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November 19, 2025 29 mins

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In this episode, Kay Suthar talks with Dan Bennett  The Antipreneur  about mastering storytelling in marketing and making the invisible visible. After what he calls “The Great Band-Aid” of 2020, Dan rebuilt from bankruptcy to become the founder of 1 Minute Media, helping entrepreneurs simplify video storytelling and build deeper connections with their audiences. They dive into what storytelling really means, how to connect through real experiences, why video matters more than ever, and how to rise above imposter syndrome using something as simple  and powerful  as the story spine.

What to expect in this episode:

(00:00) – Making the invisible visible
 (04:30) – What storytelling really is (and isn’t)
 (08:00) – Why your real-life experiences carry more weight than theory
 (12:00) – How to tell better stories that connect and convert
 (15:10) – The power of the video format
 (19:00) – The story spine: the foundation of every great tale

About Dan Bennett

Dan Bennett, known as The Antipreneur, is a master storyteller, video creator, and digital media producer. As the founder of 1 Minute Media, he helps entrepreneurs and brands simplify storytelling and use video strategically to communicate with impact. He’s also the host of The Antipreneur Show podcast.

Connect with Dan Bennett

Website: https://1minmedia.com
Facebook: https://www.facebook.com/imtheantipreneur
LinkedIn: https://www.linkedin.com/in/theantipreneur/
Instagram: https://www.instagram.com/imtheantipreneur/
YouTube: https://www.youtube.com/channel/UC_dqgo1D5VWJmaIGf-BpH8Q
Twitter: https://twitter.com/realantipreneur
Email: imtheantipreneur@gmail.com
Free Gift: https://1min.media/storyspine

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com

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