In this episode, Kay sits down with creative photographer Joanna Wood, the woman behind Unmasked a movement and event that’s redefining visibility and storytelling through photography. Joanna opens up about how she went from hiding behind the camera to stepping boldly in front of it. From her first Kodak at age eight, to photographing horses and fine art, and finally building a business that helps entrepreneurs show up authentically online this is the story of courage, creativity, and connection. They dive into how vulnerability can fuel visibility, what it really means to “unmask” your brand story, and how powerful imagery can transform how people see you and how you see yourself.
What to expect in this episode:
(00:00) – From hiding behind the camera to becoming the face of her brand
(03:30) – Turning fine art and animal photography into brand storytelling
(07:10) – Creating Unmasked: a movement built on vulnerability and truth
(09:20) – The moment Joanna almost quit — and what made her go all in
(13:50) – Overcoming fear of visibility and learning to be seen
(16:00) – How the Unmasked event changed everything
(18:10) – Designing experiences that move people emotionally
(20:30) – Finding your voice, your story, and your confidence
(21:30) – Take the Unmasked Visibility Quiz
About Joanna Wood
Joanna Wood is a UK-based photographer known for her distinctive, editorial brand imagery. She helps founders and business owners move beyond standard branding shots into storytelling photography that captures authenticity and emotion. She’s the creator of Unmasked, an event and photography experience built to help people show up with confidence and honesty in both business and life.
Connect with Joanna Wood
Website: https://joannawoodphotography.co.uk/
Instagram: https://www.instagram.com/joannawoodphotography/
Facebook: https://www.facebook.com/JoannaWood
LinkedIn: https://www.linkedin.com/in/joanna-wood-photography/
Unmasked Visibility Quiz: https://joannawoodphotography.co.uk/unmask-quiz
Connect with Kay Suthar
Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
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