Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.
In today's discussion:
- Building brand recognition within your local community
- Connecting with other businesses for collaboration
- Finding like-minded businesses that align with your goals
- Hosting small, impactful events
- Organizing give-back events to engage your community
- Defining the goal of each event for maximum success
- Customizing events to fit your brand and audience
- Starting small: One event a month to build momentum
- Social media strategies that are working today
- Using AI to streamline marketing and operations
Links & Resources:
LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
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