Making Cents of It All

Making Cents of It All

Podcast that makes sense of the things people do to make cents... Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run. We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience. We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each and every day effectively and more efficiently. Making Cents of It All with Jesse Stakes looks to help businesses succeed financially and give them the spotlight while doing so! #smallbusiness #entrepreneur #sba #sales #training #why #businessservices #learning #america #ai #automation #podcast #makescents #jessestakes

Episodes

September 9, 2025 26 mins

Staffing for your company as an employer and finding a job as an employee have changed quite about in the last several years.  You're competing with people, bots, AI, and so many other things that you don't even know about - yet.  

Terace Johnson was kind enough to join the show this week and lend her expertise to our audience.  Terace with the founder and CEO of Spotlight Staffing.

Spotlight Staffing is a national employme...

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In our season opener, I am pleased to bring back Scott Coble to dive a little deeper into more detailed topics that he works with and coaches his clients on each and every day to help make them more successful in their businesses and chosen professions.  

Scott joins the show to discuss the powerful framework often referred to as the “Three Eyes of the Business Owner”.  These “eyes” represent the three distinct roles or perspectives...

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I'm thrilled to welcome Scott Coble to the show—a seasoned executive whose leadership journey spans over three decades in the financial services industry. In this episode, Scott opens up about the pivotal lessons he’s learned, the values that have shaped his path, and how he’s now channeling his deep reservoir of skills and experience into coaching the next generation of business owners and executives.

As the former Senior Exec...

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The Tin Cup Club stops by the show to talk about the upcoming Open Championship being played at Royal Portrush's Dunluce Links in Northern Ireland.

The Open Championship—often called The Open or British Open—is the oldest golf tournament in the world, steeped in tradition and drama. Here's a walk through its storied past:

📜 Origins and Early Years (1860–1870)

  • First played in 1860 at Prestwick Golf Club in Scotland.
  • Only ...
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For a FREE COPY of Neil's latest book, Almost-Automated Income with FBA: Build a Profitable Lifestyle-Driven Amazon Business. Exit for Millions. Even Without Any E-commerce Experience follow this link and use code: MAKINGCENTS at checkout for an absolutely FREE digital copy! 

Neil Twa is a seasoned entrepreneur and e-commerce strategist best known as the co-founder and CEO of Voltage Holdings, a company that builds, acquires, a...

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I was introduced to BombTech Golf through their social media posts.  The bold black and green logo, and the cool Grenade Headcover caught my eye.  I reached out to Willis Varno to learn more about the brand, and he was gracious enough to join the show and talk about how the company is making golf more accessible and fun for the everyday golfer.  

BombTech Golf is a direct-to-consumer golf club manufacturer that has built a reputatio...

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It's the week of the 2025 US Open and the boys from the Tin Cup Club join the show to talk about Oakmont Country Club and the event being held there this week!

The U.S. Open is one of golf’s four major championships, organized by the United States Golf Association (USGA). It was first played on October 4, 1895, at Newport Golf Club in Rhode Island, featuring just 11 competitors. The tournament has since grown into one of the mo...

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Founder and CEO of GIVR Packaging, Jeremy Bower, joins the show to talk about how he and his company are helping their customers avoid potential tariffs, reduce their overall cost of goods sold, and source local, made in the USA products while improving their impact on the environment.  

GIVR Packaging specializes in sustainable, custom packaging solutions for businesses, particularly in the consumer-packaged goods (CPG) and beverag...

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Ping's own Fitting Science Manager, Chris Broadie, joins Making Cents of It All with Jesse Stakes and Wes Altice to talk about Ping's Ballnamic online golf ball fitting tool.  Katie Goodwin joins along the way to talk about how they are leveraging their social media to inject fun into teaching the general golfing public about the benefits of playing the right ball for your game!

Ballnamic is a virtual golf-ball fitting too...

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Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.  

Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orl...

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The Tin Cup Club joins the show to discuss this week's PGA Championship, the venue, and show much more!

Former PGA Tour player Hunter Mahan was critical of this week's PGA Championship venue. The 42-year-old acknowledged the course was in great shape but added that he feels it’s missing something.

“I guess I would say Quail Hollow is like a Kardashian,” Mahan said. “It’s very modern, beautiful and well-kept. But it lacks a ...

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May 7, 2025 39 mins

The boys from the Tin Cup Club stop by the show to talk about their 2025 trip, thoughts on the McLemore Resort, and how it was to do a buddy's trip on Masters Weekend.

According to the National Golf Foundation, over 12 million U.S. adults embarked on golf trips last year, marking a 20% increase over the historical average and expected to grow. This surge reflects a growing desire for experiential travel, with golf. The Buffalo ...

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This is truly a story of Making Cents of It All.  Dennis Balonze joins the show to share his story of how he parlayed his career as a barber into a multimillion-dollar real estate portfolio over three states.  

He and his team currently manage a portfolio of profitable multi-family and
commercial properties. They are always looking to broaden the portfolio, which would include the continuing acquisition and management of multi-f...

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Mike Padron joins Jesse to talk about the impact that Direct to Consumer (DTC) Golf Companies are having on the consumer when it comes to choices they have and how they purchase golf equipment in today's world.  

Direct-to-consumer (DTC) golf brands and major golf brands differ primarily in their business models and pricing strategies.

Major Golf Brands These are well-established companies like Titleist, Callaway, Tayl...

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April 8, 2025 37 mins

The boys from the Tin Cup Club join the show to talk about The Masters and preview this years' championship.  Jesse Stakes, Wes Altice, and Mike Padron talk about their favorite all-time memories of the tournament, what makes it so special, and who they think has the best chance of winning the 2025 edition.  Oh yea - and maybe the food at the tournament gets mentioned once or twice!

The Masters Tournament generates significant ...

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First let me say that this is just dipping a toe into a $1.31 BILLION market!  Yes!  I am talk about golf balls.  Not golf...just golf balls.  Mike Padron from the Tin Cup Club joins the show to talk about how consumers make choices when it comes to what balls to purchase and play as well as what factors can and should go into that decision.  

Market Size and Growth

  • The global golf ball market was valued at approximately $1.31 bi...
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This is definitely an episode that defines the Professional At Anything BUT Golf category!

Elizabeth Breza is a healthcare professional specializing as an Adult Health Nurse Practitioner in Jacksonville, Florida. Prior to being in the civilian healthcare industry, she served our country proudly for many years.  

Liz doesn't just play for recreation, she also enjoys competing.  As a Veteran of our Armed Forces, she competes as pa...

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The Tin Cup Club joins the show to talk everything Players Championship.  

The Players Championship, held annually at TPC Sawgrass in Ponte Vedra Beach, Florida, has a significant economic impact on the region. 

The event attracts thousands of attendees, including players, officials, and fans, which boosts local businesses such as hotels, restaurants, and transportation services. Additionally, the tournament's charitable contrib...

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I promise you that in this episode we will cover the widest range of topics that I think we have ever attempted to cover in a single conversation. We will go from fishing to venture capital to writing bestselling books, and somehow, we will end up talking about artificial intelligence.  I know what you're thinking...you might as well throw in some politics for good measure.  Well, we do that too!

How many business relationships...

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The boys from Tin Cup Club stop in to discuss Youtube is playing a crucial role in reshaping the financial landscape of golf and providing new opportunities for revenue generation and audience engagement.  

Did you know the average age of viewers for the PGA Tour is around 64 years old?  I did not before doing my research.   LIV Golf is doing a better job attracting viewers 18-34.  71% of people aged 18-34 have shown interest in wat...

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