MYM 196 | Marketing, Money & Media: How Patty Farmer Creates a Freedom-Based Business

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In this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Patty Farmer
Kay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.
05:10 — How Patty Built Her Business Empire                                                              The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.
13:20 — The Power of Intentional Networking
Why connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.
17:40 — Scaling to 100,000 Connections in 9 Months                                              How Patty grew her business exponentially by tapping into other people’s audiences (O.P.P.) and strategically curating relationships.
26:15 — The Secret to Community-Based Marketing                                                 Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.
30:40 — Monetizing Your Network: The Right Way
How to turn connections into high-value business opportunities without being salesy.
35:10 — Segmentation and Targeted Email Lists
Why quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.
44:20 — The Importance of Market Research in Business Growth
How Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.
50:10 — Travel, Speaking, and Global Expansion
Why Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.

About Patty Farmer:
Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats and
events to help business owners take their brands to the next level.

Key Takeaways:
1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.
2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.
3. Know Your Value and Price Accordingly – Don’t undercharge—ensure your pricing aligns with your expertise.
4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.
5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.

Connect with Patty Farmer:
Website: PattyFarmer.com
Magazine: Mar