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September 20, 2023 7 mins
Click here if you'd prefer to watch on YouTube:https://youtu.be/QWSKqabY-9c?si=QlgSJYixpv-AXCMtIn today's episode, we discuss the importance of building a strong brand, using Durex condoms as a case study. In 1976, Durex sponsored a Formula 1 racecar to build brand awareness, a strategy that proved effective.I dive into the 9 benefits of building a personal brand, including Marketing ROI, Premium Pricing, Increased Opportunities, Protection Against Competition, etc.Building a strong brand is ...
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