September 19, 2023 • 52 mins
In this Q+A, we are joined by podcast launch and growth expert Angie Jordan. Here are the questions we will dive into in this conversation:
1. Is there anything you should consider when naming your podcast?
2. How do you decide which topics to cover in your podcast and keep yourself organized so you make sure to cover all of your bases?
3. What are the best practices for podcast growth after the show is launched?
Resources from this episode
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brooke Monaghan (00:00):
I have this thing where I need to learn my
own lessons and if I'm doingsomething, just because someone
told me to, I start to get realpissed.
So sometimes I fuck around andfind out that I was wrong.
Angie Jordan (00:11):
Yeah, you fuck around and find out.
So you want to fuck around andfind out, follow this one.
And if you want to beintentional and save yourself
the time, just listen to what Isay.
Brooke Monaghan (00:23):
Listen to Angie .
Hey y'all, welcome to yourfirst Q&A episode to make your
business work for you.
Today's episode is a Q&A allabout podcasting with Angie
Jordan, who is a podcast launchand growth expert.
(00:47):
This is all she does is helppeople launch and grow podcasts.
Now listen to me very closelybefore we get into this episode,
especially on this first one.
Do not even think aboutskipping this.
If you do skip this and then Ihave, I don't want to hear it
later on when you're like Brooke, why didn't you blah, blah,
blah?
I said it at the top of theepisode.
Ok, listen, we do not know whoyou are.
(01:09):
Ok, I don't know who you are.
We don't know anything aboutyou as the listener.
The questions that we havetoday are pretty short.
There's not much context to thequestion itself.
If you want to send in aquestion and you want a
different kind of response thanthe ones that we are giving here
(01:31):
, I recommend that you add morecontext to those questions.
You fill it out a little bitmore.
You're going to hear morequestions in future episodes
that are much more.
Here's the situation that I'm inand all of the details, and
we'll answer those a little bitdifferently because we have more
context.
But when we don't have context,here's what happens.
It is on you, the listener, totake what works for you and
(01:51):
leave what doesn't.
No one here is telling you thatyou have to do anything.
The reason that we're doingthese Q&As is, I know, that some
of you are searching for somethings online.
You want some answers to thingsand you're searching for stuff
and you're getting theselisticles.
Here are the things to do, andthen there's no other context in
there.
(02:11):
We get into the sum of that inhere, but still still, Angie is
going to give you her bestguidance based on what she knows
, based on the specific types ofpeople that she works with,
which are people who are readyto get really intentional and
strategic about their podcast.
Okay, so if you're listening tothis and you're like, yeah, but
(02:33):
that's not for me because ofthis situation, Great, great,
please take the parts that workfor you, run them through your
own filter, create your ownstrategy.
Now here's the other thing.
The whole point of fruitiongrowth network, which this is a
part of, this show is a part of,is that, or one of the many
(02:54):
points, I guess, is that I wantto connect you with other people
who you might not otherwise see.
Because who do we see?
We see the big like, the peoplewith the huge audience, who are
already known, and we startlooking to those people for
advice not necessarily thepeople who specialize in the
thing that we do, who specializein the thing that we actually
need.
So I want to introduce you tosome of these people.
Some of these people are gonnabe for you, some of these people
(03:15):
are not gonna be for you.
So please do not get bent outof shape if you hear the answers
to these questions and you'relike but Brooke, you said that
this was gonna be a conversationwith nuance and context and
whatever.
Yeah, some of them are, andsome of them are gonna be Q&As,
and if you want a better answer,you send in your questions at
wwwjoinformissioncom.
(03:36):
Okay, we're getting into ourquestions.
We're talking about things toconsider when you name your
podcast, how to decide on andorganize your topics, and best
practices for consistent podcastgrowth.
If you have not already, pleasemake sure to leave a rating and
review on Apple podcasts.
It makes a huge difference.
You can also subscribe to ourYouTube channel at Join fruition
and you will get notificationsevery time that we have new Q&As
(03:58):
because we are putting thevideo format of these up there
with just the short bits.
That answers the question.
So if you want to get straightto that, subscribe on YouTube,
head to joinformissioncom tosubmit your own questions or
join us in the community, whichis opening in October.
Let's do this.
So the first thing that we gotwas is there anything that you
(04:27):
should?
And I have thoughts on all ofthese, but I'm like gonna let
you go and then we can talk Isthere anything that you should
consider when deciding on yourpodcast name?
Angie Jordan (04:37):
Oh, gosh, I'm like a storyteller and I know that
you just saw my stories, likewhile I was talking about
somebody in my group Okay,anyway, people are wild in these
internet streets.
But this happened in my groupbefore where I posted something
(04:58):
about naming your podcast and Iwas like, unless you're a
f***ing Beyonce or Oprah, stopnaming your podcast after
yourself.
Like stop it.
It's like one of my it's notreally that big of a pet peeve
anymore, but like I had justwrote this post kind of ranty,
you know I can get a littleranty and someone in the
comments is like well, mypodcast is named after me and I
(05:20):
am doing pretty good.
I got dissonance down those.
I was like, all right, okay, sodisclaimer, I am very big and I
think this is important.
I always say there's like likethere's no crying in baseball,
there's like no rules inpodcasting.
Okay, let's do this.
First and foremost becausepeople get so hung up on.
(05:43):
Like once people become likestart listening to me, they are
like raving Angie fans okay, Idon't know why it just happens
and like people in my membershipand like they're like hanging
onto my every word.
I'm like don't name your podcastafter yourself.
But then they're like that'swhat they really desired and
dreamed of.
(06:03):
But they're like and nowthey're like oh my God, angie
said I can't do it.
So like no, my God, okay, sothere's, take everything I say
with a grain of salt and thentake everything I say and then
do what feels right to you andtry your best to try to take
what is for you and what is not.
So that's like my number onerule all the time, because there
(06:24):
could be shit that works foryou, that I'm like, that shit
sucks and that's just how it is.
Okay, it's wrong.
I am here to be proven wrong.
But what I want you to thinkabout and this is like the core
of everything when you'restarting your podcast, it's like
what is it that you trulydesire from your podcast?
(06:45):
So people start their podcastsfor all different reasons and
this does tie back to the name,by the way.
But people start their podcastsfor all different reasons and
some people start it becausethey it's just I did a live on
this yesterday it's like thismicrophone and just like making
love to it.
It makes me feel so good whenI'm talking in it, like I could
(07:07):
be having a fucked up day andlike if I just come here and
talk on my baby, it's like anoutlet, like you express
yourself differently throughaudio right.
So you might just want to starta podcast to fuck around and you
want to be the Angie Jordanshow and like, knock yourself
out, right, you don't care aboutwhat results you're getting,
(07:28):
it's just a creative outlet.
Fine.
If you are starting a podcastand you are wanting to grow your
business from your podcast,listen to Angie, listen to me,
okay.
If you want to start yourpodcast and you're not selling
shit and you're just trying tolike, get a bunch of people so
that you can get sponsorships,maybe take some of what, some
shit from me, and some shitmight not apply to you.
(07:51):
If you want to grow yourbusiness, you want to get more
visibility in your business.
You have a small to mid-sizedaudience.
You need to name your podcastsomething that when the people
who need to hear it, or yourideal clients, the people who
you most want to work with whenthey see your podcast, they can
instantly identify that that isfor them Period.
(08:14):
Or you can also name yourpodcast like something that goes
along with your brand.
So like, if you have this groupprogram and that's part of your
brand and your podcast is anextension of it, cool, name it
that too, because that works inwith your brand and your brand
recognition and all of thatstuff.
So that's okay, too.
But it's like what are yourgoals?
If it is like to attract peoplewho have never fucking heard of
(08:37):
you before and I'm scrollingthe podcast apps or I'm
searching for whatever and ithelps you be more searchable too
, so like if you're the, whatyour podcast is about is not
even in your title.
It's you're not going to be asearchable and that's just facts
.
So it's like what are the goals?
And remember this caveat isthat the way you start out is
(08:59):
not the way you're going tofinish period.
So when you're starting out,it's like everybody wants to
encompass everything, likethey're like you know, I want to
talk about everything.
I want to name it the AngieJordan show.
I'm like just cool down, startout very like specific, name it
something specific, talk aboutsomething specific, and you can
(09:20):
always grow.
You can change Guess what,brooke.
You can change your fuckingpodcast name.
She says on podcast name numberthree Exactly right, and that's
why I said you're going tochange like it's going to.
Brooke Monaghan (09:37):
it's like it will, it, will, it will
inevitable you're going tofucking change.
Angie Jordan (09:41):
you're going to grow and evolve on the journey
and like so, just do.
What you need to do to get intothe scene is, like be really
something that's really specific, really visible, and then you
can go from there.
Yeah, that you can buy theAngie Jordan podcast, calm
domain Okay.
And then you can like change itto that later on.
(10:02):
Okay, I'm in support.
Once you get some like, onceyou get some people listening
your mom like change your name,okay, right.
Anyway, yeah, that's such a longwinded way for me to say that.
But there you go.
Brooke Monaghan (10:17):
That's the point.
That's the that's the point,though, of why I'm doing this,
because someone could Googlethis question and get an article
that's like here are the fivethings to consider, but they
don't get all of that nuance andall of the caveats to it, which
is the whole reason why I wantto have conversations about this
stuff yeah, like the questionsthat people want to search for,
(10:38):
but get a quality response to,and not just something that is
like easy to read in fiveminutes and so it's performing
well in SEO, because answerswe're finding, you know exactly,
you know SEO.
However, that is why I amchanging my podcast name again,
because what I ultimatelyrealized was like oh, okay, now
(10:58):
it's actually important for methat, you know, I started
thinking about there.
At one point, I was thinkinglike should I do like a limited
series podcast?
That's just like super SEOfriendly and it's like how to?
One point, I thought aboutstarting a limited series
podcast that was like how tostart a business?
You actually like like eightepisodes.
(11:19):
It's just like, my friend, whatI would teach in a webinar or
something like that, right, andI like that, and yeah.
And then I was like, well, ifI'm gonna do that why don't I
just do that with my mainpodcast then?
And so I changed it.
Now, for me personally, I neededto just come up with some
random ass name and just getstarted, because I just needed
(11:42):
to start and I was gonna sitthere and I was gonna like freak
out over it for the next threeyears and never do it, and so I
had to just start.
And then I figured out.
But I think that what I'mhearing in what you're saying is
like, or what I would say tosort of tie this back into what
you're saying is it took methree years of figuring it out
(12:02):
to get to a point where I wasfinally like, okay, I'm just
gonna like do the SEO friendlything, and so if you're not
gonna listen to Angie, it's fine, but just know that it might
take you three years to getthere on your own, and that's
cool too, and you're gonna builda whole bunch of connections
along the way and you're gonnaget a whole bunch of practice
and it's fine.
Like I tell people all the timelike it really doesn't fucking
matter that much, like juststart doing it, because then
(12:25):
you're gonna figure it out, andsometimes that's the right
answer, but sometimes you're ata point where you're like, no,
you know what, I'm not doingthis just to get started.
I'm doing this intentionallyand with a strategy behind it,
and if that's the case, thenyeah, put what it's actually
about in your title.
Angie Jordan (12:43):
Listen to Angie.
If that's the case, listen toAngie.
If you want to fart around forthree years till you figure it
out or whatever, that's fine too.
But, like, if you want to bereally intentional, then that's
what you got to do.
So there is nuance.
There's like room for you to dothat and learn your learn from
it.
And I'm not saying that, thatthat you were even wrong.
(13:04):
You know.
Like you were new, you gotstarted, you felt good into it,
like you're one of the fewpeople who is consistent and
like continuing with theirpodcast, and so a lot of that
has to be is a part of like ithas to feel good to you and
that's just the truth.
So, if it is feeling soclinical and like, oh, it's just
(13:26):
all about this, how to, and I'mjust so worried about getting
people to my podcast that you'renot even enjoying it, like,
what's the fucking point, right?
Brooke Monaghan (13:35):
Right yeah, and I think also like the rebel in
me, the like person who has aproblem with authority that
lives inside of me, like I havethis thing where I need to learn
my own lessons and if I'm doingsomething just because someone
told me to, I start to get realpissed.
So sometimes I fuck around andfind out that I was wrong.
Angie Jordan (13:56):
Yeah, you fuck around and find out.
So you want to fuck around andfind out, follow this one.
And if you want to beintentional and save yourself
the time, just listen to what Isay.
My second question for you?
Brooke Monaghan (14:12):
Oh my gosh.
Okay, I have finally decided tostart my podcast and as I plan
my first episodes, I'm realizingthat I'm worried about talking
about the same thing over andover again, but I also want to
make sure that my episodes arerelevant to my work.
Any tips on planning episodetopics and staying organized?
Angie Jordan (14:31):
I love this question, like because I get
this a lot and it's was asurprising it's probably
surprising for you to, becauseyou've been podcasting and so
like I get the feeling that youdon't have trouble worrying
about what to say.
Brooke Monaghan (14:46):
Yeah, I'm.
I say the same thing over andover again constantly.
Angie Jordan (14:49):
Me, me, me, either , I, I, I was surprised that
people were actually like I'mgoing to run out of shit to say,
because I will never run out ofshit to say, because I'm super
important, I'm super into myself, I think that I'm so fucking
smart, so I everybody needs tolisten to me, talk about
whatever I want to talk about.
So not a problem for me, butfor a lot of people, this is
(15:11):
something that like holds themup from starting.
And okay, so two things.
Number one this again goes intothat same mindset of because PS
podcasting is a mind fuck for alot of people, which I did not
know until I started helpingpeople do this.
And people get stuck, peopleget in their head, they get like
(15:31):
visibility blocks, like likewait, I got to pull all my like
life coaching skills out.
Oh, totally, yes, anyway.
So so what's going on here isit's like wanting to think about
, it's like trying to completethis picture before you get
(15:52):
started.
You want to know the end result, you want to know like it's
like wanting to have this thingdone and fully have your head
wrapped around it and have thisconcrete thing and plan.
And this is the and it just isnot that way.
The nature of podcasting is thatyou will evolve.
(16:12):
You like we just talked about.
You will change your name.
You will talk about more shitlike, or different shit.
You're going to pivot.
That is just how it goes.
Okay, so this idea that I haveto have this like 8 million
topics to talk about before Ieven start is ludicrous.
Okay, so, like it's fuckingbananas, you don't have to have
(16:37):
that.
So what I do a good, a good wayto do content creation and this
has really been a game changerfor me is thinking about my
podcast in seasons.
So, because this solves theclose, the loop thing that
(16:58):
you're trying to do, right Likeyou, at least you can close one
season loop at a time, Like,let's just, let's bring it in a
little bit and let's close oneseason loop at a time.
This is how I teach, becausethis is what the fuck I needed
for myself, Like this is what Ineeded.
And a lot of entrepreneurs needthis too, because we we like
(17:19):
like leaving something open,like it's like an energy, like
drain, or like you're not likeso sometimes people really
struggle with that.
So I like to plan out and thinkof everything in seasons and so
what?
In every time I'm mapping outcontent with my clients, it's
like what is the intention andthe goal behind this?
(17:39):
So let's look at this season.
What do we want people tounderstand?
What is what do we want peopleto walk away from the season
with?
So I'll give you an example.
My messaging is shifting just atad.
Or I'm I'm I'm selling into ahigher, a higher ticket offer
(18:02):
and I'm talking to people whoare wanting to use podcasting to
further their like thoughtleadership, grow their brand.
They're already making money.
So it's not like generally,like my last season, I'm talking
about how to make money fromyour business, from your podcast
.
Now I'm like talking to thisperson who is already making
money in their business.
(18:22):
So they're not doing it just tomake money, but they, like,
really believe in their impact,their brilliance.
They want to amplify theirvoice, they want to amplify
their brand.
They want to essentially createtheir own fucking stage, right?
So like literally my title, somy title for my season is create
your own fucking stage.
Nobody knows that but me.
(18:43):
It's not like I'm going to have,like season two create your own
fucking stage.
Like it's just in my head.
I'm like, okay, create yourfucking stage.
What content in here goes withthis, right?
So, like, I'm going to talkabout now how to create content
in a more thought leadership way, right?
Not just like how to get peoplethrough your funnel, blah, blah
(19:04):
, blah, blah, and talk reallyclinical about that.
I'm going to talk about howhaving a podcast helps you get
fucking book deals, how it helpsyou, like, increase your
visibility.
I'm going to have guests thatare that have done that, that
have used podcasting in that way, to show you that that's
possible for you, right?
So I'm doing that this seasonbecause my goal is to show
people how to build their ownfucking stage with a podcast.
(19:26):
So then the next season, thenyou, when it's time to think
about your next season, maybeI'm talking to, like, existing
podcasters who have podcasts butare just really struggling to
grow them.
So my goal of season three is,hey, let's talk to podcasters
about how to grow their audience.
How, what it, what it lookslike, what that, what it's like.
(19:49):
Such an elusive thing, to behonest, like nobody knows how to
grow your fucking podcast.
Like they're like, okay, I'mtalking and content isn't the
answer.
More and more content is justnot the answer.
So, anyway.
So it's like that's the goal ofthat season.
So, breaking that down likethat and giving yourself
permission to not know what'scoming next, because a lot of
times what what will happen isand I will do this with my
(20:10):
clients it's like we do a seasonand then we're like, okay, what
felt good, what resonated withyour audience?
Let's look at the numbers.
What got the most downloads?
What are people listening toover and over what?
What are you feeling fromfeedback from your audience?
Where should we go Next?
So I think that is somethingthat is really is really helpful
(20:34):
.
Also, you can create seasons andcontent like like what you just
said, like how you were, justlike, okay, I'm going to create
this, like really clinical howto.
Or you can create somethingthat's really around your offers
.
So like, if you have thismastermind and you get this one
person in your head like this ismy dream client, what group of
(20:57):
episodes can you say that isgoing to lead this person from
thinking about the mastermind toknowing it's possible for them,
to wanting to join themastermind and then, when it's
mastermind time.
Every single time you could beresharing your episodes about
your mastermind, so you cancreate it in that way also, yeah
, which is really helpful.
But I think the main thing islike what is your goal?
(21:18):
Come up with a goal, a thing, anidea over, like what's the
overarching thing that you wantpeople to leave away from with
from that season?
And you never have to say that.
You never have to be like thisseason.
I want you to know you canbuild your own stage.
It's literally for you, so thatin your head you can fucking
organize your shit and feel likeyou got that closed loop.
(21:40):
You know what you're doing andit feels solid to you.
And then what's also greatabout that is like now you know
I created season three all aboutXYZ.
So then people ask me questionsor I have this content come up.
I can.
I have my encyclopedia ofepisodes that I can now be using
in other places and show peoplelike lead them back there,
(22:00):
because I am very organized inhow that I've done my content.
Brooke Monaghan (22:04):
Yeah, so much of what you just said.
I'm like well, I'm just likenodding vigorously on the side
of my microphone, but I really.
First of all, how are you ontime?
I'm good, okay.
I really love this point aboutallowing yourself to not know
(22:27):
what's going to be next, becausewhat was coming to my mind as
you were saying that was likethe ultimate goal for all of us,
I think, is to be gettingbetter at what we do and to be
like figuring new things out,like, oh, this is a better way
that I can help people, oractually, this is a thing that
always comes up for people, andif we think about it this way,
or like changing your own work,getting better at your own work,
(22:49):
and like if you think thatyou're going to have all of your
topics planned now, you'reactually limiting yourself to
what you know now and that meansthat actually, it's not going
to get better.
Angie Jordan (22:59):
Yeah, like that's such a good point.
It's like you grow as you dothis, you grow as you're and you
learn, and so you arerestricting yourself to like
just what you know now, and sostop it.
Brooke Monaghan (23:14):
Yeah, stop.
And the other thing too is, youknow, for me, like you know for
the past few years, everysingle time that I was ever
selling a program, what I woulddo is like I would have like
eight weeks of episodes and thenI would just like chunk that
out and kind of like makeepisodes where I'm not obviously
(23:35):
it's not all just me selling toyou, but it's like digging into
us, that kind of you know, inthe beginning of it, for example
, like the mindset shift thatpeople would need to make, and
kind of digging into thatfurther.
And then sort of like you know,kind of like you know, like you
know you can sort of take itfrom that.
But you have yet another job.
Start, yo use that kind ofnarrative part of you know,
anita is a Japanese femalecreator.
(23:56):
She's basically I have a little, you know, a high perspective
on saying, well, since when thisparticular type of job?
What would that be?
First thing?
What would it be?
It would be basically in searchof professional like so to make
and kind of digging into thatfurther and then slowly kind of
leading them to the, to a placewhere they're ready for the
offer.
(24:17):
And, as you were just saying andthen now valuable, entertaining
sales page, basically, and likeit just yeah, I just never have
to do it again.
Like every time that I go backand I'm like, oh, I have an
episode on that, cool, I canjust like put that here and link
to it.
I'm like I was so smart.
Angie Jordan (24:39):
That's literally making me want to just like jump
up and down and like, becausethis is like something I'm
screaming from the rooftopsconstantly is like social media
and all the content that we haveto create.
All the time.
It's like bullshit.
I love social media because Ilike to be social most times,
(25:02):
but it's like very hard to keepup with and it's just it is
draining, Like I don't care whatanybody says, the shit is
draining after a while of likeyears of creating content and
saying the same shit over andover and over again.
But when you leverage thispodcast content which is what I
(25:24):
love, like listen, if I'm gonnarecord this season all about
thought leadership and all aboutyou know whatever like every
time I'm going to sell my VIPweekends, which was like super
juicy and like I love them andI'm excited about them and I
haven't sold them yet, but likeI'm selling them and it's like
every time I come around and Ineed to fill those spots, it's
(25:45):
like I can go to my podcastepisodes.
I can point people on my listto these episodes.
I can create a funnel aroundthese episodes for people who
are interested.
I can pull my transcript fromthese episodes and use a huge
fucking AI to write a blog postfor them.
I can pull my transcript and Icould use AI to write a social
(26:11):
media post from them.
I could.
What I love to do just a sidenote with AI is I'll pull my
transcript and I will put it inthere and I will tell, like chat
GBT, to be like hey, can yougive me 20 questions that
someone might ask around thispodcast content, this transcript
(26:31):
, the following transcript, andso then it gives you it's like
gives you really nice promptsthat you can write posts about,
because I can't let them writeposts for me and then go back
and edit them.
My brain does not fucking workthat way.
I'll be like ugh.
But also like your magic is that, like in everything that you
write, it's like so obviouslyyou, yeah like I can't do any
(26:56):
like, but getting the questionsand because I'm also a generator
and so I like to like,naturally respond to shit like
questions is a beautiful way forme to like for AI to help me
create content.
I'm like oh, okay, let me justanswer this question in this
post.
Yeah, so, but I love that.
About that's just somethingthat's so valuable.
About podcasting I think a lotof people miss that.
(27:17):
I'm just like look, Chick, andsome people who have podcasts
miss this.
I'm like, Chick, what you'redoing?
You literally have a bajillionpodcast episodes.
You should not be creatingoriginal content on social media
.
You can, but you got a lot ofshit that you can create from
what you already got.
Yeah, Like, it's so valuable.
(27:39):
Like, come on, Like, and I'vebeen preaching this kind of
thing.
Like, let me help you.
Let me help you, help you.
Brooke Monaghan (27:47):
Yep, yeah.
I finally like I don't know, itwas probably like year two in
doing my podcast I was like, oh,okay, if I just organize this a
bit differently, like what Istarted doing is, I would like
sit down, I would write my notesfor my podcast episode and then
I would give them to my VA.
So I would like record theepisode, but then she would make
(28:11):
the same content into like acarousel post that post the
cover from the episode untilpeople, the episode was up, post
a reel for it, like it was justlike my newsletter.
Everything just ended up beingbased on the podcast notes that
I wrote and I was like I waslike, wow, I was making things
(28:34):
so much harder on myself than Ineeded to hey, this is another
like.
Angie Jordan (28:38):
This is another like listen to Angie or fuck
around and find out, yeah, yeahyeah, okay, final question for
you, and we had that.
Brooke Monaghan (28:50):
You alluded to this question, so I'm very
excited now to see how you'regonna answer it, cause this is
the question that I threw in atthe end, just to see what you
would have to say about it.
So I just sunset in my podcast,which I had for three years, and
with this one I'm kind offacing something new, because my
other show was really like Ididn't care how big my audience
(29:13):
was because I was like thepeople who are here.
I have such a good conversionwith the people who were
listening to the show.
I'm like it just wasn't.
My focus was never really likethat downloads number.
Now that I'm kind of focusingon reaching a broader audience
(29:34):
and the reason for that isbecause I'm not really thinking
about like sponsors for thepodcast, but I am thinking of
sponsors for this platform thatI'm creating and like ads on the
podcast could be like a coollittle kind of bonus to that,
because you know anyways, Icould go on about that.
Best practices for consistentaudience growth.
Angie Jordan (29:54):
Okay, number one knowing what the fuck you're
tracking and what you mean byconsistent audience growth,
Uh-huh, and actually tracking itlike uh-huh, this is like.
So I know you know this, but Iwas saying this for the people
who don't, and you would besurprised how many people do not
track this shit or do not knowwhat the fuck is going on.
(30:14):
Yes, and number one, you haveto have awareness around what
you're tracking andunderstanding what is happening
when people are coming to yourpodcast.
So, like, are people coming andhow much are they listening to?
Are people coming?
Are your unique listenersgrowing every month?
Or are they not, or like?
(30:35):
So if people aren't staying onyour podcast, like, then we can
assume your content sucks Right,Right or like.
So it's like you have to beable to diagnose what is going
on, and it's not just aboutcreating more content.
(30:56):
However, that does play a role,and so what I would say is the
more content you have, it doeshelp build, it does help.
It does help.
It's not the only factor.
I think it's like the leastfactor, right.
So I'd say a couple of things.
(31:16):
Number one you need to know whatyou're tracking and you need to
have a system for actuallytracking that.
When are you tracking?
How often?
Are you?
Once a month?
Are you quarterly, reallydigging into seeing, like,
what's working, what's notworking?
Is this growing?
Blah, blah, blah.
Number two you need to beconsistently creating content.
Like.
You have to be consistentlycreating content.
(31:38):
Period Like.
This is like podcast, one onone.
Can you grow without creatingconsistent content?
Yeah, but like.
Is it helpful for your growth?
Yes, so you should do that.
The other thing I want you toconsider, so you know.
Number three yeah, you need tobe leveraging your social media
for your podcast.
So that happens in ways where,how we were just talking about
(32:02):
creating your content based onyour podcast episodes, right?
So everything, if your podcastgrowth is like top of mind thing
that you want to create, likeyour call to actions, your
content, you should be saying PS, we talk about this more in
depth on the podcast, like inthis episode, whatever.
(32:26):
So it's like you're givingbite-size things and all of your
content is pointing back toyour podcast episodes not all,
but most of it should, right, sothat you are letting people
know that you have a podcast.
Part of that is like findingplatforms that are supporting
that growth.
If you're using social media,like you gotta use TikTok, like
(32:50):
it's beautiful for podcastgrowth.
By the way, I'm not doing it,but it's not my goal.
I said that I was like shit, doI?
I'm not doing it because Idon't have the.
I mean, I'm like I don't know.
I think it's like I know I havelike an influencer inside of me
and I want to do it.
(33:10):
So bad.
I just I didn't got it in me,but I got it in me.
Like everybody should know me,but like I can't do get ready
with me.
Like get ready with me and likeshow you how I make my coffee
and like show you how I do this,but like I can't, but I want to
, I do want to.
Brooke Monaghan (33:29):
And for those who do like, bless you because I
love the idea of it, but thesecond that I have to take out
my camera while I'm doing thething that I otherwise enjoy.
I'm like I actually just wantto get ready and listen to music
.
I actually just want to make mydamn coffee.
Angie Jordan (33:44):
I don't want to record it, I'm telling you, but
I would be golden if I could dothis.
But anyway.
So, thinking about thoseplatforms, I forget my number
one SEO.
Huge, huge, huge, huge thing,and that's long-term strategy.
So, seo every one of yourpodcast episodes should have a
(34:07):
blog post attached to it, likeevery.
Something I like to do also forSEO is just like what you were
talking about with grouping yourepisodes, like with doing this
like series.
Series are fucking awesome forpodcasts, because what you can
do is so, once you create theseries of like how to blah, blah
, blah, you can create its ownlike blog posts, like that's all
(34:31):
together, like a landing pageright Of, like how to do how to
launch your podcast landing page, and inside that page I've got
like there's 10 fucking podcastepisodes that teach you step by
step how to launch your podcast,but it's all on this page.
Then it's linked to all theother pages of the individual
episodes, which is likebeautiful.
Seo loves this, like Googleloves these pages.
Brooke Monaghan (34:51):
That's really yeah that's.
Angie Jordan (34:54):
We got all these links in the show notes.
Here's the guide, whatever,right.
So that's a really great SEOstrategy for your podcast.
By the way, and that's and Ialso love to share to tell
people when you're sharing yourpodcast on social media, like in
your link in your bio, likeshare it by the learn how to
(35:14):
start your podcast, Click onthis and they land on your guide
or they land on your series.
And you could do this, like, ifyou have a really old podcast,
like people who have beenpodcasting for a long time, go
through and create like a seriesof three things.
That's kind of like a training,because SEO loves that shit.
And then, if you like arereally fucking nerdy, are really
(35:37):
like into it, create a YouTubevideo around those three things
and then have those threeepisodes in that link to the
like.
The more you can do those kindsof things with like your
existing like, the better.
And then the last thing I willsay is meet people where they're
listening.
They listen in on the podcastapp, okay, so you could seek out
(36:00):
doing ads in other people'spodcasts, doing swaps with other
people.
So like getting someone to playyour trailer, getting someone
to sponsor, like say, thisepisode is sponsored by such and
such and such, and you guysswap that.
You guys shout each other outand get into each other's
audiences ears or you're doing,you know, interviews, guest
(36:25):
interviews, like I would sayguest interviews is like it's
really slow with the growth,like it depends on what the fuck
show you're on.
Like you ain't gonna see likehuge impact unless you're on
like a really big show and thenyou might see some Some shit.
Like I've been on like a showthat's got like that's pretty
decent size and I had a coupleof people reach out like to
(36:46):
actually work with me from thepodcast interview.
But so I would say those wouldbe the things Like if you could
look for and you could even runads on.
I mean I run Facebook ads to mypodcast consistently like
traffic ads, like one or $2 aday of like hey, come and do
this.
Like I'll run those because,like I ain't got nothing in my
(37:06):
game.
I want people to comeconsistently, so I run traffic
ads all the time.
But also thinking about runningads on some of these other
platforms, listening platforms,like there's other not that's
not Apple and not Spotify whereyou could actually run ads on
some of these platforms.
So, like those are some of thethings that you can do, a
(37:28):
combination of those things,whatever feels good to you.
I love doing the swaps idea.
You get in front of otherpeople's audiences, like, if you
can, consistently, and I thinkthe biggest thing about that is
is just being consistent andunderstanding what it's going to
take to get there.
You know, like it's not goingto happen overnight, right.
(37:51):
But if you have a consistentstrategy where I'm like you know
what I've got, you know twoswaps a month that I'm doing
with people, like I've reachedout, we're going to email each
other's list, we're going totalk about each other, like
maybe we're doing an interviewwhere we're both on each other's
podcast.
The goal is to, because you gotto be intentional, we want them
to come to our podcast, and soit's just like a matter of it's
(38:15):
not one magic bullet, it's acombination of these things.
But I think the thing that youimmediately need to do is get
the fucking SEO set up in place,because that grows with time,
and so get that shit.
Like if they could do one thingright now, it's get that
foundation set up where you'recreating the episodes.
(38:37):
You have your keywords withthem.
You're like making your blogposts with them.
Get that shit set up, because.
Create that strong foundationbecause that's going to build
over time and then do some ofthese other strategies.
So and oh.
Another thing you do isleverage your audience, leverage
(38:57):
your community, like leverageyour community, talk about your
mission and you're really goodat this.
It's like talk about yourmission and get people on board
with that.
Do fun giveaways.
Giveaways do really well Forpodcast growth.
Get some fucking reviews onyour podcast.
Say, hey, I'm going to givethis.
I like giveaway podcast Mike,you could do it at any time.
(39:20):
So, like I could go do agiveaway now and I like to do
them at, like, the beginning ofa new season.
Maybe, you know you come on andbe like hey, you know, come and
review my podcast and you getentered in to win this podcast
Mike, you got people tell youknow sharing your podcast.
And then the other thing isyeah, reviews like reviews
(39:40):
matter because it's the onlysocial proof.
When someone comes to yourpodcast, like if there ain't no
reviews on a podcast, no stars,no ratings you think that no one
is listening to it and it'sreally stupid.
But we are just like that aspeople and if we see thousands
of reviews, we think it's sogood and popular and so we got
to listen to.
So, like that does help.
(40:01):
You know, like when somebodyshows up there, you got it's.
Just like when you got on yourInstagram, you know you got a
hundred followers.
People are gonna be like me,we've got a hundred thousand.
They're like oh, this chick'simportant, yeah, yeah, fucking
stupid.
But like that's just the truthit is.
Brooke Monaghan (40:16):
And also when people ask me if I want to go on
their podcast, I always go andI look at reviews and I'm like
nobody's listening If you haveone review, I'm like, if I don't
really like you, like if I knowyou and I like it yes, because
I just want to hang out with youand talk to you.
Yeah, it's fun.
Like, yeah.
Oh, this counts as work, sure.
Like, yeah.
I want to hang out with you andbe on your podcast, but like, if
(40:39):
it's somebody I don't even knowand it's like, oh, you have
like a review, I'm like I don'tknow if I have the time to be on
this show that no one's evengonna listen to.
Exactly, yeah, Exactly.
I love this so much and thepart that seems like it would be
so obvious and I'm so glad thatyou said it is all of the
(41:01):
different things that you'retracking to diagnose what the
actual problem is, instead ofjust being like looking at
downloads and being likefrustrated that they're not
going up.
Angie Jordan (41:12):
Yeah, yeah, I mean because downloads is the
stupidest one to look at.
By the way, I mean not callingit stupid, but like it's like.
First of all, like downloadsmean nothing because people can
and I've learned, I've foundthis out the hard way is that
when someone follows your show,it automatically downloads
(41:34):
episodes.
Like that doesn't mean they'refucking listening.
Yeah, so, although the downloadnumbers do help, they're not a
good diagnostic tool.
Yeah, exactly, this is whatpeople are actually doing.
Exactly, they can downloadsmake it look like there's more
activity on your show, which isgood for your show, and you make
it makes it more visible, butit's not a good what is going,
(41:59):
what is happening on my show.
So, like, you need to look atlike listens, unique listeners.
I like to look at that becausethat's like, how many actual
people is that growing?
Am I getting more of anaudience?
Or the same people justlistening over and over?
Yeah, and time played, likeaverage time, that, like people
play the episodes.
(42:19):
I think that's important toobecause, like, if people are
just like peace and out afterthree minutes of your episode,
something ain't right, yep.
Brooke Monaghan (42:28):
Yep, and it's you.
I'm just kidding.
Angie Jordan (42:30):
I can eat your content.
It's fucking sucks.
Book a strategy call.
Brooke Monaghan (42:35):
Yes, book a strategy, call no, but you're.
I love that.
It's actually really, reallyhelpful to hear you say that,
because I'm like oh right, right, right, okay, yeah, Cause then
you can kind of diagnose and getcurious about it and not just
be like what do I do?
And then you're frustratedcause you feel like you're quote
unquote trying everything andnothing's working.
Yeah, like.
Angie Jordan (42:53):
And looking at which episodes people are
actually listening to.
Because, like, as much as we'reso conceited and think we're
awesome and we love our ownbrilliance and our own voices,
podcast people just do.
They think they're fuckingamazing and cause we are, but,
like it was, sometimes the shitthat we were saying is not
matching the people who we have,and that's another thing.
(43:14):
It's like, are we actuallyattracting the right people to
our podcast?
So if you do want to be talkingabout what you're talking about
and the people aren't seemingto like it, then like, maybe
you're, maybe you're notpositioned correctly.
Maybe you need to change thatname from the Angie Jordan show
to something else.
Brooke Monaghan (43:28):
Right Search back the right people.
Angie Jordan (43:30):
So, like, what is it that is going on?
You have to be able to kind of,you have to be able to know in
order to change that, and ifyou're really trying to grow,
it's like.
The other thing I would say isis you just really have to have
an intentional fucking strategy?
Just decide on something and doit for three months and see
what you're doing.
(43:50):
Like, write the fucking shitdown and say I'm going to do two
collabs a month, I'm going tohave my blog posts done, I'm
going to do XYZ, yep.
Try it and see what's happeningin three months.
Brooke Monaghan (44:07):
I love that.
Angie Jordan (44:07):
It's longer than social media, like you need to
give yourself three monthsthat's just how it is and see
what's happening.
But you have to be intentional.
If you're not going to beintentional, the growth is not
going to come, and that's anyfucking platform.
Brooke Monaghan (44:21):
Yeah, yeah, totally, totally.
I love this, angie.
I have had you for 20 minuteslonger than I said that I would,
though, I do have one finalquestion for you, which is
actually just out of curiosity,if you have time for it.
Angie Jordan (44:38):
Yeah, yeah.
Brooke Monaghan (44:39):
What's your favorite platform to host your
podcast on Captivate Captivate.
Okay, yeah, don't ask.
Why Don't ask?
Why is that what you said?
Angie Jordan (44:49):
Okay, so I why?
And I'm like because I fuckinglike it, can I?
Brooke Monaghan (44:56):
Yeah, because you did me like it.
Yeah, I'm like, okay, Irecently ended up deciding to
start this on Buzzsprouts and Iwas.
The reason that I brought it upas you were talking was because
I don't know if you are awareof this, but they now have it's
called co-host AI and it's like$10 a month and it's like you
(45:18):
upload your episode and then itjust like gives you a transcript
, a blog post titlerecommendations, like five
social media posts or somethinglike that, and you just go in
and like you know you obviouslyhave to like edit it all, but I
was like, yes, please, and Itested it out the other day and
yeah, so, as you were talkingbeautifully, all of the things
(45:39):
to set up, I'm like yes, becausenow I don't have to start from
scratch with having blog postsand all that shit and I have
someone who's really good atediting.
Because I'm not because that'sthe thing I'm dyslexic.
You don't want me editing yourshit.
Like someone needs to edit myshit.
I should not be editing, butanyways, who's just throwing
yeah.
Angie Jordan (45:59):
Well, that's awesome.
I hadn't not heard that becauseI don't keep up with podcast
news.
I'm like the last one tofucking know shit.
So thanks for letting me know.
Brooke Monaghan (46:11):
I know this fucking thing.
Angie Jordan (46:13):
I'm so unconventional in my life in my
business but like I love it,which I sure you love I was like
that's a shit fucking thing.
But I am, I am and I so I'm notlike I don't keep up with it,
but that is awesome.
And a lot of people do useBuzzsprout and they actually do
have a pretty decent community,their Facebook community.
So, like you can get questionanswered, like when it's not
(46:35):
people boohooing crying over howthey podcast isn't growing.
It can be decent sometimesBecause that's like it's like
the number one thing, it's likepeople just worried about
growing their podcast and I likeoh, back to the Grow your
Podcast question.
Yeah, most people need to startwith their fucking content
period.
Yeah, this is just fuckingtrash, I'm sorry.
(46:59):
I'm sorry, but some people arejust not as interesting as they
think that they are.
Brooke Monaghan (47:03):
Yeah, and no, it's sad.
Angie Jordan (47:05):
That's true.
I hate to bust dreams like that, but sometimes it's just you're
just not that interesting.
Brooke Monaghan (47:10):
Well, and also, at least in my experience, what
I have found is that the moreyou're trying to focus on how to
say something in the right wayand have everything exactly
planned and all that shit, theless interesting it becomes.
Like, truly, if you gave lessshits, it would be more
entertaining for people tolisten to it, in my experience.
Angie Jordan (47:30):
So chill out Back like that's like my favorite
marketing strategy ever is justbe your fucking self.
Yeah, and just say crazy shit.
Brooke Monaghan (47:39):
Yeah, if anyone If you wanna grow your business
and your podcast say crazy shit, yeah.
And if anyone wants permissionto like work from a pool and
like post pictures of themselveslike out on a crazy night and
like post videos of them playingpranks on their sister and shit
, then just go follow Angie andthen you'll get the permission
to do that, because your socialmedia is like hilarious.
Angie Jordan (47:59):
My fucking sister, my poor sister.
She calls me the paparazzi.
Brooke Monaghan (48:05):
It's very fucking paparazzi.
Angie Jordan (48:07):
It's very.
It's like.
I love it.
I'm like no bitch.
I'm Kris Jenner.
I'm trying to make us famous.
Brooke Monaghan (48:14):
The family manager.
Angie Jordan (48:16):
How the fuck a family manager Cause y'all are
fucking hilarious.
Like we need to be on TV.
Brooke Monaghan (48:20):
Oh my God, you are hilarious.
Oh, angie, this was awesome.
Thank you so much.
I know it's gonna be superhelpful for people and people
who are listening who have morequestions about podcasting.
They're like you have aFacebook group.
Go into the Facebook group andask some actual questions
instead of complaining about thefact that Angie's promoting
your shit because and then goobserve the people who join
(48:44):
Angie's Facebook group and thencomplain about her promoting
your shit like as though anyoneforced them to be there.
It's really entertaining.
Angie Jordan (48:51):
It's entertaining, or just go to my podcast
podcast that pays.
Yes, yes, yes, there you gothat podcast, there you go that.
I don't care about growing.
Yeah.
Brooke Monaghan (49:03):
And, by the way , I'm like, am I ever gonna stop
talking?
And, by the way, I really, likeI said before, like podcast
growth was never once over thepast two years and a goal of
mine, and when I tell you thatit is absolutely the number one,
most important thing when itcomes to converting people into
(49:25):
clients, it's just even if theonly thing that happens, if
someone finds me on social mediaor someone recommends me and
then they're like, oh, who isthis person?
And they listened to threeepisodes just to hear my voice
and that's it.
Angie Jordan (49:38):
That's exactly right.
You build those connectionsthrough audio and that's how I
use mine.
I use mine very much to securemy business.
I only have 10 episodes rightnow.
I've had it for a year, 10episodes literally.
I just that's just what I'mdoing with this podcast.
I don't wanna talk aboutpodcast and all the time it's
fucking boring Like okay, youimagined a thousand episodes
(50:03):
about podcast.
Oh my gosh.
What more can I say?
Start a podcast, have goodcontent, like.
What else can I say?
Like, at some point it's enough.
Yeah, yeah, I'm gonna cap thisfucking podcast to like 50
(50:25):
episodes and never fuckingpodcast on it again.
I have this thing where I need to learn my
own lessons and if I'm doingsomething, just because someone
told me to, I start to get realpissed.
So sometimes I fuck around andfind out that I was wrong.
Angie Jordan (00:11):
Yeah, you fuck around and find out.
So you want to fuck around andfind out, follow this one.
And if you want to beintentional and save yourself
the time, just listen to what Isay.
Brooke Monaghan (00:23):
Listen to Angie .
Hey y'all, welcome to yourfirst Q&A episode to make your
business work for you.
Today's episode is a Q&A allabout podcasting with Angie
Jordan, who is a podcast launchand growth expert.
(00:47):
This is all she does is helppeople launch and grow podcasts.
Now listen to me very closelybefore we get into this episode,
especially on this first one.
Do not even think aboutskipping this.
If you do skip this and then Ihave, I don't want to hear it
later on when you're like Brooke, why didn't you blah, blah,
blah?
I said it at the top of theepisode.
Ok, listen, we do not know whoyou are.
(01:09):
Ok, I don't know who you are.
We don't know anything aboutyou as the listener.
The questions that we havetoday are pretty short.
There's not much context to thequestion itself.
If you want to send in aquestion and you want a
different kind of response thanthe ones that we are giving here
(01:31):
, I recommend that you add morecontext to those questions.
You fill it out a little bitmore.
You're going to hear morequestions in future episodes
that are much more.
Here's the situation that I'm inand all of the details, and
we'll answer those a little bitdifferently because we have more
context.
But when we don't have context,here's what happens.
It is on you, the listener, totake what works for you and
(01:51):
leave what doesn't.
No one here is telling you thatyou have to do anything.
The reason that we're doingthese Q&As is, I know, that some
of you are searching for somethings online.
You want some answers to thingsand you're searching for stuff
and you're getting theselisticles.
Here are the things to do, andthen there's no other context in
there.
(02:11):
We get into the sum of that inhere, but still still, Angie is
going to give you her bestguidance based on what she knows
, based on the specific types ofpeople that she works with,
which are people who are readyto get really intentional and
strategic about their podcast.
Okay, so if you're listening tothis and you're like, yeah, but
(02:33):
that's not for me because ofthis situation, Great, great,
please take the parts that workfor you, run them through your
own filter, create your ownstrategy.
Now here's the other thing.
The whole point of fruitiongrowth network, which this is a
part of, this show is a part of,is that, or one of the many
(02:54):
points, I guess, is that I wantto connect you with other people
who you might not otherwise see.
Because who do we see?
We see the big like, the peoplewith the huge audience, who are
already known, and we startlooking to those people for
advice not necessarily thepeople who specialize in the
thing that we do, who specializein the thing that we actually
need.
So I want to introduce you tosome of these people.
Some of these people are gonnabe for you, some of these people
(03:15):
are not gonna be for you.
So please do not get bent outof shape if you hear the answers
to these questions and you'relike but Brooke, you said that
this was gonna be a conversationwith nuance and context and
whatever.
Yeah, some of them are, andsome of them are gonna be Q&As,
and if you want a better answer,you send in your questions at
wwwjoinformissioncom.
(03:36):
Okay, we're getting into ourquestions.
We're talking about things toconsider when you name your
podcast, how to decide on andorganize your topics, and best
practices for consistent podcastgrowth.
If you have not already, pleasemake sure to leave a rating and
review on Apple podcasts.
It makes a huge difference.
You can also subscribe to ourYouTube channel at Join fruition
and you will get notificationsevery time that we have new Q&As
(03:58):
because we are putting thevideo format of these up there
with just the short bits.
That answers the question.
So if you want to get straightto that, subscribe on YouTube,
head to joinformissioncom tosubmit your own questions or
join us in the community, whichis opening in October.
Let's do this.
So the first thing that we gotwas is there anything that you
(04:27):
should?
And I have thoughts on all ofthese, but I'm like gonna let
you go and then we can talk Isthere anything that you should
consider when deciding on yourpodcast name?
Angie Jordan (04:37):
Oh, gosh, I'm like a storyteller and I know that
you just saw my stories, likewhile I was talking about
somebody in my group Okay,anyway, people are wild in these
internet streets.
But this happened in my groupbefore where I posted something
(04:58):
about naming your podcast and Iwas like, unless you're a
f***ing Beyonce or Oprah, stopnaming your podcast after
yourself.
Like stop it.
It's like one of my it's notreally that big of a pet peeve
anymore, but like I had justwrote this post kind of ranty,
you know I can get a littleranty and someone in the
comments is like well, mypodcast is named after me and I
(05:20):
am doing pretty good.
I got dissonance down those.
I was like, all right, okay, sodisclaimer, I am very big and I
think this is important.
I always say there's like likethere's no crying in baseball,
there's like no rules inpodcasting.
Okay, let's do this.
First and foremost becausepeople get so hung up on.
(05:43):
Like once people become likestart listening to me, they are
like raving Angie fans okay, Idon't know why it just happens
and like people in my membershipand like they're like hanging
onto my every word.
I'm like don't name your podcastafter yourself.
But then they're like that'swhat they really desired and
dreamed of.
(06:03):
But they're like and nowthey're like oh my God, angie
said I can't do it.
So like no, my God, okay, sothere's, take everything I say
with a grain of salt and thentake everything I say and then
do what feels right to you andtry your best to try to take
what is for you and what is not.
So that's like my number onerule all the time, because there
(06:24):
could be shit that works foryou, that I'm like, that shit
sucks and that's just how it is.
Okay, it's wrong.
I am here to be proven wrong.
But what I want you to thinkabout and this is like the core
of everything when you'restarting your podcast, it's like
what is it that you trulydesire from your podcast?
(06:45):
So people start their podcastsfor all different reasons and
this does tie back to the name,by the way.
But people start their podcastsfor all different reasons and
some people start it becausethey it's just I did a live on
this yesterday it's like thismicrophone and just like making
love to it.
It makes me feel so good whenI'm talking in it, like I could
(07:07):
be having a fucked up day andlike if I just come here and
talk on my baby, it's like anoutlet, like you express
yourself differently throughaudio right.
So you might just want to starta podcast to fuck around and you
want to be the Angie Jordanshow and like, knock yourself
out, right, you don't care aboutwhat results you're getting,
(07:28):
it's just a creative outlet.
Fine.
If you are starting a podcastand you are wanting to grow your
business from your podcast,listen to Angie, listen to me,
okay.
If you want to start yourpodcast and you're not selling
shit and you're just trying tolike, get a bunch of people so
that you can get sponsorships,maybe take some of what, some
shit from me, and some shitmight not apply to you.
(07:51):
If you want to grow yourbusiness, you want to get more
visibility in your business.
You have a small to mid-sizedaudience.
You need to name your podcastsomething that when the people
who need to hear it, or yourideal clients, the people who
you most want to work with whenthey see your podcast, they can
instantly identify that that isfor them Period.
(08:14):
Or you can also name yourpodcast like something that goes
along with your brand.
So like, if you have this groupprogram and that's part of your
brand and your podcast is anextension of it, cool, name it
that too, because that works inwith your brand and your brand
recognition and all of thatstuff.
So that's okay, too.
But it's like what are yourgoals?
If it is like to attract peoplewho have never fucking heard of
(08:37):
you before and I'm scrollingthe podcast apps or I'm
searching for whatever and ithelps you be more searchable too
, so like if you're the, whatyour podcast is about is not
even in your title.
It's you're not going to be asearchable and that's just facts
.
So it's like what are the goals?
And remember this caveat isthat the way you start out is
(08:59):
not the way you're going tofinish period.
So when you're starting out,it's like everybody wants to
encompass everything, likethey're like you know, I want to
talk about everything.
I want to name it the AngieJordan show.
I'm like just cool down, startout very like specific, name it
something specific, talk aboutsomething specific, and you can
(09:20):
always grow.
You can change Guess what,brooke.
You can change your fuckingpodcast name.
She says on podcast name numberthree Exactly right, and that's
why I said you're going tochange like it's going to.
Brooke Monaghan (09:37):
it's like it will, it, will, it will
inevitable you're going tofucking change.
Angie Jordan (09:41):
you're going to grow and evolve on the journey
and like so, just do.
What you need to do to get intothe scene is, like be really
something that's really specific, really visible, and then you
can go from there.
Yeah, that you can buy theAngie Jordan podcast, calm
domain Okay.
And then you can like change itto that later on.
(10:02):
Okay, I'm in support.
Once you get some like, onceyou get some people listening
your mom like change your name,okay, right.
Anyway, yeah, that's such a longwinded way for me to say that.
But there you go.
Brooke Monaghan (10:17):
That's the point.
That's the that's the point,though, of why I'm doing this,
because someone could Googlethis question and get an article
that's like here are the fivethings to consider, but they
don't get all of that nuance andall of the caveats to it, which
is the whole reason why I wantto have conversations about this
stuff yeah, like the questionsthat people want to search for,
(10:38):
but get a quality response to,and not just something that is
like easy to read in fiveminutes and so it's performing
well in SEO, because answerswe're finding, you know exactly,
you know SEO.
However, that is why I amchanging my podcast name again,
because what I ultimatelyrealized was like oh, okay, now
(10:58):
it's actually important for methat, you know, I started
thinking about there.
At one point, I was thinkinglike should I do like a limited
series podcast?
That's just like super SEOfriendly and it's like how to?
One point, I thought aboutstarting a limited series
podcast that was like how tostart a business?
You actually like like eightepisodes.
(11:19):
It's just like, my friend, whatI would teach in a webinar or
something like that, right, andI like that, and yeah.
And then I was like, well, ifI'm gonna do that why don't I
just do that with my mainpodcast then?
And so I changed it.
Now, for me personally, I neededto just come up with some
random ass name and just getstarted, because I just needed
(11:42):
to start and I was gonna sitthere and I was gonna like freak
out over it for the next threeyears and never do it, and so I
had to just start.
And then I figured out.
But I think that what I'mhearing in what you're saying is
like, or what I would say tosort of tie this back into what
you're saying is it took methree years of figuring it out
(12:02):
to get to a point where I wasfinally like, okay, I'm just
gonna like do the SEO friendlything, and so if you're not
gonna listen to Angie, it's fine, but just know that it might
take you three years to getthere on your own, and that's
cool too, and you're gonna builda whole bunch of connections
along the way and you're gonnaget a whole bunch of practice
and it's fine.
Like I tell people all the timelike it really doesn't fucking
matter that much, like juststart doing it, because then
(12:25):
you're gonna figure it out, andsometimes that's the right
answer, but sometimes you're ata point where you're like, no,
you know what, I'm not doingthis just to get started.
I'm doing this intentionallyand with a strategy behind it,
and if that's the case, thenyeah, put what it's actually
about in your title.
Angie Jordan (12:43):
Listen to Angie.
If that's the case, listen toAngie.
If you want to fart around forthree years till you figure it
out or whatever, that's fine too.
But, like, if you want to bereally intentional, then that's
what you got to do.
So there is nuance.
There's like room for you to dothat and learn your learn from
it.
And I'm not saying that, thatthat you were even wrong.
(13:04):
You know.
Like you were new, you gotstarted, you felt good into it,
like you're one of the fewpeople who is consistent and
like continuing with theirpodcast, and so a lot of that
has to be is a part of like ithas to feel good to you and
that's just the truth.
So, if it is feeling soclinical and like, oh, it's just
(13:26):
all about this, how to, and I'mjust so worried about getting
people to my podcast that you'renot even enjoying it, like,
what's the fucking point, right?
Brooke Monaghan (13:35):
Right yeah, and I think also like the rebel in
me, the like person who has aproblem with authority that
lives inside of me, like I havethis thing where I need to learn
my own lessons and if I'm doingsomething just because someone
told me to, I start to get realpissed.
So sometimes I fuck around andfind out that I was wrong.
Angie Jordan (13:56):
Yeah, you fuck around and find out.
So you want to fuck around andfind out, follow this one.
And if you want to beintentional and save yourself
the time, just listen to what Isay.
My second question for you?
Brooke Monaghan (14:12):
Oh my gosh.
Okay, I have finally decided tostart my podcast and as I plan
my first episodes, I'm realizingthat I'm worried about talking
about the same thing over andover again, but I also want to
make sure that my episodes arerelevant to my work.
Any tips on planning episodetopics and staying organized?
Angie Jordan (14:31):
I love this question, like because I get
this a lot and it's was asurprising it's probably
surprising for you to, becauseyou've been podcasting and so
like I get the feeling that youdon't have trouble worrying
about what to say.
Brooke Monaghan (14:46):
Yeah, I'm.
I say the same thing over andover again constantly.
Angie Jordan (14:49):
Me, me, me, either , I, I, I was surprised that
people were actually like I'mgoing to run out of shit to say,
because I will never run out ofshit to say, because I'm super
important, I'm super into myself, I think that I'm so fucking
smart, so I everybody needs tolisten to me, talk about
whatever I want to talk about.
So not a problem for me, butfor a lot of people, this is
(15:11):
something that like holds themup from starting.
And okay, so two things.
Number one this again goes intothat same mindset of because PS
podcasting is a mind fuck for alot of people, which I did not
know until I started helpingpeople do this.
And people get stuck, peopleget in their head, they get like
(15:31):
visibility blocks, like likewait, I got to pull all my like
life coaching skills out.
Oh, totally, yes, anyway.
So so what's going on here isit's like wanting to think about
, it's like trying to completethis picture before you get
(15:52):
started.
You want to know the end result, you want to know like it's
like wanting to have this thingdone and fully have your head
wrapped around it and have thisconcrete thing and plan.
And this is the and it just isnot that way.
The nature of podcasting is thatyou will evolve.
(16:12):
You like we just talked about.
You will change your name.
You will talk about more shitlike, or different shit.
You're going to pivot.
That is just how it goes.
Okay, so this idea that I haveto have this like 8 million
topics to talk about before Ieven start is ludicrous.
Okay, so, like it's fuckingbananas, you don't have to have
(16:37):
that.
So what I do a good, a good wayto do content creation and this
has really been a game changerfor me is thinking about my
podcast in seasons.
So, because this solves theclose, the loop thing that
(16:58):
you're trying to do, right Likeyou, at least you can close one
season loop at a time, Like,let's just, let's bring it in a
little bit and let's close oneseason loop at a time.
This is how I teach, becausethis is what the fuck I needed
for myself, Like this is what Ineeded.
And a lot of entrepreneurs needthis too, because we we like
(17:19):
like leaving something open,like it's like an energy, like
drain, or like you're not likeso sometimes people really
struggle with that.
So I like to plan out and thinkof everything in seasons and so
what?
In every time I'm mapping outcontent with my clients, it's
like what is the intention andthe goal behind this?
(17:39):
So let's look at this season.
What do we want people tounderstand?
What is what do we want peopleto walk away from the season
with?
So I'll give you an example.
My messaging is shifting just atad.
Or I'm I'm I'm selling into ahigher, a higher ticket offer
(18:02):
and I'm talking to people whoare wanting to use podcasting to
further their like thoughtleadership, grow their brand.
They're already making money.
So it's not like generally,like my last season, I'm talking
about how to make money fromyour business, from your podcast
.
Now I'm like talking to thisperson who is already making
money in their business.
(18:22):
So they're not doing it just tomake money, but they, like,
really believe in their impact,their brilliance.
They want to amplify theirvoice, they want to amplify
their brand.
They want to essentially createtheir own fucking stage, right?
So like literally my title, somy title for my season is create
your own fucking stage.
Nobody knows that but me.
(18:43):
It's not like I'm going to have,like season two create your own
fucking stage.
Like it's just in my head.
I'm like, okay, create yourfucking stage.
What content in here goes withthis, right?
So, like, I'm going to talkabout now how to create content
in a more thought leadership way, right?
Not just like how to get peoplethrough your funnel, blah, blah
(19:04):
, blah, blah, and talk reallyclinical about that.
I'm going to talk about howhaving a podcast helps you get
fucking book deals, how it helpsyou, like, increase your
visibility.
I'm going to have guests thatare that have done that, that
have used podcasting in that way, to show you that that's
possible for you, right?
So I'm doing that this seasonbecause my goal is to show
people how to build their ownfucking stage with a podcast.
(19:26):
So then the next season, thenyou, when it's time to think
about your next season, maybeI'm talking to, like, existing
podcasters who have podcasts butare just really struggling to
grow them.
So my goal of season three is,hey, let's talk to podcasters
about how to grow their audience.
How, what it, what it lookslike, what that, what it's like.
(19:49):
Such an elusive thing, to behonest, like nobody knows how to
grow your fucking podcast.
Like they're like, okay, I'mtalking and content isn't the
answer.
More and more content is justnot the answer.
So, anyway.
So it's like that's the goal ofthat season.
So, breaking that down likethat and giving yourself
permission to not know what'scoming next, because a lot of
times what what will happen isand I will do this with my
(20:10):
clients it's like we do a seasonand then we're like, okay, what
felt good, what resonated withyour audience?
Let's look at the numbers.
What got the most downloads?
What are people listening toover and over what?
What are you feeling fromfeedback from your audience?
Where should we go Next?
So I think that is somethingthat is really is really helpful
(20:34):
.
Also, you can create seasons andcontent like like what you just
said, like how you were, justlike, okay, I'm going to create
this, like really clinical howto.
Or you can create somethingthat's really around your offers
.
So like, if you have thismastermind and you get this one
person in your head like this ismy dream client, what group of
(20:57):
episodes can you say that isgoing to lead this person from
thinking about the mastermind toknowing it's possible for them,
to wanting to join themastermind and then, when it's
mastermind time.
Every single time you could beresharing your episodes about
your mastermind, so you cancreate it in that way also, yeah
, which is really helpful.
But I think the main thing islike what is your goal?
(21:18):
Come up with a goal, a thing, anidea over, like what's the
overarching thing that you wantpeople to leave away from with
from that season?
And you never have to say that.
You never have to be like thisseason.
I want you to know you canbuild your own stage.
It's literally for you, so thatin your head you can fucking
organize your shit and feel likeyou got that closed loop.
(21:40):
You know what you're doing andit feels solid to you.
And then what's also greatabout that is like now you know
I created season three all aboutXYZ.
So then people ask me questionsor I have this content come up.
I can.
I have my encyclopedia ofepisodes that I can now be using
in other places and show peoplelike lead them back there,
(22:00):
because I am very organized inhow that I've done my content.
Brooke Monaghan (22:04):
Yeah, so much of what you just said.
I'm like well, I'm just likenodding vigorously on the side
of my microphone, but I really.
First of all, how are you ontime?
I'm good, okay.
I really love this point aboutallowing yourself to not know
(22:27):
what's going to be next, becausewhat was coming to my mind as
you were saying that was likethe ultimate goal for all of us,
I think, is to be gettingbetter at what we do and to be
like figuring new things out,like, oh, this is a better way
that I can help people, oractually, this is a thing that
always comes up for people, andif we think about it this way,
or like changing your own work,getting better at your own work,
(22:49):
and like if you think thatyou're going to have all of your
topics planned now, you'reactually limiting yourself to
what you know now and that meansthat actually, it's not going
to get better.
Angie Jordan (22:59):
Yeah, like that's such a good point.
It's like you grow as you dothis, you grow as you're and you
learn, and so you arerestricting yourself to like
just what you know now, and sostop it.
Brooke Monaghan (23:14):
Yeah, stop.
And the other thing too is, youknow, for me, like you know for
the past few years, everysingle time that I was ever
selling a program, what I woulddo is like I would have like
eight weeks of episodes and thenI would just like chunk that
out and kind of like makeepisodes where I'm not obviously
(23:35):
it's not all just me selling toyou, but it's like digging into
us, that kind of you know, inthe beginning of it, for example
, like the mindset shift thatpeople would need to make, and
kind of digging into thatfurther.
And then sort of like you know,kind of like you know, like you
know you can sort of take itfrom that.
But you have yet another job.
Start, yo use that kind ofnarrative part of you know,
anita is a Japanese femalecreator.
(23:56):
She's basically I have a little, you know, a high perspective
on saying, well, since when thisparticular type of job?
What would that be?
First thing?
What would it be?
It would be basically in searchof professional like so to make
and kind of digging into thatfurther and then slowly kind of
leading them to the, to a placewhere they're ready for the
offer.
(24:17):
And, as you were just saying andthen now valuable, entertaining
sales page, basically, and likeit just yeah, I just never have
to do it again.
Like every time that I go backand I'm like, oh, I have an
episode on that, cool, I canjust like put that here and link
to it.
I'm like I was so smart.
Angie Jordan (24:39):
That's literally making me want to just like jump
up and down and like, becausethis is like something I'm
screaming from the rooftopsconstantly is like social media
and all the content that we haveto create.
All the time.
It's like bullshit.
I love social media because Ilike to be social most times,
(25:02):
but it's like very hard to keepup with and it's just it is
draining, Like I don't care whatanybody says, the shit is
draining after a while of likeyears of creating content and
saying the same shit over andover and over again.
But when you leverage thispodcast content which is what I
(25:24):
love, like listen, if I'm gonnarecord this season all about
thought leadership and all aboutyou know whatever like every
time I'm going to sell my VIPweekends, which was like super
juicy and like I love them andI'm excited about them and I
haven't sold them yet, but likeI'm selling them and it's like
every time I come around and Ineed to fill those spots, it's
(25:45):
like I can go to my podcastepisodes.
I can point people on my listto these episodes.
I can create a funnel aroundthese episodes for people who
are interested.
I can pull my transcript fromthese episodes and use a huge
fucking AI to write a blog postfor them.
I can pull my transcript and Icould use AI to write a social
(26:11):
media post from them.
I could.
What I love to do just a sidenote with AI is I'll pull my
transcript and I will put it inthere and I will tell, like chat
GBT, to be like hey, can yougive me 20 questions that
someone might ask around thispodcast content, this transcript
(26:31):
, the following transcript, andso then it gives you it's like
gives you really nice promptsthat you can write posts about,
because I can't let them writeposts for me and then go back
and edit them.
My brain does not fucking workthat way.
I'll be like ugh.
But also like your magic is that, like in everything that you
write, it's like so obviouslyyou, yeah like I can't do any
(26:56):
like, but getting the questionsand because I'm also a generator
and so I like to like,naturally respond to shit like
questions is a beautiful way forme to like for AI to help me
create content.
I'm like oh, okay, let me justanswer this question in this
post.
Yeah, so, but I love that.
About that's just somethingthat's so valuable.
About podcasting I think a lotof people miss that.
(27:17):
I'm just like look, Chick, andsome people who have podcasts
miss this.
I'm like, Chick, what you'redoing?
You literally have a bajillionpodcast episodes.
You should not be creatingoriginal content on social media
.
You can, but you got a lot ofshit that you can create from
what you already got.
Yeah, Like, it's so valuable.
(27:39):
Like, come on, Like, and I'vebeen preaching this kind of
thing.
Like, let me help you.
Let me help you, help you.
Brooke Monaghan (27:47):
Yep, yeah.
I finally like I don't know, itwas probably like year two in
doing my podcast I was like, oh,okay, if I just organize this a
bit differently, like what Istarted doing is, I would like
sit down, I would write my notesfor my podcast episode and then
I would give them to my VA.
So I would like record theepisode, but then she would make
(28:11):
the same content into like acarousel post that post the
cover from the episode untilpeople, the episode was up, post
a reel for it, like it was justlike my newsletter.
Everything just ended up beingbased on the podcast notes that
I wrote and I was like I waslike, wow, I was making things
(28:34):
so much harder on myself than Ineeded to hey, this is another
like.
Angie Jordan (28:38):
This is another like listen to Angie or fuck
around and find out, yeah, yeahyeah, okay, final question for
you, and we had that.
Brooke Monaghan (28:50):
You alluded to this question, so I'm very
excited now to see how you'regonna answer it, cause this is
the question that I threw in atthe end, just to see what you
would have to say about it.
So I just sunset in my podcast,which I had for three years, and
with this one I'm kind offacing something new, because my
other show was really like Ididn't care how big my audience
(29:13):
was because I was like thepeople who are here.
I have such a good conversionwith the people who were
listening to the show.
I'm like it just wasn't.
My focus was never really likethat downloads number.
Now that I'm kind of focusingon reaching a broader audience
(29:34):
and the reason for that isbecause I'm not really thinking
about like sponsors for thepodcast, but I am thinking of
sponsors for this platform thatI'm creating and like ads on the
podcast could be like a coollittle kind of bonus to that,
because you know anyways, Icould go on about that.
Best practices for consistentaudience growth.
Angie Jordan (29:54):
Okay, number one knowing what the fuck you're
tracking and what you mean byconsistent audience growth,
Uh-huh, and actually tracking itlike uh-huh, this is like.
So I know you know this, but Iwas saying this for the people
who don't, and you would besurprised how many people do not
track this shit or do not knowwhat the fuck is going on.
(30:14):
Yes, and number one, you haveto have awareness around what
you're tracking andunderstanding what is happening
when people are coming to yourpodcast.
So, like, are people coming andhow much are they listening to?
Are people coming?
Are your unique listenersgrowing every month?
Or are they not, or like?
(30:35):
So if people aren't staying onyour podcast, like, then we can
assume your content sucks Right,Right or like.
So it's like you have to beable to diagnose what is going
on, and it's not just aboutcreating more content.
(30:56):
However, that does play a role,and so what I would say is the
more content you have, it doeshelp build, it does help.
It does help.
It's not the only factor.
I think it's like the leastfactor, right.
So I'd say a couple of things.
(31:16):
Number one you need to know whatyou're tracking and you need to
have a system for actuallytracking that.
When are you tracking?
How often?
Are you?
Once a month?
Are you quarterly, reallydigging into seeing, like,
what's working, what's notworking?
Is this growing?
Blah, blah, blah.
Number two you need to beconsistently creating content.
Like.
You have to be consistentlycreating content.
(31:38):
Period Like.
This is like podcast, one onone.
Can you grow without creatingconsistent content?
Yeah, but like.
Is it helpful for your growth?
Yes, so you should do that.
The other thing I want you toconsider, so you know.
Number three yeah, you need tobe leveraging your social media
for your podcast.
So that happens in ways where,how we were just talking about
(32:02):
creating your content based onyour podcast episodes, right?
So everything, if your podcastgrowth is like top of mind thing
that you want to create, likeyour call to actions, your
content, you should be saying PS, we talk about this more in
depth on the podcast, like inthis episode, whatever.
(32:26):
So it's like you're givingbite-size things and all of your
content is pointing back toyour podcast episodes not all,
but most of it should, right, sothat you are letting people
know that you have a podcast.
Part of that is like findingplatforms that are supporting
that growth.
If you're using social media,like you gotta use TikTok, like
(32:50):
it's beautiful for podcastgrowth.
By the way, I'm not doing it,but it's not my goal.
I said that I was like shit, doI?
I'm not doing it because Idon't have the.
I mean, I'm like I don't know.
I think it's like I know I havelike an influencer inside of me
and I want to do it.
(33:10):
So bad.
I just I didn't got it in me,but I got it in me.
Like everybody should know me,but like I can't do get ready
with me.
Like get ready with me and likeshow you how I make my coffee
and like show you how I do this,but like I can't, but I want to
, I do want to.
Brooke Monaghan (33:29):
And for those who do like, bless you because I
love the idea of it, but thesecond that I have to take out
my camera while I'm doing thething that I otherwise enjoy.
I'm like I actually just wantto get ready and listen to music
.
I actually just want to make mydamn coffee.
Angie Jordan (33:44):
I don't want to record it, I'm telling you, but
I would be golden if I could dothis.
But anyway.
So, thinking about thoseplatforms, I forget my number
one SEO.
Huge, huge, huge, huge thing,and that's long-term strategy.
So, seo every one of yourpodcast episodes should have a
(34:07):
blog post attached to it, likeevery.
Something I like to do also forSEO is just like what you were
talking about with grouping yourepisodes, like with doing this
like series.
Series are fucking awesome forpodcasts, because what you can
do is so, once you create theseries of like how to blah, blah
, blah, you can create its ownlike blog posts, like that's all
(34:31):
together, like a landing pageright Of, like how to do how to
launch your podcast landing page, and inside that page I've got
like there's 10 fucking podcastepisodes that teach you step by
step how to launch your podcast,but it's all on this page.
Then it's linked to all theother pages of the individual
episodes, which is likebeautiful.
Seo loves this, like Googleloves these pages.
Brooke Monaghan (34:51):
That's really yeah that's.
Angie Jordan (34:54):
We got all these links in the show notes.
Here's the guide, whatever,right.
So that's a really great SEOstrategy for your podcast.
By the way, and that's and Ialso love to share to tell
people when you're sharing yourpodcast on social media, like in
your link in your bio, likeshare it by the learn how to
(35:14):
start your podcast, Click onthis and they land on your guide
or they land on your series.
And you could do this, like, ifyou have a really old podcast,
like people who have beenpodcasting for a long time, go
through and create like a seriesof three things.
That's kind of like a training,because SEO loves that shit.
And then, if you like arereally fucking nerdy, are really
(35:37):
like into it, create a YouTubevideo around those three things
and then have those threeepisodes in that link to the
like.
The more you can do those kindsof things with like your
existing like, the better.
And then the last thing I willsay is meet people where they're
listening.
They listen in on the podcastapp, okay, so you could seek out
(36:00):
doing ads in other people'spodcasts, doing swaps with other
people.
So like getting someone to playyour trailer, getting someone
to sponsor, like say, thisepisode is sponsored by such and
such and such, and you guysswap that.
You guys shout each other outand get into each other's
audiences ears or you're doing,you know, interviews, guest
(36:25):
interviews, like I would sayguest interviews is like it's
really slow with the growth,like it depends on what the fuck
show you're on.
Like you ain't gonna see likehuge impact unless you're on
like a really big show and thenyou might see some Some shit.
Like I've been on like a showthat's got like that's pretty
decent size and I had a coupleof people reach out like to
(36:46):
actually work with me from thepodcast interview.
But so I would say those wouldbe the things Like if you could
look for and you could even runads on.
I mean I run Facebook ads to mypodcast consistently like
traffic ads, like one or $2 aday of like hey, come and do
this.
Like I'll run those because,like I ain't got nothing in my
(37:06):
game.
I want people to comeconsistently, so I run traffic
ads all the time.
But also thinking about runningads on some of these other
platforms, listening platforms,like there's other not that's
not Apple and not Spotify whereyou could actually run ads on
some of these platforms.
So, like those are some of thethings that you can do, a
(37:28):
combination of those things,whatever feels good to you.
I love doing the swaps idea.
You get in front of otherpeople's audiences, like, if you
can, consistently, and I thinkthe biggest thing about that is
is just being consistent andunderstanding what it's going to
take to get there.
You know, like it's not goingto happen overnight, right.
(37:51):
But if you have a consistentstrategy where I'm like you know
what I've got, you know twoswaps a month that I'm doing
with people, like I've reachedout, we're going to email each
other's list, we're going totalk about each other, like
maybe we're doing an interviewwhere we're both on each other's
podcast.
The goal is to, because you gotto be intentional, we want them
to come to our podcast, and soit's just like a matter of it's
(38:15):
not one magic bullet, it's acombination of these things.
But I think the thing that youimmediately need to do is get
the fucking SEO set up in place,because that grows with time,
and so get that shit.
Like if they could do one thingright now, it's get that
foundation set up where you'recreating the episodes.
(38:37):
You have your keywords withthem.
You're like making your blogposts with them.
Get that shit set up, because.
Create that strong foundationbecause that's going to build
over time and then do some ofthese other strategies.
So and oh.
Another thing you do isleverage your audience, leverage
(38:57):
your community, like leverageyour community, talk about your
mission and you're really goodat this.
It's like talk about yourmission and get people on board
with that.
Do fun giveaways.
Giveaways do really well Forpodcast growth.
Get some fucking reviews onyour podcast.
Say, hey, I'm going to givethis.
I like giveaway podcast Mike,you could do it at any time.
(39:20):
So, like I could go do agiveaway now and I like to do
them at, like, the beginning ofa new season.
Maybe, you know you come on andbe like hey, you know, come and
review my podcast and you getentered in to win this podcast
Mike, you got people tell youknow sharing your podcast.
And then the other thing isyeah, reviews like reviews
(39:40):
matter because it's the onlysocial proof.
When someone comes to yourpodcast, like if there ain't no
reviews on a podcast, no stars,no ratings you think that no one
is listening to it and it'sreally stupid.
But we are just like that aspeople and if we see thousands
of reviews, we think it's sogood and popular and so we got
to listen to.
So, like that does help.
(40:01):
You know, like when somebodyshows up there, you got it's.
Just like when you got on yourInstagram, you know you got a
hundred followers.
People are gonna be like me,we've got a hundred thousand.
They're like oh, this chick'simportant, yeah, yeah, fucking
stupid.
But like that's just the truthit is.
Brooke Monaghan (40:16):
And also when people ask me if I want to go on
their podcast, I always go andI look at reviews and I'm like
nobody's listening If you haveone review, I'm like, if I don't
really like you, like if I knowyou and I like it yes, because
I just want to hang out with youand talk to you.
Yeah, it's fun.
Like, yeah.
Oh, this counts as work, sure.
Like, yeah.
I want to hang out with you andbe on your podcast, but like, if
(40:39):
it's somebody I don't even knowand it's like, oh, you have
like a review, I'm like I don'tknow if I have the time to be on
this show that no one's evengonna listen to.
Exactly, yeah, Exactly.
I love this so much and thepart that seems like it would be
so obvious and I'm so glad thatyou said it is all of the
(41:01):
different things that you'retracking to diagnose what the
actual problem is, instead ofjust being like looking at
downloads and being likefrustrated that they're not
going up.
Angie Jordan (41:12):
Yeah, yeah, I mean because downloads is the
stupidest one to look at.
By the way, I mean not callingit stupid, but like it's like.
First of all, like downloadsmean nothing because people can
and I've learned, I've foundthis out the hard way is that
when someone follows your show,it automatically downloads
(41:34):
episodes.
Like that doesn't mean they'refucking listening.
Yeah, so, although the downloadnumbers do help, they're not a
good diagnostic tool.
Yeah, exactly, this is whatpeople are actually doing.
Exactly, they can downloadsmake it look like there's more
activity on your show, which isgood for your show, and you make
it makes it more visible, butit's not a good what is going,
(41:59):
what is happening on my show.
So, like, you need to look atlike listens, unique listeners.
I like to look at that becausethat's like, how many actual
people is that growing?
Am I getting more of anaudience?
Or the same people justlistening over and over?
Yeah, and time played, likeaverage time, that, like people
play the episodes.
(42:19):
I think that's important toobecause, like, if people are
just like peace and out afterthree minutes of your episode,
something ain't right, yep.
Brooke Monaghan (42:28):
Yep, and it's you.
I'm just kidding.
Angie Jordan (42:30):
I can eat your content.
It's fucking sucks.
Book a strategy call.
Brooke Monaghan (42:35):
Yes, book a strategy, call no, but you're.
I love that.
It's actually really, reallyhelpful to hear you say that,
because I'm like oh right, right, right, okay, yeah, Cause then
you can kind of diagnose and getcurious about it and not just
be like what do I do?
And then you're frustratedcause you feel like you're quote
unquote trying everything andnothing's working.
Yeah, like.
Angie Jordan (42:53):
And looking at which episodes people are
actually listening to.
Because, like, as much as we'reso conceited and think we're
awesome and we love our ownbrilliance and our own voices,
podcast people just do.
They think they're fuckingamazing and cause we are, but,
like it was, sometimes the shitthat we were saying is not
matching the people who we have,and that's another thing.
(43:14):
It's like, are we actuallyattracting the right people to
our podcast?
So if you do want to be talkingabout what you're talking about
and the people aren't seemingto like it, then like, maybe
you're, maybe you're notpositioned correctly.
Maybe you need to change thatname from the Angie Jordan show
to something else.
Brooke Monaghan (43:28):
Right Search back the right people.
Angie Jordan (43:30):
So, like, what is it that is going on?
You have to be able to kind of,you have to be able to know in
order to change that, and ifyou're really trying to grow,
it's like.
The other thing I would say isis you just really have to have
an intentional fucking strategy?
Just decide on something and doit for three months and see
what you're doing.
(43:50):
Like, write the fucking shitdown and say I'm going to do two
collabs a month, I'm going tohave my blog posts done, I'm
going to do XYZ, yep.
Try it and see what's happeningin three months.
Brooke Monaghan (44:07):
I love that.
Angie Jordan (44:07):
It's longer than social media, like you need to
give yourself three monthsthat's just how it is and see
what's happening.
But you have to be intentional.
If you're not going to beintentional, the growth is not
going to come, and that's anyfucking platform.
Brooke Monaghan (44:21):
Yeah, yeah, totally, totally.
I love this, angie.
I have had you for 20 minuteslonger than I said that I would,
though, I do have one finalquestion for you, which is
actually just out of curiosity,if you have time for it.
Angie Jordan (44:38):
Yeah, yeah.
Brooke Monaghan (44:39):
What's your favorite platform to host your
podcast on Captivate Captivate.
Okay, yeah, don't ask.
Why Don't ask?
Why is that what you said?
Angie Jordan (44:49):
Okay, so I why?
And I'm like because I fuckinglike it, can I?
Brooke Monaghan (44:56):
Yeah, because you did me like it.
Yeah, I'm like, okay, Irecently ended up deciding to
start this on Buzzsprouts and Iwas.
The reason that I brought it upas you were talking was because
I don't know if you are awareof this, but they now have it's
called co-host AI and it's like$10 a month and it's like you
(45:18):
upload your episode and then itjust like gives you a transcript
, a blog post titlerecommendations, like five
social media posts or somethinglike that, and you just go in
and like you know you obviouslyhave to like edit it all, but I
was like, yes, please, and Itested it out the other day and
yeah, so, as you were talkingbeautifully, all of the things
(45:39):
to set up, I'm like yes, becausenow I don't have to start from
scratch with having blog postsand all that shit and I have
someone who's really good atediting.
Because I'm not because that'sthe thing I'm dyslexic.
You don't want me editing yourshit.
Like someone needs to edit myshit.
I should not be editing, butanyways, who's just throwing
yeah.
Angie Jordan (45:59):
Well, that's awesome.
I hadn't not heard that becauseI don't keep up with podcast
news.
I'm like the last one tofucking know shit.
So thanks for letting me know.
Brooke Monaghan (46:11):
I know this fucking thing.
Angie Jordan (46:13):
I'm so unconventional in my life in my
business but like I love it,which I sure you love I was like
that's a shit fucking thing.
But I am, I am and I so I'm notlike I don't keep up with it,
but that is awesome.
And a lot of people do useBuzzsprout and they actually do
have a pretty decent community,their Facebook community.
So, like you can get questionanswered, like when it's not
(46:35):
people boohooing crying over howthey podcast isn't growing.
It can be decent sometimesBecause that's like it's like
the number one thing, it's likepeople just worried about
growing their podcast and I likeoh, back to the Grow your
Podcast question.
Yeah, most people need to startwith their fucking content
period.
Yeah, this is just fuckingtrash, I'm sorry.
(46:59):
I'm sorry, but some people arejust not as interesting as they
think that they are.
Brooke Monaghan (47:03):
Yeah, and no, it's sad.
Angie Jordan (47:05):
That's true.
I hate to bust dreams like that, but sometimes it's just you're
just not that interesting.
Brooke Monaghan (47:10):
Well, and also, at least in my experience, what
I have found is that the moreyou're trying to focus on how to
say something in the right wayand have everything exactly
planned and all that shit, theless interesting it becomes.
Like, truly, if you gave lessshits, it would be more
entertaining for people tolisten to it, in my experience.
Angie Jordan (47:30):
So chill out Back like that's like my favorite
marketing strategy ever is justbe your fucking self.
Yeah, and just say crazy shit.
Brooke Monaghan (47:39):
Yeah, if anyone If you wanna grow your business
and your podcast say crazy shit, yeah.
And if anyone wants permissionto like work from a pool and
like post pictures of themselveslike out on a crazy night and
like post videos of them playingpranks on their sister and shit
, then just go follow Angie andthen you'll get the permission
to do that, because your socialmedia is like hilarious.
Angie Jordan (47:59):
My fucking sister, my poor sister.
She calls me the paparazzi.
Brooke Monaghan (48:05):
It's very fucking paparazzi.
Angie Jordan (48:07):
It's very.
It's like.
I love it.
I'm like no bitch.
I'm Kris Jenner.
I'm trying to make us famous.
Brooke Monaghan (48:14):
The family manager.
Angie Jordan (48:16):
How the fuck a family manager Cause y'all are
fucking hilarious.
Like we need to be on TV.
Brooke Monaghan (48:20):
Oh my God, you are hilarious.
Oh, angie, this was awesome.
Thank you so much.
I know it's gonna be superhelpful for people and people
who are listening who have morequestions about podcasting.
They're like you have aFacebook group.
Go into the Facebook group andask some actual questions
instead of complaining about thefact that Angie's promoting
your shit because and then goobserve the people who join
(48:44):
Angie's Facebook group and thencomplain about her promoting
your shit like as though anyoneforced them to be there.
It's really entertaining.
Angie Jordan (48:51):
It's entertaining, or just go to my podcast
podcast that pays.
Yes, yes, yes, there you gothat podcast, there you go that.
I don't care about growing.
Yeah.
Brooke Monaghan (49:03):
And, by the way , I'm like, am I ever gonna stop
talking?
And, by the way, I really, likeI said before, like podcast
growth was never once over thepast two years and a goal of
mine, and when I tell you thatit is absolutely the number one,
most important thing when itcomes to converting people into
(49:25):
clients, it's just even if theonly thing that happens, if
someone finds me on social mediaor someone recommends me and
then they're like, oh, who isthis person?
And they listened to threeepisodes just to hear my voice
and that's it.
Angie Jordan (49:38):
That's exactly right.
You build those connectionsthrough audio and that's how I
use mine.
I use mine very much to securemy business.
I only have 10 episodes rightnow.
I've had it for a year, 10episodes literally.
I just that's just what I'mdoing with this podcast.
I don't wanna talk aboutpodcast and all the time it's
fucking boring Like okay, youimagined a thousand episodes
(50:03):
about podcast.
Oh my gosh.
What more can I say?
Start a podcast, have goodcontent, like.
What else can I say?
Like, at some point it's enough.
Yeah, yeah, I'm gonna cap thisfucking podcast to like 50
(50:25):
episodes and never fuckingpodcast on it again.
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