
.
You're going to hear about thisover and over.
It was not the best strategy forme.
No, nothing personal, but it'snot my favorite and I truly
(32:13):
believe that if you want yourcoaching business to scale, to
grow, that is not the beststrategy.
Number two, however hostingworkshop and presentation is one
of my favorite way and I thinkit is really the best way to
scale and grow your coachingbusiness, and that is my
favorite way.
And, surprisingly, it actuallyopened up another revenue
(32:37):
channel for you that you neverthought about.
That it was possible, right?
Because you can get paid forspeaking A lot of coaches I know
they do this for free.
Oh, I'm just going to go andtalk at this place and I'll just
deliver a workshop andhopefully I'll get clients.
No, what if you get paid to dothe workshop and you get
coaching client?
That's another extra revenuethat you're like totally missing
(33:01):
out when you said no.
Second strategy is definitelymy favorite and my best hosting
a workshop or presentation andget paid and also get coaching
client out of it.
And the third strategy I shareis leveraging social media to
showcase your expertise.
No matter which strategy thatyou pick, I hope the third
strategy is something that youalways incorporate in your
(33:22):
coaching business, in yourmarketing, because that third
strategy is really it's along-term gain.
It's going to give you ashort-term win, but it also it's
the best way to actually do it.
It's a long-term strategy,right?
So each of these strategies isgoing to allow you to connect
with your potential client in amore meaningful way and, best of
(33:44):
all, you can start implementingtoday, right now.
All right, we're at the end ofthe hour.
We're at the end of the hour.
We're at the end of the episode.
What I want you to do isactually it's time to take
action.
Pick one of the strategies andget started today.
Whether it's about reaching outto someone within your network
or planning your workshop orposting on your social media,
(34:08):
the key here is you need to takethat first step.
If you're someone who's beenthinking about, you need to have
a talk, you need to have aworkshop, you need to have a
presentation that would allowyou to be in front of people and
I'm not saying in front of alot of people.
If you want to, you can.
But even just to be in front ofpeople and you don't like
(34:28):
social media, then I wouldencourage you to book a call
book, a strategy call book,clarity.
Call with me and we can talkabout how to create your
signature talk.
That would allow you to buildyour authority, be in front of
people and actually book yourclient and, in addition to that,
(34:48):
something that you may not havethought about is actually
getting paid to speak, okay, soall that is possible when you
have that signature talk.
So go ahead and grab a spot onmy calendar.
Let's talk about creating yourown signature talk.
And if you want more tips ongrowing your coaching business
day in and day out, make sure tosubscribe my podcast and also
(35:12):
my newsletter If you wanted toget some additional tip to send
out to you.
You'll get some insidestrategies and actionable advice
, including also content thatyou might not see anywhere else
in my social media.
Just go ahead and click on thatlink down below to subscribe to
my newsletter, and I send outnewsletter regularly, so you're
(35:35):
not going to miss anything thatI share inside my community.
All right, thank you so muchfor listening.
If you found this episodevaluable and helpful, be sure
don't forget to subscribe andshare it with a fellow coach.
There's a lot of coaches outthere who are like scrambling
around trying to figure out theymight have Google somewhere.
Oh, this might work.
(35:56):
Well, honey, if Google works,you wouldn't be where you are
today, right?
No offense and welcome Welcometo the community, because you're
not alone, right?
Sometimes, just by Googling, itwon't work.
So until next time, keepshining and make your coaching
business visible.
I will talk to you next week.
Thank you for listening.
(36:19):
To Make it Visible podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
(36:39):
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
a free strategy audit today.
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