Ariel Kaye has a passion for home. She’s the founder and CEO of Parachute, the direct-to-consumer brand known for its premium quality sheets, towels, robes, rugs and more — and outside of work, she’s a homebody, who loves to entertain and make her guests feel at ease.
Ariel launched Parachute in 2014, and within weeks of launching her first product, the brand took off. Since then, Parachute has raised over $44 million, expanded into other areas of the home, and opened 25 retail stores across the country.
Along the way, Ariel’s life at home has changed, too. She moved to California when she launched Parachute, and several moves and two kids later, she’s turning a brand new house into a home in LA.
For this conversation, we’re in Ariel Kaye’s home in Los Angeles, California, talking about living intently and creating spaces that make people feel at home. Make Yourself at Home with Ariel Kaye.
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Guests on Make Yourself at Home include Bess Freedman (Brown Harris Stevens), Frédéric Fekkai (FEKKAI), Kara Goldin (Hint), Greg Davidson (Lalo), Danielle Canty (Bossbabe), Kate Torgersen (Milk Stork), Adrian Grenier (Earth Speed Media, DuContra Ventures), Loren Brill (Sweet Loren's), Nyakio Grieco (Thirteen Lune), Noora Raj Brown (goop), Tara Williams (Dreamland Baby), Dr. Wendy Borlabi (Chicago Bulls), Ruth Zukerman (SoulCycle, Flywheel Sports), Katelin Holloway (Seven Seven Six), Al Doan (Missouri Quilt Co), Rechelle Balanzat (Juliette) and more.
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Make Yourself at Home is hosted by Kristin Twiford and presented by Nines, the household management app designed to help you manage your home and everything that comes with it, so you can live with ease. Learn more at ninesliving.com.
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