September 30, 2025 • 28 mins
Doors are open this week for Coaching Biz Builder — my 8-week roadmap for new life coaches to go from “I’m trying to figure this out” to signing clients with clarity and confidence.
Enrollment is open for a few days only → Join Coaching Biz Builder
If more information were the answer, you’d be booked out by now. Between Facebook groups, YouTube, free downloads, and ChatGPT, you’ve collected a mountain of tips—but still feel stuck. In this episode, I break down why information overload keeps you spinning and what actually gets you clients: clarity, strategy, and support (aka integration).
You’ll hear real examples of “fragmented tactics” (reels, LinkedIn articles, cold DMs, funnels, ManyChat, freebies) and why they stall out without a clear niche, message, offer, and client-path. Then I walk you through what to focus on instead so your actions turn into discovery calls and paying clients.
🔑 What You’ll Learn
- Why information ≠ integration: the real reason random tips aren’t moving your business forward
- How to pick the right strategy for your current stage (and ignore “do everything” pressure)
- The 3 essentials that create momentum: clarity (niche, message, offer), strategy (visibility → conversations → clients), and support (personalized feedback to fix leaks)
- Freebie & funnel pitfalls and how to connect them to an offer people actually buy
- A simple lens to evaluate any tactic so you stop wasting time and start booking calls
Drop me a line and share your thoughts!
Meet Your Host:
Hey, I’m Michelle — The coaches’ coach.
I'm a visibility marketing strategist who helps female coaches simplify their message, stand out, and scale their business without the hustle.
I believe your coaching business should feel beautiful and profitable — without sacrificing your sanity, your weekends, or your personality.
Through magnetic messaging, simple marketing systems, and smart visibility strategies, I help you build a brand that clients can’t help but say, “OMG, that’s who I need!”
More clarity, more clients, more champagne moments. 🥂
Because building your dream business shouldn’t be a nightmare — it should feel like coming home.
🐦 SOCIAL STUFF:
Instagram ➔ / elevatelifecoach
Facebook ➔ / coachmichellekuei
Linkedin ➔ / michellekuei
Website ➔ http://elevatelifecoaching.org
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Michellekuei (00:00):
Before we dive in, I gotta tell you, this is the
week.
My program, Coaching BizBuilder, is officially open.
It's an eight-week roadmap thathelps new life coaches to go
from I'm trying to figure thisout to signing the client with
clarity and confidence.
So if you've been getting outthere and you're all confused,
(00:22):
spinning in circles, trying tofigure out exactly how do I make
this coaching business work,and you've been piecing
everything like random advice,strategies, or tips that you can
hear, this is your chance toget the step-by-step clear
strategies and intentional planthat would get you on that path
(00:43):
to build your first 5k month, ifnot the next.
Um, doors are open only for afew days.
So head over to the link in theshow notes and grab your spot
inside thecoachingbizbuilder.com.
And like I said, this is myexact step-by-step roadmap that
how I have used it to build myown life coaching business and
(01:07):
how I've been helping othercoaches to build their coaching
business.
So if you've been waiting andlooking for a program out there
that hands you the roadmap anddo the most hand holding with
you, this is it.
Okay, so let's jump intotoday's episode.
Hey coach, welcome to Make ItVisible Podcast.
(01:27):
I'm Michelle Quay, yourvisibility marketing coach, and
I help female life coaches toget seen in all the right
places, attract happy payingclients, and build a coaching
business that actually feelsgood to run.
Even if you are still trying tofigure things out.
Each week I'm giving youvisibility tips, simple
marketing strategies, andshowing you how to create the
(01:50):
kind of content that connectswith your audience so that you
can stand out, build yourauthority, and attract clients
who's already feeling like a yesbefore they jump onto your
discovery call.
So grab a notebook, pouryourself a favorite drink, and
that's make your coachingbusiness visible.
Today we are going to talkabout why more information isn't
(02:14):
going to grow your business andwhat you actually need instead.
So it here's what I've noticedthat a lot of coaches have a lot
of questions, and I don't blameyou because I have a lot of
questions too regardingmarketing.
So, what is the first thingthat I go to?
Usually it's a community that Ibelong to.
(02:36):
So I will go into the communityand I will pop in my question.
Well, has anybody done this X,Y, and Z?
And what happened?
You get a lot of informationand you get a lot of advice that
hop onto the common, give youlike what worked for them and
what needs to be done, and youend up getting 10 and 30s and if
(03:00):
not hundreds of ideas andthings that will work this way,
if you do this, if you do that.
So having more information, ifhaving more information was
going to help you to build yourbusiness, then you probably
would have already booked yourcoaching client, right?
I mean, if you Google it, youask every Facebook group, I'm
(03:23):
gonna I'm planning to do aworkshop.
Who out there has done thisbefore and what had worked for
you?
And people are not shy fromsharing their perspective, their
opinion, their advice or theirtip.
And you probably have alsogotten uh uh private messages
from coaches who work withcoaches, um, and you end up
(03:46):
having this informationoverload.
And nowadays, with the ChatGPTand being able to pull all these
information and resources fromeverywhere, you probably got
tons of different strategies andideas that Chat GPT had given
you.
And yet, here you are stillwondering why is my business not
(04:08):
growing and why is it so hardto attract my paying client?
Or why is it that when I uh putout this workshop, when I try
all these uh launchingstrategies that other people are
using, why is it not workingfor me?
So today we are going to talkabout why more information is
(04:28):
not the answer and what wouldactually move the needle when it
comes to getting and signingyour paying client.
Because your coaching businessdoes not need another random
tips or information, it needs tohave a plan, a strategic plan.
And one of the things that Ireally love is to be intentional
(04:49):
about your plan.
And there's a reason why you'reon social, you're going around
and you're consuming those ininformation, but then you
probably found yourselfconsuming a lot of information,
but yet when it comes toimplementation, you don't have
that strategy.
So here's the problem withinformation overload.
(05:10):
Um, the problem is when you'renew in business, every piece of
advice feels important.
Right?
Every piece of advice feelsimportant.
And chances are people are outthere and they're sharing and
they're saying, Well, I've triedthis, I've tried that, and this
is not working, and this iswhat work, and this is why you
(05:31):
should do this.
So one coach says, post threereels a day, right?
Or post more reels becausereels are working, so you feel
the pressure of having to turnon your camera and producing
more reels.
The another one says, Well,forget about reel, just do the
LinkedIn article.
The LinkedIn article is doinggreat, so go to LinkedIn
(05:53):
article.
So now you're finding yourself,okay.
So I have to figure out what towrite and if I'm going to
publish, well, does LinkedInarticle, is it the same as
newsletter?
Now, how is that different fromthe email?
And and the wheel just turn andon and on and on.
So it's never stopping.
And then someone else swear bythe cold cold DM, right?
(06:16):
Uh, do you need to get moreleads?
They need to you need to jumpinto someone's uh private
messages.
So there's the many chat thatcomes in.
Now you see all these peoplesaying common uh cheese in the
comment below.
I'll send you the link.
Why?
Because they're probablyutilizing something uh
automated, something like a toollike many chat.
(06:36):
And you're sitting there andthinking, Well, do I need to get
that?
Because apparently that'sworking, that's getting people's
uh uh leads and that's gettingclients.
Or maybe you hear somethingabout a fancy funnel or ads, and
then you're sitting there andwondering, Well, maybe I should
try that because here you are,you're still struggling with
getting paying client.
(06:56):
And what happened?
You try a little bit ofeverything, you're getting all
busy because all these funnelsrequire setup, right?
If you get a subscribe to manychat, then you have to learn how
to set it up.
You have to uh write thetemplate, you pop your question
into chat GPT, give me atemplate of how I should uh
(07:18):
pursue someone inside a privatemessage.
So it's gonna give you allthese information and you pop it
into the many chat, you have toset it up and you have to test
it.
And if it's not working, itjust actually um it actually
sabotages your relationship withthis potential client.
Now that person feels like I'mgetting a solicitation um from
(07:41):
just connecting with you.
So essentially, right, you areso busy all day trying all these
different tools, but nothingreally is working, and that's
because information withoutcontext just creates more
confusion.
You need to have theseinformation within context.
(08:04):
Why am I doing this?
What is the purpose behindthis?
You don't need to have everystrategy, but you need to have
the right strategy for thebusiness that and and the season
of your business right now, nota year or two years ahead.
Um, you might not need a funnelat this current stage.
(08:25):
All you need to do is actuallyjust making yourself visible,
right?
So maybe your consistency isnot there and you're struggling
with coming up with content.
So you don't have anything toput out there.
So forget about the tool, thefancy tool that you're gonna
use.
You need to focus on creatingthe content first.
You need to know, be clearabout what you're going to
(08:46):
write, what you're going tocreate.
And this way you can pick theright tools.
Otherwise, you keep stitchingtogether these fragments, hoping
that one will magically unlockthe client uh to get the clients
to come in.
So that is the problem with umthe problem that I see with a
(09:07):
lot of coaches who's gettingthis information overload.
And that's because you have allthis information available
that's everywhere, right?
You turn on social media,there's always going to be
someone out there wanting tohelp you to build your coaching
business.
And so you end up consuming allthese information because
(09:27):
they're essentially allimportant, but they may not be
the right tools or rightresource for you without that
context.
Okay, so let's talk about nowthat you have the information,
let's say you do have theinformation and you did you
gather enough resources andyou've learned from uh one of
your favorite coach that youwanted to uh uh continue to
(09:50):
follow, you consume only theinformation from that particular
coach.
Now let's talk about whyinformation is so hard to
integrate and why integration isthe missing piece.
Now, information says here'shere's a list of ideas that I
have for you, and here's a listof important things that you
need to do in your coachingbusiness.
(10:10):
So, for example, you need tohave a niche, you need to have
uh clarity to the to themessaging, you need to have a
package, you need to have a wayof uh putting yourself out
there.
So maybe choosing a platform,maybe it's Instagram or Facebook
or LinkedIn, whatever.
Those are information.
And these are the lists ofideas that you'll probably
(10:30):
already have.
Now, integration says here'show this fits into your
business, your goals, and youraudience.
So, for example, someone mighttell you that start a podcast,
great idea, right?
Great idea.
And chances are you'll probablylisten to this podcast because
(10:51):
years ago, someone gave me thisidea.
You should start a podcast.
Great, start a podcast.
But if you don't have a nichethat's clear or a way to turn
your listeners to a discoverycall, or you don't understand
what, right?
What is that intention behindthe episode that you're
(11:12):
producing?
And what do you hope thisepisode is going to do for you,
or this podcast is going to dofor you?
It's just another time sucker.
It's going to suck out yourtime because now you have to do
figure out what to produce onthat podcast.
Then you have to go aboutproducing it, and then you have
to figure out which technologyis it going to am I going to
(11:34):
use?
Should I put it on YouTube orshould I just stay with the
podcast?
Which is a question that I justsaw someone asking in another
coach community.
Like, should I be on podcastsor should I be on YouTube?
Since everybody says thatYouTube is doing well, like
which one do I go?
So you start spending all thattime trying to produce that one
(11:56):
episode of podcasts, and yet youput it out into the world.
You're just kind of, it's justanother piece of uh content
that's hanging out in the world,and you have no idea of how to
turn that into a clientattraction weapon or leverage
that you can use in order tobuild your audience and in order
(12:17):
to turn your listeners into aclient.
Or maybe you heard, right?
Creating freebie to grow youremail list.
And this is one of one of thetopics that I love to talk about
because I I have my clientswork on their freebie so that
they can grow their email list.
So it is a strategy and theinformation that you have heard
(12:40):
is correct.
Um, you do want to have afreebie that that would actually
take your follower into youremail system because then you
can have a direct way ofcommunicating with them.
It's an amazing strategy and itreally works if you know how to
work it.
But if you if you're freebie,right, people say, oh, to create
(13:01):
a freebie to grow your emaillist.
Great.
So what do you do?
You jump into Chat GPT and itgives you a list of all these
freebie ideas, and you're notquite sure which one to pick.
You pick the one that looksgood to you, but when you really
truly look at it, it's notsomething that your your
audience wants.
So if your freebie does notconnect to your actual offer,
(13:25):
then all you have is a list ofpeople who's never going to buy.
And I personally have made thismistake because when I first
started my life coachingbusiness, I was told that I need
to have a freebie.
So I created tons of freebieand they were valuable.
Like if I look back and I stillhave them sitting in my Google
(13:46):
Drive, but if I look back, theseare valuable uh resources that
I could have charged $7 or $20because I put a lot of effort
into creating them.
So what ended up happening wasI create a list of all these
freebies, but it was attractingthe wrong people.
(14:07):
It didn't give me the resultthat I was hoping for, and
therefore I came around and Ithought, well, the email
marketing is not working.
And so for a very long time, Ididn't put out newsletter at
all, I didn't write email at allbecause I knew it wasn't going
to work.
Because my assumption was thesepeople who jump to my list
(14:28):
since they're not buying,therefore the email marketing is
not working.
You see the difference?
Information alone does not growyour business.
You need to take theseinformation and integrate them
so that it fits into yourbusiness, your goal, and it is
(14:48):
aligned with the audience thatyou're trying to serve.
Okay, so if information is notthe answer, then what is right?
What is the answer, Michelle?
So there are three things thatyou're going to need in order
(15:08):
for these information to beintegrated, right?
Clarity is first one.
You need to have a clear niche,a clear message, a clear offer.
Without these foundations, nomatter what kind of tactic that
you're going to follow, you'regoing to use, it's not going to
(15:30):
make sense.
You're always going to findyourself coming back in a full
circle, trying to figure out,okay, so that was not the niche,
or that was not the messagethat people resonated with.
And therefore, no one isjumping onto my offer.
Even until today, I'm stillconstantly looking at my niche,
(15:50):
looking at my messaging, makingsure that it actually makes
sense and taking my audience tobecome my paying clients.
And I'm constantly going backto do audits on myself to make
sure that I have thesefoundations right so that
everything that I create makessense to fit in my business.
So, first of all, you need tohave the clarity, right?
(16:12):
Clarity to the niche, clarityto the message, clarity to the
offer.
Um, without these foundations,there's no amount of strategies
or tactic or tips or advice thatyou find out there are going to
work.
The second important thing isthat you need is you need to
have strategies.
There's two schools ofthoughts, right?
(16:34):
There's people say, oh, there'sno formula out there, there's
no framework, there's nostrategy, and there's no steps
that you have to follow.
Not true.
Okay, uh, not true.
Think about um, let's put it inthe in a more woo-hoo sense.
I know a lot of you out thereare doing the holistic uh
coaching, and you might be inthe energy, energy uh niche, or
(16:58):
energy healing or reiki niche.
Um, let's put it in thatcontext, right?
Um, manifestation works whenyou create that energy, but to
allow the universe to send andto receive, right?
But you cannot receive unlessyou actually put in the work to
(17:20):
create the dream that you wantto create.
So you can sit there in alocked room, in a quiet room,
and you can meditate, you canmanifest, you can you can draw
up the whole entire businessplan as much as you want and as
high energy as you want to.
But until you actually putthese energy into creation, you
(17:45):
won't be able to actually takeaction that allow you to receive
what you have manifested.
So, in other words, a strategyis basically a simple plan that
connects what you do, which isvisibility, to conversation,
right?
(18:05):
Why do you go out there to talkto people?
Well, it's visibility.
Now, why do you need visibilityso that you can generate
conversation?
So if you're sitting there andyou're not having conversation
all day about your coachingbusiness, then what are you
doing?
Right?
So essentially, if you want abusiness, you want clients, you
need to have conversation.
And how do you getconversation?
(18:27):
You need to put yourself outthere, and this is why you're on
social media, this is why youcreate podcasts.
If someone says, Oh, go createpodcasts, great, create
podcasts, but you need theconversation that comes after.
And that you need to have astep-by-step plan.
You need to make sure that itmakes sense.
And this is where the wordfunnel comes in, right?
(18:47):
People see you, that's thebeginning of the funnel.
And then what do they do?
They come inside your funnel.
Why do they come inside yourfunnel?
Not to become your client rightaway, they come into your
funnel because you start thatconversation first before they
turn into your client.
So, with that, you needstrategy behind it.
And there is a formula for allthis.
(19:10):
Otherwise, I mean, all themarketers who claim that there's
a formula out there, I mean,they didn't just claim it out of
the blue, right?
People called it formula,called it steps, called it uh
framework for a reason becausethese are the things that will
take you to a step closer to thebusiness that you want.
Now, you can call it framework,you can call it formula,
(19:34):
whatever it is, right?
These are step-by-step plans.
Just like you're learning howto ride a bicycle, for example.
You need to get the bicyclefirst, right?
You need to understand how thebicycle works.
When you paddle, you moveforward.
And these are the things thatare similar to the basic
foundation of the framework orthe roadmap or the um uh formula
(19:56):
that you see out there toattract clients.
So you need strategy, that'sthe bottom line.
And then you also need to havethe support, um, someone to
actually look at your businessto see where you're spinning
your circle and help you toidentify why you're spinning in
circle.
I bet that there's a lot of youout there, you probably have
(20:19):
already created some sort of leemagnet.
Now, freebie, right?
Um, why is your audience notdownloading the support that you
get?
Is that someone is going tolook at your lead magnet, your
freebie, and being able to tellyou, well, this is not working,
or that copy, that phrase is notworking, right?
(20:42):
You don't have someone to dothat for you, and you're just
simply relying on ChatGPT.
ChatGPT can only brainstormwith you, but it can give you a
personalized feedback and say,well, based on what I know about
your audience, this is notgonna work, right?
So it makes perfect sense whynobody wants to grab it.
Or perhaps is the strategies ofhow you introduce this freebie.
(21:06):
I cannot tell you how manytimes my clients, my own
clients, who have createdfreebie and it just sit on their
digital shelf.
They don't talk about it, theydon't put it out there, and I'm
like, you created a greatresource.
Why aren't you talking aboutit?
Because there's no strategy toback it up.
So you need someone to look atyour business to see where
(21:27):
you're spinning in circle andwhere is it leaking, right?
If you created it, there'ssomething that's leaking that
caused this thing doesn't work.
It's not because you didn't doa good job, it's probably
something is leaking, and justlike a leaky pipe, we need to
figure out where is it leakingso that we can close that leak
(21:48):
so that you can get more payingclients.
And that is why a lot of thecourses and free advice, like
the mini courses, because itonly shows you, right, the step
number one, but it doesn't showyou in order to get to step
number two, you might need toget the bigger course or or you
(22:09):
need to get to the payinginvestment.
Now, personally, this issomething that I wish I knew
when I started my own coachingbusiness, is that I was very
much like you.
I was going around anddownloading all these freebie
and watching a lot of YouTube.
I figure, because I alreadyspent it so much investing in
getting my certification as acoach, as a life coach, right?
(22:30):
And so when it comes tobuilding my business, I was
trying to save money.
I was trying to look at my bankaccount.
I had to be really strategicbecause I actually have a
mortgage to pay.
So the monthly bills, they doadd up.
So I didn't think aboutinvesting to work with uh a
coach right away.
(22:51):
I spent times looking for freeresources.
I put, like I said, I createdtons of different freebies,
right?
Um, but eventually what Irealized was that in order to
make money, you need to bewilling and be open to invest
money in your own business.
(23:12):
Otherwise, because you're ifyou think about this mindset,
right?
Um when we're looking at towork with clients, what we want
is we want them to invest in us.
But then on the receiving end,right, we're sitting here, if
we're not willing to investourselves, how can we convince
(23:32):
our client that, hey, in orderto growth, right?
No matter whether you're inyour business or or your
personal growth, in order tohave growth, you can't do it
alone.
You can't, there's just no waythat you can do it alone because
we constantly blindsided by allthese things that's happening
around us.
(23:53):
So if you want growth, whetherit's your personal development
or your business, you need to bewilling to invest in yourself
in order for the growth tohappen.
So here's the big takeaway.
Um, your coaching business doesnot need more information, it
(24:14):
needs integration.
Okay, you might want to writethis down.
Your coaching business does notneed more information.
What it needs is integration.
Uh, in order to haveintegration, you need a clarity
to what is your niche, yourmessaging, your offer, and you
need to put it into context,right?
(24:35):
At what stage do I need to usemy messaging?
And how do I leverage mymessaging so that I can attract
the right people into mybusiness who's going to look at
my offer?
That is where the strategycomes in.
And you need the support inorder to help you to figure out
(24:56):
where is your business leakingthat you're not getting the
paying client.
And that was the reason why Icreated the coaching business
builder.
Um, my eight-week program,which is designed to help you to
get clients, build authority,and finally having a coaching
(25:17):
business that feels real and notjust waking up next day and
wondering where am I going toget my next client?
So this week I'm opening thedoor to the enrollment, and it's
going to be this week only.
And this is probably going tobe the last enrollment for the
(25:37):
year in 2025.
Um, inside the eight-week, uh,we'll meet every single week.
Inside this cohort, what we'regoing to do is we're going to
nail your niche, your messaging,and creating your signature
offer.
We're going to build yourvisibility so that the right
clients will actually know whoyou are, where to find you, and
(26:00):
why specifically I have to hireyou.
Right.
And that's always been thehardest part with a lot of the
coaches that I work with.
It's about identifying what isso unique about them and why
their clients should be hiringthem.
Um, and we're also going tocreate a client attraction
(26:20):
system that fits your lifestyle,that fits you.
Um, some of my clients theydon't like the social media.
And so you don't actually needto have social media in order to
get paying clients.
It's not like black and white,right?
If you like social media, ifyou don't mind social media,
social media is a great way toget your paying client.
(26:41):
But let's say you're someonewho just don't like social
media, we can still create aclient attraction system for you
when you're doing doing withoutsocial media.
So if you've been sitting thereand trying to piece together
all these advice, uh tips andvideos or free resources, free
(27:01):
downloads, and chat GPT, um,this is your chance to stop
guessing and actually building abusiness with intention, with
purpose, and with strategy.
So the enrollment is onlyopening this week.
Like I said, this is probablythe last enrollment that you're
going to see in 2025.
(27:22):
Um, there is a link in the shownotes to join us inside the
coaching biz builder before Iclose the door.
So, with that, remember youdon't need more information.
What you need is integration.
Thank you for listening to MakeIt Visible Podcast.
(27:47):
If you love this episode andwant deeper support for your
coaching business, head over toelevate lifecoaching.org and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than everwithout wasting time and money,
filling the gaps in yourmarketing strategies, creating a
(28:08):
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to make up to.
Head over toelevatelifecoaching.org and wrap
a free strategy out today.
Before we dive in, I gotta tell you, this is the
week.
My program, Coaching BizBuilder, is officially open.
It's an eight-week roadmap thathelps new life coaches to go
from I'm trying to figure thisout to signing the client with
clarity and confidence.
So if you've been getting outthere and you're all confused,
(00:22):
spinning in circles, trying tofigure out exactly how do I make
this coaching business work,and you've been piecing
everything like random advice,strategies, or tips that you can
hear, this is your chance toget the step-by-step clear
strategies and intentional planthat would get you on that path
(00:43):
to build your first 5k month, ifnot the next.
Um, doors are open only for afew days.
So head over to the link in theshow notes and grab your spot
inside thecoachingbizbuilder.com.
And like I said, this is myexact step-by-step roadmap that
how I have used it to build myown life coaching business and
(01:07):
how I've been helping othercoaches to build their coaching
business.
So if you've been waiting andlooking for a program out there
that hands you the roadmap anddo the most hand holding with
you, this is it.
Okay, so let's jump intotoday's episode.
Hey coach, welcome to Make ItVisible Podcast.
(01:27):
I'm Michelle Quay, yourvisibility marketing coach, and
I help female life coaches toget seen in all the right
places, attract happy payingclients, and build a coaching
business that actually feelsgood to run.
Even if you are still trying tofigure things out.
Each week I'm giving youvisibility tips, simple
marketing strategies, andshowing you how to create the
(01:50):
kind of content that connectswith your audience so that you
can stand out, build yourauthority, and attract clients
who's already feeling like a yesbefore they jump onto your
discovery call.
So grab a notebook, pouryourself a favorite drink, and
that's make your coachingbusiness visible.
Today we are going to talkabout why more information isn't
(02:14):
going to grow your business andwhat you actually need instead.
So it here's what I've noticedthat a lot of coaches have a lot
of questions, and I don't blameyou because I have a lot of
questions too regardingmarketing.
So, what is the first thingthat I go to?
Usually it's a community that Ibelong to.
(02:36):
So I will go into the communityand I will pop in my question.
Well, has anybody done this X,Y, and Z?
And what happened?
You get a lot of informationand you get a lot of advice that
hop onto the common, give youlike what worked for them and
what needs to be done, and youend up getting 10 and 30s and if
(03:00):
not hundreds of ideas andthings that will work this way,
if you do this, if you do that.
So having more information, ifhaving more information was
going to help you to build yourbusiness, then you probably
would have already booked yourcoaching client, right?
I mean, if you Google it, youask every Facebook group, I'm
(03:23):
gonna I'm planning to do aworkshop.
Who out there has done thisbefore and what had worked for
you?
And people are not shy fromsharing their perspective, their
opinion, their advice or theirtip.
And you probably have alsogotten uh uh private messages
from coaches who work withcoaches, um, and you end up
(03:46):
having this informationoverload.
And nowadays, with the ChatGPTand being able to pull all these
information and resources fromeverywhere, you probably got
tons of different strategies andideas that Chat GPT had given
you.
And yet, here you are stillwondering why is my business not
(04:08):
growing and why is it so hardto attract my paying client?
Or why is it that when I uh putout this workshop, when I try
all these uh launchingstrategies that other people are
using, why is it not workingfor me?
So today we are going to talkabout why more information is
(04:28):
not the answer and what wouldactually move the needle when it
comes to getting and signingyour paying client.
Because your coaching businessdoes not need another random
tips or information, it needs tohave a plan, a strategic plan.
And one of the things that Ireally love is to be intentional
(04:49):
about your plan.
And there's a reason why you'reon social, you're going around
and you're consuming those ininformation, but then you
probably found yourselfconsuming a lot of information,
but yet when it comes toimplementation, you don't have
that strategy.
So here's the problem withinformation overload.
(05:10):
Um, the problem is when you'renew in business, every piece of
advice feels important.
Right?
Every piece of advice feelsimportant.
And chances are people are outthere and they're sharing and
they're saying, Well, I've triedthis, I've tried that, and this
is not working, and this iswhat work, and this is why you
(05:31):
should do this.
So one coach says, post threereels a day, right?
Or post more reels becausereels are working, so you feel
the pressure of having to turnon your camera and producing
more reels.
The another one says, Well,forget about reel, just do the
LinkedIn article.
The LinkedIn article is doinggreat, so go to LinkedIn
(05:53):
article.
So now you're finding yourself,okay.
So I have to figure out what towrite and if I'm going to
publish, well, does LinkedInarticle, is it the same as
newsletter?
Now, how is that different fromthe email?
And and the wheel just turn andon and on and on.
So it's never stopping.
And then someone else swear bythe cold cold DM, right?
(06:16):
Uh, do you need to get moreleads?
They need to you need to jumpinto someone's uh private
messages.
So there's the many chat thatcomes in.
Now you see all these peoplesaying common uh cheese in the
comment below.
I'll send you the link.
Why?
Because they're probablyutilizing something uh
automated, something like a toollike many chat.
(06:36):
And you're sitting there andthinking, Well, do I need to get
that?
Because apparently that'sworking, that's getting people's
uh uh leads and that's gettingclients.
Or maybe you hear somethingabout a fancy funnel or ads, and
then you're sitting there andwondering, Well, maybe I should
try that because here you are,you're still struggling with
getting paying client.
(06:56):
And what happened?
You try a little bit ofeverything, you're getting all
busy because all these funnelsrequire setup, right?
If you get a subscribe to manychat, then you have to learn how
to set it up.
You have to uh write thetemplate, you pop your question
into chat GPT, give me atemplate of how I should uh
(07:18):
pursue someone inside a privatemessage.
So it's gonna give you allthese information and you pop it
into the many chat, you have toset it up and you have to test
it.
And if it's not working, itjust actually um it actually
sabotages your relationship withthis potential client.
Now that person feels like I'mgetting a solicitation um from
(07:41):
just connecting with you.
So essentially, right, you areso busy all day trying all these
different tools, but nothingreally is working, and that's
because information withoutcontext just creates more
confusion.
You need to have theseinformation within context.
(08:04):
Why am I doing this?
What is the purpose behindthis?
You don't need to have everystrategy, but you need to have
the right strategy for thebusiness that and and the season
of your business right now, nota year or two years ahead.
Um, you might not need a funnelat this current stage.
(08:25):
All you need to do is actuallyjust making yourself visible,
right?
So maybe your consistency isnot there and you're struggling
with coming up with content.
So you don't have anything toput out there.
So forget about the tool, thefancy tool that you're gonna
use.
You need to focus on creatingthe content first.
You need to know, be clearabout what you're going to
(08:46):
write, what you're going tocreate.
And this way you can pick theright tools.
Otherwise, you keep stitchingtogether these fragments, hoping
that one will magically unlockthe client uh to get the clients
to come in.
So that is the problem with umthe problem that I see with a
(09:07):
lot of coaches who's gettingthis information overload.
And that's because you have allthis information available
that's everywhere, right?
You turn on social media,there's always going to be
someone out there wanting tohelp you to build your coaching
business.
And so you end up consuming allthese information because
(09:27):
they're essentially allimportant, but they may not be
the right tools or rightresource for you without that
context.
Okay, so let's talk about nowthat you have the information,
let's say you do have theinformation and you did you
gather enough resources andyou've learned from uh one of
your favorite coach that youwanted to uh uh continue to
(09:50):
follow, you consume only theinformation from that particular
coach.
Now let's talk about whyinformation is so hard to
integrate and why integration isthe missing piece.
Now, information says here'shere's a list of ideas that I
have for you, and here's a listof important things that you
need to do in your coachingbusiness.
(10:10):
So, for example, you need tohave a niche, you need to have
uh clarity to the to themessaging, you need to have a
package, you need to have a wayof uh putting yourself out
there.
So maybe choosing a platform,maybe it's Instagram or Facebook
or LinkedIn, whatever.
Those are information.
And these are the lists ofideas that you'll probably
(10:30):
already have.
Now, integration says here'show this fits into your
business, your goals, and youraudience.
So, for example, someone mighttell you that start a podcast,
great idea, right?
Great idea.
And chances are you'll probablylisten to this podcast because
(10:51):
years ago, someone gave me thisidea.
You should start a podcast.
Great, start a podcast.
But if you don't have a nichethat's clear or a way to turn
your listeners to a discoverycall, or you don't understand
what, right?
What is that intention behindthe episode that you're
(11:12):
producing?
And what do you hope thisepisode is going to do for you,
or this podcast is going to dofor you?
It's just another time sucker.
It's going to suck out yourtime because now you have to do
figure out what to produce onthat podcast.
Then you have to go aboutproducing it, and then you have
to figure out which technologyis it going to am I going to
(11:34):
use?
Should I put it on YouTube orshould I just stay with the
podcast?
Which is a question that I justsaw someone asking in another
coach community.
Like, should I be on podcastsor should I be on YouTube?
Since everybody says thatYouTube is doing well, like
which one do I go?
So you start spending all thattime trying to produce that one
(11:56):
episode of podcasts, and yet youput it out into the world.
You're just kind of, it's justanother piece of uh content
that's hanging out in the world,and you have no idea of how to
turn that into a clientattraction weapon or leverage
that you can use in order tobuild your audience and in order
(12:17):
to turn your listeners into aclient.
Or maybe you heard, right?
Creating freebie to grow youremail list.
And this is one of one of thetopics that I love to talk about
because I I have my clientswork on their freebie so that
they can grow their email list.
So it is a strategy and theinformation that you have heard
(12:40):
is correct.
Um, you do want to have afreebie that that would actually
take your follower into youremail system because then you
can have a direct way ofcommunicating with them.
It's an amazing strategy and itreally works if you know how to
work it.
But if you if you're freebie,right, people say, oh, to create
(13:01):
a freebie to grow your emaillist.
Great.
So what do you do?
You jump into Chat GPT and itgives you a list of all these
freebie ideas, and you're notquite sure which one to pick.
You pick the one that looksgood to you, but when you really
truly look at it, it's notsomething that your your
audience wants.
So if your freebie does notconnect to your actual offer,
(13:25):
then all you have is a list ofpeople who's never going to buy.
And I personally have made thismistake because when I first
started my life coachingbusiness, I was told that I need
to have a freebie.
So I created tons of freebieand they were valuable.
Like if I look back and I stillhave them sitting in my Google
(13:46):
Drive, but if I look back, theseare valuable uh resources that
I could have charged $7 or $20because I put a lot of effort
into creating them.
So what ended up happening wasI create a list of all these
freebies, but it was attractingthe wrong people.
(14:07):
It didn't give me the resultthat I was hoping for, and
therefore I came around and Ithought, well, the email
marketing is not working.
And so for a very long time, Ididn't put out newsletter at
all, I didn't write email at allbecause I knew it wasn't going
to work.
Because my assumption was thesepeople who jump to my list
(14:28):
since they're not buying,therefore the email marketing is
not working.
You see the difference?
Information alone does not growyour business.
You need to take theseinformation and integrate them
so that it fits into yourbusiness, your goal, and it is
(14:48):
aligned with the audience thatyou're trying to serve.
Okay, so if information is notthe answer, then what is right?
What is the answer, Michelle?
So there are three things thatyou're going to need in order
(15:08):
for these information to beintegrated, right?
Clarity is first one.
You need to have a clear niche,a clear message, a clear offer.
Without these foundations, nomatter what kind of tactic that
you're going to follow, you'regoing to use, it's not going to
(15:30):
make sense.
You're always going to findyourself coming back in a full
circle, trying to figure out,okay, so that was not the niche,
or that was not the messagethat people resonated with.
And therefore, no one isjumping onto my offer.
Even until today, I'm stillconstantly looking at my niche,
(15:50):
looking at my messaging, makingsure that it actually makes
sense and taking my audience tobecome my paying clients.
And I'm constantly going backto do audits on myself to make
sure that I have thesefoundations right so that
everything that I create makessense to fit in my business.
So, first of all, you need tohave the clarity, right?
(16:12):
Clarity to the niche, clarityto the message, clarity to the
offer.
Um, without these foundations,there's no amount of strategies
or tactic or tips or advice thatyou find out there are going to
work.
The second important thing isthat you need is you need to
have strategies.
There's two schools ofthoughts, right?
(16:34):
There's people say, oh, there'sno formula out there, there's
no framework, there's nostrategy, and there's no steps
that you have to follow.
Not true.
Okay, uh, not true.
Think about um, let's put it inthe in a more woo-hoo sense.
I know a lot of you out thereare doing the holistic uh
coaching, and you might be inthe energy, energy uh niche, or
(16:58):
energy healing or reiki niche.
Um, let's put it in thatcontext, right?
Um, manifestation works whenyou create that energy, but to
allow the universe to send andto receive, right?
But you cannot receive unlessyou actually put in the work to
(17:20):
create the dream that you wantto create.
So you can sit there in alocked room, in a quiet room,
and you can meditate, you canmanifest, you can you can draw
up the whole entire businessplan as much as you want and as
high energy as you want to.
But until you actually putthese energy into creation, you
(17:45):
won't be able to actually takeaction that allow you to receive
what you have manifested.
So, in other words, a strategyis basically a simple plan that
connects what you do, which isvisibility, to conversation,
right?
(18:05):
Why do you go out there to talkto people?
Well, it's visibility.
Now, why do you need visibilityso that you can generate
conversation?
So if you're sitting there andyou're not having conversation
all day about your coachingbusiness, then what are you
doing?
Right?
So essentially, if you want abusiness, you want clients, you
need to have conversation.
And how do you getconversation?
(18:27):
You need to put yourself outthere, and this is why you're on
social media, this is why youcreate podcasts.
If someone says, Oh, go createpodcasts, great, create
podcasts, but you need theconversation that comes after.
And that you need to have astep-by-step plan.
You need to make sure that itmakes sense.
And this is where the wordfunnel comes in, right?
(18:47):
People see you, that's thebeginning of the funnel.
And then what do they do?
They come inside your funnel.
Why do they come inside yourfunnel?
Not to become your client rightaway, they come into your
funnel because you start thatconversation first before they
turn into your client.
So, with that, you needstrategy behind it.
And there is a formula for allthis.
(19:10):
Otherwise, I mean, all themarketers who claim that there's
a formula out there, I mean,they didn't just claim it out of
the blue, right?
People called it formula,called it steps, called it uh
framework for a reason becausethese are the things that will
take you to a step closer to thebusiness that you want.
Now, you can call it framework,you can call it formula,
(19:34):
whatever it is, right?
These are step-by-step plans.
Just like you're learning howto ride a bicycle, for example.
You need to get the bicyclefirst, right?
You need to understand how thebicycle works.
When you paddle, you moveforward.
And these are the things thatare similar to the basic
foundation of the framework orthe roadmap or the um uh formula
(19:56):
that you see out there toattract clients.
So you need strategy, that'sthe bottom line.
And then you also need to havethe support, um, someone to
actually look at your businessto see where you're spinning
your circle and help you toidentify why you're spinning in
circle.
I bet that there's a lot of youout there, you probably have
(20:19):
already created some sort of leemagnet.
Now, freebie, right?
Um, why is your audience notdownloading the support that you
get?
Is that someone is going tolook at your lead magnet, your
freebie, and being able to tellyou, well, this is not working,
or that copy, that phrase is notworking, right?
(20:42):
You don't have someone to dothat for you, and you're just
simply relying on ChatGPT.
ChatGPT can only brainstormwith you, but it can give you a
personalized feedback and say,well, based on what I know about
your audience, this is notgonna work, right?
So it makes perfect sense whynobody wants to grab it.
Or perhaps is the strategies ofhow you introduce this freebie.
(21:06):
I cannot tell you how manytimes my clients, my own
clients, who have createdfreebie and it just sit on their
digital shelf.
They don't talk about it, theydon't put it out there, and I'm
like, you created a greatresource.
Why aren't you talking aboutit?
Because there's no strategy toback it up.
So you need someone to look atyour business to see where
(21:27):
you're spinning in circle andwhere is it leaking, right?
If you created it, there'ssomething that's leaking that
caused this thing doesn't work.
It's not because you didn't doa good job, it's probably
something is leaking, and justlike a leaky pipe, we need to
figure out where is it leakingso that we can close that leak
(21:48):
so that you can get more payingclients.
And that is why a lot of thecourses and free advice, like
the mini courses, because itonly shows you, right, the step
number one, but it doesn't showyou in order to get to step
number two, you might need toget the bigger course or or you
(22:09):
need to get to the payinginvestment.
Now, personally, this issomething that I wish I knew
when I started my own coachingbusiness, is that I was very
much like you.
I was going around anddownloading all these freebie
and watching a lot of YouTube.
I figure, because I alreadyspent it so much investing in
getting my certification as acoach, as a life coach, right?
(22:30):
And so when it comes tobuilding my business, I was
trying to save money.
I was trying to look at my bankaccount.
I had to be really strategicbecause I actually have a
mortgage to pay.
So the monthly bills, they doadd up.
So I didn't think aboutinvesting to work with uh a
coach right away.
(22:51):
I spent times looking for freeresources.
I put, like I said, I createdtons of different freebies,
right?
Um, but eventually what Irealized was that in order to
make money, you need to bewilling and be open to invest
money in your own business.
(23:12):
Otherwise, because you're ifyou think about this mindset,
right?
Um when we're looking at towork with clients, what we want
is we want them to invest in us.
But then on the receiving end,right, we're sitting here, if
we're not willing to investourselves, how can we convince
(23:32):
our client that, hey, in orderto growth, right?
No matter whether you're inyour business or or your
personal growth, in order tohave growth, you can't do it
alone.
You can't, there's just no waythat you can do it alone because
we constantly blindsided by allthese things that's happening
around us.
(23:53):
So if you want growth, whetherit's your personal development
or your business, you need to bewilling to invest in yourself
in order for the growth tohappen.
So here's the big takeaway.
Um, your coaching business doesnot need more information, it
(24:14):
needs integration.
Okay, you might want to writethis down.
Your coaching business does notneed more information.
What it needs is integration.
Uh, in order to haveintegration, you need a clarity
to what is your niche, yourmessaging, your offer, and you
need to put it into context,right?
(24:35):
At what stage do I need to usemy messaging?
And how do I leverage mymessaging so that I can attract
the right people into mybusiness who's going to look at
my offer?
That is where the strategycomes in.
And you need the support inorder to help you to figure out
(24:56):
where is your business leakingthat you're not getting the
paying client.
And that was the reason why Icreated the coaching business
builder.
Um, my eight-week program,which is designed to help you to
get clients, build authority,and finally having a coaching
(25:17):
business that feels real and notjust waking up next day and
wondering where am I going toget my next client?
So this week I'm opening thedoor to the enrollment, and it's
going to be this week only.
And this is probably going tobe the last enrollment for the
(25:37):
year in 2025.
Um, inside the eight-week, uh,we'll meet every single week.
Inside this cohort, what we'regoing to do is we're going to
nail your niche, your messaging,and creating your signature
offer.
We're going to build yourvisibility so that the right
clients will actually know whoyou are, where to find you, and
(26:00):
why specifically I have to hireyou.
Right.
And that's always been thehardest part with a lot of the
coaches that I work with.
It's about identifying what isso unique about them and why
their clients should be hiringthem.
Um, and we're also going tocreate a client attraction
(26:20):
system that fits your lifestyle,that fits you.
Um, some of my clients theydon't like the social media.
And so you don't actually needto have social media in order to
get paying clients.
It's not like black and white,right?
If you like social media, ifyou don't mind social media,
social media is a great way toget your paying client.
(26:41):
But let's say you're someonewho just don't like social
media, we can still create aclient attraction system for you
when you're doing doing withoutsocial media.
So if you've been sitting thereand trying to piece together
all these advice, uh tips andvideos or free resources, free
(27:01):
downloads, and chat GPT, um,this is your chance to stop
guessing and actually building abusiness with intention, with
purpose, and with strategy.
So the enrollment is onlyopening this week.
Like I said, this is probablythe last enrollment that you're
going to see in 2025.
(27:22):
Um, there is a link in the shownotes to join us inside the
coaching biz builder before Iclose the door.
So, with that, remember youdon't need more information.
What you need is integration.
Thank you for listening to MakeIt Visible Podcast.
(27:47):
If you love this episode andwant deeper support for your
coaching business, head over toelevate lifecoaching.org and see
how we can partner together toturn your passion into a
profitable business.
I help female coaches launchand scale their coaching
business faster than everwithout wasting time and money,
filling the gaps in yourmarketing strategies, creating a
(28:08):
simple and easy to followsystem so you can accelerate on
the path of coaching businessthat you love to make up to.
Head over toelevatelifecoaching.org and wrap
a free strategy out today.
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