In this episode, Kay Suthar sits down with Michael Dargie brand strategist, improviser, and founder of Make More Creative to break down what your message should actually be about if you want your audience to care. Michael explains why most businesses don’t really know who they are, how brands accidentally make their messaging about themselves, and why improvisation teaches some of the most powerful branding lessons in business. They also dive into the Brand DNA, the four WHs every business must answer, and why trying to be everywhere online is the fastest way to dilute your impact instead of growing it.
What to expect in this episode:
(00:00) – Helping small businesses show up like the big players
(04:10) – Why most brands don’t actually know who they are
(08:20) – Should you really be on every social media platform?
(12:45) – The Brand DNA explained
(17:30) – Your message is about your audience — not you
(21:10) – Creating expectations that engage and connect
About Michael Dargie
Michael Dargie is an improviser, emerging stand-up comedian, and the founder of Make More Creative, a branding and creative agency dedicated to helping small- to medium-sized businesses show up with big-brand confidence. With over 38,000 hours of teaching across disciplines ranging from art and design to business and branding, Michael brings a uniquely creative approach to helping entrepreneurs communicate with clarity, confidence, and personality.
Connect with Michael Dargie
Website: https://www.makemorecreative.com/
Website: https://michaeldargie.com
LinkedIn: https://www.linkedin.com/in/michaeldargie/
Email: info@makemorecreative.com
Free Gift: https://makemorecreative.com/uncensored/
Connect with Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com
FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com
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