MYM 187 | Mindset Shifts for Measurement Success: Insights from Mercer

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In this episode, Kay sits down with Chris Mercer, widely known as Mercer, Co-Founder of MeasurementMarketing.io. Mercer shares his transformative journey from building WordPress websites to becoming an authority in measurement and marketing strategies. Known for simplifying complex data analytics into actionable steps, Mercer explains how businesses can shift their mindset and

measurement strategies to drive results. Whether you're a startup, small business, or scaling organization, Mercer’s insights into data-driven decision-making and strategic mindset shifts will revolutionize how you approach your business operations and growth.

What to Expect in this Episode:
00:00 — Introduction to Chris Mercer and his journey into measurement marketing.
00:02 — From WordPress to Measurement Marketing: How Mercer identified the market need.
00:06 — The Power of Listening to the Market: Pivoting based on customer demand.
00:11 — The First Thing Businesses Should Measure: Simplifying your data approach.
00:17 — Simplicity is a Skill: Avoiding overcomplicated measurement systems.
00:21 — Stages of Business Measurement: Cave, Valley, and Summit explained.
00:31 — Avoiding the Helicopter in the Cave Trap: Why starting with simplicity matters.
00:37 — The Role of Mindset in Business Success: Useful beliefs and being open to being wrong.
00:45 — Building Measurement Muscle: Developing systems and growing naturally.
00:52 — Introduction to Profit School: Optimizing team structures and workflows.
01:02 — Key Takeaways for Entrepreneurs: Mindset, systems, and simplicity in scaling.

Guest Bio:
Chris Mercer, widely known as Mercer, is the Co-Founder of MeasurementMarkeƟng.io, an industry- leading platform dedicated to helping businesses simplify their analytics and make data-driven decisions. With years of experience in digital marketing, Mercer is a sought-after speaker at prestigious events like Traffic & Conversion Summit, Social Media Marketing World, and Content Jam. He specializes in demystifying data analytics and empowering entrepreneurs to measure what truly matters in their
businesses.

Connect with Chris Mercer:
Measurement Marketing Website: https://measurementmarketing.io
Profit School Website: https://profitschool.com
LinkedIn: Chris Mercer on LinkedIn


Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
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Key Takeaway:
Understanding measurement isn't about drowning in data—it's about asking the right questions, collecting meaningful answers, and taking informed actions. Mercer breaks down the mindset, tools, and strategies required to scale efficiently and sustainably. Tune in and learn how to transform your approach t