Making a Scene Presents

Making a Scene Presents - Turning One song Into 30 Pieces of AI-Generated Content

How Indie Artists Can Turn a Single Track into a Month of Promotion
The New Reality: One Song Isn’t Enough Anymore

If you’re an indie artist trying to grow your fanbase today, you’ve probably already felt the pressure. You drop a song, you post about it once or twice, and the whole thing sinks into the feed like a stone. It feels unfair, but this is the ...

Making a Scene Presents - Touring 2035: Why Your Next Fanbase Will Come From a Wallet, Not a ZIP Code

The touring world you know is collapsing. That old-school strategy of drawing lines on a map, circling major cities, and hoping enough people show up to cover gas is fading fast. For decades, touring was built on guesswork and geography. But the next era of touring won’t be about cities at all. It will be shaped by something far mor...

Making a Scene Presents an Interview with Kamel L King Entertainment Lawyer and Artist Management

Kamel L. King was born and raised in Jackson, Mississippi. He studied at American University in Washington, D.C., before returning home to attend Tougaloo College, where he graduated with honors and earned a bachelor’s degree in Political Science and International Relations. He later received his law degree from Mississippi College Scho...

Making a Scene Presents - Why Web3 Touring Collectives Will Replace Booking Agents
How Indie Artists Can Use DAOs, Fan-Powered Ticketing, and Community Spaces to Build Tours Without Gatekeepers

The music industry likes to pretend that touring is some kind of secret science only insiders understand. Booking agents act like they hold magic keys. Venues act like they own every path to a stage. Promoters act like they decide who deserves...

Making a Scene Presents Gerry Casey's Interview with Pierre Lacocque of Mississippi Heat!

On the back cover of Mississippi Heat’s album Footprints On the Ceiling, there’s a photo of a man playing harmonica with such intensity you can almost hear the music in the silence of the still image. That man is Pierre Lacocque—the band’s founder, bandleader, and principal songwriter. What that photo suggests is exactly what his music delivers...

Making a Scene Presents - How to Use ChatGPT to Analyze Your Mix and Make It Better
The New Secret Weapon for Indie Artists Mixing at Home

Mixing your music at home shouldn’t feel like guesswork. But most indie artists know the feeling. You sit in front of your speakers, you start turning knobs, and you hope for the best. Some days everything sounds muddy. Other days your vocals feel harsh and thin. Maybe your kick drum disappears on...

Making A Scene Is Moving Toward a 100% Ad-Free, User-Supported Future

For more than a decade, Making A Scene has been showing up every single day for the indie music world. We have published fresh content every single day for over 10 years straight. No breaks. No missed days. No excuses. Every sunrise brings new interviews, new reviews, new gear talk, new music business guides, and new tools to help independent artists grow. This is...

Making a Scene Presents - AI Isn’t Replacing Musicians—It’s Replacing the Music Industry Middlemen

There’s a strange truth hiding in plain sight in the music world right now, and the only people who seem scared of it are the ones who have the most to lose. If you listen to big labels, legacy execs, and certain industry talking heads, they want you to believe that AI is coming after the artists. They want you nervous, shaking, and co...

Making a Scene Presents - Emotion-Driven Mixing: How AI Reads Feelings to Shape the Sound

There’s a quiet revolution happening in the studio, and it has nothing to do with new mics or fancy compressors. It’s about something deeper. For the first time ever, we have AI tools that can actually read the emotional tone of music. Not just the key, tempo, or waveform shape. I’m talking about mood, feeling, energy, and intensity. This is ca...

Making a Scene Presents - AI-Powered Music Ads: Smarter Targeting, Better Results

When you hear people talk about AI in music marketing, it usually sounds like a bunch of tech hype. But the truth is actually much simpler. AI has changed ads on Facebook, Instagram, and TikTok in a way that finally helps indie musicians reach real fans without wasting money. You no longer have to sit there trying to guess interests, age groups, cities...

Making a Scene Presents - Warner Music Signs Deal with Suno.com and Ends it's Lawsuit
So… What Happened?

Last week, Warner Music Group (WMG) announced it had settled its copyright lawsuit against Suno. That lawsuit was one of several filed by major labels in 2024 and 2025, accusing AI music generators like Suno (and its rival Udio) of using copyrighted recordings — without permission — to train their AI models.

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Making a Scene Presents - Music Metadata on the Blockchain: Fixing a Broken System

The music industry has a weird problem that nobody outside the business talks about. It’s not streaming payouts. It’s not labels taking too much money. It’s something way more basic, almost embarrassing when you think about it. The whole industry still runs on broken metadata. Metadata is the simple information about a song like who wrote it, who prod...

Making a Scene Presents an Interview with Roy Blumenfeld of The Blues Project

Roy Blumenfeld has lived at the center of some of the most electrifying moments in New York’s 1960s music revolution. Born in the Bronx in 1944, he came of age just as American rock and roll was taking shape. Drawn early to the sounds of blues, R&B, and jazz, he picked up the drums and quickly became part of the city’s vibrant, fast-moving music scene.

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Making a Scene Presents Gerry Casey's Interview with Rebecca Downes

Birmingham-based singer, songwriter, and independent artist Rebecca Downes has spent more than a decade building one of the most respected reputations in modern blues-rock. Working closely with longtime co-writer and multi-instrumentalist Steve Birkett, she releases all her music on her own label Mad Hat Records—a fully self-sustained operation that handles everythi...

Making a Scene Presents an Interview with Larin Michaels

Born and raised in the heart of Motown, Larin Michaels grew up surrounded by one of the world’s greatest music traditions. He began his musical journey at just seven years old as a drummer, laying the foundation for a lifelong career shaped by rhythm, soul, and unmistakable Detroit grit. By fifteen, Larin had expanded his musical palette to include guitar and piano, and soon f...

Making a Scene Presents - The Last Great Land Grab: How Web3 Will Decide Who Owns the Next Music Economy

The music industry is going through one of the biggest power shifts in its history, and most artists don’t even realize it yet. The shift isn’t happening in the headlines. It’s happening underneath everything, in the code, in the way money moves, in the way fans connect, and in the way ownership works online. This isn’t a slow dr...

Making a Scene Presents - AI Audience Targeting: Finding Your True Fans
How Indie Artists Use AI to Locate Real Listeners Before Spending a Dime on Ads

If you’re an indie artist trying to grow your fanbase, you already know the truth that no one likes to say out loud. Posting nonstop on social media doesn’t automatically bring fans. Boosting random posts doesn’t work. Throwing a few dollars at an ad without a plan is basically donati...

Making a Scene Presents - Intelligent Room Simulation: AI That Maps Your Studio’s Sonic DNA

When you’re working in a home studio that doubles as a bedroom, office, storage space, and part-time cat playground, it can feel like the whole room is fighting your mix. The low end swells in one corner, the highs disappear in another, and your mixes fall apart the second you play them anywhere else. For years, this was the single biggest pr...