Making a Scene Presents

Making a Scene Presents - Stop Sending Fans Back Into the Machine

There is a bad habit all over independent music right now. An artist works hard to get attention on Instagram, TikTok, YouTube, Facebook, Threads, or X. A new fan finally bites. They click. And what do they find? Another stack of links, another rented profile, another platform asking them to wander off and forget why they came in the first place. That is not a funnel...

Making a Scene Presents Gerry Casey's Interview with Jamie Williams and The Roots Collective

Jamie Williams & the Roots Collective are a roots-driven live band built for one thing: a great night out. Fronted by singer-songwriter Jamie Williams on vocals and rhythm guitar, the band also features Dave Milligan on lead guitar, Jake “The Dude” Milligan on bass, and James Bacon on drums. Together, they walk what they describe as an imag...

Making a Scene Presents an Interview with the Badrock Blues Band

Shadows, the debut album from The Badrock Blues Band, is a record built on perseverance—three decades of hard-earned chemistry, a sudden global shutdown, and the heartbreaking loss of a bandmate who helped define their sound.

Formed in 1992 by Gerald “Mercy” Schuldenzucker (guitar, vocals), Siegfried Horvath (bass, vocals), and Franz Kollmann (guitar), Badrock spent m...

Making a Scene Presents - Your AI Twin: Building a Digital Version of Yourself That Markets While You Sleep

There used to be a simple rule in the music business. If you wanted more reach, you needed more people. A label. A manager. A publicist. A radio plugger. A street team. A content person. A marketing assistant. Maybe even somebody whose whole job was just following up on emails you forgot to answer.

That old system did not dis...

Making a Scene Presents - The Real Reason Streaming Pays So Little, And Why It Was Designed That Way

Streaming did not become unfair by accident. The dominant payout model was built to make giant catalogs easy to license, cheap to sell, and sticky for listeners. That helped platforms grow and helped major rights holders protect old power in a new format. It did not build a healthy middle class for working artists. The next fight is...

Making a Scene Presents - The Music Industry’s War on Ownership
Platforms want access. Artists need ownership.

There is a war on ownership in the music business, and most of it is happening in plain sight.

It is not being fought with lawsuits or angry speeches. It is being fought with product design. It is being fought with dashboards, autoplay, pre-save buttons, short-form feeds, and a thousand tiny choices that train artists...

Making a Scene Presents - EQ-Based Gating: The Smart Way to Leave Space in a Mix Without Killing the Music

There is a point in almost every mix where the fight starts. The vocal wants the center. The guitars want width. The bass wants weight. The kick wants authority. The toms want to sound huge for three moments in the song and then politely disappear before they turn the whole bottom end into a muddy parking lot. This is the part...

Making a Scene Presents an Interview with Dida Pelled

Dida Pelled walks into a room with the kind of cool confidence that makes people pay attention—and then she backs it up with the musicianship to keep them there. A jazz prodigy with a wide-open musical imagination, Pelled is a Brooklyn-based guitarist, singer, and songwriter known for her playful personality, laid-back charm, and fierce dedication to authenticity. Her sound move...

Making a Scene Presents Gerry Casey's Interview with Gina Coleman

Gina grew up in the South Bronx, New York, surrounded by rhythm, grit, and the kind of life experience that eventually turns into real blues. Her musical story began early. At five years old, her grandfather gifted her a piano and lessons, planting the first seeds of a lifelong relationship with music. In middle school, she joined the Latin drum corps “El Primer Grup...

Making a Scene Presents - Layering Tracks Like a Pro: Building Big Sounds with Minimal Gear

There is a lie floating around home recording culture that has probably cost indie artists more good songs than bad microphones ever did. It says big sounds come from big budgets. Big rooms. Big mic lockers. Big consoles. Big plugin folders. Big racks of preamps you can barely afford and barely explain. It is the same old gatekeeper story in...

Making a Scene Presents an Interview with Geoff Newhall from Farmhand

Long Hollow Blues may be Farmhand’s debut album, but it doesn’t sound like a first step. From the first track, it feels like you’ve been dropped into the world of a band that’s been doing this for years—tight, confident, and completely sure of its voice. That sense of history comes from the players themselves: Farmhand is built on decades of collective experience...

There was a time when an independent musician could still pretend the old system might eventually work out. Maybe the right manager would show up. Maybe the algorithm would suddenly turn generous. Maybe a label would finally care. Maybe streaming would lead to touring money, and touring money would lead to merch money, and merch money would somehow turn into a stable life.

That fantasy is running out of gas.

The new era for indepen...

Making a Scene Presents - The Indie Artist’s Field Guide to Booking the College Circuit

There is a certain kind of silence that only happens on the road on a Tuesday afternoon. The van is full of cables, hoodies, and half-finished gas station coffee. Friday and Saturday look decent. Sunday might work if the room is right. But the middle of the week is where a lot of tours quietly bleed out. That is the part nobody romanticizes. Gas...

Making a Scene Presents - Why Networking Still Runs the Music Business

There is a lie floating around the modern music business, and a lot of artists have swallowed it whole. The lie says your career is built on content. It says your future lives inside metrics. It says if you post enough clips, chase enough trends, and feed enough short-form platforms, the machine will reward you. Maybe you will get lucky. Maybe an algorithm will ...

Making a Scene Presents an Interview with Claire Lugar of the Minnesota Music Resistance!

Minnesota Music Resistance is a Minneapolis-area grassroots music activism collective built around a simple idea: local music scenes can do more than entertain, they can organize, raise money, and protect community. Through benefit shows and artist-led action, the group channels the energy of the Minnesota music community into support for peop...

Making a Scene Presents Gerry Casey's Interview with Boone Froggett of Otis

OTIS is a blues-based rock ’n’ roll band born out of Kentucky’s deep musical tradition. The Commonwealth is famous for producing more country stars per capita than anywhere in the U.S., but Kentucky’s musical roots run far wider than country alone—stretching from bluegrass and gospel to rock and rhythm and blues. OTIS pulls from that whole landscape, turnin...

Making a Scene Presents an Interview with Dan Leary of Institutional Green

Institutional Green is a St. Paul, Minnesota rock trio that turns sharp writing, lived-in musicianship, and Twin Cities grit into what the band itself calls a kind of “heartland indie rock hot dish.” The group features Dan Leary on vocals and bass, Kevin Henretta on guitar, and Billy Dankert on drums and vocals. Their debut full-length, Deep Pockets, arrived...

Making a Scene Presents - Why Direct-to-Fan SMS Marketing Is Beating the Algorithm
Your followers are not your audience until you can reach them without asking a platform for permission.

There was a time when building a following on social media felt like building a community. You posted. Your fans saw it. They liked it, shared it, showed up, bought a shirt, streamed the new single, and maybe brought a friend to the next gig. ...

Stop Chasing Virality and Start Building a Sustainable Micro-Label Ecosystem Today

There is a scene happening in bedrooms, garages, basements, back rooms, and half-finished home studios all over America right now. An artist finishes a song, posts a clip, refreshes the numbers, waits for the spike, gets a little bump, and then starts over again. The song is real. The work is real. The hope is real. But the business model is still a ...