In this episode, Kay Suthar sits down with the unstoppable Helen Tudor — a powerhouse in client attraction, visibility strategy, and entrepreneurial reinvention. From building a seven- figure LinkedIn empire to burning it all down and starting over with a completely new focus, Helen’s story is a masterclass in resilience, reinvention, and staying true to yourself. She reveals the exact mindset, strategies, and personal truths that allowed her to go from debt and desperation to becoming niche-famous, and why being fully, unapologetically yourself is the most magnetic marketing strategy there is. From her £99 “quick win” client attraction method to why ideal client work has nothing to do with the client (and everything to do with YOU), Helen gives raw, behind-the-scenes insights you won’t hear anywhere else. Plus — expect laughs, real talk, and some unfiltered stories about trolls, tea spills, and turning rejection into your biggest visibility win.
What to expect in this episode:
(00:00) – The tech nightmare that almost stopped this interview
(01:05) – Helen’s background: from broke single mum to LinkedIn authority
(02:48) – Building (and hating) a successful agency
(03:49) – The napkin strategy that started it all
(05:43) – Becoming “niche famous” and the power of visibility levers
(08:03) – Why she burned her business model to the ground
(10:04) – Lessons from the early days: getting in front of new audiences
(14:06) – Playing the long game in client attraction
(17:07) – Managing scarcity mindset when you need money now
(19:50) – The £99 offer strategy explained step-by-step
(24:42) – Transitioning to a new niche and why nothing in marketing has really changed
(27:18) – Matching the right offer to the right audience timing
(31:26) – The power of authenticity and why trying to be “perfect” kills connection
(36:26) – Embracing being loved and hated in equal measure
(41:21) – Why client attraction starts with YOU, not your client
(45:42) – Energy, personality, and bandwidth: building offers you actually want to deliver
(49:16) – Creating an ideal client avatar that truly matches you
(51:29) – Using aligned input for content, funnels, and sales
(53:04) – The energetic practice that keeps Helen’s clients coming to her
(56:04) – How to connect with Helen and join her next 5-day challenge
About Helen Tudor
Helen Tudor is a client attraction and visibility mentor known for helping entrepreneurs cut through the noise, get “niche famous,” and attract clients without endless pitching. After building a multiple six-figure LinkedIn business and becoming the go-to expert in her field, Helen made the bold decision to pivot completely, teaching a deeper, more aligned approach to
business growth that blends strategy with energetics. She’s worked with thousands of business owners globally, helping them create offers they love, find clients who are the perfect fit, and show up online as their fully authentic selves.
Connect with Helen Tudor:
Facebook: facebook.com/helen.tudor
Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Podcast: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: Podcast PowerHouse\ Instagram: https://www.instagram.com/kaysutharpodstrategist/
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
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