Make the Invisible Visible: Build Your Brand with Cheryl McCants, Your Marketing Momma

Your visual identity is the anchor of your brand and a key driver of trust. This episode dives into defining your brand personality, understanding design choices, and maintaining consistency across platforms. We discuss color psychology, typography, and imagery that resonate with your audience. Learn from Headspace’s cheerful, calming design that reinforces its promise of “Less stress, more joy.”

Strong marketing operations create the foundation for scalable success. In this episode, we explore how SOPs, streamlined processes, and team alignment improve efficiency and creativity. Discover why clarity in roles and goals prevents missteps and fosters collaboration. Hear how Bobbie, an organic baby formula company, runs marketing like an agile newsroom with purpose-driven strategies.

Grow your business by nurturing digital prospects with personalized email campaigns and a refreshed website. This episode explains how segmentation, A/B testing, and drip campaigns can boost engagement. We also cover why a polished, SEO-optimized website is essential for converting leads. Learn from fitness coach Lita Lewis, who mastered digital visibility through authentic connections.

Navigate the feedback overload with tips on quality, timing, and proactivity. Hear how Cargill transformed its feedback process to boost engagement and create a thriving workplace culture.

Sharpen your marketing communication skills with active listening, adaptability, and goal-setting. Learn how Citi used these strategies to connect with diverse audiences and evolve its brand.

Discover how to build a brand that stands out by understanding your value, staying consistent, and embracing growth. Includes a real-world example of Impact Consulting’s rebranding success for a state network.

Learn how to prevent burnout and business crises by mastering time management, setting boundaries, and seeking support. This episode shares practical tips and a success story from Cisco on creating a balanced, flexible work culture.

Companies succeed when they communicate diversity and practice inclusivity, tolerance, and equity. Tune in as I explain how communicating your firm’s equitable practices can boost employee satisfaction and retention, enhance your brand’s reputation, and improve your bottom line.  

The integration of diverse synergies with Black-owned businesses is a surefire formula for success. Listen up as I share my insights about how culturally diverse businesses share and communicate their messages respectfully to make a positive impact on our society. 

We’re thankful for changemakers who advance equity and foster innovation in a business world that may feel stagnant or regressive at times. Tune in as I discuss the importance of Black changemakers in creating more business opportunities for economic empowerment as well as cultivating innovation. 

How can Black-owned businesses communicate diversity to shape culture and create stronger communities? In this first episode of Black History Month, I showcase how Black-owned businesses bring authentic cultural representation to the forefront to foster community connections and inspire others. 

Whether you’re aware of it or not, your overall mental health and well-being directly impacts the health of your business. Let me teach you how you can ensure the well-being of your business not only for your own good, but also the good of your colleagues, clients, customers, and marketing campaigns. 

In this noisy world with many communication channels vying for our attention, it can be difficult to hear through the chatter. In this episode, I list three reasons why simply picking up the telephone and calling people can help you and your business feel reconnected, revitalized, and rejuvenated. 

While you might like to think you’ve got a 20-20 eye for your company’s work objectives, we’ve all got our blind spots. Listen in as I highlight three clear categories of marketing objectives for you to consider to finetune your vision for your company’s future. 

The new year is a great time to take a “vital temperature check” on how your business community sees you, just like getting that annual physical to make sure you’re A-OK. Tune in as I discuss three ways you can find out how your company is doing from the perspective of your business peers. 

As business owners, we are in the people business – the key to any healthy business. In this last episode of 2024 on the last day of 2024, I recommend three resolutions you can make to keep your business thriving and connected in 2025.  

What are the three P’s of a thriving business ecosystem? The first is Presence (which sounds about the same as Presents on this Christmas Eve of course), plus Process and Policy Review. Learn how you can leverage these three P’s as you wind down 2024 and plan for 2025. 

As part of this month’s series on building relationships in our business ecosystem, we offer a special guest episode featuring our very own podcast producer, Harvey Morris. Harvey is an Emmy award-winning musician, music producer, and the audio producer for our podcast series. 

The financial and employee assessments that we business owners tie up at the end of the year are key to keeping business relationships strong in the new year. Listen in as I teach you how to evaluate the health of your company to prep for 2025.