January 28, 2025 • 19 mins
Your first 60 seconds are the most important part of any presentation, podcast, or talk. Why? Because in those moments, your audience decides if they’ll keep listening.
In this episode of Make It Visible, I’ll show you why the first 60 seconds matter so much and how to craft an opening that captivates, engages, and converts.
What You’ll Learn:
✅ Why the first 60 seconds can make or break your talk.
✅ A step-by-step formula to craft a perfect opening.
✅ Practical tips to keep your audience hooked.
Want to learn how? Get this free guide to find out.
Drop me a line and share your thoughts!
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michelle (00:00):
Welcome back to Make it Visible Podcast.
I'm your host, michelle, andtoday we are going to talk about
what may be the most importantpart of any talk podcast
presentation creating content.
It's all within that 60 seconds.
Hey, you're listening to Makeit Visible Podcast.
(00:23):
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
coaching business, so that youcan turn a passion for coaching
(00:46):
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
In this episode, I'm going toshare why the first 60 seconds
of your content matters so muchand to give you some actionable
strategy to nail your openingevery single time.
(01:07):
Now I know a lot of you arecreating content, but whether it
is video, or maybe it's asocial media caption or post, or
if you're actually going outthere and delivering a talk,
what you want to do is you wantto grab your audience's
attention within that firstminute or so or less.
(01:28):
A lot of times you'll seecoaches and speakers and they're
creating content, but they'regoing on to a never-ending event
.
So this presentation, thisepisode, is going to show you
exactly how do you capture youraudience attention within that
(01:49):
first 60 seconds.
And if you need more resourceson how to grab your audience
attention within that firstminute or 60 seconds, I'm
actually going to leave aresource down below this episode
.
There's a link in the episodenotes.
Go ahead and grab it.
This is a tool that you can useto map out exactly how do you
(02:10):
create your opening so that youcan stop the scroll and actually
get someone's attention to keeplistening and keep watching
your video.
All right, so let's talk aboutwhy the first 60 seconds
actually matter.
Well, we all know that theattention span has gotten
smaller and smaller and peopleare just getting busier and
(02:34):
busier and a lot of time by thetime we read your post or
watching your video.
If you are unable to get theirattention, then they'll probably
quickly move on to the nextscene.
Right, and think about your ownbehavior when you're opening
(02:55):
and turning on your TVtelevision, or maybe it's a
radio or podcast If that persondoesn't have your attention or
it's not something that you'repassionate about hearing more,
then chances are you're going totune out and you'll go on to
the next one very quickly, andwhich is why, if you're a
content creator, coaches orentrepreneur, if you have a
(03:16):
business or service business,what you want to do is you want
to grab their attention withinthat first minute, that first 60
seconds.
Now, a lot of you might haveheard this term.
Oh, you got to hook them in,right, and so hooking your
audience is about grabbing theirattention.
So how do you grab theirattention?
That's what we're going to talkabout in this episode.
(03:38):
So stay, keep listening.
All right, so the hook, it'sgreat.
So think of your hook assomething that would draw
someone's attention in, andtypically you can do this in a
number of ways.
You'll often see people askinga question or making a
controversial statement orsomething that break the
(03:59):
thinking pattern of someonewho's busy, whether it's
watching a video or reading asocial media post.
That hook is meant to grabpeople's attention by breaking
their attention what they weredoing before you're putting a
stop and so that they will wantto continue to read to what you
(04:19):
have to offer.
So you can do that by a coupleof different strategies and
different ways.
Right, you can do it bycreating a story.
So maybe it's a story of twoyears ago.
I was standing in front of anaudience of 500 people.
It was actually a year ago.
So you can do it by astorytelling, for example.
(04:41):
Or you can do it by asking aquestion, which you'll often see
.
A lot of coaches use this.
What if I told you right?
What if I told you you see alot of marketers use this
strategy?
What if I told you there's aneasy way to market your business
?
I'm guilty, I've used it in thepast.
What if I told you thateverything you've been taught
(05:02):
about public speaking is wrong?
Would that get your attention?
So you'll see that opening witha question is a common strategy
for a lot of social mediacaption.
Or it could be a transition foryou.
In a video, you talk aboutstruggling with getting
attention, or struggling withyour everyday life and not
(05:23):
feeling fulfilled.
Right, that would be a questionfor a lot of you who's doing
life coaching and mindsetcoaching, or struggling to
create the habit as we go intothe new year, or struggling with
something?
To that extent, it's aboutasking questions, something, to
that extent it's about askingquestions.
Another example of how you cancreate that hook is some of us.
(05:48):
We think logically oranalytically right.
Sometimes you'll hear metalking about people who buy
your program.
They would be either emotionalbuyer or they could be
analytical buyer right.
Your emotional buyer are thosewho, like emotional buyers, are
like me.
I am definitely an emotionalbuyer.
Leave me a comment, drop me acomment and let me know, or just
hit that link to send me a textmessage.
(06:11):
Let me know if you're also anemotional buyer.
I am such a big emotional buyerwhen I see something that kind
of make me feel to be emotionalby it, when I see something that
kind of make me feel, make mefeel something like, especially
if it's a purse or maybe it'sshoes.
So I have this thing aboutbuying purse.
If I see a purse or walletthat's pretty and it makes me
(06:35):
feel like, oh, it looks so sweet, that looks so beautiful.
It makes me feel like, oh,beautiful, then I will go ahead
and purchase it, I will go aheadand buy it, I will go ahead and
buy it.
And so for a long time I wasworking on that mindset.
Oh, wait a minute, you know, Ihave enough purses in my closet.
I need to stop.
So let me know if this issomething that's that you do.
Maybe it's not a purse, maybeit's shoes.
I know a lot of my friends.
They're shoe shopper and theylove to go around and buying
(06:59):
shoes.
So if if you're an emotionalbuyer, let me know.
There are also other buyers whoare more analytical, and so your
hook could be potentiallyaiming towards these analytical
buyers.
And they want to see statistics, they want to see proof.
Right.
It could be something like didyou know that 75% of people who
(07:22):
fear public speaking to death?
And that would be something foryour analytical who's looking
for statistics?
Right, how many percent ofcoaches actually make it to have
a full-time business?
That will be another example ofa hook that will satisfy your
(07:42):
analytical buyers.
So a hook can be crafted andcreated.
Whether you're doing a video, apodcast episode or audio, or if
you're actually writing thecontent, these strategies
actually apply, right.
We all want to break thatthinking pattern of our audience
so that we can grab theirattention, so that they'll pay
(08:04):
attention to what we have to say, right, without going to
someone else's video stories orsocial media posts.
So the first 60 seconds is veryimportant.
So typically you would startwith a hook.
Now here's where most of thecoaches and speakers who's
creating that online presenceand you're creating social media
(08:26):
posts this attention.
You better have somethingbetter to say.
Right, to keep me there, andthat's a big struggle for a lot
of coaches and speakers.
Once you're opening the hook,if you don't have anything that
(08:49):
keeps your audience stayingthere, then what they're going
to do is, after that 60 seconds,they're going to tap out,
they're going to leave yourworld, and when they do leave,
there's no chance for them tocome back.
So your job, right as a speaker,as a coach, is you want to keep
your audience engaged and keepyour things interesting, and so
(09:13):
that you did a great job on thehook.
But your content?
You also need to captivate them, and so how do you keep your
audience there?
How do you keep your audiencecontinue to read what you have
to say after they read your hook?
And I've seen this, even youknow, on some of the most more
(09:35):
successful and more seasonedcoach where, when I read their
content and I love readingpeople's content I love watching
videos.
So I go around and watchingpeople's video and it's not so
much to judge.
It's an opportunity for me tolearn and also bring those
(09:55):
content and things I havenoticed back to you, because I
don't want you to make the samemistakes, okay, so, in order,
after that hook, after that 60seconds, you have a great hook.
You created a great hook, great, great job.
Right?
You're either opening with acuriosity, you open it with
(10:16):
something that's profound.
Maybe it's a new perspectivethat no one ever thought about,
it's an idea that would breakour thinking pattern.
So you hook them in, and thenyour next step is actually to
stay relevant by talking aboutwhy this is important to talk
(10:37):
about and how you do.
This is a lot of.
It has to do with storytelling,right?
Storytelling.
We all love storytelling.
Why does storytelling work?
Storytelling works because itkeeps things interesting.
You may be someone who lovesusing analogy metaphor.
Great job.
Those are great strategies thatyou can use and incorporate
(11:01):
into storytelling.
But you want to stay relevant bytelling relevant story based on
the hook that you just toldthem.
All right, so let's say, twoyears ago, I was standing in
front of an audience of 500people and there I was, my palm
was sweaty, my knees wereshaking and the audience went
(11:23):
silent, and that, my friend, isanother hook within the hook.
So the goal for yourstorytelling is not only just to
tell the story.
You want to tell a sub orsmaller hook, right, you
continue to hook them in so thatthey want to explore and listen
(11:47):
to.
Well, okay, so tell me aboutthe story that you were in front
of the 500 people and whathappened when they went.
The radio silence, right.
And so that's something thatcontinued to spark that
curiosity of oh, this might besomething interesting.
And then your next step so onceyou have, once you share that
(12:08):
relevant story, your next stepis you want to kind of bring
yourself into the picture, likewho are you and what makes you
qualify in speaking on thistopic, or what makes you qualify
in teaching this or sharingthis on this topic, or what
makes you the expert in talkingabout this particular subject,
what makes you the subjectmatter?
(12:30):
So you wanted to kind ofintroduce yourself.
And I'm Michelle, and I am fourfeet four inches tall, I walk
with crutches, but yet I hike 26miles of Inca Trail to Machu
Picchu.
So just within a three line, Ikind of position myself as to
what makes me qualify to be hereto share something with you,
(12:53):
right?
So share the hook.
You have the hook.
Hook them in, tell them aboutwhat is the topic that you're
going to break their thinkingpattern.
And then you want to share somerelevant story and what makes
this a great, great thing thatthey should be hearing and
continue to keep listening.
And then you want to bringyourself in as to what makes you
(13:15):
the subject matter.
So we talk about the kind ofthe anatomy of how you're going
to structure this within allwithin that 60 seconds, maybe
even up to a minute or two,right?
So all this information itdoesn't have to be a long
laundry list of this is who I am, here's my story, and blah,
(13:38):
blah, blah, blah, blah.
You want to keep it condensedto the point so that you get all
the information in just withinthat couple of minutes.
Once you introduce yourself, youmight want to either continue
your content or continue yourspeech with something that is of
(13:58):
value.
And what do you do?
How do you demonstrate thevalue?
Well, it could be.
If your talk is about teachingsomeone of how to have developed
more courage, for example, thenwhat are your?
What are your teaching pointabout courage?
Well, number one, you need torecognize your own strength.
Number two you might need to dothings that that would scare
(14:22):
you a little bit.
So these are the talking point,these are the teaching point,
based on the stories that youhave just shared and your area
of expertise, and that prettymuch close up the speech or the
content so that you can shareall just within like more than
five minutes, or seven minutes,or 10 minutes right, you can
(14:50):
pretty much go through this samestructure whether you're doing
a video or you're doing a socialmedia post.
This framework would work okay.
So that's kind of summarized interms of how do you grab
people's attention within that60 seconds?
And nowadays, because 60seconds is so valuable that
(15:13):
anyone, if you don't have themin that 60 seconds, they're gone
, they're moving on to the nextthing.
So you want to make sure thatyou're opening with something
that's interesting, and I gaveyou three examples of what would
make it interesting, and theseare just three examples.
And what you want to rememberis, anytime you use anything,
(15:34):
it's something about breakingthe thinking pattern, breaking
their behavior pattern.
They could be doing laundry,they could be going to grocery
store.
They could be thinking, oh,what am I going to have for
lunch.
The idea of that hook is youwant to break that behavior,
whatever that they're doingbefore, so that they can put
(15:56):
everything else on the pause andlisten to you for the next five
minutes or three minutes orhowever minute.
Your video is going to be longand this applied.
So the same strategy applied tothose of you who just feel
comfortable in creating a socialmedia post.
Maybe you just want to andsomething that will continue
that Think of it as like achoo-choo train, the way I like
(16:34):
to think of it.
As a choo-choo train.
You have the beginning of thetrain right, the train that
actually pulls the rest of thethings together.
So you have the head of yourtrain and your story is
basically all the subsequentblocks that you're going to hook
onto it, and so your story.
(16:55):
You wanted to make sure thatit's relevant to what you're
talking about, and you may haveall kinds of different stories
that you can share, but youwanted to make sure that it's
something that's relevant to thehook or to the idea that you
have just shared relevant to thehook or to the idea that you
have just shared and youcontinue to do that, so that
they will want to keep readingyour story or keep listening to
(17:16):
your story, and then, finally,you want to introduce yourself,
what makes you qualify, whatmakes you the expert on this
subject matter, and then end itwith some type of values, right?
Either a tip if you're a coach,maybe there is some new
perspective that you would liketo offer, or maybe it's a new
call to action that you wantyour audience to do.
(17:37):
So provide some kind of valuesto what they're walking away
with.
This and that is basically yourstructure for any type of
content that you're going to becreating, whether it's a speech
or your social media post.
So, if you like, like I said, Icreated a free resource for you
(17:59):
and you can find the link downbelow this episode notes, and
I'm going to share the link foryou.
And this worksheet, this guide,is going to help you to map out
what is your, how do you grabpeople's attention within that
60 second, and this is totallyentirely free to you.
I put together because I know alot of you are looking to
(18:21):
create more video content, tocreate more social media content
, and it's really, reallyimportant for you to kind of
stand out right, because there'sso many people are creating
content nowadays and there's somany people doing this exact
same thing that you're doing, sohow do you stand out within
that first 60 seconds?
That's very important for you.
(18:43):
Okay, if you like this episode,as always, be sure to subscribe
to the podcast and also sharethis episode with someone who
needs to hear it, and I will seeyou.
No, I will.
I will be back next week with anew episode and we'll talk soon
(19:03):
.
Bye.
Speaker 2 (19:08):
Thank you for listening to Make it Visible
podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
(19:29):
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
a free strategy audit today.
Welcome back to Make it Visible Podcast.
I'm your host, michelle, andtoday we are going to talk about
what may be the most importantpart of any talk podcast
presentation creating content.
It's all within that 60 seconds.
Hey, you're listening to Makeit Visible Podcast.
(00:23):
I'm your host, michelle Kuei.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
coaching business, so that youcan turn a passion for coaching
(00:46):
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
In this episode, I'm going toshare why the first 60 seconds
of your content matters so muchand to give you some actionable
strategy to nail your openingevery single time.
(01:07):
Now I know a lot of you arecreating content, but whether it
is video, or maybe it's asocial media caption or post, or
if you're actually going outthere and delivering a talk,
what you want to do is you wantto grab your audience's
attention within that firstminute or so or less.
(01:28):
A lot of times you'll seecoaches and speakers and they're
creating content, but they'regoing on to a never-ending event
.
So this presentation, thisepisode, is going to show you
exactly how do you capture youraudience attention within that
(01:49):
first 60 seconds.
And if you need more resourceson how to grab your audience
attention within that firstminute or 60 seconds, I'm
actually going to leave aresource down below this episode
.
There's a link in the episodenotes.
Go ahead and grab it.
This is a tool that you can useto map out exactly how do you
(02:10):
create your opening so that youcan stop the scroll and actually
get someone's attention to keeplistening and keep watching
your video.
All right, so let's talk aboutwhy the first 60 seconds
actually matter.
Well, we all know that theattention span has gotten
smaller and smaller and peopleare just getting busier and
(02:34):
busier and a lot of time by thetime we read your post or
watching your video.
If you are unable to get theirattention, then they'll probably
quickly move on to the nextscene.
Right, and think about your ownbehavior when you're opening
(02:55):
and turning on your TVtelevision, or maybe it's a
radio or podcast If that persondoesn't have your attention or
it's not something that you'repassionate about hearing more,
then chances are you're going totune out and you'll go on to
the next one very quickly, andwhich is why, if you're a
content creator, coaches orentrepreneur, if you have a
(03:16):
business or service business,what you want to do is you want
to grab their attention withinthat first minute, that first 60
seconds.
Now, a lot of you might haveheard this term.
Oh, you got to hook them in,right, and so hooking your
audience is about grabbing theirattention.
So how do you grab theirattention?
That's what we're going to talkabout in this episode.
(03:38):
So stay, keep listening.
All right, so the hook, it'sgreat.
So think of your hook assomething that would draw
someone's attention in, andtypically you can do this in a
number of ways.
You'll often see people askinga question or making a
controversial statement orsomething that break the
(03:59):
thinking pattern of someonewho's busy, whether it's
watching a video or reading asocial media post.
That hook is meant to grabpeople's attention by breaking
their attention what they weredoing before you're putting a
stop and so that they will wantto continue to read to what you
(04:19):
have to offer.
So you can do that by a coupleof different strategies and
different ways.
Right, you can do it bycreating a story.
So maybe it's a story of twoyears ago.
I was standing in front of anaudience of 500 people.
It was actually a year ago.
So you can do it by astorytelling, for example.
(04:41):
Or you can do it by asking aquestion, which you'll often see
.
A lot of coaches use this.
What if I told you right?
What if I told you you see alot of marketers use this
strategy?
What if I told you there's aneasy way to market your business
?
I'm guilty, I've used it in thepast.
What if I told you thateverything you've been taught
(05:02):
about public speaking is wrong?
Would that get your attention?
So you'll see that opening witha question is a common strategy
for a lot of social mediacaption.
Or it could be a transition foryou.
In a video, you talk aboutstruggling with getting
attention, or struggling withyour everyday life and not
(05:23):
feeling fulfilled.
Right, that would be a questionfor a lot of you who's doing
life coaching and mindsetcoaching, or struggling to
create the habit as we go intothe new year, or struggling with
something?
To that extent, it's aboutasking questions, something, to
that extent it's about askingquestions.
Another example of how you cancreate that hook is some of us.
(05:48):
We think logically oranalytically right.
Sometimes you'll hear metalking about people who buy
your program.
They would be either emotionalbuyer or they could be
analytical buyer right.
Your emotional buyer are thosewho, like emotional buyers, are
like me.
I am definitely an emotionalbuyer.
Leave me a comment, drop me acomment and let me know, or just
hit that link to send me a textmessage.
(06:11):
Let me know if you're also anemotional buyer.
I am such a big emotional buyerwhen I see something that kind
of make me feel to be emotionalby it, when I see something that
kind of make me feel, make mefeel something like, especially
if it's a purse or maybe it'sshoes.
So I have this thing aboutbuying purse.
If I see a purse or walletthat's pretty and it makes me
(06:35):
feel like, oh, it looks so sweet, that looks so beautiful.
It makes me feel like, oh,beautiful, then I will go ahead
and purchase it, I will go aheadand buy it, I will go ahead and
buy it.
And so for a long time I wasworking on that mindset.
Oh, wait a minute, you know, Ihave enough purses in my closet.
I need to stop.
So let me know if this issomething that's that you do.
Maybe it's not a purse, maybeit's shoes.
I know a lot of my friends.
They're shoe shopper and theylove to go around and buying
(06:59):
shoes.
So if if you're an emotionalbuyer, let me know.
There are also other buyers whoare more analytical, and so your
hook could be potentiallyaiming towards these analytical
buyers.
And they want to see statistics, they want to see proof.
Right.
It could be something like didyou know that 75% of people who
(07:22):
fear public speaking to death?
And that would be something foryour analytical who's looking
for statistics?
Right, how many percent ofcoaches actually make it to have
a full-time business?
That will be another example ofa hook that will satisfy your
(07:42):
analytical buyers.
So a hook can be crafted andcreated.
Whether you're doing a video, apodcast episode or audio, or if
you're actually writing thecontent, these strategies
actually apply, right.
We all want to break thatthinking pattern of our audience
so that we can grab theirattention, so that they'll pay
(08:04):
attention to what we have to say, right, without going to
someone else's video stories orsocial media posts.
So the first 60 seconds is veryimportant.
So typically you would startwith a hook.
Now here's where most of thecoaches and speakers who's
creating that online presenceand you're creating social media
(08:26):
posts this attention.
You better have somethingbetter to say.
Right, to keep me there, andthat's a big struggle for a lot
of coaches and speakers.
Once you're opening the hook,if you don't have anything that
(08:49):
keeps your audience stayingthere, then what they're going
to do is, after that 60 seconds,they're going to tap out,
they're going to leave yourworld, and when they do leave,
there's no chance for them tocome back.
So your job, right as a speaker,as a coach, is you want to keep
your audience engaged and keepyour things interesting, and so
(09:13):
that you did a great job on thehook.
But your content?
You also need to captivate them, and so how do you keep your
audience there?
How do you keep your audiencecontinue to read what you have
to say after they read your hook?
And I've seen this, even youknow, on some of the most more
(09:35):
successful and more seasonedcoach where, when I read their
content and I love readingpeople's content I love watching
videos.
So I go around and watchingpeople's video and it's not so
much to judge.
It's an opportunity for me tolearn and also bring those
(09:55):
content and things I havenoticed back to you, because I
don't want you to make the samemistakes, okay, so, in order,
after that hook, after that 60seconds, you have a great hook.
You created a great hook, great, great job.
Right?
You're either opening with acuriosity, you open it with
(10:16):
something that's profound.
Maybe it's a new perspectivethat no one ever thought about,
it's an idea that would breakour thinking pattern.
So you hook them in, and thenyour next step is actually to
stay relevant by talking aboutwhy this is important to talk
(10:37):
about and how you do.
This is a lot of.
It has to do with storytelling,right?
Storytelling.
We all love storytelling.
Why does storytelling work?
Storytelling works because itkeeps things interesting.
You may be someone who lovesusing analogy metaphor.
Great job.
Those are great strategies thatyou can use and incorporate
(11:01):
into storytelling.
But you want to stay relevant bytelling relevant story based on
the hook that you just toldthem.
All right, so let's say, twoyears ago, I was standing in
front of an audience of 500people and there I was, my palm
was sweaty, my knees wereshaking and the audience went
(11:23):
silent, and that, my friend, isanother hook within the hook.
So the goal for yourstorytelling is not only just to
tell the story.
You want to tell a sub orsmaller hook, right, you
continue to hook them in so thatthey want to explore and listen
(11:47):
to.
Well, okay, so tell me aboutthe story that you were in front
of the 500 people and whathappened when they went.
The radio silence, right.
And so that's something thatcontinued to spark that
curiosity of oh, this might besomething interesting.
And then your next step so onceyou have, once you share that
(12:08):
relevant story, your next stepis you want to kind of bring
yourself into the picture, likewho are you and what makes you
qualify in speaking on thistopic, or what makes you qualify
in teaching this or sharingthis on this topic, or what
makes you the expert in talkingabout this particular subject,
what makes you the subjectmatter?
(12:30):
So you wanted to kind ofintroduce yourself.
And I'm Michelle, and I am fourfeet four inches tall, I walk
with crutches, but yet I hike 26miles of Inca Trail to Machu
Picchu.
So just within a three line, Ikind of position myself as to
what makes me qualify to be hereto share something with you,
(12:53):
right?
So share the hook.
You have the hook.
Hook them in, tell them aboutwhat is the topic that you're
going to break their thinkingpattern.
And then you want to share somerelevant story and what makes
this a great, great thing thatthey should be hearing and
continue to keep listening.
And then you want to bringyourself in as to what makes you
(13:15):
the subject matter.
So we talk about the kind ofthe anatomy of how you're going
to structure this within allwithin that 60 seconds, maybe
even up to a minute or two,right?
So all this information itdoesn't have to be a long
laundry list of this is who I am, here's my story, and blah,
(13:38):
blah, blah, blah, blah.
You want to keep it condensedto the point so that you get all
the information in just withinthat couple of minutes.
Once you introduce yourself, youmight want to either continue
your content or continue yourspeech with something that is of
(13:58):
value.
And what do you do?
How do you demonstrate thevalue?
Well, it could be.
If your talk is about teachingsomeone of how to have developed
more courage, for example, thenwhat are your?
What are your teaching pointabout courage?
Well, number one, you need torecognize your own strength.
Number two you might need to dothings that that would scare
(14:22):
you a little bit.
So these are the talking point,these are the teaching point,
based on the stories that youhave just shared and your area
of expertise, and that prettymuch close up the speech or the
content so that you can shareall just within like more than
five minutes, or seven minutes,or 10 minutes right, you can
(14:50):
pretty much go through this samestructure whether you're doing
a video or you're doing a socialmedia post.
This framework would work okay.
So that's kind of summarized interms of how do you grab
people's attention within that60 seconds?
And nowadays, because 60seconds is so valuable that
(15:13):
anyone, if you don't have themin that 60 seconds, they're gone
, they're moving on to the nextthing.
So you want to make sure thatyou're opening with something
that's interesting, and I gaveyou three examples of what would
make it interesting, and theseare just three examples.
And what you want to rememberis, anytime you use anything,
(15:34):
it's something about breakingthe thinking pattern, breaking
their behavior pattern.
They could be doing laundry,they could be going to grocery
store.
They could be thinking, oh,what am I going to have for
lunch.
The idea of that hook is youwant to break that behavior,
whatever that they're doingbefore, so that they can put
(15:56):
everything else on the pause andlisten to you for the next five
minutes or three minutes orhowever minute.
Your video is going to be longand this applied.
So the same strategy applied tothose of you who just feel
comfortable in creating a socialmedia post.
Maybe you just want to andsomething that will continue
that Think of it as like achoo-choo train, the way I like
(16:34):
to think of it.
As a choo-choo train.
You have the beginning of thetrain right, the train that
actually pulls the rest of thethings together.
So you have the head of yourtrain and your story is
basically all the subsequentblocks that you're going to hook
onto it, and so your story.
(16:55):
You wanted to make sure thatit's relevant to what you're
talking about, and you may haveall kinds of different stories
that you can share, but youwanted to make sure that it's
something that's relevant to thehook or to the idea that you
have just shared relevant to thehook or to the idea that you
have just shared and youcontinue to do that, so that
they will want to keep readingyour story or keep listening to
(17:16):
your story, and then, finally,you want to introduce yourself,
what makes you qualify, whatmakes you the expert on this
subject matter, and then end itwith some type of values, right?
Either a tip if you're a coach,maybe there is some new
perspective that you would liketo offer, or maybe it's a new
call to action that you wantyour audience to do.
(17:37):
So provide some kind of valuesto what they're walking away
with.
This and that is basically yourstructure for any type of
content that you're going to becreating, whether it's a speech
or your social media post.
So, if you like, like I said, Icreated a free resource for you
(17:59):
and you can find the link downbelow this episode notes, and
I'm going to share the link foryou.
And this worksheet, this guide,is going to help you to map out
what is your, how do you grabpeople's attention within that
60 second, and this is totallyentirely free to you.
I put together because I know alot of you are looking to
(18:21):
create more video content, tocreate more social media content
, and it's really, reallyimportant for you to kind of
stand out right, because there'sso many people are creating
content nowadays and there's somany people doing this exact
same thing that you're doing, sohow do you stand out within
that first 60 seconds?
That's very important for you.
(18:43):
Okay, if you like this episode,as always, be sure to subscribe
to the podcast and also sharethis episode with someone who
needs to hear it, and I will seeyou.
No, I will.
I will be back next week with anew episode and we'll talk soon
(19:03):
.
Bye.
Speaker 2 (19:08):
Thank you for listening to Make it Visible
podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
(19:29):
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
a free strategy audit today.
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