January 2, 2025 • 29 mins
Hey coach, is your online presence doing what it should?
In this episode of Make It Visible, we’re talking about one simple but powerful thing: an annual Visibility Audit.
Trust me, it’s a total game-changer for connecting with your dream clients and building your brand.
in this episode, you'll learn....
- Why an annual Visibility Audit matters (and how it helps you grow).
- The 5 smart questions every coach and speaker should be asking.
- Easy ways to measure what’s working—and what’s not—so you can stay on track.
Sound like something you need? Let’s get you set up for 2025! 🎉
💡 Oh, and don’t forget to check out the 12 Days of Visibility Countdown—it’s happening now and packed with tips to help you start the year strong.
👉 Hop in here and let’s make magic happen! ✨
Related Searches:
- How to grow your coaching business online
- Best online visibility tips for speakers and coaches
- What is a visibility audit?
- Ways to measure online success for coaches
- How to attract your ideal coaching clients
- Digital marketing strategies for speakers
- Tips for building a personal brand as a coach
Drop me a line and share your thoughts!
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michelle (00:00):
Welcome back.
To Make it Visible podcast.
Happy New Year's everyone.
Today we are going to talkabout something that every coach
needs, which is how to boostyour online presence.
Today is actually day eight ofmy visibility countdown the
12-day visibility countdown.
So if you have joined, but ifyou have not getting started, I
(00:23):
suggest now would be a good timeto actually get started,
because these 12 days ofbite-sized video it's not going
to be around very long.
So if you need to jump in tostart those visibility countdown
, I will highly suggest that youdo.
The reason why I created this 12days of visibility countdown is
because I see a lot of coacheswanting to have that online
(00:44):
presence.
They want to get seen, theywant to get heard, but yet it's
such a building a business, sucha long process, and so if you
are going into it without havingthe clarity, without knowing
what your next step would be,it's really hard to look at the
small, tangible things or actionstep that you need to take in
(01:05):
order to get that momentum going.
And by the time you come back,we're in January now, and so by
the time you come back aftervacation, holidays, all that
stuff, you start to feeling likeI'm losing my momentum, and
this is why I created the 12-DayVisibility Countdown countdown
because I know what it feelslike after the holiday.
(01:25):
We'll all lay back, we'recoming back, we'll slowly get
into what we were doing before,but that momentum needs to pick
up and that needs to happenbefore January 1st.
And so we're coming back.
And if you're feeling stuck,invisible and not sure how your
brand is performing, how yourbusiness is being seen online,
(01:47):
this episode is for you.
Today, we're going to kick offwith a visibility audit the five
very important questions thatevery coach should be asking to
strengthen their brand onlinepresence and to ensure their
message is reaching out to theright people.
To ensure their message isreaching out to the right people
(02:07):
hey, you're listening to Makeit Visible podcast.
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(02:29):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
Okay, first of all, let's talkabout what is visibility audits.
If you have never done thisbefore, I want you to sit down
(02:49):
and take a moment and maybe takeout a piece of pen and paper,
because you need to jot downthese five questions that are
very important to look at theoverall health and also the
longevity of your brand and howit's being seen on social.
I think a lot of coaches getstuck in terms of oh, I know, I
need to create an onlinepresence, I need to get seen.
(03:11):
In order to get seen, I need tocreate a lot of posts, I need
to be consistent.
So the list goes on.
There's a lot of things to do,but have you even looked at your
overall landscape of what thatvisibility looks like, and maybe
you're already doing great?
Maybe you're already takingover a platform that you own.
Maybe it's LinkedIn, it'sInstagram.
(03:31):
No matter which platform thatyou decided to take ownership of
, you should be doing someassessment in terms of whether
or not this is the rightplatform for me, and so I
recently noticed that I haveattracted a lot of creatives,
photographers, people who haveproduct, and there's some of you
(03:52):
are maybe aesthetician, you hada makeup or product business
whatever that that may be beforeyou became a coach, and if you
look at your overall landscape,there are some audiences that
you have accumulated or curatedover the last year or so that
you decided to use social media,and if you haven't, maybe your
(04:16):
current followers are people whoyou used to work with, which
was the case for me in the past.
I had a lot of followers orfriends who came from my
healthcare background, and soit's important to understand why
you need to do a visibilityaudit, because if you keep doing
(04:37):
the same thing over and you'rewondering why my engagement is
not increasing, or my engagementis low or nobody commented on
my post, that's because yourmessage is designed for the
people that you want to attract,but yet it's not for the people
who's currently following you,and so that makes perfect sense
why your post is not getting anyengagement right, because your
(04:58):
messaging is about attractingthe people who's not currently
on your list, and if that's thecase, then your visibility might
, your strategy might need tochange based on what you
discover, what your audienceconsists of, and so it's very
important, as you're building anonline visibility, because it's
such a crowded market.
(05:19):
You want to understand thelandscape of your current
visibility and what's stoppingyou from your post getting seen
or getting commenting or gettingshared.
You have to understand whereyou're at in order to do things
differently, and this is whywe're doing this visibility
audit right, and you want to dothis.
(05:39):
I typically do this on a yearlybasis.
So, for example, a couple ofdays ago I posted something on
my Facebook If you follow me onCoach Michelle Kui on Facebook,
then you're going to see thatpost where I was talking about
the things I've learned betweenpodcasts and YouTube channel.
My YouTube channel definitelyhad grown over the last year, in
(06:01):
2024, but then I put a pause onmy podcast because I'm testing
out whether or not the video isthe way to go or should I stick
to the podcast, and what I havediscovered was, over that whole
year of just focusing on growingmy YouTube channel, I realized
that a lot of my audience arewomen who are busy.
(06:22):
You're working 9 to 5 and yougo home, you have family to take
care of.
You technically don't have alot of time sitting in front of
the television or on your cellphone watching a video, which
makes perfect sense why myYouTube channel attracts a lot
of men rather than women, whoare busy and doing the dishes
and running their life and theirfamily doing the dishes and
(06:42):
running their life and theirfamily.
And so, moving forward, in 2025, I'm going to focus a lot more
on podcasts, because that'swhere my clients are going to be
, that's where I shine, that'swhere I can make better impact
for all of you.
Who's listening to the podcast?
(07:03):
And so you have to.
So this is something that I did.
On a yearly basis, you look atyour visibility audit.
You look at what has beenworking well and what you would
like to do differently.
Otherwise, you keep doing thesame thing over and over each
year, without knowing what needsto change and what needs to be
updated.
So I hope that's all makingsense right?
(07:24):
Comment down below, or, ifyou're getting this through my
email, then hit reply.
Let me know, like how are youchanging or modifying or
improving your strategy year toyear?
And, if you have a business,it's really important to touch
some of the key points rightevery year as you're measuring
(07:46):
your success, because success,we can all talk about it, it's
in the air, but unless youactually sit down and pinpoint
what needs to be changed,nothing will change, all right.
So I think we talked enoughabout why it's important to do
an audit and what is avisibility audit.
So what are the five questionsthat you should be asking as
(08:07):
you're doing the visibilityaudits?
Very importantly and you'veprobably heard this over and
over right On social becauseit's very crowded so you
definitely need to have thatclarity about who am I targeting
, who is my target audience andam I speaking to them directly?
I think one of the conversationscame up during the visibility
(08:29):
countdown is one of my attendeeswas wondering about her low
engagement on LinkedIn and oneof the very important things as
you're thinking about creatingcontent, especially nowadays, in
2025, there's a lot of AIgenerating searches.
If your content is notaddressing the needs and the
(08:51):
desire of your target audience,then your posts are not going to
get seen, and that's how the AIis going to work nowadays,
because they pick out thekeyword from your content and
share it in front of the peoplethat who need to hear it.
So let's say you are someonewho create content and today you
are talking about how toovercome the fear in someone
(09:14):
else's mindset and how they'regetting in their way, in their
own way, in doing things.
Let's say, you create contentfor that week for, based on that
content, the next week, you,you decide.
You know what.
This week I don't feel likeposting anything, so I'm just
going to share a whole bunch ofquotes and or memes.
So when you do that, you'reconfusing the algorithm, because
(09:36):
the algorithm works based onthe AI generation right.
The generation of AI works bypicking out your content and
sharing it to the people whoneed to see these posts.
And so if you keep sharingthese inspirational quotes or
quotes that doesn't come fromyou or that has nothing to do
with what you do, you'reactually creating a lot of
(09:57):
confusion for the algorithm, sothat the algorithm doesn't know
who to share this post to, andit makes perfect sense.
If you do this in the long run,then that's actually going to
hurt your engagement, hurt howyour online presence is going to
be seen.
So key question number one toask yourself is who is my target
(10:17):
audience and am I speaking tothem directly?
And it's really important totailor your content so that your
ideal client will see thoseposts.
Okay, and there's an articleabout recently on social media
today that talks about whetheror not the hashtag still has a
point.
We'll come back to it, becauseI feel that that would be
another whole episode that wecan talk about.
(10:39):
All right, key question numbertwo is what platform you got to
ask yourself what platform aremy audience using and am I
present there?
I think this is a myth that alot of coaches are having,
especially corporates andleadership coaches.
A lot of them don't realizethat LinkedIn is a very
(11:02):
professional and it's basicallya pitch fast for a lot of people
, what you want to do, so yourclient may not be on LinkedIn,
they may not be hanging out onLinkedIn.
And if you're someone who's ina leadership field and you're
LinkedIn, honestly, I havehealthcare professional
colleagues and they haveLinkedIn profile, but when you
(11:24):
ask them, do you hang out onLinkedIn?
No, they don't, because theydon't spend their time on
LinkedIn period and they'rehealthcare professionals.
So if you're trying to servethem and they're not even on
LinkedIn, even though they havea LinkedIn account and you know
that they're healthcareprofessional, right, but where
do they hang out?
They hang out on Instagram,they hang out on Facebook, they
hang out everywhere exceptLinkedIn, and so this is
(11:47):
something that's reallyimportant for people to realize
that just because your audience,your ideal avatar we call them
ideal avatar, ideal avatar arehanging out on LinkedIn doesn't
mean that they're actuallyhanging out on LinkedIn.
So think about the landscapeand the culture of that
particular social media platformand whether or not you want to
spend the energy there.
It sounds great, right, becauseleadership they're all hanging
(12:10):
out on LinkedIn.
That sounds great, but is itreally true?
If you pay attention to thepeople who's pitching you or
sending you or sliding into yourDM, you'll notice that is not
true for LinkedIn.
So that's my two cents aboutLinkedIn.
Now, how you use LinkedIn is.
In my opinion, it's a greatplatform to position yourself as
the expert.
So how I would definitely do itis and this is something I
(12:33):
share with my clients also isthat you definitely want to use
LinkedIn as an authoritybuilding platform, where you are
positioning yourself as thethought leader.
So the things that you createare actually going to be
slightly different than what youpost on Instagram and Facebook.
So question number two is whatplatform are my audience using
(12:55):
and am I present there?
And people look at theprofession, what they do, rather
than the behavior of theseprofessionals who, on a
day-to-day basis.
So something to think about.
And that, my friend, that worth$10,000 just from sharing that.
All right.
Key question number three isdoes my brand message align with
(13:17):
my expertise and goals?
Again, you want to focus onconsistency.
Consistency doesn't mean thatconsistently posting every
single day, right?
Consistency also apply to theway that you speak your words,
your use, choices of words, thevalue that you bring, how people
(13:37):
are seeing you online.
Almost how you behave offlineis how you behave online.
So is there a consistency inyour brand in general?
If you look at a lot of thesemajor brands, how they present
themselves and the way that theychoose these words to use the
marketing material that theypresent, everything is aligned
(14:00):
with the brand image that theywant to create.
So it's important to understandthat.
Is your brand image alignedwith what you want people to
remember you by?
And so it's not justconsistently posting, it's also
consistency in your tone, thevisual, right?
The visual, the graphic is itsomething that you share all the
(14:21):
time?
Now, earlier I gave the exampleof some of you may go out and
start posting, sharing otherpeople's content or quotes, and
while that's great, but arethose posts that you share
aligned with your brand image,your visual, your tone, your
value.
Sharing material is great, andI'm not saying that you
shouldn't be sharing, right?
(14:41):
I would love for you to sharemy stuff, but you wanted to give
your own two cents.
We all have our opinion aboutwhy we're sharing something, so
if you're going to share content, at least talk about why you're
sharing it and not just sharinga quote.
It's great that sharing a quotefrom Tiny Buddha.
I used to do that all the time.
Right, it's great that sharinga quote from Tiny Buddha.
(15:04):
But what does your audienceneed to know about this quote
that you're sharing?
What's in it for them, and howis that aligned with your brand
image?
If it's not, why the hell areyou sharing it?
And so that's something thatit's really important for you to
ask yourself every time when Ishow up is it aligned with the
tone, with the visual, with thevalues I want my audience to
(15:25):
remember me by?
Because every time you share,you post something, you're
giving people a reason toremember you about something,
right?
So you can think about that.
Key question number four is am Icreating content that educates,
engage and inspire?
And these are the three typesor three categories of social
(15:49):
media posts that I encourage allmy clients they need to include
in their social media contentplanning.
Okay, so educate, engage andinspire.
These are the three.
If you're not sure what to post, these are the three categories
that you should be postingEducational posts, something
that's engaging, maybe asking aquestion, maybe get your
(16:12):
audience to reflect or share anopinion.
And inspiration.
Inspiration could be astorytelling, it could be a case
study, things like that.
So you wanted to share thesetype of categories of posts
because it reinforces youraudience to think about your
expertise and think about whatis it that you can do for them,
(16:33):
right?
So these are the three type ofposts and how you share them are
in variety of different ways.
So, are you creating blog?
Are you having videos?
Do you have a podcast?
Are you just using one type ofsocial media content all the
time?
Is it just the post?
What about people who like towatch video?
What about people who preferpodcasts over YouTube channel?
(16:55):
Right?
So you wanted to have a varietyof different type of content so
that people who's looking forvideo they can enjoy and watch
the video.
People who enjoy listeningaudio they can sit down and
enjoy the podcast episode, orpeople who likes to read, then
your social media caption wouldbe perfect for them, or they
(17:18):
like to read longer posts, thenit would be the case for the
blog.
Do you have a variety thatwould satisfy the needs for a
different audience, and how ourlearning style would be very
different, right?
A lot of my audience would loveto have the auditory, so
something that they can hear,they can listen, they can watch
(17:38):
and they also enjoy somethingthat they can read.
And so you'll see me on a lotof time.
I create these social mediashorts on my Instagram, on my
YouTube channel, and you'll alsohave, obviously, this is a
podcast, so you can listen to it, and I also have a blog.
If you go to my website,elevatelifecoachingorg, you'll
(18:00):
find my blogs there.
If you like to read longerposts, and if you follow me on
social, I have shorter captionposts, right?
So you want to have a mix ofall these, and if you're not
currently having, then what'sthe challenge here and how can
we identify it so that you canactually improve upon it?
To give you a heads up, I amcreating a community, and this
(18:26):
is going to be something that Iwill talk more about in February
, but it is in the progress, itis in the plan.
I know creating content has beena lot of common struggles for
many coaches and includingspeakers.
You're trying to build thatonline presence, so I'm actually
in the process of creating acommunity where you can drop in.
You can come in and I will helpyou to look at your content.
(18:49):
I will help you to look at allyour social media copy and all
the things that you want tocreate.
I'll tell you more about thatas we get closer to it, but this
is something this is definitelya question that you want to ask
yourself as you're doing thevisibility audits, whether or
not you're creating content.
That includes the educational,the engagement and also like
(19:13):
engaging meaning asking themquestions, right.
So the conversation with one ofmy attendee who's struggling
with the engagement on LinkedInis that a lot of time we create
content, we create it based onhow we feel we, as a creator or
coach, would like to sharewhat's important for my audience
to know, but we forget thatthat's not what people want to
(19:35):
watch.
So, what does your audiencewant to see more of?
And sometimes it's juststraight up asking them, right,
what do you want to see more of,and this one some of them will
tell you, especially those whoalready have good relationship
with you.
They'll tell you I would liketo see more of your podcast.
I would like to see more ofyour blog post.
So you got to start askingquestions, okay, all right.
(19:57):
So key question number fivewe're getting close to the end.
Key question number five is am Ileveraging and looking at the
analytics to track my progressand adjust it?
And this is the whole reasonwhy we're doing this visibility
audits for it, especially in thebeginning of the year.
Right, so that you can look athow much energy that you have
spent doing what and how wouldyou like to do it differently,
(20:22):
so you can identify where thegap is.
I think a lot of coaches,because you're not social media
manager, you're not expert insocial media, so we fail to look
at where that gap is.
And so if you keep posting andno one commenting on that, it's
quite normal to feel a littlediscouraged.
What am I doing wrong?
(20:43):
Right, but in order tounderstand what is it that
you're doing wrong, we need tounderstand what is it that
you've been doing right and howcan we improve, and where that
gap is to where you want to bein order to know what needs to
be done differently.
So there's a couple of analyticsand numbers, and I'm not
talking about talking aboutthese complicated marketing
(21:06):
numbers that you have to keeptrack of.
I'm just talking about, likereally simple, how many people
saw your post, for example.
Impression right?
Impression is the number ofpeople who have actually saw
your post, and engagementEngagement is how many people
actually took the action, likemaybe give you a comment or
(21:27):
maybe that post.
You also wanted to look at yourgrowth.
How many new followers have yougained over the last month or
over the last year, and who arethose people that you have
gained?
What have worked well?
Which type of post has beenworking well?
Maybe it's your short videopost.
(21:49):
Maybe those one minutes or 30second video has been doing
really well.
Then you might want to do moreof right and those that didn't
perform really well maybe lookat what needs to change, and
maybe I can repost it again andchanging a couple of things and
try it out and test it again.
So you wanted to look at thesenumbers behind the scene and
(22:13):
Instagram have the insights postinsights that you can look at.
Facebook also has theseinsights that you can look at.
So does LinkedIn, and what Iwould suggest you do is you
don't need to make it reallycomplicated at least just once a
week to see which post is doingwell.
This is just a simple task,right?
(22:35):
You can do this on your own.
Just look at which type of postis doing well this week.
Now can I take that post andrecreate it, recreate another
one using the same format andtest it out again.
I'll be honest with you that alot of things that we do in
marketing, it's all abouttesting, right.
So I don't know how people aregoing to react to this episode,
(22:58):
but what I'm going to do is I'mgoing to show up, I'm going to
produce it, I'm going to send itout there and I'm going to see
if people resonate with it ornot by looking at these numbers.
If there's a lot of peoplelistening and downloading to the
episode, then it's giving me ahint that this would be a topic
that I can repeat again in thefuture, in a different way or a
different format, and so that'show you use that number, and
(23:22):
it's very simple just by lookingat the number.
So here's my activity for theweek is.
I would often sit down on theweekend before I create any type
of content at all, becauseSunday is my content creation
day, and so I would sit down andlook at all the numbers that
has been doing well the weekbefore, and that would give me
(23:43):
an idea of what I want to createfor the following week.
So, for example, because we'rein this visibility countdown, so
I've been putting out a lot ofshort videos on my Instagram
over the last week and so I willgo in there.
I do it on a daily basis, butyou don't have to do this.
You go in and you look at thenumber of viewers that have
(24:04):
watched the video and if that'sdoing well, then the following
week, then you can repeat theprocess, because people are
watching the video, so you'regoing to go back and produce
more video.
If people are not watching thevideo, then I would think about
changing it or format it in adifferent way.
Maybe it's a slider or carouselpose that I need to create, so
(24:27):
I would change it up and justtest it again.
Okay, so today we have talkedabout the top five questions
that every coach should beasking to strengthen their brand
, to ensure that their messageis hitting the right people, and
this is how you boost youronline presence.
(24:47):
There's AI is coming to here.
It's here to stay.
So there's a lot of things thatyou're going to see change in
2025, which happens every yearright, but so it's a good idea
to know what you've been doingwell, starting by doing the
visibility audits, and thenimprove on the area where you
(25:12):
have these gaps.
That's going to help you toattract better quality clients.
Okay, so here's your actionstep.
What I want you to do this weekis to create a checklist on how
you're going to start yourvisibility audits.
Maybe it's jotting down thesefive questions and go to your
(25:33):
social media platform and take alook.
What is my strength and whereis my weakness, so that I can
improve it in this new year?
And what I would highlyrecommend that you do is, as
you're building your businessout, you might want to commit to
doing this on a weekly, if notat least a monthly, audit for
(25:57):
yourself in your business inorder to stay on track.
I personally do it on a weeklybasis, especially since Sunday
is my content creation day, so Iwould sit down every Sunday
before I create my next socialmedia, next set of social media
posts for the following week.
I will look at my whole week ofnumbers and the activity that I
(26:20):
have done.
What's coming up, all thesethings.
I will look at it on a weeklybasis.
So I highly suggest that youstart incorporating this and
turn it into a habit for you andyourself in your business, no
matter whether or not you areinto marketing or not.
I know there's a lot ofresistance.
(26:41):
I don't want to do marketing.
I hate it.
But, trust me, no matter whatstage you and your business is
in, you always want to have yourown eyes on your marketing,
because that's where your cash,that's where your revenue,
that's where your profit isgoing to come from.
Because without the marketing,there is no business, there is
(27:03):
no money coming in and there isno sustainability in your
business.
So, whatever you do, no matterwhat stage you're in, you always
want to keep an eye on yourmarketing.
You always wanted to make sureeye on your marketing.
You always wanted to make surethat is working so that you can
continue to bring in and attractnew clients into your business.
Okay, so there you have it, thefive questions that every coach
(27:26):
needs to ask to boost theironline presence.
Again, you probably have seenthis all the time.
It's about being online.
It's about being online.
It's not just about gettingyour business seen and then
attracting your clients, gettingmore leads.
It's really about connecting tothe people who need to hear
from you.
If you are not out there, ifyou're not sharing your message,
(27:49):
if you don't like marketing,then how are you possibly going
to be able to connect and changelives of those who you really
care about?
So highly suggest that youstart your audit today and I
would love to hear from you.
If you have not subscribed tothe podcast yet, please do
consider subscribing to thepodcast.
I am on all the major podcastplatform that you can hear and
(28:13):
listen your podcast, yourfavorite podcast station from,
and also share this episode withanother coach.
I know there's somebody outthere who's struggling on
getting themselves seen on thiscrowded online market, so let's
make it visible, and I will seeyou in the next episode.
Bye.
Make it visible and I will seeyou in the next episode.
Bye into a profitable business.
(28:51):
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toElevateLifeCoachingorg and grab
(29:12):
a free strategy audit today.
Welcome back.
To Make it Visible podcast.
Happy New Year's everyone.
Today we are going to talkabout something that every coach
needs, which is how to boostyour online presence.
Today is actually day eight ofmy visibility countdown the
12-day visibility countdown.
So if you have joined, but ifyou have not getting started, I
(00:23):
suggest now would be a good timeto actually get started,
because these 12 days ofbite-sized video it's not going
to be around very long.
So if you need to jump in tostart those visibility countdown
, I will highly suggest that youdo.
The reason why I created this 12days of visibility countdown is
because I see a lot of coacheswanting to have that online
(00:44):
presence.
They want to get seen, theywant to get heard, but yet it's
such a building a business, sucha long process, and so if you
are going into it without havingthe clarity, without knowing
what your next step would be,it's really hard to look at the
small, tangible things or actionstep that you need to take in
(01:05):
order to get that momentum going.
And by the time you come back,we're in January now, and so by
the time you come back aftervacation, holidays, all that
stuff, you start to feeling likeI'm losing my momentum, and
this is why I created the 12-DayVisibility Countdown countdown
because I know what it feelslike after the holiday.
(01:25):
We'll all lay back, we'recoming back, we'll slowly get
into what we were doing before,but that momentum needs to pick
up and that needs to happenbefore January 1st.
And so we're coming back.
And if you're feeling stuck,invisible and not sure how your
brand is performing, how yourbusiness is being seen online,
(01:47):
this episode is for you.
Today, we're going to kick offwith a visibility audit the five
very important questions thatevery coach should be asking to
strengthen their brand onlinepresence and to ensure their
message is reaching out to theright people.
To ensure their message isreaching out to the right people
(02:07):
hey, you're listening to Makeit Visible podcast.
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(02:29):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
Okay, first of all, let's talkabout what is visibility audits.
If you have never done thisbefore, I want you to sit down
(02:49):
and take a moment and maybe takeout a piece of pen and paper,
because you need to jot downthese five questions that are
very important to look at theoverall health and also the
longevity of your brand and howit's being seen on social.
I think a lot of coaches getstuck in terms of oh, I know, I
need to create an onlinepresence, I need to get seen.
(03:11):
In order to get seen, I need tocreate a lot of posts, I need
to be consistent.
So the list goes on.
There's a lot of things to do,but have you even looked at your
overall landscape of what thatvisibility looks like, and maybe
you're already doing great?
Maybe you're already takingover a platform that you own.
Maybe it's LinkedIn, it'sInstagram.
(03:31):
No matter which platform thatyou decided to take ownership of
, you should be doing someassessment in terms of whether
or not this is the rightplatform for me, and so I
recently noticed that I haveattracted a lot of creatives,
photographers, people who haveproduct, and there's some of you
(03:52):
are maybe aesthetician, you hada makeup or product business
whatever that that may be beforeyou became a coach, and if you
look at your overall landscape,there are some audiences that
you have accumulated or curatedover the last year or so that
you decided to use social media,and if you haven't, maybe your
(04:16):
current followers are people whoyou used to work with, which
was the case for me in the past.
I had a lot of followers orfriends who came from my
healthcare background, and soit's important to understand why
you need to do a visibilityaudit, because if you keep doing
(04:37):
the same thing over and you'rewondering why my engagement is
not increasing, or my engagementis low or nobody commented on
my post, that's because yourmessage is designed for the
people that you want to attract,but yet it's not for the people
who's currently following you,and so that makes perfect sense
why your post is not getting anyengagement right, because your
(04:58):
messaging is about attractingthe people who's not currently
on your list, and if that's thecase, then your visibility might
, your strategy might need tochange based on what you
discover, what your audienceconsists of, and so it's very
important, as you're building anonline visibility, because it's
such a crowded market.
(05:19):
You want to understand thelandscape of your current
visibility and what's stoppingyou from your post getting seen
or getting commenting or gettingshared.
You have to understand whereyou're at in order to do things
differently, and this is whywe're doing this visibility
audit right, and you want to dothis.
(05:39):
I typically do this on a yearlybasis.
So, for example, a couple ofdays ago I posted something on
my Facebook If you follow me onCoach Michelle Kui on Facebook,
then you're going to see thatpost where I was talking about
the things I've learned betweenpodcasts and YouTube channel.
My YouTube channel definitelyhad grown over the last year, in
(06:01):
2024, but then I put a pause onmy podcast because I'm testing
out whether or not the video isthe way to go or should I stick
to the podcast, and what I havediscovered was, over that whole
year of just focusing on growingmy YouTube channel, I realized
that a lot of my audience arewomen who are busy.
(06:22):
You're working 9 to 5 and yougo home, you have family to take
care of.
You technically don't have alot of time sitting in front of
the television or on your cellphone watching a video, which
makes perfect sense why myYouTube channel attracts a lot
of men rather than women, whoare busy and doing the dishes
and running their life and theirfamily doing the dishes and
(06:42):
running their life and theirfamily.
And so, moving forward, in 2025, I'm going to focus a lot more
on podcasts, because that'swhere my clients are going to be
, that's where I shine, that'swhere I can make better impact
for all of you.
Who's listening to the podcast?
(07:03):
And so you have to.
So this is something that I did.
On a yearly basis, you look atyour visibility audit.
You look at what has beenworking well and what you would
like to do differently.
Otherwise, you keep doing thesame thing over and over each
year, without knowing what needsto change and what needs to be
updated.
So I hope that's all makingsense right?
(07:24):
Comment down below, or, ifyou're getting this through my
email, then hit reply.
Let me know, like how are youchanging or modifying or
improving your strategy year toyear?
And, if you have a business,it's really important to touch
some of the key points rightevery year as you're measuring
(07:46):
your success, because success,we can all talk about it, it's
in the air, but unless youactually sit down and pinpoint
what needs to be changed,nothing will change, all right.
So I think we talked enoughabout why it's important to do
an audit and what is avisibility audit.
So what are the five questionsthat you should be asking as
(08:07):
you're doing the visibilityaudits?
Very importantly and you'veprobably heard this over and
over right On social becauseit's very crowded so you
definitely need to have thatclarity about who am I targeting
, who is my target audience andam I speaking to them directly?
I think one of the conversationscame up during the visibility
(08:29):
countdown is one of my attendeeswas wondering about her low
engagement on LinkedIn and oneof the very important things as
you're thinking about creatingcontent, especially nowadays, in
2025, there's a lot of AIgenerating searches.
If your content is notaddressing the needs and the
(08:51):
desire of your target audience,then your posts are not going to
get seen, and that's how the AIis going to work nowadays,
because they pick out thekeyword from your content and
share it in front of the peoplethat who need to hear it.
So let's say you are someonewho create content and today you
are talking about how toovercome the fear in someone
(09:14):
else's mindset and how they'regetting in their way, in their
own way, in doing things.
Let's say, you create contentfor that week for, based on that
content, the next week, you,you decide.
You know what.
This week I don't feel likeposting anything, so I'm just
going to share a whole bunch ofquotes and or memes.
So when you do that, you'reconfusing the algorithm, because
(09:36):
the algorithm works based onthe AI generation right.
The generation of AI works bypicking out your content and
sharing it to the people whoneed to see these posts.
And so if you keep sharingthese inspirational quotes or
quotes that doesn't come fromyou or that has nothing to do
with what you do, you'reactually creating a lot of
(09:57):
confusion for the algorithm, sothat the algorithm doesn't know
who to share this post to, andit makes perfect sense.
If you do this in the long run,then that's actually going to
hurt your engagement, hurt howyour online presence is going to
be seen.
So key question number one toask yourself is who is my target
(10:17):
audience and am I speaking tothem directly?
And it's really important totailor your content so that your
ideal client will see thoseposts.
Okay, and there's an articleabout recently on social media
today that talks about whetheror not the hashtag still has a
point.
We'll come back to it, becauseI feel that that would be
another whole episode that wecan talk about.
(10:39):
All right, key question numbertwo is what platform you got to
ask yourself what platform aremy audience using and am I
present there?
I think this is a myth that alot of coaches are having,
especially corporates andleadership coaches.
A lot of them don't realizethat LinkedIn is a very
(11:02):
professional and it's basicallya pitch fast for a lot of people
, what you want to do, so yourclient may not be on LinkedIn,
they may not be hanging out onLinkedIn.
And if you're someone who's ina leadership field and you're
LinkedIn, honestly, I havehealthcare professional
colleagues and they haveLinkedIn profile, but when you
(11:24):
ask them, do you hang out onLinkedIn?
No, they don't, because theydon't spend their time on
LinkedIn period and they'rehealthcare professionals.
So if you're trying to servethem and they're not even on
LinkedIn, even though they havea LinkedIn account and you know
that they're healthcareprofessional, right, but where
do they hang out?
They hang out on Instagram,they hang out on Facebook, they
hang out everywhere exceptLinkedIn, and so this is
(11:47):
something that's reallyimportant for people to realize
that just because your audience,your ideal avatar we call them
ideal avatar, ideal avatar arehanging out on LinkedIn doesn't
mean that they're actuallyhanging out on LinkedIn.
So think about the landscapeand the culture of that
particular social media platformand whether or not you want to
spend the energy there.
It sounds great, right, becauseleadership they're all hanging
(12:10):
out on LinkedIn.
That sounds great, but is itreally true?
If you pay attention to thepeople who's pitching you or
sending you or sliding into yourDM, you'll notice that is not
true for LinkedIn.
So that's my two cents aboutLinkedIn.
Now, how you use LinkedIn is.
In my opinion, it's a greatplatform to position yourself as
the expert.
So how I would definitely do itis and this is something I
(12:33):
share with my clients also isthat you definitely want to use
LinkedIn as an authoritybuilding platform, where you are
positioning yourself as thethought leader.
So the things that you createare actually going to be
slightly different than what youpost on Instagram and Facebook.
So question number two is whatplatform are my audience using
(12:55):
and am I present there?
And people look at theprofession, what they do, rather
than the behavior of theseprofessionals who, on a
day-to-day basis.
So something to think about.
And that, my friend, that worth$10,000 just from sharing that.
All right.
Key question number three isdoes my brand message align with
(13:17):
my expertise and goals?
Again, you want to focus onconsistency.
Consistency doesn't mean thatconsistently posting every
single day, right?
Consistency also apply to theway that you speak your words,
your use, choices of words, thevalue that you bring, how people
(13:37):
are seeing you online.
Almost how you behave offlineis how you behave online.
So is there a consistency inyour brand in general?
If you look at a lot of thesemajor brands, how they present
themselves and the way that theychoose these words to use the
marketing material that theypresent, everything is aligned
(14:00):
with the brand image that theywant to create.
So it's important to understandthat.
Is your brand image alignedwith what you want people to
remember you by?
And so it's not justconsistently posting, it's also
consistency in your tone, thevisual, right?
The visual, the graphic is itsomething that you share all the
(14:21):
time?
Now, earlier I gave the exampleof some of you may go out and
start posting, sharing otherpeople's content or quotes, and
while that's great, but arethose posts that you share
aligned with your brand image,your visual, your tone, your
value.
Sharing material is great, andI'm not saying that you
shouldn't be sharing, right?
(14:41):
I would love for you to sharemy stuff, but you wanted to give
your own two cents.
We all have our opinion aboutwhy we're sharing something, so
if you're going to share content, at least talk about why you're
sharing it and not just sharinga quote.
It's great that sharing a quotefrom Tiny Buddha.
I used to do that all the time.
Right, it's great that sharinga quote from Tiny Buddha.
(15:04):
But what does your audienceneed to know about this quote
that you're sharing?
What's in it for them, and howis that aligned with your brand
image?
If it's not, why the hell areyou sharing it?
And so that's something thatit's really important for you to
ask yourself every time when Ishow up is it aligned with the
tone, with the visual, with thevalues I want my audience to
(15:25):
remember me by?
Because every time you share,you post something, you're
giving people a reason toremember you about something,
right?
So you can think about that.
Key question number four is am Icreating content that educates,
engage and inspire?
And these are the three typesor three categories of social
(15:49):
media posts that I encourage allmy clients they need to include
in their social media contentplanning.
Okay, so educate, engage andinspire.
These are the three.
If you're not sure what to post, these are the three categories
that you should be postingEducational posts, something
that's engaging, maybe asking aquestion, maybe get your
(16:12):
audience to reflect or share anopinion.
And inspiration.
Inspiration could be astorytelling, it could be a case
study, things like that.
So you wanted to share thesetype of categories of posts
because it reinforces youraudience to think about your
expertise and think about whatis it that you can do for them,
(16:33):
right?
So these are the three type ofposts and how you share them are
in variety of different ways.
So, are you creating blog?
Are you having videos?
Do you have a podcast?
Are you just using one type ofsocial media content all the
time?
Is it just the post?
What about people who like towatch video?
What about people who preferpodcasts over YouTube channel?
(16:55):
Right?
So you wanted to have a varietyof different type of content so
that people who's looking forvideo they can enjoy and watch
the video.
People who enjoy listeningaudio they can sit down and
enjoy the podcast episode, orpeople who likes to read, then
your social media caption wouldbe perfect for them, or they
(17:18):
like to read longer posts, thenit would be the case for the
blog.
Do you have a variety thatwould satisfy the needs for a
different audience, and how ourlearning style would be very
different, right?
A lot of my audience would loveto have the auditory, so
something that they can hear,they can listen, they can watch
(17:38):
and they also enjoy somethingthat they can read.
And so you'll see me on a lotof time.
I create these social mediashorts on my Instagram, on my
YouTube channel, and you'll alsohave, obviously, this is a
podcast, so you can listen to it, and I also have a blog.
If you go to my website,elevatelifecoachingorg, you'll
(18:00):
find my blogs there.
If you like to read longerposts, and if you follow me on
social, I have shorter captionposts, right?
So you want to have a mix ofall these, and if you're not
currently having, then what'sthe challenge here and how can
we identify it so that you canactually improve upon it?
To give you a heads up, I amcreating a community, and this
(18:26):
is going to be something that Iwill talk more about in February
, but it is in the progress, itis in the plan.
I know creating content has beena lot of common struggles for
many coaches and includingspeakers.
You're trying to build thatonline presence, so I'm actually
in the process of creating acommunity where you can drop in.
You can come in and I will helpyou to look at your content.
(18:49):
I will help you to look at allyour social media copy and all
the things that you want tocreate.
I'll tell you more about thatas we get closer to it, but this
is something this is definitelya question that you want to ask
yourself as you're doing thevisibility audits, whether or
not you're creating content.
That includes the educational,the engagement and also like
(19:13):
engaging meaning asking themquestions, right.
So the conversation with one ofmy attendee who's struggling
with the engagement on LinkedInis that a lot of time we create
content, we create it based onhow we feel we, as a creator or
coach, would like to sharewhat's important for my audience
to know, but we forget thatthat's not what people want to
(19:35):
watch.
So, what does your audiencewant to see more of?
And sometimes it's juststraight up asking them, right,
what do you want to see more of,and this one some of them will
tell you, especially those whoalready have good relationship
with you.
They'll tell you I would liketo see more of your podcast.
I would like to see more ofyour blog post.
So you got to start askingquestions, okay, all right.
(19:57):
So key question number fivewe're getting close to the end.
Key question number five is am Ileveraging and looking at the
analytics to track my progressand adjust it?
And this is the whole reasonwhy we're doing this visibility
audits for it, especially in thebeginning of the year.
Right, so that you can look athow much energy that you have
spent doing what and how wouldyou like to do it differently,
(20:22):
so you can identify where thegap is.
I think a lot of coaches,because you're not social media
manager, you're not expert insocial media, so we fail to look
at where that gap is.
And so if you keep posting andno one commenting on that, it's
quite normal to feel a littlediscouraged.
What am I doing wrong?
(20:43):
Right, but in order tounderstand what is it that
you're doing wrong, we need tounderstand what is it that
you've been doing right and howcan we improve, and where that
gap is to where you want to bein order to know what needs to
be done differently.
So there's a couple of analyticsand numbers, and I'm not
talking about talking aboutthese complicated marketing
(21:06):
numbers that you have to keeptrack of.
I'm just talking about, likereally simple, how many people
saw your post, for example.
Impression right?
Impression is the number ofpeople who have actually saw
your post, and engagementEngagement is how many people
actually took the action, likemaybe give you a comment or
(21:27):
maybe that post.
You also wanted to look at yourgrowth.
How many new followers have yougained over the last month or
over the last year, and who arethose people that you have
gained?
What have worked well?
Which type of post has beenworking well?
Maybe it's your short videopost.
(21:49):
Maybe those one minutes or 30second video has been doing
really well.
Then you might want to do moreof right and those that didn't
perform really well maybe lookat what needs to change, and
maybe I can repost it again andchanging a couple of things and
try it out and test it again.
So you wanted to look at thesenumbers behind the scene and
(22:13):
Instagram have the insights postinsights that you can look at.
Facebook also has theseinsights that you can look at.
So does LinkedIn, and what Iwould suggest you do is you
don't need to make it reallycomplicated at least just once a
week to see which post is doingwell.
This is just a simple task,right?
(22:35):
You can do this on your own.
Just look at which type of postis doing well this week.
Now can I take that post andrecreate it, recreate another
one using the same format andtest it out again.
I'll be honest with you that alot of things that we do in
marketing, it's all abouttesting, right.
So I don't know how people aregoing to react to this episode,
(22:58):
but what I'm going to do is I'mgoing to show up, I'm going to
produce it, I'm going to send itout there and I'm going to see
if people resonate with it ornot by looking at these numbers.
If there's a lot of peoplelistening and downloading to the
episode, then it's giving me ahint that this would be a topic
that I can repeat again in thefuture, in a different way or a
different format, and so that'show you use that number, and
(23:22):
it's very simple just by lookingat the number.
So here's my activity for theweek is.
I would often sit down on theweekend before I create any type
of content at all, becauseSunday is my content creation
day, and so I would sit down andlook at all the numbers that
has been doing well the weekbefore, and that would give me
(23:43):
an idea of what I want to createfor the following week.
So, for example, because we'rein this visibility countdown, so
I've been putting out a lot ofshort videos on my Instagram
over the last week and so I willgo in there.
I do it on a daily basis, butyou don't have to do this.
You go in and you look at thenumber of viewers that have
(24:04):
watched the video and if that'sdoing well, then the following
week, then you can repeat theprocess, because people are
watching the video, so you'regoing to go back and produce
more video.
If people are not watching thevideo, then I would think about
changing it or format it in adifferent way.
Maybe it's a slider or carouselpose that I need to create, so
(24:27):
I would change it up and justtest it again.
Okay, so today we have talkedabout the top five questions
that every coach should beasking to strengthen their brand
, to ensure that their messageis hitting the right people, and
this is how you boost youronline presence.
(24:47):
There's AI is coming to here.
It's here to stay.
So there's a lot of things thatyou're going to see change in
2025, which happens every yearright, but so it's a good idea
to know what you've been doingwell, starting by doing the
visibility audits, and thenimprove on the area where you
(25:12):
have these gaps.
That's going to help you toattract better quality clients.
Okay, so here's your actionstep.
What I want you to do this weekis to create a checklist on how
you're going to start yourvisibility audits.
Maybe it's jotting down thesefive questions and go to your
(25:33):
social media platform and take alook.
What is my strength and whereis my weakness, so that I can
improve it in this new year?
And what I would highlyrecommend that you do is, as
you're building your businessout, you might want to commit to
doing this on a weekly, if notat least a monthly, audit for
(25:57):
yourself in your business inorder to stay on track.
I personally do it on a weeklybasis, especially since Sunday
is my content creation day, so Iwould sit down every Sunday
before I create my next socialmedia, next set of social media
posts for the following week.
I will look at my whole week ofnumbers and the activity that I
(26:20):
have done.
What's coming up, all thesethings.
I will look at it on a weeklybasis.
So I highly suggest that youstart incorporating this and
turn it into a habit for you andyourself in your business, no
matter whether or not you areinto marketing or not.
I know there's a lot ofresistance.
(26:41):
I don't want to do marketing.
I hate it.
But, trust me, no matter whatstage you and your business is
in, you always want to have yourown eyes on your marketing,
because that's where your cash,that's where your revenue,
that's where your profit isgoing to come from.
Because without the marketing,there is no business, there is
(27:03):
no money coming in and there isno sustainability in your
business.
So, whatever you do, no matterwhat stage you're in, you always
want to keep an eye on yourmarketing.
You always wanted to make sureeye on your marketing.
You always wanted to make surethat is working so that you can
continue to bring in and attractnew clients into your business.
Okay, so there you have it, thefive questions that every coach
(27:26):
needs to ask to boost theironline presence.
Again, you probably have seenthis all the time.
It's about being online.
It's about being online.
It's not just about gettingyour business seen and then
attracting your clients, gettingmore leads.
It's really about connecting tothe people who need to hear
from you.
If you are not out there, ifyou're not sharing your message,
(27:49):
if you don't like marketing,then how are you possibly going
to be able to connect and changelives of those who you really
care about?
So highly suggest that youstart your audit today and I
would love to hear from you.
If you have not subscribed tothe podcast yet, please do
consider subscribing to thepodcast.
I am on all the major podcastplatform that you can hear and
(28:13):
listen your podcast, yourfavorite podcast station from,
and also share this episode withanother coach.
I know there's somebody outthere who's struggling on
getting themselves seen on thiscrowded online market, so let's
make it visible, and I will seeyou in the next episode.
Bye.
Make it visible and I will seeyou in the next episode.
Bye into a profitable business.
(28:51):
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toElevateLifeCoachingorg and grab
(29:12):
a free strategy audit today.
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