In this episode, Kay talks with marketing and launch strategist Niki Hutchison about visibility, growth, and launching offers without burning out. Niki shares her journey from advertising strategist… to running a kids’ hip-hop dance company with 3,000 students a week… to building a marketing agency and becoming “everywhere” online. She opens up about what success really means, how she manages business, events, travel, and family, and why support and boundaries are not optional when you’re scaling. Then we get into launching: what a launch actually is, why you don’t need a huge list, and how to sell your offer in a crowded market by building trust and showing up consistently.
What to expect in this episode:
(00:00) – Success: why most entrepreneurs don’t feel “successful”
(04:10) – From toxic boss to business owner: building a dance company, then pivoting into marketing
(08:30) – Growing visibility fast and showing up “everywhere”
(10:20) – Travel, events, moving house, and still running a business
(13:40) – Rest, boundaries, and giving yourself permission to slow down
(17:00) – Launching 101: a launch is just a focused campaign
(19:30) – How to launch without a big audience
(22:40) – Prep. Promote. Prod. (Niki’s 3-phase launch method)
(24:30) – Following up without being “pushy”
(25:30) – Why buyers take longer to trust you now
(30:10) – Launch Like a Pro event
About Niki Hutchison
Niki Hutchison is a marketing strategist, launch expert, speaker, and founder. She helps business owners plan and sell their offers with focused marketing campaigns (launches) that actually convert. She’s built multiple businesses, hosted live events, and now teaches entrepreneurs how to create demand for their offers using clarity, consistency, and trust not pressure.
Connect with Niki Hutchison
Website: nikkihutchison.com
Podcast: From Overlooked to Fully Booked
Instagram: @nikihutchison
Live Event: Launch Like a Pro (London, 10 Nov)
Connect with Kay Suthar
Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
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