April 2, 2025 • 22 mins
Ever feel like you're doing all the things—posting on social, networking, launching offers—and still wondering... when am I actually going to land a client?
You’re not alone.
In this episode of Make It Visible, I’m breaking down the REAL timeline behind signing your first (or next) coaching client. Whether you're just getting started or in a slow season, this will give you clarity, confidence, and a strategy to move forward.
✨ Plus, I’m sharing why time isn’t the problem—and what to focus on instead if you want to speed things up.
🔑 If you’re tired of playing the waiting game, this one’s for you.
What you'll learn from this episode:
- Why there’s no “set” timeline for signing coaching clients—and what factors actually influence how fast it happens.
- The one shift that makes your audience go from watching to working with you.
- How to build trust quickly, even if you’re starting from scratch.
- The hidden reason you might be repelling potential clients without knowing it.
- What to focus on daily to stay visible (and get hired faster).
- Real talk on comparison and what “overnight success” actually looks like behind the scenes.
If you loved this episode and you’re ready to stop waiting and start getting visible in a way that lands clients AND speaking gigs, then don’t miss your chance to join Signature Talk Academy—my signature program that shows you how to use your story to get booked and paid.
🎤 Enrollment opens Monday, April 7
Join the waitlist at https://members.elevatelifecoaching.org/mysignaturetalkwaitlist
Drop me a line and share your thoughts!
Meet Your Host:
Hey there! I’m Michelle Kui—Visibility Marketing and Speaker Success Coach.
I’m the founder of Elevate LifeCoaching, where I help coaches like you build a stand-out brand, attract high-quality 5-6 figure clients, and land paid speaking gigs—all by leveraging the #1 most important asset in your business (hint: it’s not JUST social media!).
My Journey into Public Speaking & Visibility
My speaking journey started early—at 9 years old when my dad voluntold me to enter a speech contest (thanks, Dad!). Since then, I became the go-to speaker whenever someone needed a voice on short notice.
From leading corporate workshops to running training sessions, I thrived where most people froze—grabbing the mic while others sat back, hoping not to get called on.
After working with hundreds of coaches, I realized a HUGE missing piece that most entrepreneurs completely overlook—and it’s the #1 strategy top coaches use to grow their business, attract premium clients, and get booked on bigger stages.
Are you using it? If not, let’s change that. 🚀
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ ...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michelle (00:03):
okay, let's talk about it.
You've done the trainings,posting on social, maybe even
launch your coaching program,but clients they're nowhere to
be seen and you're probablywondering how long is it it
supposed to take?
Is it me?
Am I doing something wrong?
(00:25):
Should I quit?
If that sounds familiar, myfriend, this episode is for you.
Today, we are breaking down thetimeline for exactly how long
is it actually going to take inorder to get your first or next
or thereafter coaching clientand, spoiler alert, it is not
(00:49):
always overnight, in case youhaven't noticed yet.
I'm going to share how to speedthings up and what really moves
the needle, especially for meback in the years, and how to
keep your head in the game whileyou're still waiting for the
result to catch up.
So grab a notebook and yourfavorite drink.
Let's get right into it.
(01:18):
Hey, you're listening to Make itVisible podcast.
I'm your host, michelle Kui.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(01:40):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
One of the things I believe havereally helped me, as well as
many of my clients, is speaking.
(02:01):
So speaking actually allows youto build credibility, authority
and the fact that you'reactually out there creating
content, not just on the socialmedia posts, but you have a mic.
You're actually speakingdirectly to your clients and the
people that you're trying toserve.
So I personally believe one ofthe fastest way to get clients
(02:23):
is actually by you turning onthe camera, or, if you don't
like the camera, at least it's apodcast, but grab that
microphone and get onto thestage and speak.
I am really excited becausenext week I'll be opening my
Signature Talk Academy.
Very soon, the enrollment willbe open In the Signature Academy
(02:44):
.
I'm going to show you myframework of how to structure
your talk, how to create thatpresentation that your dream
client just won't be able to sayno to you.
And imagine, by the time youfinish that talk, there's people
lined up waiting at the doorfor you to sign up and wanting
to work with you or inviting youback to this week at the next
(03:05):
event.
So if you wanted to go checkout my Signature Talk Academy,
you'll be able to hop onto mywaiting list and once the
program is open for enrollment,you'll be the first person to
know.
All right, let's talk aboutexactly how long would it
actually take for you to getyour client.
I know there's a lot of coachesout there.
(03:28):
You're showing up, you'replaying the game, you're doing
your best and you're postingevery day, but that feeling of
when am I going to see theresult?
It always come back and hauntyou.
How long is this supposed totake?
So today I'm going to talk abouta couple of things that I think
it's really important forcoaches to set.
(03:49):
Number one, to set yourexpectation, because a lot of
coaches walk into this businessthinking that if I do certain
things, then I should see theresult that I'm doing right and
so it should be faster.
That mindset is actually a trap.
Okay, because you're putting anexpectation of if I do x, then
(04:10):
I should see y.
In business, it doesn't workthat way, and it also depends on
the niche that you're going tobe in whether you're spending a
lot of time still developingyour niche and getting things
together.
Or maybe you're focusing on aspecific area of your business
and you're not really payingattention to the other aspects.
(04:30):
It should be faster mindset.
It's a total trap.
So number one to get yourclients and to start seeing the
result that you want is toactually drop that mindset.
It's not going to be any faster.
Things will happen naturallyand taking place at its own pace
.
Just because someone onInstagram can land a client in
(04:53):
three days doesn't mean that'snormal, right.
Just because another coachposed my client just signed up a
$30,000 client that doesn'tmean that it's everybody.
So we need to stop normalizingthat some of the posts or some
of the claim of the success.
It's not a standard foreverybody and we don't have a
(05:18):
one size fits all timeline,right.
That's just in all honesty.
There's no one size fits alltimeline.
Some people because theirbackground maybe they came from
a sales background, maybe theycame from an environment where
they continuously had thatdemand for a conversation that
they've been having on for along time.
We never know what kind ofconversation they had in the
(05:40):
past.
Right, it could be justeverything was just fall into
place so perfectly and so whenthey offer, it was just so much
easier for their clients to sayyes to them because they already
had that conversation going.
Now, for you, you might becoming from a place of I'm
starting this from scratch.
Back in the years I wasstarting the business from
(06:01):
scratch, I didn't have anybackground right, so it was very
challenging and very difficult.
This is why I get what you'regoing through.
Is that a lot of time?
We're trying to figure out howdo I even talk to people?
How do I even reach out topeople?
How do I even send a DM tosomebody?
Right?
There's so many differentvariables when it comes to it
should be faster.
(06:22):
So number one is let's dropthat mindset that it should be
faster.
There's no specific timeline.
So don't give yourself, don'tbox yourself in just because you
saw a post that someone hadlanded a client in three days or
five days or within a month, orthis coach had made six figure
coaching business within sixmonths or three months.
(06:43):
Let's drop that, because thatis not normal.
That is the exception, not therule.
Okay, so building a business isabout building trust.
It takes time.
Think about your own journey,right?
How long does it take you totrust someone to be in a
relationship.
That's not even talk aboutbusiness relationships.
That's talk about your personalrelationship, right?
(07:04):
How long does it take you toactually warm up to somebody or
to even say hello to your nextdoor neighbor?
Some of us, we don't feelcomfortable at all.
Some of us, we don't even knowwho our neighbor is, right?
So think about that buildingtrust.
Business building is aboutbuilding trust and trust is
developed over time.
(07:24):
So, client, they don't buy fromyou in that moment that they
meet you because they are stilltrying to learn more about who
you are.
Can I trust this person?
Is this person honest?
Is this a scam?
Especially nowadays, there's alot of prospects who are very
hesitant because of the thingsthat they have.
(07:46):
Maybe it's their experiencethat they had in the past.
Maybe it's a bad experience.
So you want to allow the timeto develop so that they can
trust you over time.
So it should not be fasterbecause there's no one size fits
all timeline.
Some coaches will get a clientwithin 30 days.
A lot of my clients they getclients within four weeks or
(08:06):
five weeks, but they already hadconversation going.
I pointed direction for them towhere to look.
But these are some of theclients that they already have
conversation to start with.
So some of the coaches will geta client in 30 days.
Other coaches it may take 90days, it may take six months, it
may take up to a year tofinally get the hold of it,
(08:27):
because they need to figure outthe niche, they need to figure
out the messaging, they need tofigure out like which platform
do I want to be on, whatvisibility strategy do I want to
use and how do I warm up to myaudience, and so there's a lot
of things that you need.
I'm still trying to figure outfor yourself as a business owner
(08:48):
, as a new business owner, andtrying to get people to
familiarize with you, right, toget to know you and understand
what is it that you can offerthat people would actually want,
and that takes time to developover time.
The key thing here is that,because it's not one size fits
all, so you're not really behind, right, this is not a
(09:12):
competition.
You're not in a race withanybody else.
It's just part of the processof trying to get your business
going.
So just keep that in mind.
What you do today is going tomatter because if you continue
to allow yourself to be thatmindset of you.
Know what?
I'm not moving faster enough,I'm not doing this quick enough.
(09:33):
Oh, I should have my nichestatement already.
I should have this messageclarity already.
All these should have, wouldhave, could have.
And you know how it goes.
It goes down to the spiral ofthat blame I'm not good enough,
the shaming of I should have abusiness already, and maybe it
is even the pressure from yourfamily.
(09:55):
When we started our coachingbusiness, we were so excited and
share with all our friends andfamily, and every now and then
they're just here to remind usis your business taking off?
Yet I go to work, and a lot oftime my co-worker would be like,
when are you going to quit thisjob?
But I thought you have anotherjob, right, and so you couldn't
help but feel like, oh, I'm notmoving fast enough.
(10:16):
But remember, what you do todayis going to pay off later.
Again, things like postingconsistently right, you don't
have to do it daily, but are youdoing it consistently?
Are you creating your emaillist?
Are you building your emaillist?
One of the things that I hadtalked about in some other
(10:37):
episodes was that one of thegreatest assets that you can
have in your business isactually creating that email
list.
Now, how do you get people ontoyour email list?
There's so many different ways.
Right, you can create leadmagnet, but where do you get
people onto your email list?
There's so many different ways.
Right, you can create leadmagnet, but where do you share
your lead magnet?
You can share on social, andone of the great plays I
encourage all my clients to dois, every time you go onto a
(10:58):
podcast, every once you turn ona camera and do a webinar, start
sending people to your emaillist.
Right when you go to a speakingengagement, send people to your
email list.
And that's how you curate thatemail list that you own and not
just relying on social.
And so, again, if you areinterested to leverage speaking
(11:20):
as part of your marketingvisibility strategy, I highly
recommend to go and check out mySignature Talk Academy.
I'm opening up there-enrollment soon, next week.
Definitely go check it out,because it's really a game
changer for myself and for manyof my clients, so I definitely
don't want you to miss it.
(11:40):
So go check it out atmysignaturetalkacademycom.
You'll learn more informationabout it.
One of the mindset I teach and Ishare with my clients is that
you don't want to be on socialjust to consume content.
What you want to do is actuallyto not being the consumer, but
(12:02):
being there to study, to learn.
I would say that it's not somuch to consume them, it's to
research them and see what theydid well, like.
Sometimes I will read a postand there's so many comments and
replies or reaction to it.
(12:22):
If I were to be a consumer, Iwould be there, I would be one
of them.
I would like, oh, this comment,I want to comment on it.
Or I want to like that post, Iwant to follow that person, I
want to do the X, y and Z.
So that's being in the consumermindset.
Now, when you are on social andyou're following people who
maybe they're doing the sameniche as you, maybe they have
(12:44):
similar program as you, and yourealize that, how come that
every time they post, there's somany of their clients are just
commenting on it?
What is it about them?
So, instead of consuming theircontent, I want you to start
studying their content.
So what you do is you studytheir content.
What worked well for them,learn their strategy right, go
(13:06):
around and learn how they did itso that maybe you can turn it
and do it for yourself with yourown personal magical touch.
I'm not saying to copy them,but I'm saying that take what
worked well for them and learnedit right, learn their strategy
of what worked well and turn itinto something that has your
(13:28):
voice, that has your magic.
There's a great book I can'tremember the author, but it's
called Stealing Like an Artistand I love that book.
One of the key concepts behindthat stealing like an artist is
that a lot of us, the innovationcomes because there's someone
else who had the innovation andwe saw that it sparked something
(13:48):
, a light inside of us, and weactually take that idea and turn
it into something even moremagical.
Elizabeth Gilbert, she wrote abook and it's called the Big
Magic, and in her book the BigMagic, she also talked about
this idea of if you have an idea, right, the idea itself is
contagious, and so if you don'tact on that idea, someone else
(14:12):
is going to find somebody who ismore willingly to act on that
idea, and I love that becausethat's what you do in marketing,
basically, right, you see a lotof marketers doing the similar
things or doing the same thingbecause it works.
It works, but somebody else whocomes along and who's great in
things that they do.
What they do is the samestrategy, but they're just
(14:34):
taking it into a whole differentdirection and whole creatively,
and they create something evenbetter, something like a better
version of that original ideathat came from.
My point is right.
All that is to say that whenyou're on social, don't be the
consumer, study what have workedand try and bring in your own
(14:58):
magic, because everything thatyou do is going to matter and
going to pay off later.
So if you have this idea ofmaybe I should start a workshop
or maybe I should do a webinar,then go for it.
Turn it into your own magicalwebinar that what you do is
going to matter and what thatdoes is.
(15:19):
It also gives you clarity andonce you get a hang of it, you
can start getting moreconsistent with it.
But you got to find what reallylights you up, really makes you
happy, right?
If it's not webinar, is it apodcast?
Is it a YouTube channel?
Is it something?
Or maybe writing a blog,whatever it is right.
(15:41):
Find your magic and do more ofit and make it something that
you do it for fun, make it agame, make it something that you
would just challenge yourselfand say you know what this
sounds like.
Fun, I'm going to make it funand make it yours, and that's
how you build consistency.
Okay, consistency doesn't meanthat just posting every single
(16:05):
day.
Consistency, it's about wantingto do it, having fun doing it,
so that you don't even thinkabout that you have to do it.
Right, that's what consistencyis.
And consistency is also is italigned with your brand?
Is it aligned with your who youare?
Is it aligned with yourintegrity, with your character?
(16:27):
Right, there's a lot of thingsthat just simply, the word
consistency doesn't cover at all.
So when you think aboutconsistency, don't just think
about in the logistic term.
I need to have the consistencyin my messaging.
I need to consistently posting.
No, it's more than that.
Right, it's how you yourselfshow up the full package.
(16:49):
What do you love?
Do what actually brings smileon your face when you're
actually doing it, and if it isdoing webinar, do one more
webinar.
If it is doing more workshop,do more workshop.
But whatever it is, findsomething that lights you up.
Here's the last thing I wantedto talk about on this episode.
Is that things as you'rewaiting about on this episode is
(17:14):
that things as you're waiting,there's going to be a moment
where you have these self-doubtthat creeps in.
But don't base on yourconfidence with what you're
currently seeing.
Base it on your commitment.
Base it on the things thatyou're willing to do, despite of
how challenging it would havebeen and have been right.
(17:35):
Don't base it on the result.
A lot of us base our confidenceon the result.
Oh, I didn't get that clientand therefore I'm a failure.
I should have my niche figuredout by now, because I don't have
that.
I'm a big failure.
So don't base your confidenceon your current result.
You want to base it on yourcommitment, on your achievement.
(17:57):
So what you want to track isyou want to track what you're
doing and not just what you'regetting.
Okay.
So when I do my to-do list, whenI write down my goals, I don't
just write down.
I want to have three clients bythe end of the month.
I write out what is it I'mdoing in order to get those five
(18:20):
clients?
Do I have a website?
Do I have a calendar?
Do I have a payment plan set up?
Do I have a way of taking theirmoney?
So all these are the to-dos andnot just the tangible, the
goals, that how many clients Iwant to get or not, how much I
want to make right.
It's not just that.
(18:41):
What I'm getting, what I'mdoing is going to help me to
build my confidence, knowingthat every day I'm waking up as
I check things off, I'maccomplishing something, and
then that accomplishment itselfis going to help me to build my
confidence, knowing that everystep that I take is leading me
(19:03):
to getting that first and thenext and many more clients.
Who's waiting for me out there,right?
So make sure that you track whatyou're doing and not just what
you're getting.
What you're getting isimportant, but what you're doing
to get what you're getting,that matters even more.
So what you want to celebrateis did you send a pitch to
(19:25):
somebody?
Maybe it's a podcast, maybeit's a media outreach, maybe
it's local television or thelocal newspaper.
Have you sent a pitch?
Celebrate that.
Did you send a follow-up to aconversation that you had?
If you did, celebrate that.
Did you record a video?
(19:45):
If you did check it off,celebrate that.
And the result is going to comefrom your willingness to keep
showing up, doing the thingsthat you gotta do so that you
are closer to getting to whatyou're getting, okay.
So if it feels like it's takingforever to land your first or
(20:08):
the next coaching client, justremember this you are not alone.
It takes time and that'stotally normal, especially since
, I would say, last mid-year, inJuly or September, things have
slowed down for many of us.
Okay, many of us are feeling it, we're all all in it, we're on
(20:33):
the same boat, okay.
So don't feel like you're theonly person who's feeling, oh,
is it harder to get clientsnowadays?
Yes, it is, and we're allfeeling it.
But just be clear of who you'regoing to help and what problem
you're going to solve, and justkeep showing up, even when it
(20:54):
feels like it's pretty quiet.
I promise you it is thosemoments where, even though it is
quiet, you're still doing itand that's what it counts and
that is definitely going to payoff.
So remember you're not behind.
You're right on time.
(21:20):
If this episode gave you someclarity or maybe even just a
little bit of encouragement,today I would love to hear from
you.
Okay, take a screenshot of thisepisode.
I would love to hear from you.
Take a screenshot of thisepisode.
Tag me at my Instagram, atElevate Life Coach, and share
your biggest takeaway and giveme your shout out.
(21:43):
And if you're ready to shortenthat timeline and start getting
more of the high qualitycoaching client without spinning
your wheels on social,definitely go check out my
Signature Talk Academy.
The enrollment will be openingvery soon and until next time,
just keep showing up, keepshining and I will see you in
(22:07):
the next episode.
The next episode.
Thank you for listening.
To Make it Visible.
Podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
(22:28):
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
(22:49):
a free strategy audit today.
okay, let's talk about it.
You've done the trainings,posting on social, maybe even
launch your coaching program,but clients they're nowhere to
be seen and you're probablywondering how long is it it
supposed to take?
Is it me?
Am I doing something wrong?
(00:25):
Should I quit?
If that sounds familiar, myfriend, this episode is for you.
Today, we are breaking down thetimeline for exactly how long
is it actually going to take inorder to get your first or next
or thereafter coaching clientand, spoiler alert, it is not
(00:49):
always overnight, in case youhaven't noticed yet.
I'm going to share how to speedthings up and what really moves
the needle, especially for meback in the years, and how to
keep your head in the game whileyou're still waiting for the
result to catch up.
So grab a notebook and yourfavorite drink.
Let's get right into it.
(01:18):
Hey, you're listening to Make itVisible podcast.
I'm your host, michelle Kui.
I am a visibility marketingcoach and soon to be your
business bestie in the coachingbusiness world.
Not knowing how to connect withyour audience, grab people's
attention and get them excitedto buy from you should never be
the reason you give up on yourdream to become a full-time
coach.
I'm all about making marketingthe easiest part of your
(01:40):
coaching business, so that youcan turn a passion for coaching
into a visible and profitablereality.
So buckle up, ladies, let's getstarted.
One of the things I believe havereally helped me, as well as
many of my clients, is speaking.
(02:01):
So speaking actually allows youto build credibility, authority
and the fact that you'reactually out there creating
content, not just on the socialmedia posts, but you have a mic.
You're actually speakingdirectly to your clients and the
people that you're trying toserve.
So I personally believe one ofthe fastest way to get clients
(02:23):
is actually by you turning onthe camera, or, if you don't
like the camera, at least it's apodcast, but grab that
microphone and get onto thestage and speak.
I am really excited becausenext week I'll be opening my
Signature Talk Academy.
Very soon, the enrollment willbe open In the Signature Academy
(02:44):
.
I'm going to show you myframework of how to structure
your talk, how to create thatpresentation that your dream
client just won't be able to sayno to you.
And imagine, by the time youfinish that talk, there's people
lined up waiting at the doorfor you to sign up and wanting
to work with you or inviting youback to this week at the next
(03:05):
event.
So if you wanted to go checkout my Signature Talk Academy,
you'll be able to hop onto mywaiting list and once the
program is open for enrollment,you'll be the first person to
know.
All right, let's talk aboutexactly how long would it
actually take for you to getyour client.
I know there's a lot of coachesout there.
(03:28):
You're showing up, you'replaying the game, you're doing
your best and you're postingevery day, but that feeling of
when am I going to see theresult?
It always come back and hauntyou.
How long is this supposed totake?
So today I'm going to talk abouta couple of things that I think
it's really important forcoaches to set.
(03:49):
Number one, to set yourexpectation, because a lot of
coaches walk into this businessthinking that if I do certain
things, then I should see theresult that I'm doing right and
so it should be faster.
That mindset is actually a trap.
Okay, because you're putting anexpectation of if I do x, then
(04:10):
I should see y.
In business, it doesn't workthat way, and it also depends on
the niche that you're going tobe in whether you're spending a
lot of time still developingyour niche and getting things
together.
Or maybe you're focusing on aspecific area of your business
and you're not really payingattention to the other aspects.
(04:30):
It should be faster mindset.
It's a total trap.
So number one to get yourclients and to start seeing the
result that you want is toactually drop that mindset.
It's not going to be any faster.
Things will happen naturallyand taking place at its own pace
.
Just because someone onInstagram can land a client in
(04:53):
three days doesn't mean that'snormal, right.
Just because another coachposed my client just signed up a
$30,000 client that doesn'tmean that it's everybody.
So we need to stop normalizingthat some of the posts or some
of the claim of the success.
It's not a standard foreverybody and we don't have a
(05:18):
one size fits all timeline,right.
That's just in all honesty.
There's no one size fits alltimeline.
Some people because theirbackground maybe they came from
a sales background, maybe theycame from an environment where
they continuously had thatdemand for a conversation that
they've been having on for along time.
We never know what kind ofconversation they had in the
(05:40):
past.
Right, it could be justeverything was just fall into
place so perfectly and so whenthey offer, it was just so much
easier for their clients to sayyes to them because they already
had that conversation going.
Now, for you, you might becoming from a place of I'm
starting this from scratch.
Back in the years I wasstarting the business from
(06:01):
scratch, I didn't have anybackground right, so it was very
challenging and very difficult.
This is why I get what you'regoing through.
Is that a lot of time?
We're trying to figure out howdo I even talk to people?
How do I even reach out topeople?
How do I even send a DM tosomebody?
Right?
There's so many differentvariables when it comes to it
should be faster.
(06:22):
So number one is let's dropthat mindset that it should be
faster.
There's no specific timeline.
So don't give yourself, don'tbox yourself in just because you
saw a post that someone hadlanded a client in three days or
five days or within a month, orthis coach had made six figure
coaching business within sixmonths or three months.
(06:43):
Let's drop that, because thatis not normal.
That is the exception, not therule.
Okay, so building a business isabout building trust.
It takes time.
Think about your own journey,right?
How long does it take you totrust someone to be in a
relationship.
That's not even talk aboutbusiness relationships.
That's talk about your personalrelationship, right?
(07:04):
How long does it take you toactually warm up to somebody or
to even say hello to your nextdoor neighbor?
Some of us, we don't feelcomfortable at all.
Some of us, we don't even knowwho our neighbor is, right?
So think about that buildingtrust.
Business building is aboutbuilding trust and trust is
developed over time.
(07:24):
So, client, they don't buy fromyou in that moment that they
meet you because they are stilltrying to learn more about who
you are.
Can I trust this person?
Is this person honest?
Is this a scam?
Especially nowadays, there's alot of prospects who are very
hesitant because of the thingsthat they have.
(07:46):
Maybe it's their experiencethat they had in the past.
Maybe it's a bad experience.
So you want to allow the timeto develop so that they can
trust you over time.
So it should not be fasterbecause there's no one size fits
all timeline.
Some coaches will get a clientwithin 30 days.
A lot of my clients they getclients within four weeks or
(08:06):
five weeks, but they already hadconversation going.
I pointed direction for them towhere to look.
But these are some of theclients that they already have
conversation to start with.
So some of the coaches will geta client in 30 days.
Other coaches it may take 90days, it may take six months, it
may take up to a year tofinally get the hold of it,
(08:27):
because they need to figure outthe niche, they need to figure
out the messaging, they need tofigure out like which platform
do I want to be on, whatvisibility strategy do I want to
use and how do I warm up to myaudience, and so there's a lot
of things that you need.
I'm still trying to figure outfor yourself as a business owner
(08:48):
, as a new business owner, andtrying to get people to
familiarize with you, right, toget to know you and understand
what is it that you can offerthat people would actually want,
and that takes time to developover time.
The key thing here is that,because it's not one size fits
all, so you're not really behind, right, this is not a
(09:12):
competition.
You're not in a race withanybody else.
It's just part of the processof trying to get your business
going.
So just keep that in mind.
What you do today is going tomatter because if you continue
to allow yourself to be thatmindset of you.
Know what?
I'm not moving faster enough,I'm not doing this quick enough.
(09:33):
Oh, I should have my nichestatement already.
I should have this messageclarity already.
All these should have, wouldhave, could have.
And you know how it goes.
It goes down to the spiral ofthat blame I'm not good enough,
the shaming of I should have abusiness already, and maybe it
is even the pressure from yourfamily.
(09:55):
When we started our coachingbusiness, we were so excited and
share with all our friends andfamily, and every now and then
they're just here to remind usis your business taking off?
Yet I go to work, and a lot oftime my co-worker would be like,
when are you going to quit thisjob?
But I thought you have anotherjob, right, and so you couldn't
help but feel like, oh, I'm notmoving fast enough.
(10:16):
But remember, what you do todayis going to pay off later.
Again, things like postingconsistently right, you don't
have to do it daily, but are youdoing it consistently?
Are you creating your emaillist?
Are you building your emaillist?
One of the things that I hadtalked about in some other
(10:37):
episodes was that one of thegreatest assets that you can
have in your business isactually creating that email
list.
Now, how do you get people ontoyour email list?
There's so many different ways.
Right, you can create leadmagnet, but where do you get
people onto your email list?
There's so many different ways.
Right, you can create leadmagnet, but where do you share
your lead magnet?
You can share on social, andone of the great plays I
encourage all my clients to dois, every time you go onto a
(10:58):
podcast, every once you turn ona camera and do a webinar, start
sending people to your emaillist.
Right when you go to a speakingengagement, send people to your
email list.
And that's how you curate thatemail list that you own and not
just relying on social.
And so, again, if you areinterested to leverage speaking
(11:20):
as part of your marketingvisibility strategy, I highly
recommend to go and check out mySignature Talk Academy.
I'm opening up there-enrollment soon, next week.
Definitely go check it out,because it's really a game
changer for myself and for manyof my clients, so I definitely
don't want you to miss it.
(11:40):
So go check it out atmysignaturetalkacademycom.
You'll learn more informationabout it.
One of the mindset I teach and Ishare with my clients is that
you don't want to be on socialjust to consume content.
What you want to do is actuallyto not being the consumer, but
(12:02):
being there to study, to learn.
I would say that it's not somuch to consume them, it's to
research them and see what theydid well, like.
Sometimes I will read a postand there's so many comments and
replies or reaction to it.
(12:22):
If I were to be a consumer, Iwould be there, I would be one
of them.
I would like, oh, this comment,I want to comment on it.
Or I want to like that post, Iwant to follow that person, I
want to do the X, y and Z.
So that's being in the consumermindset.
Now, when you are on social andyou're following people who
maybe they're doing the sameniche as you, maybe they have
(12:44):
similar program as you, and yourealize that, how come that
every time they post, there's somany of their clients are just
commenting on it?
What is it about them?
So, instead of consuming theircontent, I want you to start
studying their content.
So what you do is you studytheir content.
What worked well for them,learn their strategy right, go
(13:06):
around and learn how they did itso that maybe you can turn it
and do it for yourself with yourown personal magical touch.
I'm not saying to copy them,but I'm saying that take what
worked well for them and learnedit right, learn their strategy
of what worked well and turn itinto something that has your
(13:28):
voice, that has your magic.
There's a great book I can'tremember the author, but it's
called Stealing Like an Artistand I love that book.
One of the key concepts behindthat stealing like an artist is
that a lot of us, the innovationcomes because there's someone
else who had the innovation andwe saw that it sparked something
(13:48):
, a light inside of us, and weactually take that idea and turn
it into something even moremagical.
Elizabeth Gilbert, she wrote abook and it's called the Big
Magic, and in her book the BigMagic, she also talked about
this idea of if you have an idea, right, the idea itself is
contagious, and so if you don'tact on that idea, someone else
(14:12):
is going to find somebody who ismore willingly to act on that
idea, and I love that becausethat's what you do in marketing,
basically, right, you see a lotof marketers doing the similar
things or doing the same thingbecause it works.
It works, but somebody else whocomes along and who's great in
things that they do.
What they do is the samestrategy, but they're just
(14:34):
taking it into a whole differentdirection and whole creatively,
and they create something evenbetter, something like a better
version of that original ideathat came from.
My point is right.
All that is to say that whenyou're on social, don't be the
consumer, study what have workedand try and bring in your own
(14:58):
magic, because everything thatyou do is going to matter and
going to pay off later.
So if you have this idea ofmaybe I should start a workshop
or maybe I should do a webinar,then go for it.
Turn it into your own magicalwebinar that what you do is
going to matter and what thatdoes is.
(15:19):
It also gives you clarity andonce you get a hang of it, you
can start getting moreconsistent with it.
But you got to find what reallylights you up, really makes you
happy, right?
If it's not webinar, is it apodcast?
Is it a YouTube channel?
Is it something?
Or maybe writing a blog,whatever it is right.
(15:41):
Find your magic and do more ofit and make it something that
you do it for fun, make it agame, make it something that you
would just challenge yourselfand say you know what this
sounds like.
Fun, I'm going to make it funand make it yours, and that's
how you build consistency.
Okay, consistency doesn't meanthat just posting every single
(16:05):
day.
Consistency, it's about wantingto do it, having fun doing it,
so that you don't even thinkabout that you have to do it.
Right, that's what consistencyis.
And consistency is also is italigned with your brand?
Is it aligned with your who youare?
Is it aligned with yourintegrity, with your character?
(16:27):
Right, there's a lot of thingsthat just simply, the word
consistency doesn't cover at all.
So when you think aboutconsistency, don't just think
about in the logistic term.
I need to have the consistencyin my messaging.
I need to consistently posting.
No, it's more than that.
Right, it's how you yourselfshow up the full package.
(16:49):
What do you love?
Do what actually brings smileon your face when you're
actually doing it, and if it isdoing webinar, do one more
webinar.
If it is doing more workshop,do more workshop.
But whatever it is, findsomething that lights you up.
Here's the last thing I wantedto talk about on this episode.
Is that things as you'rewaiting about on this episode is
(17:14):
that things as you're waiting,there's going to be a moment
where you have these self-doubtthat creeps in.
But don't base on yourconfidence with what you're
currently seeing.
Base it on your commitment.
Base it on the things thatyou're willing to do, despite of
how challenging it would havebeen and have been right.
(17:35):
Don't base it on the result.
A lot of us base our confidenceon the result.
Oh, I didn't get that clientand therefore I'm a failure.
I should have my niche figuredout by now, because I don't have
that.
I'm a big failure.
So don't base your confidenceon your current result.
You want to base it on yourcommitment, on your achievement.
(17:57):
So what you want to track isyou want to track what you're
doing and not just what you'regetting.
Okay.
So when I do my to-do list, whenI write down my goals, I don't
just write down.
I want to have three clients bythe end of the month.
I write out what is it I'mdoing in order to get those five
(18:20):
clients?
Do I have a website?
Do I have a calendar?
Do I have a payment plan set up?
Do I have a way of taking theirmoney?
So all these are the to-dos andnot just the tangible, the
goals, that how many clients Iwant to get or not, how much I
want to make right.
It's not just that.
(18:41):
What I'm getting, what I'mdoing is going to help me to
build my confidence, knowingthat every day I'm waking up as
I check things off, I'maccomplishing something, and
then that accomplishment itselfis going to help me to build my
confidence, knowing that everystep that I take is leading me
(19:03):
to getting that first and thenext and many more clients.
Who's waiting for me out there,right?
So make sure that you track whatyou're doing and not just what
you're getting.
What you're getting isimportant, but what you're doing
to get what you're getting,that matters even more.
So what you want to celebrateis did you send a pitch to
(19:25):
somebody?
Maybe it's a podcast, maybeit's a media outreach, maybe
it's local television or thelocal newspaper.
Have you sent a pitch?
Celebrate that.
Did you send a follow-up to aconversation that you had?
If you did, celebrate that.
Did you record a video?
(19:45):
If you did check it off,celebrate that.
And the result is going to comefrom your willingness to keep
showing up, doing the thingsthat you gotta do so that you
are closer to getting to whatyou're getting, okay.
So if it feels like it's takingforever to land your first or
(20:08):
the next coaching client, justremember this you are not alone.
It takes time and that'stotally normal, especially since
, I would say, last mid-year, inJuly or September, things have
slowed down for many of us.
Okay, many of us are feeling it, we're all all in it, we're on
(20:33):
the same boat, okay.
So don't feel like you're theonly person who's feeling, oh,
is it harder to get clientsnowadays?
Yes, it is, and we're allfeeling it.
But just be clear of who you'regoing to help and what problem
you're going to solve, and justkeep showing up, even when it
(20:54):
feels like it's pretty quiet.
I promise you it is thosemoments where, even though it is
quiet, you're still doing itand that's what it counts and
that is definitely going to payoff.
So remember you're not behind.
You're right on time.
(21:20):
If this episode gave you someclarity or maybe even just a
little bit of encouragement,today I would love to hear from
you.
Okay, take a screenshot of thisepisode.
I would love to hear from you.
Take a screenshot of thisepisode.
Tag me at my Instagram, atElevate Life Coach, and share
your biggest takeaway and giveme your shout out.
(21:43):
And if you're ready to shortenthat timeline and start getting
more of the high qualitycoaching client without spinning
your wheels on social,definitely go check out my
Signature Talk Academy.
The enrollment will be openingvery soon and until next time,
just keep showing up, keepshining and I will see you in
(22:07):
the next episode.
The next episode.
Thank you for listening.
To Make it Visible.
Podcast.
If you love this episode andwant deeper support for your
coaching business, head over toelevatelifecoachingorg and see
how we can partner together toturn your passion into a
(22:28):
profitable business.
I help female coaches launchand scale their coaching
business faster than ever,without wasted time and money,
filling the gaps in yourmarketing strategies, creating a
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to wake up to.
Head over toelevatelifecoachingorg and grab
(22:49):
a free strategy audit today.
Popular Podcasts
Amy Robach & T.J. Holmes present: Aubrey O’Day, Covering the Diddy Trial
Introducing… Aubrey O’Day Diddy’s former protege, television personality, platinum selling music artist, Danity Kane alum Aubrey O’Day joins veteran journalists Amy Robach and TJ Holmes to provide a unique perspective on the trial that has captivated the attention of the nation. Join them throughout the trial as they discuss, debate, and dissect every detail, every aspect of the proceedings. Aubrey will offer her opinions and expertise, as only she is qualified to do given her first-hand knowledge. From her days on Making the Band, as she emerged as the breakout star, the truth of the situation would be the opposite of the glitz and glamour. Listen throughout every minute of the trial, for this exclusive coverage. Amy Robach and TJ Holmes present Aubrey O’Day, Covering the Diddy Trial, an iHeartRadio podcast.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!