Make Me A Marketer Podcast with Landon Poburan

My Biggest Failure as an Entrepreneur

Today, I unmask the ugly truth about failure in business as an entrepreneur. I recount my biggest failure in business. The highs and lows of the journey, the emotional toll it took, and the lessons learned.

In this honest and heart-wrenching episode, I share my personal journey of running a business, hitting $100,000 in debt, and closing my gym in 2018. I reveal the highs and ...

Identifying Warning Signs of Burnout and Strategies to Keep it at Bay

This podcast episode provides insights into identifying the warning signs of burnout and offers strategies to prevent it. I share my personal experiences of encountering these signs and offer strategies such as simplification of tasks, rest and recovery, and maintaining your 'consistency threshold'. I encourage everyone to identify their own tr...

In today’s video I will how through how you can get started and stay consistent creating 5 (or more) pieces of content every single day. I walk through my personal process and my experience developing this process of simplification and how it allowed me to stay consistent while working full time, without a time, and having ADHD. I will show you how you can create a single piece of pillar content and use free AI tools to repurpose i...

Read  "The Consistency Threshold" Letter on Substack:
https://landonpoburan.substack.com/p/the-consistency-threshold-pt-1

In today's episode, we dive deep into Landon's theory of "The Consistency Threshold". Is consistency truly the key to success in business, personal growth, and other areas of life? Why is it that some people can maintain consistency while others struggle? Landon shares ...

In this podcast episode, I talk about the power of personal branding, using Dwayne "The Rock" Johnson and Tom Cruise as case studies. While both are household names in the entertainment industry, The Rock's net worth is $200 million more than Cruise's. Despite Cruise having led in more movies and grossed more at the box office, The Rock has diversified his portfolio by leveraging his personal brand into various ...

In Episode 042 we take a dive into the iconic battle of the 1980s: VHS vs. Betamax. Discover why having a superior product isn't always the winning ticket and how powerful marketing can shape the course of history. Whether you're a history buff or an entrepreneur looking for business insights, this episode unravels the importance of branding and the role it plays in market dominance.

Key Takeaways:

• In the 1970...

Click here if you'd prefer to watch on YouTube:
https://youtu.be/A1NwqF301HM?si=kUsGZnPXirL9Bhoj

In Ep. 041 we open a discussion on tactics vs. strategy. While tactics (specific actions or tools, like webinars) are more visible and often get the credit, the underlying strategy (long-term plans and brand-building) is the real driver of success.

Tactics are short-term, instantly gratifying actions that can...

Click here if you prefer to watch on YouTube:
https://youtu.be/8xULxvW7hHo?si=42szi94x12vYh4bv

In Ep. 040, we dive deep into the essential strategies every business needs to implement to take their online course sales and marketing to the next level. Whether you're a seasoned marketer or launching your first course, this episode promises valuable insights that can potentially transform your bottom line.

U...

Click here if you'd prefer to watch on YouTube:
https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMt

In today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.

I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium ...

Click here if you'd prefer to watch on YouTube:
https://youtu.be/kbmF-4hb0FY?si=rBFcZxIBeX3GuY2e

In today's episode, we explore the historical and current implications of overwork, starting with Henry Ford's switch from a 48-hour to a 40-hour workweek in 1926. We discuss how societal tendencies fueled by the 'hustle culture' exacerbate the issue, diving into research that shows even a 40-hour w...

In this episode, I'm back after a 3-month break to discuss my 140-hour adventure into coding. Was it a waste of time or an enriching experience? Tune in to find out how this journey has impacted both my personal and professional life in unexpected ways.

What I Cover:

• Why I took a 3-month hiatus and how I've been dealing with burnout.
• The reason a digital marketer like me decided to spend 140 hours learning to c...

Welcome to the Make Me a Marketer Show where your host, Landon Poburan, reveals five common sales funnel mistakes that could be costing you money and damaging your relationship with customers. Tune in to learn how to fix these mistakes and grow your business exponentially.

What you'll learn:

• The importance of having an opt-in rate over 20%.
• Why your lead magnet should be actually valuable and solve a big pain point.
• ...

Today we dive deep into the world of entrepreneurship, business growth, and the mindset required to succeed in this game. Our guest today is a seasoned entrepreneur who has gone through the ups and downs of business and comes out stronger every time. Get ready to learn some raw and unfiltered truths about the entrepreneurial journey!

In this episode, you'll learn:

• The importance of understanding step costs and plan...