n this episode, Kay Suthar sits down with Jill Lublin — international speaker, PR strategist, and bestselling author of four books, including Get Noticed... Get Referrals. Jill shares her journey from failing law school to becoming one of the most recognised voices in publicity and influence marketing. Jill opens up about how she discovered the true power of perception while working in the music industry, and how that lesson became the foundation of her entire PR career. From leveraging kindness and connection to mastering the media mindset, she reveals the simple, actionable steps anyone can take to amplify visibility, credibility, and impact — no big budget required. If you’ve ever wondered how to get noticed, build trust, and grow your brand without shouting louder… this one’s a must-listen.
Episode Highlights:
(00:00) — From Law School to PR Powerhouse
(06:15) — The Birth of Guerrilla Publicity
(12:48) — Common PR Pitfalls to Avoid
(19:32) — The Right Time to Start PR (Hint: It’s Now!)
(26:47) — Social Calendars as a PR Goldmine
(33:58) — Networking: The 3x3 Rule for Building Genuine Connections
(41:05) — How Energy, Presence, and Delivery Impact Perception
(48:12) — Kindness Circles: The Power of Community and Collaboration
(55:37) — Turning Referrals into a Growth Engine
(1:03:20) — Inside Jill’s PR Bootcamp and What to Expect
(1:10:10) — Final Takeaway: Your Message Matters — Start Now
Guest Bio
Jill Lublin is an international speaker, PR strategist, and bestselling author of four influential books, including Get Noticed... Get Referrals. With over 25 years in publicity and marketing, Jill has helped thousands of entrepreneurs, coaches, and business owners build authority, visibility, and influence. She has shared stages with Tony Robbins, Jack Canfield, Lisa Nichols, and many others. Through her Kindness Circles and Publicity Crash Course, Jill continues to empower people around the world to get their message out, grow their network, and make a lasting impact — all while leading with compassion and authenticity.
Connect with Jill Lublin
Website: https://jilllublin.com
Kindness Circles: https://jilllublin.com/kindness-circles
Free PR Gift & Masterclass: https://publicitycrashcourse.com/freegift
Connect with Kay Suthar!
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar the Host:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
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