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February 3, 2021 53 min

Social media isn’t going anywhere. It is part of our society and while the platforms may change, evolve, and expand, online sharing has become part of the culture. In our business and in our personal lives we need to think about what and who we want to represent on our own social platforms from Facebook to LinkedIn, Instagram to TikTok. There’s so much to think about for our own personal branding.

There’s also the other side of social. The darker side, where comparison can make us feel inferior, trolls can threaten our well-being and one wrong turn can stay with you...for a very long time. 

What happens when social media threatens your mental health and yet, it’s your business? 

In this week’s episode, we’re talking with Tracy Goodheart. Tracy shares her personal story and detrimental relationship with social media, her shift in the way she showed up on social to enhance her mental health instead of destroying it, and best practices for YOU as you build your personal brand online.

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Tracy Samantha Goodheart is the founder of Socially Authentic, a personal marketing company that helps entrepreneurs, executives, and creatives market themselves with ease. 

Tracy has worked in and around social media for 15 years--as a journalist for TIME Magazine covering the rise of social media; as the founding editorial director of, the Tribune's groundbreaking network of blogs; and as the director of social media strategy for Crain Communications, publisher of titles like Ad Age and Crain's' New York Business.  

Tracy is also a passionate educator, having taught thousands of people how to use social media to market themselves and their businesses more effectively. She is now an adjunct faculty member at the University of Chicago, where she teaches content and social media marketing.

  • People want to hire/do business with people they like and who are relatable. 
  • Tracy recommends going very slowly with being authentic online and suggests doing that starting with Instagram. 
  • Set your boundaries before you start being authentic. 
  • Have a friend who has your back and that you can bounce ideas off of, especially if you are concerned that a post may be too personal or polarizing. 
  • Consider your long-term goals and post content that moves your life in that direction. 
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