In this episode, Kay Suthar sits down with PR powerhouse Laura Perkes to expose the myths, truths, and untapped power of public relations. From thinking you need to be famous to start PR to understanding how showing up in the wrong places can hurt your brand—Laura dishes the real deal. You’ll learn why being niche famous is the new black, how to align your media strategy with your values, and how to turn visibility into actual profit. Whether you're brand new to business or ready to go big, Laura breaks down the journey in a way that’s accessible, strategic, and totally BS-free. Plus, find out how to avoid the trap of PR trophies and start building a visibility engine that fuels sales. If you've ever felt lost in the world of PR, this episode will flip the script.
What to Expect in This Episode:
(00:00) – Busting PR Myths & Celebrity Assumptions
(01:20) – Laura’s 20+ Year PR Journey & Industry Evolution
(04:10) – Finding Aligned Media & Ditching Fear-Based Publicity
(07:43) – Podcasts, TikToks, and What Counts as PR Today
(08:16) – Where the Hell Do You Even Start with PR?
(10:22) – There's No One-Size-Fits-All in Publicity
(11:21) – How & Where You Show Up Impacts Perception
(14:53) – Who You Stand Beside Matters (Brand Association 101)
(15:39) – Are You “Too Early” for PR? Here's When You're Ready
(18:22) – The Oprah Myth: Getting Real About Media Visibility
(20:14) – TV vs. Podcasts: Why Small Biz Owners Are Actually Preferred
(22:20) – The 4 P’s Framework: Perception, Positioning, Publicity, Profit
(26:03) – Why Niche Famous > Famous Famous
(27:41) – The Secret Sauce to Getting Booked on Podcasts
(28:32) – What Consistency in PR Really Looks Like
(30:23) – Laura’s Victoria Sponge Visibility Strategy
(34:14) – Visibility ≠ Profit… Unless You Do This
(37:34) – How to Connect with Laura & Summit Announcement
About Laura Perkes
Laura Perkes is a seasoned PR strategist and the founder of PR with Perkes. With over two decades of experience in media, Laura helps entrepreneurs get visible in ways that are authentic, aligned, and profitable. She challenges the outdated view of PR as a celebrity-only game, empowering small businesses to claim their spotlight, build authority, and become niche famous without compromising their values. Her signature framework—the 4 Ps: Perception, Positioning, Publicity, and Profit—guides clients to grow their brand influence and income, step by step.
Connect with Laura Perkes
Website: https://www.prwithperkes.com
Instagram: https://www.instagram.com/prwithperkes (remember, that’s Perkes with an extra E– PERKES)
Upcoming Summit: [Visibility & Velocity Summit – Sept 16, 2025 – FREE Event]
Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse\ Instagram: https://www.instagram.com/kaysutharpodstrategist/
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar the Host:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com/
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.