MYM 204 | The Psychology of Conversion: Marketing with Meaning

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In this episode of Make Your Mark Podcast, Kay Suthar sits down with Alexander Ford—a human behavioralist, marketing expert, and transformational speaker who fuses psychological science with real-world business strategy. From building websites as a 12-year-old to becoming a certified Demartini Method facilitator, Alexander’s journey has been shaped by a desire to uncover the root causes behind human behavior. In this deep and raw conversation, he reveals why most marketing fails, how entrepreneurs unknowingly abdicate their power, and what it
really takes to help customers say yes. “Transformation doesn’t happen through more features or benefits. It happens in truth.” — Alexander Ford

Episode Highlights
00:00 — Meet Alexander Ford: From IT entrepreneur to behavior-based marketing expert
05:10 — The crisis of desperation: Why panic energy repels clients
09:30 — The birth of Measurable Genius and building a results-driven agency
13:15 — The real constraint in your business: It's not your funnel
17:50 — Why most marketing agencies can’t give you clients on demand
22:30 — The identity shift: Becoming the marketer your business needs
26:00 — The lie we’ve bought: Delegating your marketing without owning your message
29:40 — The marketing myth that’s keeping you broke and invisible
33:20 — Why people don’t buy even when they say they want the result
38:40 — The truth your clients are avoiding (and you might be too)
43:00 — Why transformation starts with YOU first
47:50 — Final thoughts: Truth over tactics, identity over strategy

Guest Bio:
Alexander Ford is the founder of a multi-seven-figure marketing agency, a certified Demartini
Method facilitator, and a behavioral transformation coach. With over 10 years in marketing and hundreds of funnels built, Alexander specializes in helping coaches, consultants, and business owners unlock the emotional truth that drives conversions. His work blends neuroscience, behavioral science, and spiritual insight to help clients move beyond tactics and into real influence.

Connect with Alexander Ford:
Website: https://www.alexanderford.com
Instagram: @alexanderfordlive
Facebook: Alexander Ford
YouTube: Alexander Ford

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: [e-mail]

Key Takeaways
You Are the Marketer: The biggest mistake entrepreneurs make is outsourcing their
marketing without owning the identity of the message-bearer.
Transformation Before Transaction: Buyers aren’t objecting to your offer—they’re
avoiding their own transformation.
The Power of Truth in Marketing: Honesty, vulnerability, and realness are the new
currency of connection and conversion.
Forget Funnel Tweaks—Focus on Behavior: The real bottleneck isn’t your tech—it’s your customer's mindset and your message.
Success Comes from Self-Sell First: Want your audience to say yes? You must first sell yourself on your vision and be the version of you that already has the results.