Episode #59 - Data-Driven Decisions: The Reports Every Medspa Owner Needs

Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. 

They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.

In today's discussion:

• Essential Numbers for Owners:
  • Net revenue
  • Revenue generated per hour worked
  • Return on investment (ROI) by service type
• Key Metrics for Providers:
  • Service-to-product ratio
  • Revenue generated by services
• Managing & Supporting Providers:
  • Encouraging collaboration and training among providers
  • Knowing when to let go of underperforming providers
• Using Reports to Drive Success:
  • Running and analyzing key reports (including AesthetiCare’s approach)
  • How to effectively pull and interpret reports
  • Monthly meetings: Reviewing numbers and setting goals
• Setting Goals for New Clinics:
  • Establishing benchmarks for financial and operational success

Links from the episode:
AesthetiCare Membership
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC